The Top 3 Motivational Speakers You Need to Hear in 2019

It’s 2019, and if you don’t have a few key mentors in your life to motivate you in your business or brand, you’re missing out! To help you find some, here are The top 3 motivational speakers that you NEED to hear this year who are experts at social media, sales and motivation!

Gary Vee

Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company's 4 locations. His social media content goes viral with tips, advice and stories from how he started.

“You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.” - Gary Vaynerchuk

Grant Cardone

Grant Cardone is a bestselling author of “The 10X Rule” and “If You're Not First, You're Last”, as well as a sales trainer, speaker, and entrepreneur who has worked in real estate and the auto industry. Grant Cardone has become a real estate mogul who built his $566 million portfolio of multifamily properties from scratch!

He is one of the best people to follow if you are in sales or an entrepreneur.

“You won’t get much done if you only grind on the days you feel good.” - Grant Cardone

Tony Robbins

Anthony Robbins is an author, entrepreneur, philanthropist and life coach. He is mostly known for his infomercials, seminars, and self-help books including “Unlimited Power” and “Awaken the Giant Within”.

Tony is not the founder of several companies that earn approximately $6 billion in annual sales, but an amazing motivational speaker that millions of people follow for his motivational speaking!

Why January is the Best Time to Start with Social Media

What’s Your 2019 Marketing Resolution?

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January is a crucial month to plan all of your marketing efforts for the year. Start fresh with all of your Social Media Marketing strategies, and look back at what worked and didn’t work in 2018. When it comes to making the sales or building the brand you want, this is the time of year to optimize your strategies and get better results.

A great way to start is with Social Media! Social Media is what will help you grow your business or brand through the rest of the year, as well as into 2020!

Let’s bring up the elephant in the room first. It’s 2019, and you STILL haven’t jumped onto social media. If you haven’t added Social Media to your marketing plan yet, you NEED to for 2019!  Why?

Because the market is constantly changing. Making sure you are updating, adding and optimizing your marketing strategy every year will make or break your business. If you’re still in that stage of “Social media isn’t for me or my business”, you’re going to be left behind.

It’s Not As Hard As You Think

No business is “too boring” or “too difficult” to manage on social media. Check out some tutorials online, hire your nephew, create and hire a new job title, find someone internally to run your social media, call us and book a consultation. The opportunities are endless, there should be no excuses for you not to have, even a small, social media presence in 2019!

This is Your Last Chance

The month of January is what we call, the “Golden Time”. What does that mean? It’s the time to grab market share in the cheapest, easiest and most effective way possible, using social media!

Why? Thanks to the season, big brands and businesses just haven’t fully caught on yet in January.

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At the moment, big brand and businesses are running plans to use social media for 2019. But they will most likely be waiting out the Christmas and New Years promotions to start their strategies.

As a result, they are likely only re-evaluating budgets this month, so they can start social media promotions in the Spring/Summer. And when they do, they will be spending millions, if not BILLIONS, of dollars onto social media.  

So start using social media this month! Every January, you should be creating a new social media marketing plan that highlights the year’s goals or resolutions for your business or brand.

Will you be adding Social Media into yours for 2019?

5 Things Your Boss Expects You To Know About Social Media

Social media is an evolving marketing tool that businesses need to be, and are expected to be using in 2019. But there are some things that you don’t have to worry updating your knowledge of anytime soon!


If you’re a Director, Manager, or the Owner of a business or any other roles that involves you being put in charge of creating a social media presence for your business, this one's for you!

Here are 5 Things That Your Boss Expects You to Know About Social Media.

How to Choose Your Social Platforms

Not every business needs to be on every social media platform out there. For example, you don’t need to create a Linkedin account for a retail store whose target is 16 year old girls You’re going to want to choose channels that resonate with your business’ target audience!


Before you start using Social Media for your business, you need to make sure you’re going into it with a plan! Make sure you have thought out a strategy for using social media. If you’re not sure what a Strategy is, make sure you check out our blog “Developing a Content Strategy for Your Business”.


