The Top 6 Blogs This Year: Blog Round-Up

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We gathered some of the most valuable blogs we have written this year to make sure that you are getting all the best information you need to get started on social media marketing your business!

Check them out.

1. Why You Should Be Using Pinterest For Your Business

If your in the business of food, fashion, blogging, or even the marketing business, you need to be using Pinterest. With over 150 million bloggers, entrepreneurs, and small businesses using it, Pinterest is a great way to increase traffic to your website, blogs, or any other place you want your audience to go to! Here is why should be using Pinterest to grow your business!

2. Everything You Need to Know About Creating Great Social Media Content

This blog post takes you through understanding what social media content is, the types of social media content, and how to create the best type of content for your business.

3. The Best Times to Post On Social Media


Many businesses post on their social media when it is convenient for them. But when you use social media for your business, there are certain times that are best to post on your social media! Learn when to post your content at the best times of the day for your business.

4. The Top 3 Skills You Need to Close Those Leads


When you’re using social media marketing to bring in leads to your business, there is one issue that we see a lot of businesses have AFTER they have created a campaign. They don’t have the sales skills to close them!

5. Why Elon Musk is the KEY to Social Media in 2019


In 2019, Personal Branding is key and where everyone is looking to is year. We are ALL following someone who is famous. This doesn’t always mean an actor, singer or YouTuber.

6. The Top 5 Resources for Building Your Personal Brand


Building your personal brand on social media in 2019 is a MUST for your business. We understand that creating content for your personal brand that your followers will love can be time consuming and difficult when your running your business at the same time. But doing it will pay off when you are seen as the authority and influencer in your industry!

That’s some of the best ones so far that we love! Keep looking every Wednesday for new blogs from us!

The Top 5 Resources for Building Your Personal Brand

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Building your personal brand on social media in 2019 is a MUST for your business. We understand that creating content for your personal brand that your followers will love can be time consuming and difficult when your running your business at the same time. But doing it will pay off when you are seen as the authority and influencer in your industry!

So to help you make building your personal brand for your business a little easier and less time consuming, here at the Top 5 Resources that you should be using to grow your personal brand this year!

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Do you use a different type of resource for your personal brand? Let us know in the comments below!

Why Elon Musk is the KEY to Social Media in 2019

Let’s face it,

In 2019, Personal Branding is key and where everyone is looking to is year. We are ALL following someone who is famous. This doesn’t always mean an actor, singer or YouTuber. How many people do you follow that are business owners? CEO’s? Motivational Coaches/Speakers? Who doesn’t follow Elon Musk on Twitter to see what is new with his company, Tesla, and in his life?

Take a look,

Tesla’s Twitter account has 3.6 million followers. Sounds great right?

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Now let’s take a look and compare it to the CEO and Founder of Tesla Inc., Elon Musk’s, Twitter account…

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26.2 MILLION followers. Though Elon doesn’t stick to a “business-type” social media. He promotes his products and brands just the same as the actual company, Tesla, would on social media.

That’s a large number of people who are ONLY following the CEO and Founder, Elon Musk, over the actual Tesla automotive company. People like to see an actual person behind a brand, rather than just following a company. This makes it more personable, and we, as human beings, like to connect more with a personal brand, such as Elon Musk, Grant Cardone, Kim Kardashian, Mark Zuckerberg, Jeff Bezos, Steve Jobs, and any other CEO.

If that doesn’t prove how powerful personal brands are in 2019, then you’re missing out!

In 2019, business owners ARE celebrities. And we need to start embracing the fact that, as business owners, building your own personal brand on social media will be the best way to get leads into your business, and growing your company’s revenue. Another great way is to get your sales team to start their own personal brand on social media. Your sales team will act as representatives of the brand and business, and sharing/mentioning your business in front of MILLIONS of people.

Stay tuned for next week to learn more about how you can start building your own personal brand on social media.

