Social Media Marketing

Social Media Marketing: Expectation Vs. Reality

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Recording a Video to Post or a Live Video

Expectation: Video goes smoothly, you remember everything you wanted to talk about, and it gets 1,000,000 views!

Reality: 35 takes later, forgets literally everything you have planned that you wanted to say. Saying “like”, “uh” and “um” WAY too much. Also, it only got 20 views.

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Posting a Question to Get Feedback on a New Product

Expectation: Lots of people give their opinions, you get genuine feedback from your question. Everyone is discussing back and forth on what their thoughts are.

Reality: One person comments a thumbs up emoji.

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Posting an Amazing New Product You Released

Expectation: Sells out in 24 hours. Everyone loves it. Gets featured in a popular article for being SUCH a cool product. Gains 1,000 new followers and customers.

Reality: 5 people buy it. Most of them are family supporting your business.

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Posting a Hilarious Joke

Expectation: Everyone loves it and totally relates to it. High fiving yourself because you, are so engaging and relatable to your followers.

Reality: It only gets 10 likes, one person comments “I don’t get it”.

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Discovering How to Create an Ad on Facebook

Expectation: Going to create the best Facebook Ad Campaign in my industry. It’s so easy, anyone can do it. Only spending $100, but going to sell out of product right away! Gets 50,000,000 views on the ads and they go viral.

Reality: No sales come from it. You lose $100 because you didn’t spend enough. You only reach 5,000 people. Definitely didn’t go viral.

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You Work with an Agency to Grow Your Business and Sales

Expectation: I can do it better, and for cheaper. I don’t need to hire an agency. If anything I’ll hire a summer student or Freelancer.

Reality: Cheaper than hiring a staff member. You get a whole team instead of one person that has experience building ads and making money, as well as other services!

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How to Boost a Post on Instagram

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Before you start, make sure that you have a Business Account, connected to your business’ Facebook page. If you haven’t yet, check out our blog on “The Difference Between a Facebook Page and a Facebook Profile”.

Let’s get started!

1. Pick your Business’ Instagram account that is connected to an existing Facebook Business Page (your business’ Facebook Page).

2. Click “Promote”, the blue button on the bottom right corner of the post you want to boost.

Pro Tip: Choose a post with the most high-quality, and has shown to be a popular post that has had good engagement on already. This will help show you if it will be popular to other people as well that are not following you already.

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3. Pick a goal for your Instagram post’s Boost.

Instagram will ask you whether you want to attract more profile visits, website traffic, or promotion views. Make sure you are choosing the best option that suits what your goal is..

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4. Choose an audience for your post.

Choose from three different targeting options: Automatic, Local, and Manual.

Automatic tells Instagram to target people who are just like your followers

Local lets you target people in a specific location

Manual lets you target specific people, places, or interests.

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5. Set your budget for the Boosted post, and the duration of the Boost.

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6. There you go!

Your Instagram or Facebook “Insights” will show you the stats and details of your Boosted post after and throughout the duration of it.

The Top 6 Blogs This Year: Blog Round-Up

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We gathered some of the most valuable blogs we have written this year to make sure that you are getting all the best information you need to get started on social media marketing your business!

Check them out.

1. Why You Should Be Using Pinterest For Your Business

If your in the business of food, fashion, blogging, or even the marketing business, you need to be using Pinterest. With over 150 million bloggers, entrepreneurs, and small businesses using it, Pinterest is a great way to increase traffic to your website, blogs, or any other place you want your audience to go to! Here is why should be using Pinterest to grow your business!

2. Everything You Need to Know About Creating Great Social Media Content

This blog post takes you through understanding what social media content is, the types of social media content, and how to create the best type of content for your business.

3. The Best Times to Post On Social Media


Many businesses post on their social media when it is convenient for them. But when you use social media for your business, there are certain times that are best to post on your social media! Learn when to post your content at the best times of the day for your business.

4. The Top 3 Skills You Need to Close Those Leads


When you’re using social media marketing to bring in leads to your business, there is one issue that we see a lot of businesses have AFTER they have created a campaign. They don’t have the sales skills to close them!

5. Why Elon Musk is the KEY to Social Media in 2019


In 2019, Personal Branding is key and where everyone is looking to is year. We are ALL following someone who is famous. This doesn’t always mean an actor, singer or YouTuber.

