Social Media Marketing

Why You Should Be Using Pinterest for Your Business

Copy of Copy of Why Every Business Owner NEEDS a Virtual Office (3).png

If your in the business of food, fashion, blogging, or even the marketing business, you need to be using Pinterest. With over 150 million bloggers, entrepreneurs, and small businesses using it, Pinterest is a great way to increase traffic to your website, blogs, or any other place you want your audience to go to! Here is why should be using Pinterest to grow your business!


Why You Should Be Using Pinterest

Like I said earlier, Pinterest is such a great way to increase traffic to your website, blogs, social media channels and more. Other benefits of using Pinterest for your business that are unique to Pinterest are the high engagement, and long lasting content.

If you’ve never used Pinterest before to quickly find and save recipes or a DIY project, then you’re missing out! Pinterest is great for sharing links of photos of your products that customers can save and share. Unlike Facebook and Instagram where people can share your post once, Pinterest has the ability to share your post and become looked at over and over again. Making content “long lasting”.

pinterst.png

Just like any other social media platform, you are able to create targeted advertisements to your audience. Like most social advertising, this platforms ads MUST be visually beautiful. Especially if you want someone to be saving your ad to a “Pinterest Board”. Pinterest also informs you of emerging trends in your industry/community and gives you access to its own analytics so you can track and record your Pinterest efforts. This feature is only available to Pinterest Business Accounts. If you haven't already created one, learn how!

Like most social media platforms, Pinterest gives you access to simple tutorials on their website and is easily available on any device.

Let’s See Those Stats...

Research shows that:

  • 66% of Pinners use products/services that they see on Pinterest or are being used by other Pinners (blog, websites)

  • 87% of Pinners use Pinterest to decide what to buy

  • 93% of the Pinners use Pinterest to plan future purchases

Research done by Shopify, a Canadian e-commerce company, showed that the average order value from referral traffic from Pinterest was $58.95 where Facebook’s was $55.00

54316248_m.jpg

Use Pinterest, Have Fun!

Pinterest is a great place to share (or “pin”) great ideas and thoughts to your audience. It is also a good place to collaborate with other companies or Pinners on topics that people are interested in. One way to collaborate is simply adding a friend or colleague to a “board” (a topic that you can save pins to) on your profile, where they can add ideas and posts that they think relates.

Pinterest also lets you create fun contests, scavenger hunts, hashtags and more to make people more engaged in your company. If you create a contest or promotion on any of your social media channels, you can spread them onto Pinterest or share that you have “Pinterest Scavenger Hunt”. You can share them on Facebook, Twitter or Instagram to get people to go onto those other channels of social media increasing audience engagement and traffic on both accounts.

7 Social Media Tips for Hotels

Boost Your Sales With These Tips!

Most hotels are advertising in the traditional ways of paper, referrals, and radio. However, using social media to grow your reservations and events is what is going to bring more people to your hotel and build your brand awareness  to the next level!

To help you grow your hotel business, social media, and improve your customer experience on social media, here are “7 Social Media Tips for Hotels to Boost Business”.

Visual Content Marketing infographic.png

How are you advertising your hotel business? We love seeing businesses grow, no matter what you are doing. If it’s working for you, awesome! Let us know in the comments below!

How to Run Profitable Social Media Contests

A simple easy trick to blow up your business with social media contests in 2019! We have been using this strategy for clients for years! Super powerful. Try it out!

Have you, or are you currently running social media contests for your business? Let us know in the comments!

Why the World Would End Without Instagram

You might think that I’m being a little over dramatic naming this title “Why the World Would End Without Instagram”. But in reality, it probably would! At least on the business and entertainment side of the internet.

Why?

Businesses NEED Instagram to be around and used. Personal Brands, Online Shopping as well as Viral and Educational Content are CRUCIAL to businesses in 2019.

People are using Instagram for two reasons, to be entertained, or to learn something. You can now watch your news, TV shows, celebrities and more on Instagram with features like stories, IGTV. So without it, just maybe...the world we knew as Instagram for Businesses, would end! Without Instagram…

 

How Would We Know What Kim Kardashian Posted Today?

