Recording a Video to Post or a Live Video
Expectation: Video goes smoothly, you remember everything you wanted to talk about, and it gets 1,000,000 views!
Reality: 35 takes later, forgets literally everything you have planned that you wanted to say. Saying “like”, “uh” and “um” WAY too much. Also, it only got 20 views.
Posting a Question to Get Feedback on a New Product
Expectation: Lots of people give their opinions, you get genuine feedback from your question. Everyone is discussing back and forth on what their thoughts are.
Reality: One person comments a thumbs up emoji.
Posting an Amazing New Product You Released
Expectation: Sells out in 24 hours. Everyone loves it. Gets featured in a popular article for being SUCH a cool product. Gains 1,000 new followers and customers.
Reality: 5 people buy it. Most of them are family supporting your business.
Posting a Hilarious Joke
Expectation: Everyone loves it and totally relates to it. High fiving yourself because you, are so engaging and relatable to your followers.
Reality: It only gets 10 likes, one person comments “I don’t get it”.
Discovering How to Create an Ad on Facebook
Expectation: Going to create the best Facebook Ad Campaign in my industry. It’s so easy, anyone can do it. Only spending $100, but going to sell out of product right away! Gets 50,000,000 views on the ads and they go viral.
Reality: No sales come from it. You lose $100 because you didn’t spend enough. You only reach 5,000 people. Definitely didn’t go viral.
You Work with an Agency to Grow Your Business and Sales
Expectation: I can do it better, and for cheaper. I don’t need to hire an agency. If anything I’ll hire a summer student or Freelancer.
Reality: Cheaper than hiring a staff member. You get a whole team instead of one person that has experience building ads and making money, as well as other services!