6. The Top 5 Resources for Building Your Personal Brand


Building your personal brand on social media in 2019 is a MUST for your business. We understand that creating content for your personal brand that your followers will love can be time consuming and difficult when your running your business at the same time. But doing it will pay off when you are seen as the authority and influencer in your industry!

That’s some of the best ones so far that we love! Keep looking every Wednesday for new blogs from us!

The Top 5 Resources for Building Your Personal Brand

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Building your personal brand on social media in 2019 is a MUST for your business. We understand that creating content for your personal brand that your followers will love can be time consuming and difficult when your running your business at the same time. But doing it will pay off when you are seen as the authority and influencer in your industry!

So to help you make building your personal brand for your business a little easier and less time consuming, here at the Top 5 Resources that you should be using to grow your personal brand this year!

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Do you use a different type of resource for your personal brand? Let us know in the comments below!

The Top 3 Skills You NEED to Close Those Leads

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Social media marketing is a great way to bring in and sales and build your personal or business brand to grow. There are many benefits to advertising on social media. You can target any type of audience into any type of industry for a cheap dollar. But to use Facebook, Instagram, Twitter, Linkedin, Pinterest or any other type of social ads successfully, you need to learn what to do when the leads start coming in.

When you’re using social media marketing to bring in leads to your business, there is one issue that we see a lot of businesses have AFTER they have created a campaign. They don’t have the sales skills to close them!

So to be successful in your current and future social media marketing campaigns, here are The Top 3 Skills You Need to Close Those Leads from your social media campaigns. If you're a manager, here's what you should be teaching your team!

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Stay Positive, ALWAYS.

Have you ever been on the other side of a sales call? Was it obvious that they were miserable and that you were probably there 80th call of the day? It’s not a great feeling. No one likes to feel like they are a nuisance or that you don’t care about their purchase.

Make sure when you are calling, emailing, or leaving voicemails for your lead you are keeping a happy tone, creating a positive reaction and overall experience. This means not giving (an obvious) scripted email or call, saying “we can’t…” and any type of negativity. Overall, don’t sound like a robot. Be personable! First impressions are SO important. When you are closing or following up with your social media marketing leads, make sure you are showing your best sales self!

Be Coachable

Learn, learn, LEARN! If I didn’t say it enough there, keep learning. Watch some YouTube videos, read some articles on HubSpot.com, buy some courses, or follow some great mentors like Grant Cardone, Gary Vaynerchuck, Billy Gene or any others you find online!

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Making yourself aware where you can improve and make sure that you improve it is also a great way to make yourself coachable. Ego can sometimes get in the way of improving your sales skills. Be a curious learner, looking for new skills and mentors.

Also, ALWAYS PRACTICE! Sometimes it can feel uncomfortable to be doing a sales role play on your friends, family or co-workers. But it is 100% worth the effort in the end when you can close your leads easily, without the nerves or the stumbling. You can always take classes and courses on public speaking, sales, or any other type of skill you want to improve on!

Be Organized

When creating social media marketing lead generation campaigns, you are collecting information from your leads. This can be gathering emails, names, phone numbers, and more. You need to find a place to store these lead’s information so it is easier for you to locate and get in touch with them!

Another great way to stay organized when you are closing leads, is to stick to a simple script. Now, like we said earlier, we don’t want to sound like a robot. This can be obvious that you are sticking to a script and it isn’t personable. Which ultimately leads to an unhappy experience and you can lose that sale.

But it can be helpful to have a simple script-type copy that follows a conversation. Make points in an order that you want the conversation to go. This can include questions to ask your lead, as well as some reminder points that you want to bring up during the call! This can help you stay on point, know your FAQ, and will help you learn to adapt to the changing questions and conversations that will come up during your interaction!


What are some skills you think are important for closing a lead or prospect? Let us know in the comments below!

Why You Should Be Using Pinterest for Your Business

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If your in the business of food, fashion, blogging, or even the marketing business, you need to be using Pinterest. With over 150 million bloggers, entrepreneurs, and small businesses using it, Pinterest is a great way to increase traffic to your website, blogs, or any other place you want your audience to go to! Here is why should be using Pinterest to grow your business!


Why You Should Be Using Pinterest

Like I said earlier, Pinterest is such a great way to increase traffic to your website, blogs, social media channels and more. Other benefits of using Pinterest for your business that are unique to Pinterest are the high engagement, and long lasting content.