The Top 3 Skills You NEED to Close Those Leads

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Social media marketing is a great way to bring in and sales and build your personal or business brand to grow. There are many benefits to advertising on social media. You can target any type of audience into any type of industry for a cheap dollar. But to use Facebook, Instagram, Twitter, Linkedin, Pinterest or any other type of social ads successfully, you need to learn what to do when the leads start coming in.

When you’re using social media marketing to bring in leads to your business, there is one issue that we see a lot of businesses have AFTER they have created a campaign. They don’t have the sales skills to close them!

So to be successful in your current and future social media marketing campaigns, here are The Top 3 Skills You Need to Close Those Leads from your social media campaigns. If you're a manager, here's what you should be teaching your team!

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Stay Positive, ALWAYS.

Have you ever been on the other side of a sales call? Was it obvious that they were miserable and that you were probably there 80th call of the day? It’s not a great feeling. No one likes to feel like they are a nuisance or that you don’t care about their purchase.

Make sure when you are calling, emailing, or leaving voicemails for your lead you are keeping a happy tone, creating a positive reaction and overall experience. This means not giving (an obvious) scripted email or call, saying “we can’t…” and any type of negativity. Overall, don’t sound like a robot. Be personable! First impressions are SO important. When you are closing or following up with your social media marketing leads, make sure you are showing your best sales self!

Be Coachable

Learn, learn, LEARN! If I didn’t say it enough there, keep learning. Watch some YouTube videos, read some articles on HubSpot.com, buy some courses, or follow some great mentors like Grant Cardone, Gary Vaynerchuck, Billy Gene or any others you find online!

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Making yourself aware where you can improve and make sure that you improve it is also a great way to make yourself coachable. Ego can sometimes get in the way of improving your sales skills. Be a curious learner, looking for new skills and mentors.

Also, ALWAYS PRACTICE! Sometimes it can feel uncomfortable to be doing a sales role play on your friends, family or co-workers. But it is 100% worth the effort in the end when you can close your leads easily, without the nerves or the stumbling. You can always take classes and courses on public speaking, sales, or any other type of skill you want to improve on!

Be Organized

When creating social media marketing lead generation campaigns, you are collecting information from your leads. This can be gathering emails, names, phone numbers, and more. You need to find a place to store these lead’s information so it is easier for you to locate and get in touch with them!

Another great way to stay organized when you are closing leads, is to stick to a simple script. Now, like we said earlier, we don’t want to sound like a robot. This can be obvious that you are sticking to a script and it isn’t personable. Which ultimately leads to an unhappy experience and you can lose that sale.

But it can be helpful to have a simple script-type copy that follows a conversation. Make points in an order that you want the conversation to go. This can include questions to ask your lead, as well as some reminder points that you want to bring up during the call! This can help you stay on point, know your FAQ, and will help you learn to adapt to the changing questions and conversations that will come up during your interaction!


What are some skills you think are important for closing a lead or prospect? Let us know in the comments below!

Why You Should Be Using Pinterest for Your Business

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If your in the business of food, fashion, blogging, or even the marketing business, you need to be using Pinterest. With over 150 million bloggers, entrepreneurs, and small businesses using it, Pinterest is a great way to increase traffic to your website, blogs, or any other place you want your audience to go to! Here is why should be using Pinterest to grow your business!


Why You Should Be Using Pinterest

Like I said earlier, Pinterest is such a great way to increase traffic to your website, blogs, social media channels and more. Other benefits of using Pinterest for your business that are unique to Pinterest are the high engagement, and long lasting content.

If you’ve never used Pinterest before to quickly find and save recipes or a DIY project, then you’re missing out! Pinterest is great for sharing links of photos of your products that customers can save and share. Unlike Facebook and Instagram where people can share your post once, Pinterest has the ability to share your post and become looked at over and over again. Making content “long lasting”.