How to Create Your Social Channels

Creating a social media account for your business is the first step (after creating a strategy) to building your brand/community even farther.


Building your Social Media accounts is easy! To help you step-by-step creating them, here are some links on How to Create an Account for each of these Social Media Platforms:

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Facebook

Instagram

Linkedin

Twitter

Pinterest



Remember, you don’t need to be on every single platform. Choose which ones are best for your business, and get started!


How to Post Content

Planning, creating, scheduling, and posting content can feel like a full time job. If you’re posting 3-5 times per week most people struggle to find the time. Luckily, you don’t have to create and post content minute by minute as you need it, you can actually create posts and schedule them ahead of time!

Some great sites and apps to use to create really good content is Canva, Pxture, InShot, Ripl and PhotoGrid. There are tons of apps and sites out there that are easy to use, these are just a few that we like to use! You’ll also need to focus on what format of content you will be posting. Will it be an infographic? A photo? A Video or blog? Decide which format is best to express what information you are giving to your audience.


When you have a variety of different social media platforms to post on, it makes it easier to schedule your content to be posted automatically, when you want them to be posted.

Some great content schedulers that will help you to post your amazing finished content are Hootsuite, Buffer, Sprout Social, Tailwind, Loomly and more. All of these are available on an app as well that you can download easily from your IPhone or Android so that you can create and schedule posts when it is convenient for you.

How to Engage with Potential Customers

A mistake that most businesses make is that after they create great content and post it, they don’t engage with their audience. Engaging with your audience is so important. Even if your Social Media account promotes the BEST content and has great products/services, it won’t do you any favours without engaging!

You should be liking, commenting, and responding (all positively) on your audiences posts. This let’s people know that a real human is behind the content and the brand and every time you engage with a comment or a post your name will show up in their notifications. This will make them want to see who liked or commented on their post.

How to Track/Analyze Your Social Data

This should no be shocking as marketers are constantly measuring results of any campaign. Including the good, the bad and how they can improve for the next time. You’re probably constantly measuring the data and analytics from campaigns or have previously, but most people rarely check or measure the data coming from their Social Media!

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A great way to make sure you are getting the best out of using Social Media is to use the featured Analytics that you are given when you create a Social Media Business account. If you are not sure what the difference between a personal and business account is, check out are blog “Facebook Pages vs. Facebook Profiles: Know the Difference”.




10 Holiday Marketing Ideas to Boost Business

Spread the Holiday Spirit This Year!

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The Holiday Season is be a great time of the year to boost business. If you haven’t started to think about marketing your business for the Holiday Season, don’t worry, there is still time to implement some Holiday spirit into your plan!

No matter what type of industry your business is in, we have created a list of 10 marketing ideas that you can use to spark some Holiday cheer into your business to generate more leads and sales!


Share Holiday Themed Posts

When you start off into the Holiday Season (usually starting after Halloween), you want to make sure you are making the shift from your normal business’ content marketing (social media, website, blogs etc.), into Holiday themed content.

For example, this blog post!


Because the Holiday Season is upon us, you really want your potential, and current, customers to know that you are also celebrating the season with any valuable, entertaining or emotional content that your readers/viewers are going to connect and engage with.

Customize Your Packaging

A great and simple marketing example of this is from Starbucks coffee shop. Every year, Starbucks creates a newly designed coffee cup for the Holiday Season.

They show off their own festive flair with different coloured cups, rather than their regular white with the Starbucks logo.

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People love to see the different cups every year, and depending on the size of coffee you purchase, the cup if a different colour.

Black Friday/Christmas Promo

The two biggest shopping days are during the Holiday Season: Black Friday and Cyber Monday. This is your opportunity to join in on the frenzy and make more money by marketing your business during the Holiday Season!


People love to wait for this time for deals and promotions that you, a business, is giving out! Create some discounted offers and promotions on your products/services for the Holiday Season. This will encourage more potential or current customers to purchase from you over other competitors.

