Before we get started, if you're serious about your businesses online reputation, and want to take control of your online reviews, download our "Top 5 tips for responding to online reviews" guide. A must read for any business owner or manager, available for download FREE at the end of this post.
Responding to your businesses online reviews is no longer an option, it's expected. Online reviews are where customers are having a conversation about your business, and where potential customers decide if you deserve their hard earned dollars. It's extremely important that your business is responding to every single review, good or bad. It's important to respond to bad reviews because bad reviews are like a billboard that says "Be careful when doing business with us". Responding to these bad reviews gives you a chance to right your wrong, prevent further reputation damage, and show customers you're a responsible business who values customer feedback. It's also just as important to respond to good reviews. It shows customers that your not just trying to put out fires and responding to the negative, but also praising the positive and valuing the input of very single customer. Good reviews also provide a great opportunity for up sells, and also make for great social media content. Don't be afraid to share your customers reviews on a regular basis, and make sure everyone knows how great you are!
Ready to learn more? If you're serious about taking your business to the next level and want to read the full guide for responding to online reviews, you can download it for FREE below!