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Just like any other social media platform, you are able to create targeted advertisements to your audience. Like most social advertising, this platforms ads MUST be visually beautiful. Especially if you want someone to be saving your ad to a “Pinterest Board”. Pinterest also informs you of emerging trends in your industry/community and gives you access to its own analytics so you can track and record your Pinterest efforts. This feature is only available to Pinterest Business Accounts. If you haven't already created one, learn how!

Like most social media platforms, Pinterest gives you access to simple tutorials on their website and is easily available on any device.

Let’s See Those Stats...

Research shows that:

  • 66% of Pinners use products/services that they see on Pinterest or are being used by other Pinners (blog, websites)

  • 87% of Pinners use Pinterest to decide what to buy

  • 93% of the Pinners use Pinterest to plan future purchases

Research done by Shopify, a Canadian e-commerce company, showed that the average order value from referral traffic from Pinterest was $58.95 where Facebook’s was $55.00

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Use Pinterest, Have Fun!

Pinterest is a great place to share (or “pin”) great ideas and thoughts to your audience. It is also a good place to collaborate with other companies or Pinners on topics that people are interested in. One way to collaborate is simply adding a friend or colleague to a “board” (a topic that you can save pins to) on your profile, where they can add ideas and posts that they think relates.

Pinterest also lets you create fun contests, scavenger hunts, hashtags and more to make people more engaged in your company. If you create a contest or promotion on any of your social media channels, you can spread them onto Pinterest or share that you have “Pinterest Scavenger Hunt”. You can share them on Facebook, Twitter or Instagram to get people to go onto those other channels of social media increasing audience engagement and traffic on both accounts.

10 Social Media Post Ideas for Investors

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Creating content as an Investor can be tough and time consuming. A lot of people working in Real Estate often finding themselves wondering:

What do I post on my Instagram as content?

Should I make my whole Instagram listings?

So here are 10 Social Media Post Ideas for Investors!

Facebook Live Videos

Since it launched in 2016, Facebook Live has grown significantly from a fun tool, to a serious brand marketing tool. There has been over 3.5 billion Live videos created by millions of people around the world, engaging tons of people who watch!

Some great tips for going Live on Facebook or Instagram is to collaborate and invite guests onto your Facebook or Instagram Lives. These can include friends, industry leaders, or anyone in your working with (etc.). People love being a part and learning what you, as well as your guest have to say and what knowledge you bring to the table.

Ask Your Followers Questions

This goes hand and hand with engaging with your followers. A good way to engage is to start a conversation with them! Want someones opinion of a new property? Ask your followers! Want to host an event and aren’t sure if its something people would be interested in? Ask your followers! Looking for someones thought on a new t-shirt? You get it.

Attending Events

Every business book, article, video and podcast EVER made will tell you this. Network! Yes, it is still an amazing way to meet new people, find new deals, and build relationships! But on the social media side of being an Investor, going to events is a great way to capture content fo your social media.

Broadcast the event, post about it all night, take photos with your friends, industry leaders and anything else that people not at this event would LOVE to see you doing. This let’s your followers become apart of the event, just by sharing it with them!

Promoting Services

Your an Investor, you probably run your own business, have a podcast, sell/buy property and/or products, the options are endless! so promote it! Though the one issue that almost 80% of businesses do wrong on social media is not following the 80/20 rule. What is the 8/20 rule? It means creating content that is 80% FOR the consumer (entertainment, value etc.) and 20% promotion of yourself or your business. Follow it, and you’ll stay golden!

Past Client & Current Clients

Post about your past clients. Where are they? How are they doing? Are they still doing well? What is their story? We want to know! And of course, don’t forget to create content around your current clients as well. We want to see that you are still buying and selling properties, who you’re working with and more. On social media, people want to know EVERYTHING. So give it to them!

Stories From Your Past

Like I said, everything! Tell your followers how you started, your first deal, where you grew up. And if you’re brave enough, show some photos and relevant stories from your childhood! It makes people get to know you more, feel more comfortable, and really become relatable.  

