These can be from past clients, Google Reviews, Facebook Reviews or any other way that you are getting reviews. If you have photos from past clients with their purchased or sold home, post it! With your client’s testimonial as your post’s copy. If you don’t have any photos with clients with their home, use a photo from the listing explaining the house along with the testimonial underneath!
5. Share to All of Your Social Media
Always share to your other social media platforms! When creating a post for Instagram, make sure that you are posting it to all of your other accounts as well.
There are two ways that you can do this.
Post from each social media account separately
Post on all of your accounts (except Linkedin) directly from Instagram
I bet you’re also thinking that number two is the better option, and you’re right! Posting from your Instagram directly onto your Facebook and Twitter is less time consuming, and easier than you’d think!
All you have to do is go into your settings and click “Linked Accounts”. From there, you will see a list of social media platforms that you can connect with. So when you post a photo, at the bottom before you post it there is an option to share it onto your other linked accounts as well!
For more information on linking your accounts click here.
6. USE HASHTAGS!
Hashtagging your posts is critical to increasing your reach to potential sellers or buyers. Find relevant hashtags for your local market.
Search different hashtags featuring your town or city name and common real estate terms — like “homes for sale,” “listings,” and “housing market” — to see which are used most often by Instagram users. Then, start using them in your posts. Make sure that you’re using new hashtags over time, changing them up and seeing what new hashtags are being used. Every once in a while, do a little research!
Tip: When using hashtags, don’t put them in your caption. Create about 30 hashtags and make a comment on your post of them. This hides the hashtags for a more aesthetically pleasing post.
8. Make Sure You Respond to Your Follower’s Comments
This one is a simple one that most people miss doing. Comment and respond to your followers!
If someone has taken the time to comment on your photo or follow you, don’t forget to thank them and respond kindly to them. Always engage in conversation with your followers. Get them thinking and ask for opinions in posts!