If you’ve never used Pinterest before to quickly find and save recipes or a DIY project, then you’re missing out! Pinterest is great for sharing links of photos of your products that customers can save and share. Unlike Facebook and Instagram where people can share your post once, Pinterest has the ability to share your post and become looked at over and over again. Making content “long lasting”.

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Just like any other social media platform, you are able to create targeted advertisements to your audience. Like most social advertising, this platforms ads MUST be visually beautiful. Especially if you want someone to be saving your ad to a “Pinterest Board”. Pinterest also informs you of emerging trends in your industry/community and gives you access to its own analytics so you can track and record your Pinterest efforts. This feature is only available to Pinterest Business Accounts. If you haven't already created one, learn how!

Like most social media platforms, Pinterest gives you access to simple tutorials on their website and is easily available on any device.

Let’s See Those Stats...

Research shows that:

  • 66% of Pinners use products/services that they see on Pinterest or are being used by other Pinners (blog, websites)

  • 87% of Pinners use Pinterest to decide what to buy

  • 93% of the Pinners use Pinterest to plan future purchases

Research done by Shopify, a Canadian e-commerce company, showed that the average order value from referral traffic from Pinterest was $58.95 where Facebook’s was $55.00

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Use Pinterest, Have Fun!

Pinterest is a great place to share (or “pin”) great ideas and thoughts to your audience. It is also a good place to collaborate with other companies or Pinners on topics that people are interested in. One way to collaborate is simply adding a friend or colleague to a “board” (a topic that you can save pins to) on your profile, where they can add ideas and posts that they think relates.

Pinterest also lets you create fun contests, scavenger hunts, hashtags and more to make people more engaged in your company. If you create a contest or promotion on any of your social media channels, you can spread them onto Pinterest or share that you have “Pinterest Scavenger Hunt”. You can share them on Facebook, Twitter or Instagram to get people to go onto those other channels of social media increasing audience engagement and traffic on both accounts.

7 Social Media Tips for Hotels

Boost Your Sales With These Tips!

Most hotels are advertising in the traditional ways of paper, referrals, and radio. However, using social media to grow your reservations and events is what is going to bring more people to your hotel and build your brand awareness  to the next level!

To help you grow your hotel business, social media, and improve your customer experience on social media, here are “7 Social Media Tips for Hotels to Boost Business”.

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How are you advertising your hotel business? We love seeing businesses grow, no matter what you are doing. If it’s working for you, awesome! Let us know in the comments below!

How to Run Profitable Social Media Contests

A simple easy trick to blow up your business with social media contests in 2019! We have been using this strategy for clients for years! Super powerful. Try it out!

Have you, or are you currently running social media contests for your business? Let us know in the comments!

Why the World Would End Without Instagram

You might think that I’m being a little over dramatic naming this title “Why the World Would End Without Instagram”. But in reality, it probably would! At least on the business and entertainment side of the internet.

Why?

Businesses NEED Instagram to be around and used. Personal Brands, Online Shopping as well as Viral and Educational Content are CRUCIAL to businesses in 2019.

People are using Instagram for two reasons, to be entertained, or to learn something. You can now watch your news, TV shows, celebrities and more on Instagram with features like stories, IGTV. So without it, just maybe...the world we knew as Instagram for Businesses, would end! Without Instagram…

 

How Would We Know What Kim Kardashian Posted Today?

Whether or not you’re guilty of it, were ALL keeping up with the Kardashians. We see them EVERYWHERE. On the news, social media, entertainment networks, on TV, everyone is watching them. The Kardashians have products they sell, but they sell because of their own personal brands!

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Personal brand is SO important for businesses nowadays. No one keeps up or follows Tesla on Instagram, they keep up with Elon Musk.



How Will I Find New Recipes to Learn from Buzzfeed’s “Tasty”?

Maybe it’s just me, but I can’t help but find myself in an endless loop of food creation videos when I go onto Instagram. As soon as I find one Instagram food account, Instagram shows me another and another to follow, and I consume every piece of video content. As someone who loves to cook, I LOVE learning about new recipes that I can make!

Instagram is a great place for creating educational content. And like I said earlier, that’s what people want to see when they login to their Instagram accounts. Education and entertainment. And it can 100% be both!

 

How do you use this to your advantage?