Become Apart of Local Events/Charities

The Holiday Season is all about giving. We give gifts to family, friends, and even work colleagues. As a business, you’re also giving something to your customers for the Holiday Season, discounts, offers, other incentives and rewards!

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It's important to find a cause or local charity whose values and mission align with your own, then meet with them to find a way that your business could be of help. Host a food drive, donate a percentage of all sales during a specific period to them (and ask your customers to try match this), or even organize your own toy or clothing drive.


When promoting the charity and cause you are supporting for the Holiday Season, it is not an opportunity for you to cheer “Look at the good work we’re doing”. You want to gracefully show that your business supports local initiatives while encouraging your customers to also become involved, engaging with your business and brand.

This applies to every business at any size or type of industry. You NEED to be able to give back to your community, especially around the Holiday Season. You can provide your product or service to customers, but are you really engaging with them on a personal and emotional level the same way as supporting a worthy cause? The answer is no.


Create a Digital Catalogue

Creating a Digital Catalogue is a great way for people to engage with our business, without leaving the comfort of their homes!

Although a digital catalogue still requires professionals for the photography, layout and design – and the final creation, you won’t need to pay extra for printing and distribution of your business’ catalogue.

This idea is better for any business with a well-maintained email database and website. But a digital catalogue is still suitable for businesses without an online store.


Launch a Christmas Giveaway

Who doesn’t love free stuff?! Launching a giveaway during the Holiday Season is a great way to create engagement with your business and brand. You can do this on your business’ social media, or through in-store promotions.

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Some great ideas for a giveaways include trips, products, branded swag, discounts or free services.

Send Your Customers a Holiday Greetings

Get personal with your customers! Social media is a great way to connect during the Holiday Season, but finding a way to be super personal like sending out physical (or emailed) Holiday cards is an even better touch on customer service!

For example, sending out a Holiday card from your business with a new offer or a small gift, just for them, can be a very valuable marketing tool.

Unless you are sending out hundreds of cards, you can take this a step further by writing the customer’s name on the card, possibly with a short personalized note. This does require a little more forward planning and effort, but it is a strong reminder to your customers that you see them as more than just a database entry during the Holiday Season!

Make Gift Cards Available

Making gift cards available is a great way to market your business for the Holiday Season. No matter how well your customers plan their holiday shopping, they are likely to have at least one person who is difficult to shop for, therefore, purchasing them a gift card instead. Let’s be honest, we all do it!

Creating gift cards helps these customers, and your business, by giving someone the option give the gift of YOUR business to someone else.

Promote Holiday Offers/Packages

Holiday shopping can sometimes be overwhelming to people. To make this easier for them, create offers and packages specifically for the Holiday Season!

An example of marketing a Holiday set or package is, again, from Starbucks. Every year, they put a couple of their products together with different combinations, and make it a “Holiday Gift Set” to give.

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The best part is, they market these gift sets, not only in Starbucks Coffee shops, but in plenty of other businesses including Canadian Tire, Marshalls, Walmart, Winners, Homesense and hundreds more! Starbucks has marketing during the Holiday Season own pat!

Create a Holiday Atmosphere

Who doesn’t love the Holiday atmosphere when walking into a business? You never want to neglect the right decor for the Holiday Season!

While earlier we covered adding the Holiday flair to your marketing and branding, this point is about incorporating the Holiday flair into your business as a whole. Seasonal decor, even just a little bit of it, will make customers automatically feel the Holiday Season that is upon us. Especially when your customers are spending lots of time in your establishment, they want to make their shopping experience the best it could be.

At the very least consider providing a gift wrapping service, or offering your customers a drink of hot chocolate, or other seasonal drink on entering your business. Do what depends on both your budget, and what would be appropriate to your audience.

Don’t forget to remove it all when the Holiday Season is over!

Now that you have some ideas for marketing your business during the Holiday Season, you can start planning an even better and creative Holiday marketing strategy for 2019!