Whether or not you’re guilty of it, were ALL keeping up with the Kardashians. We see them EVERYWHERE. On the news, social media, entertainment networks, on TV, everyone is watching them. The Kardashians have products they sell, but they sell because of their own personal brands!

Screen Shot 2019-02-20 at 12.03.34 PM.png

 

Personal brand is SO important for businesses nowadays. No one keeps up or follows Tesla on Instagram, they keep up with Elon Musk.



How Will I Find New Recipes to Learn from Buzzfeed’s “Tasty”?

Maybe it’s just me, but I can’t help but find myself in an endless loop of food creation videos when I go onto Instagram. As soon as I find one Instagram food account, Instagram shows me another and another to follow, and I consume every piece of video content. As someone who loves to cook, I LOVE learning about new recipes that I can make!

Instagram is a great place for creating educational content. And like I said earlier, that’s what people want to see when they login to their Instagram accounts. Education and entertainment. And it can 100% be both!

 

How do you use this to your advantage?

 

When you have a follower on Instagram, there is a low chance that they have seen your product, store, service or your Personal Brand ever before. This is your opportunity to bring people in!

 

Start posting videos of you teaching people how to use your product/service, other people talking about your product/service, and post helpful tips that you have learned and knowledge you hold about your business or product/service.

What I’m trying to get at here, is to TEACH! The worst thing you could do is keep everything a “secret” because you want them to buy the product to find out the results. Show results in advance. Post these on your Instagram, post the history of your business. You get it.

Screen Shot 2019-02-20 at 11.58.12 AM.png

Follow @buzzfeedtasy to learn some delicious recipes!

How Many Followers Does The World Record Egg Have?

 If you didn’t hear about this in the beginning of January 2019, where were you?! This was everywhere. From articles, news, every platform of social media, and more.

 

Backstory (for some context here)...

Somebody wanted to beat Kylie Jenner’s world record photo on Instagram for the most amount of likes (it has just over 18 million), with a picture of an egg. Yes. An egg.

Screen Shot 2019-02-20 at 12.05.02 PM.png

“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌”

 

Millions of people found this post, like and shared it, and ultimately, it went viral. This post, of an egg, went from 0 followers and 0 likes, to 10 million followers and the world record for Instagram likes at 52 MILLION likes! No celebrities, no huge business, just the creation of an Instagram account and the photo of an egg.

Screen Shot 2019-02-20 at 12.04.50 PM.png

Viral Content is one for the BEST ways for businesses to grow and sell their product/services on Instagram. Everyone will talk, like and share it, people will write articles about it and the NEWS could talk about it. Really, it’s free promotion across billions of people. No dollars spent.

To prove my point a little farther, type “Viral Egg” into Google Search. Believe me now?  Follow @world_record_egg on Instagram and watch the likes grow!

 

How Will I Shop and Buy New Products INSTANTLY?

Does anyone really shop in-person or at actual stores anymore? We don’t! Tons of stores and malls are starting to close since everything has gone to online shopping and E-Commerce stores. One of the best places to shop? Through Instagram!

Instagram has always been a place of engagement and taking action. It is the most engaging social media platform that millions of businesses are using to grow their brand as well as organic marketing. But ever since Instagram launched the new feature, Instagram Shopping, in 2018, that little shopping bag icon on Instagram posts and stories are BOOMING!

Screen Shot 2019-02-20 at 1.44.23 PM.png

Instagram Shopping is a place that gives customers a new and easier way to shop your products, all in one community. You can tag up to 5 products in a one-picture post, or up to 20 products in a multi-photo post. From Adidas to Louis Vuitton, people have been able to shop their favourite brands from all over the world!

Instagram says that more than 80% of Instagram accounts follow a business, with 200 million users visiting a business profile every day. There are so many E-Commerce businesses that sell primarily from Instagram. Without Instagram, how could businesses grow and succeed?!

I believe that without Instagram, the online business world would end! How important is Instagram to your business? Let me know in the comments what you think!

