Social Media Marketing

The Top 3 Motivational Speakers You Need to Hear in 2019

It’s 2019, and if you don’t have a few key mentors in your life to motivate you in your business or brand, you’re missing out! To help you find some, here are The top 3 motivational speakers that you NEED to hear this year who are experts at social media, sales and motivation!

Gary Vee

Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company's 4 locations. His social media content goes viral with tips, advice and stories from how he started.

“You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.” - Gary Vaynerchuk

Grant Cardone

Grant Cardone is a bestselling author of “The 10X Rule” and “If You're Not First, You're Last”, as well as a sales trainer, speaker, and entrepreneur who has worked in real estate and the auto industry. Grant Cardone has become a real estate mogul who built his $566 million portfolio of multifamily properties from scratch!

He is one of the best people to follow if you are in sales or an entrepreneur.

“You won’t get much done if you only grind on the days you feel good.” - Grant Cardone

Tony Robbins

Anthony Robbins is an author, entrepreneur, philanthropist and life coach. He is mostly known for his infomercials, seminars, and self-help books including “Unlimited Power” and “Awaken the Giant Within”.

Tony is not the founder of several companies that earn approximately $6 billion in annual sales, but an amazing motivational speaker that millions of people follow for his motivational speaking!

Why January is the Best Time to Start with Social Media

What’s Your 2019 Marketing Resolution?

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January is a crucial month to plan all of your marketing efforts for the year. Start fresh with all of your Social Media Marketing strategies, and look back at what worked and didn’t work in 2018. When it comes to making the sales or building the brand you want, this is the time of year to optimize your strategies and get better results.

A great way to start is with Social Media! Social Media is what will help you grow your business or brand through the rest of the year, as well as into 2020!

Let’s bring up the elephant in the room first. It’s 2019, and you STILL haven’t jumped onto social media. If you haven’t added Social Media to your marketing plan yet, you NEED to for 2019!  Why?

Because the market is constantly changing. Making sure you are updating, adding and optimizing your marketing strategy every year will make or break your business. If you’re still in that stage of “Social media isn’t for me or my business”, you’re going to be left behind.

It’s Not As Hard As You Think

No business is “too boring” or “too difficult” to manage on social media. Check out some tutorials online, hire your nephew, create and hire a new job title, find someone internally to run your social media, call us and book a consultation. The opportunities are endless, there should be no excuses for you not to have, even a small, social media presence in 2019!

This is Your Last Chance

The month of January is what we call, the “Golden Time”. What does that mean? It’s the time to grab market share in the cheapest, easiest and most effective way possible, using social media!

Why? Thanks to the season, big brands and businesses just haven’t fully caught on yet in January.

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At the moment, big brand and businesses are running plans to use social media for 2019. But they will most likely be waiting out the Christmas and New Years promotions to start their strategies.

As a result, they are likely only re-evaluating budgets this month, so they can start social media promotions in the Spring/Summer. And when they do, they will be spending millions, if not BILLIONS, of dollars onto social media.  

So start using social media this month! Every January, you should be creating a new social media marketing plan that highlights the year’s goals or resolutions for your business or brand.

Will you be adding Social Media into yours for 2019?

5 Things Your Boss Expects You To Know About Social Media

Social media is an evolving marketing tool that businesses need to be, and are expected to be using in 2019. But there are some things that you don’t have to worry updating your knowledge of anytime soon!


If you’re a Director, Manager, or the Owner of a business or any other roles that involves you being put in charge of creating a social media presence for your business, this one's for you!

Here are 5 Things That Your Boss Expects You to Know About Social Media.

How to Choose Your Social Platforms

Not every business needs to be on every social media platform out there. For example, you don’t need to create a Linkedin account for a retail store whose target is 16 year old girls You’re going to want to choose channels that resonate with your business’ target audience!


Before you start using Social Media for your business, you need to make sure you’re going into it with a plan! Make sure you have thought out a strategy for using social media. If you’re not sure what a Strategy is, make sure you check out our blog “Developing a Content Strategy for Your Business”.


How to Create Your Social Channels

Creating a social media account for your business is the first step (after creating a strategy) to building your brand/community even farther.


Building your Social Media accounts is easy! To help you step-by-step creating them, here are some links on How to Create an Account for each of these Social Media Platforms:

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Facebook

Instagram

Linkedin

Twitter

Pinterest



Remember, you don’t need to be on every single platform. Choose which ones are best for your business, and get started!


How to Post Content

Planning, creating, scheduling, and posting content can feel like a full time job. If you’re posting 3-5 times per week most people struggle to find the time. Luckily, you don’t have to create and post content minute by minute as you need it, you can actually create posts and schedule them ahead of time!

Some great sites and apps to use to create really good content is Canva, Pxture, InShot, Ripl and PhotoGrid. There are tons of apps and sites out there that are easy to use, these are just a few that we like to use! You’ll also need to focus on what format of content you will be posting. Will it be an infographic? A photo? A Video or blog? Decide which format is best to express what information you are giving to your audience.