5 Ways to Convert B2B Webinar Leads Into Sales

Converting Your Leads Into Customers

61 percent of webinars are done for B2B purposes. Webinars are a great way to teach and give value to potential prospects, as long as they are other businesses. But you know what’s even better than filling your webinar with potential leads? Converting those leads into customers!

We often focus on creating great content for our webinar, but we don’t spend enough time on the next step moving forward.


Follow Up Within 24 Hours of the Webinar

While it’s still fresh in their minds, send out your first email follow-up to webinar attendees and no-shows within 24 hours of the webinar. You can do this by creating an email automation with applications like MailChimp.

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Create an email template and start the automation with a follow up, some extra tips, your services/products and more, depending how long you want your automation to be.



Send Personalized Follow-Ups to Hot B2B Leads

Send these leads personalized emails or calls, or go a step further and provide your sales team with a customizable email or call template for the B2B webinar. This makes it easier for both you and your team so you can both do a great job and convert your B2B prospects into customers!

This follow-up should relate to the webinar content, provide value, and offer a “How we can help” to your B2B leads. It’s a really good idea to personalize these messages as much as possible based on what you know about each B2B prospect.

Even if you are making templates for your sales team, don’t make them sound bland and obvious that it is templated. Add some personal touches that could be said to anyone and still sound personal!



Send Out a Webinar Survey

Sending your B2B webinar leads a quick survey right after is a great way to see how well your webinar did and to get insight on how to make your next one, even better.

Make sure that you ask them who’s ready to take the next step from your webinar. You can also use survey responses to send your webinar B2B leads follow up messages with offers.

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Retarget Your B2B Webinar Leads

Creating retargeting campaigns for your B2B webinar leads will keep them remembering you. Retargeting ads should complement your other marketing tactics. You don’t want to email webinar leads with a discount offer and retarget them with an awareness ad at the same time.

If you want to learn how to create a system that will help with this, check out our blog The Top 3 Marketing System Every Business Needs



Get Your B2B Leads to Take Action

You should always make it easy for your B2B prospects to take the next step after they have gone through your webinar funnel. Even if your leads aren’t completely ready to become customers, give them the value and education to keep learning with resources and ways to engage, like E-Books, Checklists, more Webinars, Blogs and helpful Tips.

Make sure you are always giving your B2B leads a clear call to action and highlighting its benefits. This will give your B2B prospects how to take the next step with your business.



Conclusion

Webinar leads can be some of your best leads. To make sure you get the best of our webinar leads, remember to always follow up and be giving value!

The Top 3 Marketing Systems Every Business Needs

Awareness. Leads. Sales.

Watch our CEO Darren as he goes into depth about the 3 essential Marketing Systems that every business NEEDS to have.

If you haven’t thought about how to involve this system into your marketing plan, you’re missing out!

Have you started to use this system yet? Let us know how it’s going in the comments below!

The Complete Guide to Facebook Live for Real Estate Agents

Bringing in More Prospects with Facebook Live Videos


Since it launched in 2016, Facebook Live has grown significantly from a fun tool, to a serious brand marketing tool. There has been over 3.5 billion Live videos created by millions of people around the world, engaging tons of people who watch!

As we know, engagement is key in the business-social media world. Likes, views and follows are not as important. Even if you have even a small audience watching you, as long as they are engaged and consuming your content, they are all you need to start! And more engagement not only indicates a better response from fans, but also boosts your content in the Facebook algorithm.


Facebook Live videos are winning right now in the Real Estate industry. Everywhere you look, there are either Facebook or Instagram stories from Real Estate Agents posting to their profiles, engaging tons of clients or prospects. Facebook Live is definitely worth it, and everything you need to know about using it for Real Estate, is right here!

What Exactly is Facebook Live?

Facebook Live is a feature for the live broadcast of user videos from the Facebook mobile app. This allows Facebook users to broadcast live video of themselves to their friends and followers. This tool is great for Real Estate Agents looking to connect more with their social media followers and give them a quick update on the market, show what houses you are selling (even do a mini tour!) or even just to say hi.