Suits Social: Recognized As a Leader by Clutch!

Social_Media_Marketing_Agencies_Canada_2019.png

Suits Social is a close team of communication experts, social media strategists, and content creators based just north of Toronto, Canada. We are dedicated to helping our client’s marketing efforts keep pace with today’s consumer. Our commitment to understand our client’s brand, vision, and goals, is unparalleled.

We are so proud to boast our recognition by Clutch as the one of the top social media agencies in Canada. Specifically, Tangible Words is featured in 5th place. This is due to our highly regarded reputation in the marketing industry, longstanding reputation amongst our clients, and our known dedication to serving our client’s needs. We stay on top of the data-backed trends in social media and the general marketing world, helping businesses get ahead of the competition as we work to understand their unique needs and goals.

Senior Business Analyst Sara Philibotte says of the distinction, “Clutch’s sophisticated scoring methodology is a data-driven assessment that accounts for myriad strengths and skill sets. Companies who lead the ranks on our platform have demonstrated not only an ability to deliver, but also a competitive edge as an industry leader. Of the countless service providers in Canada we researched, these companies are truly best in class.”

Screen Shot 2019-02-12 at 9.02.18 AM.png

In order to be featured on Clutch, a B2B services ratings and reviews agency, we were extensively evaluated based on our market presence in the IT services industry. Our presence consists of our clientele, portfolio, and projects we have completed. In addition, we were also evaluated on our customer evaluations.

Additionally, our high rankings enabled us to be featured on Clutch’s sister website, The Manifest, as one of the top 50 influencer marketing agencies in the world. The Manifest is similar to Clutch in that it is another online database that researches top global B2B providers.

Lastly, at Suits Social we are proud to be featured on Visual Objects, one of Clutch’s other sister websites. Here, we are listed as one of the best global digital marketing agencies.

How to be Unpopular in the Instagram World

instagramlogoresized-1.jpg

Instagram has become an app favourite for people around the world. It’s a great platform to use for growing your brand and/or business with a massive, captive audience, as long as you use it right! As important as it is to know what to do on Instagram and how to use it. It’s just as important to know what NOT to do, and what you can do to stay popular in the Instagram world!


Using Bad Quality Photos/Videos

No one is asking for National Geographic photography, and you also don’t always need a professional camera! Taking photos from your smartphone is a great and cost effective way to post photos and videos onto your Instagram account.

But when you are using your smartphone, making sure your photos are crisp and are high-quality images is what is most important. Instagram is all about aesthetic, if they are not pleasing to the eye, people won’t like like them or want to follow you or your business.

Spamming Inboxes

This shouldn’t be an issue anymore, but for some reason it still is! Selling your products and/or services on Instagram is totally fine. When done right, Instagram is a great way to find customers, engage with them and build your own community of followers!

Messaging prospects on Instagram has to be done carefully, and without “spamming” or bugging them.


An example we always like to use: You wouldn’t go into a bar, walk up to a girl, and say, “Hey, want to get married?” That’s just not something you do. You take them out to dinner and get to know them first (etc.).

You don’t sell to prospects like that in person, so why do it on social media? Overall point here, don’t do it. Promise?

Going Too Off Brand

Like I said earlier, Instagram’s main element is aesthetic. When you create an Instagram account for your Personal Brand or Business, you have to make sure you are sticking to your brand or business’ brand.

“How do I keep up my brand consistent on Instagram Hayley?”

Well, keeping up with brand consistency isn’t as hard as you may think. No matter what, you should be using high-quality images on your Instagram. Adding your brand colours, the same Instagram filters, themes, quality of photos, designs (etc.) is exactly how you keep consistent in your Instagram page.

Untitled design.png

Here are some examples of local companies in Barrie, Ontario that are doing great on Instagram!

Homestead Artisan Bakery

With 2,728 followers, Homestead Bakery does an awesome job at creating an aesthetic and beautiful Instagram profile. (To the right).