 

When you have a follower on Instagram, there is a low chance that they have seen your product, store, service or your Personal Brand ever before. This is your opportunity to bring people in!

 

Start posting videos of you teaching people how to use your product/service, other people talking about your product/service, and post helpful tips that you have learned and knowledge you hold about your business or product/service.

What I’m trying to get at here, is to TEACH! The worst thing you could do is keep everything a “secret” because you want them to buy the product to find out the results. Show results in advance. Post these on your Instagram, post the history of your business. You get it.

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Follow @buzzfeedtasy to learn some delicious recipes!

How Many Followers Does The World Record Egg Have?

 If you didn’t hear about this in the beginning of January 2019, where were you?! This was everywhere. From articles, news, every platform of social media, and more.

 

Backstory (for some context here)...

Somebody wanted to beat Kylie Jenner’s world record photo on Instagram for the most amount of likes (it has just over 18 million), with a picture of an egg. Yes. An egg.

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“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌”

 

Millions of people found this post, like and shared it, and ultimately, it went viral. This post, of an egg, went from 0 followers and 0 likes, to 10 million followers and the world record for Instagram likes at 52 MILLION likes! No celebrities, no huge business, just the creation of an Instagram account and the photo of an egg.

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Viral Content is one for the BEST ways for businesses to grow and sell their product/services on Instagram. Everyone will talk, like and share it, people will write articles about it and the NEWS could talk about it. Really, it’s free promotion across billions of people. No dollars spent.

To prove my point a little farther, type “Viral Egg” into Google Search. Believe me now?  Follow @world_record_egg on Instagram and watch the likes grow!

 

How Will I Shop and Buy New Products INSTANTLY?

Does anyone really shop in-person or at actual stores anymore? We don’t! Tons of stores and malls are starting to close since everything has gone to online shopping and E-Commerce stores. One of the best places to shop? Through Instagram!

Instagram has always been a place of engagement and taking action. It is the most engaging social media platform that millions of businesses are using to grow their brand as well as organic marketing. But ever since Instagram launched the new feature, Instagram Shopping, in 2018, that little shopping bag icon on Instagram posts and stories are BOOMING!

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Instagram Shopping is a place that gives customers a new and easier way to shop your products, all in one community. You can tag up to 5 products in a one-picture post, or up to 20 products in a multi-photo post. From Adidas to Louis Vuitton, people have been able to shop their favourite brands from all over the world!

Instagram says that more than 80% of Instagram accounts follow a business, with 200 million users visiting a business profile every day. There are so many E-Commerce businesses that sell primarily from Instagram. Without Instagram, how could businesses grow and succeed?!

I believe that without Instagram, the online business world would end! How important is Instagram to your business? Let me know in the comments what you think!

Suits Social: Recognized As a Leader by Clutch!

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Suits Social is a close team of communication experts, social media strategists, and content creators based just north of Toronto, Canada. We are dedicated to helping our client’s marketing efforts keep pace with today’s consumer. Our commitment to understand our client’s brand, vision, and goals, is unparalleled.

We are so proud to boast our recognition by Clutch as the one of the top social media agencies in Canada. Specifically, Tangible Words is featured in 5th place. This is due to our highly regarded reputation in the marketing industry, longstanding reputation amongst our clients, and our known dedication to serving our client’s needs. We stay on top of the data-backed trends in social media and the general marketing world, helping businesses get ahead of the competition as we work to understand their unique needs and goals.

Senior Business Analyst Sara Philibotte says of the distinction, “Clutch’s sophisticated scoring methodology is a data-driven assessment that accounts for myriad strengths and skill sets. Companies who lead the ranks on our platform have demonstrated not only an ability to deliver, but also a competitive edge as an industry leader. Of the countless service providers in Canada we researched, these companies are truly best in class.”

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In order to be featured on Clutch, a B2B services ratings and reviews agency, we were extensively evaluated based on our market presence in the IT services industry. Our presence consists of our clientele, portfolio, and projects we have completed. In addition, we were also evaluated on our customer evaluations.

Additionally, our high rankings enabled us to be featured on Clutch’s sister website, The Manifest, as one of the top 50 influencer marketing agencies in the world. The Manifest is similar to Clutch in that it is another online database that researches top global B2B providers.

Lastly, at Suits Social we are proud to be featured on Visual Objects, one of Clutch’s other sister websites. Here, we are listed as one of the best global digital marketing agencies.