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How to Use Facebook Live


Launching a Facebook Live video is different, depending on whether you’re using a personal profile or a Facebook Page, if you don’t know the difference, check out our blog!

The easiest way to get started is create a Facebook Live video directly from your mobile device. That’s right! As long as you have the Facebook app downloaded onto your phone, you can easily create them from anywhere!


When starting a Facebook Live video, let your followers know a day or two beforehand that you will be starting one, and a little bit about what your video will be about. This will:


  1. Excite your followers and make them look forward to it

  2. Plan to watch it. Not everyone is on Facebook waiting for you to do a Facebook Live video!

  3. Gives you the chance to get more viewers onto your Facebook Live video

After you have pre-planned what your Facebook Live video is going to be about, and you have let people know on social media that you will be creating one, it's time to actually start you Facebook Live video!


1. Download and Open the Facebook App for your mobile device. Using your mobile device is easier than using your computer. This makes it easier for you to do Facebook Live videos at anytime, anywhere!

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2. From your Newsfeed, Tap “Write Something” or “What’s On Your Mind”. They depend on if you are creating a Facebook Live video from your business page or your personal profile. This is where you would write/share a post. For us, it says “Write Something”.

3. From the Bottom, Select “Live Video”.

4. Add a Description to Your Video

5. Add details: Tap the location icon to tag your location if appropriate and tap the Face Icon if you want to add more information about what you’re doing.

6. Tap “Start Live Video”. And there you have it! Your Facebook Live Video for Real Estate Agents.


How to Make Real Estate Agent Facebook Live Videos Like a Pro

We want to make sure that you start your Facebook Live videos looking like a pro! So we have put together some tips an ideas for Real Estate Agents to use in Facebook Live videos:

  1. Plan Your Facebook Live Video.

  2. Be Yourself.

  3. Tell Your Followers in Advance.

  4. Double Check Your Internet Connection. Whether you are using internet connection or data on your phone, make sure you can keep the Facebook Live video going!

  5. Tag Your Location.

  6. Engage With Your Audience. If people start liking or commenting on your Facebook Live video, shout them out! Let them know that you see it. If they comment a question, make sure you answer it.


As a Real Estate Agent, you want your Facebook Live videos to be so engaging that there is a conversation between you and your followers. Some great and content ideas for your Facebook Live that will start a conversation and turn prospects into clients are:


  1. Q&A’s. People have questions. Facebook Live is awesome for being able to communicate right in the Live video so you can answer right away.

  2. Mini Real Estate Listing Tours. Like we said earlier, take your cell phone with you! When you’re heading to a listing, create a Facebook Live video about the new listing as well as a little tour.

  3. Market Updates. This is one many Real Estate Agents have been doing with Facebook Live. Once a week/month, take a couple minutes and do a Facebook Live on the Real Estate Market.

  4. Personal Videos. People want to know you. Get some videos of you outside of your Real Estate life!

  5. Big Announcements.

  6. Contests. Run some Facebook Live contests! People love them and will increase your engagement significantly.

  7. Events you attend.

  8. Behind the Scenes. Where are you headed? A new listing? Meeting a new client? Let us know!

Remember, people won’t be watching right away. You have to plan and acknowledge people coming in, halfway or even near the end of your Facebook Live.

That’s It!


We know you can do it. The main thing to take out of this, is to have fun! There’s no secret to doing it perfectly. Every Real Estate Agent is different and has their own unique way of doing Facebook Live videos, so make it your own!

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If you’re a Real Estate Agent who uses Facebook Live videos, let us know what works well for you!

Does Your Follower Count Matter?

Quality Over Quantity

People and businesses place so much value on the number of followers or likes they have on social media. The idea of this for business is irrelevant and overvalued.