When you have a variety of different social media platforms to post on, it makes it easier to schedule your content to be posted automatically, when you want them to be posted.

Some great content schedulers that will help you to post your amazing finished content are Hootsuite, Buffer, Sprout Social, Tailwind, Loomly and more. All of these are available on an app as well that you can download easily from your IPhone or Android so that you can create and schedule posts when it is convenient for you.

How to Engage with Potential Customers

A mistake that most businesses make is that after they create great content and post it, they don’t engage with their audience. Engaging with your audience is so important. Even if your Social Media account promotes the BEST content and has great products/services, it won’t do you any favours without engaging!

You should be liking, commenting, and responding (all positively) on your audiences posts. This let’s people know that a real human is behind the content and the brand and every time you engage with a comment or a post your name will show up in their notifications. This will make them want to see who liked or commented on their post.

How to Track/Analyze Your Social Data

This should no be shocking as marketers are constantly measuring results of any campaign. Including the good, the bad and how they can improve for the next time. You’re probably constantly measuring the data and analytics from campaigns or have previously, but most people rarely check or measure the data coming from their Social Media!

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A great way to make sure you are getting the best out of using Social Media is to use the featured Analytics that you are given when you create a Social Media Business account. If you are not sure what the difference between a personal and business account is, check out are blog “Facebook Pages vs. Facebook Profiles: Know the Difference”.




Does Your Follower Count Matter?

Quality Over Quantity

People and businesses place so much value on the number of followers or likes they have on social media. The idea of this for business is irrelevant and overvalued.

I can’t say numbers don’t matter, due to the looks of your Instagram and Facebook page gives a sense of credibility, but the value businesses place on social media numbers needs to be reconsidered.

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The interactions you get on social media, to us, are far more important. Rather than trying to get fake likes and followers, create content that is engaging! You can buy a million followers, but you can’t buy a true community that wants to see what your business is up to you and will potentially be customers.

Follower count only matters to your business or brand if your audience actually cares, actively consumes, and engages with your social media content.

For example, if you have 30,000 followers on Instagram and 10,000 of them buy ten copies of your book because you posted about it. With that many customers converting, it that means you have an engaged audience that is consuming your business’ content. That is what’s valuable.

But the number of followers you have doesn’t matter because all it takes is for one post to be noticed by one person that starts a chain of reactions through social media. Because all that really matters is the attention, not the numbers.

When it comes to social media, quality over quantity. Businesses need to stop focusing on the amount of followers or likes they have on social media, and start focusing on how well they are engaging with people who actually cares about your content!

How to Get More Qualified Leads With Instagram & Facebook Ads

Here’s the Great Thing About Video Advertising…


With video being the best advertising format with the highest engagement and rates, especially on mobile devices, more people are ready to consume video advertisements from businesses!

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No, this doesn’t mean your next video advertisement will become a viral video and will perform better than ads that have images. It just means that it has become a higher change to getting more leads from your online advertisements.


Cheaper Views


Video advertisements have found to be a better and cheaper way to advertise. Though producing a high-quality video advertisement can come at cost, there are ways around it with mobile device filming and editing softwares like iMovie, and Adobe tools.

Re-Targeting a Qualified Audience


Another amazing benefit of running video ads on Instagram and Facebook is the amount of qualified potential leads you can re-target with Lead Generation ads.

Want to know how? Let me tell you!

When you run a video ad on Facebook and Instagram (Brand Awareness ads), you can gather thousands and thousands of views! With those video views, you can create a Lead Generation ad and re-target the people that watched half of your video.

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The reason to target people who have watched half of your video is to target the people who were interested enough to continue watching. If you target the people who have watched only 2-5 seconds of your video, then your leads probably won’t be the people who will buy or opt in to what you are selling!


How Do You Create These Video Ads?


More and more we’re starting to see shorter video ads to work better. This is because people don’t have the attention span for a longer video. 99% of users will scroll right past your ad. So how do you get them to stop and watch it?

Pitch in reverse. Start with attention grabbing, and then explain the why and how. Your customers scroll social media quickly, and you only have about half a second to catch their eye. Facebook usually recommends any video ad to be only 15 seconds or shorter.

Here are a couple tips to help you get started with creating your own video ads!

1. Make sure you design your ad with mobile version in mind. When people see your ad on social media, the volume does not automatically play like a television ad! They have to click on your ad, and then turn on the volume for it to be heard. So when creating your Facebook and Instagram Video ads, be sure to add subtitles and make the beginning capturing!

2. Design your ad with the Instagram Version in mind. Yes, you need a separate video format for your Instagram. Facebook can take any size, but Instagram needs to have a square size of 1000 x 1000 pixels.


Video ads are starting to grow more and more each year. So why start later when you can be ahead!