The #1 mistake local businesses make online

Just because you run a “small business” doesn’t mean you don’t have “big headaches”

We realize that as a small business owner you have to worry about 1001 things related to your day to day operations. There’s hardly room to worry about your online presence when your busy dealing with accounting, legal, angry customers, and late suppliers. That’s why the first thing we do when working with new clients is take as much off of their plate as possible. We show them that managing their online presence can consume less then an hour a month. That’s right… less then an hour a month! We also show them how fixing a few critical, yet common mistakes, can increase sales and generate more revenue in less than 30 days.

One of the biggest mistakes that most business make in terms of their online presence involves their online business listings.  

Managing your online business listings

Your small business weather you know it or not, is listed on dozens of online directories. These directories scrape the internet and put together listings that will effect your business in local search. Most of the time a lot of listings are incorrect and are not consistent across the various directories. This confuses search engines like Google, and when customers search your business online, search engines will not display on the first page due to the inconsistent data it’s finding online. It isn’t sure you’re a credible business so it buries you at the end of the search results.

This means customers searching a business just like yours, likely won’t ever find you online. So how do you correct this?

Start by finding all of the directories that list your business, claim them, and make sure the information is consistent across all of them. You can then continue by creating new listing on directories that haven’t listed you yet, such as the BBB, 411, Yellow Pages, Foursqaure, the list goes on. You’ll also want to make sure that you claim your Google listing, Yahoo Local listing, and your Yelp Listing. You can do this manually do all of this in about 10-12 hours, and any time your business changes its hours, address, website, etc. you will have to update your listings once again. Not to mention, new listing sites will automatically list your business every month and you’ll have to keep on top of these to ensure that you claim and correct the data for each of them.

Creating & managing accurate business listings across as many directories as possible is crucial for your businesses online success. This will ensure customers find your business online and that you aren’t losing customers to your competitors. This will also make your business seem more credible, as customers will be able to find a wealth of information quickly and easily helping them make a more informed decision.

If you want to start correcting your listings today, we have good news for you. Suits Social offers a free tool that will help you get started right away. With access to our Suits Social business centre demo account, you’ll not only be able to claim and correct business listings with the click of a button. You’ll also be able to monitor your performance compared to your competitors. To get started get your free snapshot report & you’ll also receive a prompt to create a free demo account. Once you sign up, a member of our team will be in touch to help you get started, and make sure you get the most out of our business centre tools!


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