What You Are Working On/New Projects

This one is pretty self explanatory. But share what you’re working on! New deal? Post it. New project? Post it (give some hints for extra curiosity and interest). Let people know something new is always coming to be excited about.

Share Relevant Articles

Follow some industry leaders who share some valuable content? Don’t hog it all for yourself, share it with your followers! Giving people the value makes you the “Go-to” person in the Investment industry.

Personal Content

Again, to make yourself more relatable and let pople get to know you, post about your personal life once in a while! On a trip with friends or family? Going to celebrate your anniversary? Posting these types of photos or videos really makes you look personable.

Repurposing Content

That’s right. Re-use and recycle your content for even more content! This is an amazing trick for when you are unsure what to post on your social media. Just re-use that post from an event last year and do a #Thowbackthursday! Download your Facebook or Instagram Live videos to post as “In case you missed it” videos. And chop up video content from one 10 minute video, into 10 1 minute videos (60 seconds for Instagram).

BONUS PRO TIPS

If you’re REALLY looking to blow up your social media as an Investor, follow these extra pro bonus tips!

  1. Always have a call to action

  2. Always hashtag in your posts (local, relevant, not commonly used, unique)

  3. Follow hashtags on Instagram

  4. Engage with your audience! So many Investors and people who work in real estate miss this opportunity to really connect with your audience

REMEMBER: Your posts are for your followers and potential clients! Post what they want to see and engage with, not what you want to see. Figure out who they are and what they like. Learn how to figure this out in our blog Developing a Content Strategy for Your Business”.

7 Spring Marketing Ideas for Small Businesses

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Springtime is here! The weather is getting warmer, the flowers are starting to grow and Spring marketing plans are starting to bloom!

So the big question is….

Is your marketing ready for the Spring and Summer season?

Do Some Spring “Cleaning”

Clean up your website, social media or even your actual office! Spring is a great time to go through your prospects and follow up with them as well. PRO TIP: Your prospects and/or competition is most likely looking at their marketing plans and looking for that something “new”. So follow up before they do or choose someone else!

Add Vibrancy to your Campaigns

When Springtime comes around, everyone likes seeing the bright sun, flowers and colour that the season brings. So add it into your Spring campaigns! Colours like yellow, pink, green, blues and any type of “baby colours” are great in marketing for catching your customer’s eye in Spring. Adding a simple ‘pop’ of colour can do wonders for a Spring campaign!

Run a Spring Contest

Who doesn’t love a good contest or giveaway? Contests are such a simple trick to blow up your business this Spring. The two ways we use it for clients is to collect emails, or to grow a social media platform. We have been using this strategy for years! Super powerful. Add it to your Spring marketing plan and try it out!

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Start a “Springtime” Sale

Most retail stores have seasonal sales to get rid of their previous season’s products. For example, a clothing store will have their Winter collection on sale or clearance for 50%-80% off. Or they will create a new deal (BOGO, percentage off, other incentives, etc.) to promote and sell the Spring collection. Out with the old, in with the new!

People LOVE these sales, so start thinking about how your product can have the same types of deals, or your own unique one!


Take Advantage of the AMAZING Weather and Festivals in Your Town/City

This idea is definitely my favourite. Because who doesn’t love being outside during the work week!? Depending where you live, taking advantage of your local city or town could be a fantastic addition to your Spring Marketing Plan! If you live somewhere like Barrie, Ontario (like we do), then you have the advantage to take part in many festivals, events, concerts and more to promote your business!

Most cities or towns have Spring or Summer festivals that businesses can set up stands to promote their business. If you don’t have those, find them in other towns/cities!

Another great way to market your business is creating your OWN events. This could be something simple like starting a garbage/trash collection day during the Spring to bring the community together. Or planning a large festival or event in your town. Either way, as long as you plan it, market it, and execute, people will show up. The best is when you become known as “that business that did *blank* ”.


