Social media is an evolving marketing tool that businesses need to be, and are expected to be using in 2019. But there are some things that you don’t have to worry updating your knowledge of anytime soon!
If you’re a Director, Manager, or the Owner of a business or any other roles that involves you being put in charge of creating a social media presence for your business, this one's for you!
Here are 5 Things That Your Boss Expects You to Know About Social Media.
How to Choose Your Social Platforms
Not every business needs to be on every social media platform out there. For example, you don’t need to create a Linkedin account for a retail store whose target is 16 year old girls You’re going to want to choose channels that resonate with your business’ target audience!
Before you start using Social Media for your business, you need to make sure you’re going into it with a plan! Make sure you have thought out a strategy for using social media. If you’re not sure what a Strategy is, make sure you check out our blog “Developing a Content Strategy for Your Business”.
How to Create Your Social Channels
Creating a social media account for your business is the first step (after creating a strategy) to building your brand/community even farther.
Building your Social Media accounts is easy! To help you step-by-step creating them, here are some links on How to Create an Account for each of these Social Media Platforms:
Remember, you don’t need to be on every single platform. Choose which ones are best for your business, and get started!
How to Post Content
Planning, creating, scheduling, and posting content can feel like a full time job. If you’re posting 3-5 times per week most people struggle to find the time. Luckily, you don’t have to create and post content minute by minute as you need it, you can actually create posts and schedule them ahead of time!
Some great sites and apps to use to create really good content is Canva, Pxture, InShot, Ripl and PhotoGrid. There are tons of apps and sites out there that are easy to use, these are just a few that we like to use! You’ll also need to focus on what format of content you will be posting. Will it be an infographic? A photo? A Video or blog? Decide which format is best to express what information you are giving to your audience.
When you have a variety of different social media platforms to post on, it makes it easier to schedule your content to be posted automatically, when you want them to be posted.
Some great content schedulers that will help you to post your amazing finished content are Hootsuite, Buffer, Sprout Social, Tailwind, Loomly and more. All of these are available on an app as well that you can download easily from your IPhone or Android so that you can create and schedule posts when it is convenient for you.
How to Engage with Potential Customers
A mistake that most businesses make is that after they create great content and post it, they don’t engage with their audience. Engaging with your audience is so important. Even if your Social Media account promotes the BEST content and has great products/services, it won’t do you any favours without engaging!
You should be liking, commenting, and responding (all positively) on your audiences posts. This let’s people know that a real human is behind the content and the brand and every time you engage with a comment or a post your name will show up in their notifications. This will make them want to see who liked or commented on their post.
How to Track/Analyze Your Social Data
This should no be shocking as marketers are constantly measuring results of any campaign. Including the good, the bad and how they can improve for the next time. You’re probably constantly measuring the data and analytics from campaigns or have previously, but most people rarely check or measure the data coming from their Social Media!
A great way to make sure you are getting the best out of using Social Media is to use the featured Analytics that you are given when you create a Social Media Business account. If you are not sure what the difference between a personal and business account is, check out are blog “Facebook Pages vs. Facebook Profiles: Know the Difference”.