They make sure their Instagram content is consistent with their delicious, bright, high-quality photos of their products. Homestead Bakery is posting content as frequently as possible, and doesn’t post anything that isn’t relative or relevant to their brand and business.

Check them out at @homesteadbread on Instagram or online at http://www.homesteadartisanbakery.com/

Untitled design (1).png

The Faris Team

Local real estate team, the Faris Team, has a great Instagram with beautiful, high-quality photos of the interior of homes.

Their Instagram has 2,859 followers who are highly engaged with their content!

Another way that the Faris Team uses Instagram to engage with their followers is using Instagram Story Highlights. Instagram Highlights are great for showing people past Instagram Stories that highlight your business or brand.

Check out the Faris Team at https://www.faristeam.ca/

Forgetting to Caption Your Photos

NEVER forget to caption your photos! Adding captions to your Instagram posts attracts more engagement onto your posts and your page. Even adding small captions does more than writing nothing. Ask a question, tell a joke, share a story, create a call to action!

Whatever you do, don’t leave your post blank. It gives no incentive for people to engage with your posts, and engagement is what you want!

Ignoring Your Followers

If you’re receiving comments or messages on your Instagram posts, don’t ignore them! Become comfortable with engaging with your followers. Get to know them more, start conversation, engage!

Forgetting Hashtags

When creating your Instagram captions, don’t forget to hashtag! No, this doesn’t mean hammer out 50 hashtags into your post. Pick 1-10 relevant hashtags and add them to your caption. Using hashtags on Instagram is important, this is because it will get your posts noticed by anyone who follows the hashtag or views them. The more views, the more likes and follows on your Instagram page!

Not Using Instagram Analytics

Don’t ignore your Instagram analytics! If your Instagram account is a business account (you’ll need to link your account to a Facebook Page for this), you have access to some basic, but useful analytics.

In the Instagram Analytics, you are shown the age, demographic, sex, time they are most active and more of your followers.  You can also see the impressions and reach of each of your posts, to see which ones were most engaging with your Instagram followers. Keeping an eye on all of this will help you to more consistently choose the right kind of posts for your followers.

The Top 3 Motivational Speakers You Need to Hear in 2019

It’s 2019, and if you don’t have a few key mentors in your life to motivate you in your business or brand, you’re missing out! To help you find some, here are The top 3 motivational speakers that you NEED to hear this year who are experts at social media, sales and motivation!

Gary Vee

Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company's 4 locations. His social media content goes viral with tips, advice and stories from how he started.

“You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.” - Gary Vaynerchuk

Find Gary Online: https://www.garyvaynerchuk.com/

Grant Cardone

Grant Cardone is a bestselling author of “The 10X Rule” and “If You're Not First, You're Last”, as well as a sales trainer, speaker, and entrepreneur who has worked in real estate and the auto industry. Grant Cardone has become a real estate mogul who built his $566 million portfolio of multifamily properties from scratch!

He is one of the best people to follow if you are in sales or an entrepreneur.

“You won’t get much done if you only grind on the days you feel good.”

- Grant Cardone

See Grant Live at 10X Growth Con: https://10xgrowthcon.com/

Find Grant Online: www.grantcardone.com

Tony Robbins

Anthony Robbins is an author, entrepreneur, philanthropist and life coach. He is mostly known for his infomercials, seminars, and self-help books including “Unlimited Power” and “Awaken the Giant Within”.

Tony is not the founder of several companies that earn approximately $6 billion in annual sales, but an amazing motivational speaker that millions of people follow for his motivational speaking!

“The only limit to your impact is your imagination and commitment.”

- Tony Robbins

Find Tony Online: https://www.tonyrobbins.com/

Why January is the Best Time to Start with Social Media

What’s Your 2019 Marketing Resolution?

Copy of Untitled (1).png

January is a crucial month to plan all of your marketing efforts for the year. Start fresh with all of your Social Media Marketing strategies, and look back at what worked and didn’t work in 2018. When it comes to making the sales or building the brand you want, this is the time of year to optimize your strategies and get better results.