I can’t say numbers don’t matter, due to the looks of your Instagram and Facebook page gives a sense of credibility, but the value businesses place on social media numbers needs to be reconsidered.

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The interactions you get on social media, to us, are far more important. Rather than trying to get fake likes and followers, create content that is engaging! You can buy a million followers, but you can’t buy a true community that wants to see what your business is up to you and will potentially be customers.

Follower count only matters to your business or brand if your audience actually cares, actively consumes, and engages with your social media content.

For example, if you have 30,000 followers on Instagram and 10,000 of them buy ten copies of your book because you posted about it. With that many customers converting, it that means you have an engaged audience that is consuming your business’ content. That is what’s valuable.

But the number of followers you have doesn’t matter because all it takes is for one post to be noticed by one person that starts a chain of reactions through social media. Because all that really matters is the attention, not the numbers.

When it comes to social media, quality over quantity. Businesses need to stop focusing on the amount of followers or likes they have on social media, and start focusing on how well they are engaging with people who actually cares about your content!

The Do's and Don't of Social Media for Business

Social media is an evolving marketing tool that businesses need to be using. But there are some things that you don’t have to worry about changing anytime soon! So we have created a list of the Do’s and Don’t’s of starting with social media for your business that you should know:

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5 Common Social Media Marketing Myths

Here Are Your Questions, ANSWERED!

Social Media Marketing is still a new topic to most businesses and there are many questions and thoughts about social media that people don’t understand. We are here to take these myths and give you the truth! Here are some of the most common questions we are asked in social media marketing:

1. “I don’t need to use social media for my business.”

Many businesses think that social media isn’t for them. But social media is for EVERY business! Too many businesses think social media is useless and will not work for a business that might be less “glamorous”  than retail, food or any entertainment business. That’s just not true!

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Yes it may be a little bit harder to market on social media, compared to those other industries, but does that mean you should leave social media out of your marketing strategy? Absolutely not. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Social media nowadays is crucial to building your business and brand!

2. “You can't track/measure ROI on social media.”

How do you track or measure the ROI of radio ads and billboards? Not only can you measure the effectiveness of paid social media campaigns, you can measure the organic side (posting on your social media) as well. Not something you can do with other paid campaigns. The first step in tracking your ROI on social media is by creating a business account for your platforms. If you don’t know the difference between a Facebook/Instagram profile and a page, you can check out our blog “Facebook Pages vs. Facebook Profiles: Why it’s Important to Know the Difference.”  

When you create a Page or Business Account, you are given access to your accounts specific and detailed analytics/insights of your content, demographic, paid advertising campaigns and tons more! The amount of information you can get from one campaign on Facebook and Instagram is amazing.

3. “Social media is just for teenagers.”

It’s common for people to associate social media with teenagers and the younger generation. Like I said earlier, businesses with teenagers as their target audience can assume that their audience is definitely on social media. Some brands with an older target audience think that it would be pointless for them to use social media because their audience just doesn’t use it, but that’s where they’re wrong! Facebook has over 2 BILLION active users daily.

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  • 88% of those aged 18-29

  • 84% of those aged 30-49

  • 72% for those aged 50-64

  • 62% for those aged 65+

That’s a massive (non-teenage) audience that you could be missing out on reaching because you thought they just weren’t there.

4. “You need a presence on all social media platforms.”

It may seem shocking, but your business does NOT need to be on all social media platforms. Your business should be on the social channels that your customers are on. For example, if your business is a clothing store and your target audience is 16 year old girls, you might not want to be on Linkedin. You’re going to want to be on Instagram, Facebook, Snapchat and Twitter.

5. “Success depends on the number of followers you have.”

QUALITY OVER QUANTITY! Success does NOT depend on how many followers you have. The quality of your engagement matters more than the quantity of your followers.

Often businesses will judge their success on social media by the number of followers they have. While the amount of followers can provide some social proof, it matters more that the followers you have are engaged with you and are actually potential customers. When you create and share relevant and useful information, you will attract more followers who are interested in what you have to say.