Partner with a Local Business

Have any local business owners that you could partner with? Do it! Partnering with a local business can bring many benefits to your business. Hosting events (like I said earlier), running promotions, or selling your products through the partnership.

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Promote on the Holidays

Holidays, Holidays, Holidays! Participate and add these into your Spring Marketing Plan one way or another. Even if you are just making a social media post, do it! Some other ideas are some of the ones I mentioned above. This includes running a new promotion, a contest, or partnering up with a business to offer something unique, make sure you are making your business a part of these special days.

In Ontario, Spring holidays include Mothers Day, Good Friday, Easter Sunday and Easter Monday!


What types of Marketing Ideas do you use during the Springtime to boost business? Let us know!

Why Every Small Business Owner/Entrepreneur Needs a Virtual Office

No one understands the difficulty of traveling, saving money, growing a business and time management than a small business owner or entrepreneur. With technology advancements today, Virtual Offices have become the solution!

The traditional physical office environment was that we could only conduct business or access data files between the hours of 8 a.m. to 5 p.m. Now a days, business rules have changed to allow professionals to conduct business or to access data files at any time during the day.

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We Know You’re Constantly on the Go

Work from anywhere in the world! With your business and brand growing, traveling as an entrepreneur, blogger, or small business owner can be stressful. Trying to find a place to work, at times that are convenient for you, can be difficult!


If you’re in Toronto on Tuesday, then on Wednesday you’re in Barrie, and for the rest of the week you’re in London but your office is somewhere else, having a reception service will make sure all of your calls are answered professionally and forwarded to you wherever you are! Isn’t that helpful?


Employees Can Work From Anywhere

This goes hand in hand with constantly being on the go, because it’s not always just you, the business owner, being busy traveling all the time! It can also be your staff or sales people traveling from one place to another.


It’s So Flexible!

Virtual office space in business centres are continuing to expand over the years to provide services and offer current technology/equipment. Virtual offices gives you the flexibility that your workers need to conduct business while enjoying the ability to work on their terms. What sounds better than that?!


Save Money

The best part of working from a Virtual Office is all of the savings!


Business owners no longer must be burdened with the financial costs of setting up an office that were typically necessary in the past. Office costs for rent, furniture, decorators, lighting, equipment, staff, utilities, IT equipment and materials can all be eliminated, because they’re included in the virtual office environment.

Working with a Business Centre saves you TONS of time and money! One of the best parts of some of these virtual office packages is that you can actually rent an office or conference room for as little as an hour at a time – at unbelievably low costs – like from only $15 an hour!

SuiteWorks Business Centre, Barrie, Ontario

SuiteWorks Business Centre, Barrie, Ontario

A great Business Centre to check out for any type of office space you need, is SuiteWorks Business Centre! They are located right here in Barrie, Ontario at 92 Caplan Avenue.

SuiteWorks brings together like-minded professionals that want all the amenities, facilities and technology of a modern vibrant office space, with the added benefit of networking and the flexibility of customizable packages.


Join them for events, lunch and learns, and more! Know any other business centres in the area? Comment below!

7 Social Media Tips for Hotels

Boost Your Sales With These Tips!

Most hotels are advertising in the traditional ways of paper, referrals, and radio. However, using social media to grow your reservations and events is what is going to bring more people to your hotel and build your brand awareness  to the next level!

To help you grow your hotel business, social media, and improve your customer experience on social media, here are “7 Social Media Tips for Hotels to Boost Business”.

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How are you advertising your hotel business? We love seeing businesses grow, no matter what you are doing. If it’s working for you, awesome! Let us know in the comments below!

How to Run Profitable Social Media Contests

A simple easy trick to blow up your business with social media contests in 2019! We have been using this strategy for clients for years! Super powerful. Try it out!

Have you, or are you currently running social media contests for your business? Let us know in the comments!