Here Are Your Questions, ANSWERED!
Social Media Marketing is still a new topic to most businesses and there are many questions and thoughts about social media that people don’t understand. We are here to take these myths and give you the truth! Here are some of the most common questions we are asked in social media marketing:
1. “I don’t need to use social media for my business.”
Many businesses think that social media isn’t for them. But social media is for EVERY business! Too many businesses think social media is useless and will not work for a business that might be less “glamorous” than retail, food or any entertainment business. That’s just not true!
Yes it may be a little bit harder to market on social media, compared to those other industries, but does that mean you should leave social media out of your marketing strategy? Absolutely not. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Social media nowadays is crucial to building your business and brand!
2. “You can't track/measure ROI on social media.”
How do you track or measure the ROI of radio ads and billboards? Not only can you measure the effectiveness of paid social media campaigns, you can measure the organic side (posting on your social media) as well. Not something you can do with other paid campaigns. The first step in tracking your ROI on social media is by creating a business account for your platforms. If you don’t know the difference between a Facebook/Instagram profile and a page, you can check out our blog “Facebook Pages vs. Facebook Profiles: Why it’s Important to Know the Difference.”
When you create a Page or Business Account, you are given access to your accounts specific and detailed analytics/insights of your content, demographic, paid advertising campaigns and tons more! The amount of information you can get from one campaign on Facebook and Instagram is amazing.
3. “Social media is just for teenagers.”
It’s common for people to associate social media with teenagers and the younger generation. Like I said earlier, businesses with teenagers as their target audience can assume that their audience is definitely on social media. Some brands with an older target audience think that it would be pointless for them to use social media because their audience just doesn’t use it, but that’s where they’re wrong! Facebook has over 2 BILLION active users daily.
88% of those aged 18-29
84% of those aged 30-49
72% for those aged 50-64
62% for those aged 65+
That’s a massive (non-teenage) audience that you could be missing out on reaching because you thought they just weren’t there.
4. “You need a presence on all social media platforms.”
It may seem shocking, but your business does NOT need to be on all social media platforms. Your business should be on the social channels that your customers are on. For example, if your business is a clothing store and your target audience is 16 year old girls, you might not want to be on Linkedin. You’re going to want to be on Instagram, Facebook, Snapchat and Twitter.
5. “Success depends on the number of followers you have.”
QUALITY OVER QUANTITY! Success does NOT depend on how many followers you have. The quality of your engagement matters more than the quantity of your followers.
Often businesses will judge their success on social media by the number of followers they have. While the amount of followers can provide some social proof, it matters more that the followers you have are engaged with you and are actually potential customers. When you create and share relevant and useful information, you will attract more followers who are interested in what you have to say.