A great way to start is with Social Media! Social Media is what will help you grow your business or brand through the rest of the year, as well as into 2020!

Let’s bring up the elephant in the room first. It’s 2019, and you STILL haven’t jumped onto social media. If you haven’t added Social Media to your marketing plan yet, you NEED to for 2019!  Why?

Because the market is constantly changing. Making sure you are updating, adding and optimizing your marketing strategy every year will make or break your business. If you’re still in that stage of “Social media isn’t for me or my business”, you’re going to be left behind.

It’s Not As Hard As You Think

No business is “too boring” or “too difficult” to manage on social media. Check out some tutorials online, hire your nephew, create and hire a new job title, find someone internally to run your social media, call us and book a consultation. The opportunities are endless, there should be no excuses for you not to have, even a small, social media presence in 2019!

This is Your Last Chance

The month of January is what we call, the “Golden Time”. What does that mean? It’s the time to grab market share in the cheapest, easiest and most effective way possible, using social media!

Why? Thanks to the season, big brands and businesses just haven’t fully caught on yet in January.

social-media-graphic.png

At the moment, big brand and businesses are running plans to use social media for 2019. But they will most likely be waiting out the Christmas and New Years promotions to start their strategies.

As a result, they are likely only re-evaluating budgets this month, so they can start social media promotions in the Spring/Summer. And when they do, they will be spending millions, if not BILLIONS, of dollars onto social media.  

So start using social media this month! Every January, you should be creating a new social media marketing plan that highlights the year’s goals or resolutions for your business or brand.

Will you be adding Social Media into yours for 2019?

5 Things Your Boss Expects You To Know About Social Media

Social media is an evolving marketing tool that businesses need to be, and are expected to be using in 2019. But there are some things that you don’t have to worry updating your knowledge of anytime soon!


If you’re a Director, Manager, or the Owner of a business or any other roles that involves you being put in charge of creating a social media presence for your business, this one's for you!

Here are 5 Things That Your Boss Expects You to Know About Social Media.

How to Choose Your Social Platforms

Not every business needs to be on every social media platform out there. For example, you don’t need to create a Linkedin account for a retail store whose target is 16 year old girls You’re going to want to choose channels that resonate with your business’ target audience!


Before you start using Social Media for your business, you need to make sure you’re going into it with a plan! Make sure you have thought out a strategy for using social media. If you’re not sure what a Strategy is, make sure you check out our blog “Developing a Content Strategy for Your Business”.


How to Create Your Social Channels

Creating a social media account for your business is the first step (after creating a strategy) to building your brand/community even farther.


Building your Social Media accounts is easy! To help you step-by-step creating them, here are some links on How to Create an Account for each of these Social Media Platforms:

social-media.jpg

Facebook

Instagram

Linkedin

Twitter

Pinterest



Remember, you don’t need to be on every single platform. Choose which ones are best for your business, and get started!


How to Post Content

Planning, creating, scheduling, and posting content can feel like a full time job. If you’re posting 3-5 times per week most people struggle to find the time. Luckily, you don’t have to create and post content minute by minute as you need it, you can actually create posts and schedule them ahead of time!

Some great sites and apps to use to create really good content is Canva, Pxture, InShot, Ripl and PhotoGrid. There are tons of apps and sites out there that are easy to use, these are just a few that we like to use! You’ll also need to focus on what format of content you will be posting. Will it be an infographic? A photo? A Video or blog? Decide which format is best to express what information you are giving to your audience.


When you have a variety of different social media platforms to post on, it makes it easier to schedule your content to be posted automatically, when you want them to be posted.

Some great content schedulers that will help you to post your amazing finished content are Hootsuite, Buffer, Sprout Social, Tailwind, Loomly and more. All of these are available on an app as well that you can download easily from your IPhone or Android so that you can create and schedule posts when it is convenient for you.

How to Engage with Potential Customers

A mistake that most businesses make is that after they create great content and post it, they don’t engage with their audience. Engaging with your audience is so important. Even if your Social Media account promotes the BEST content and has great products/services, it won’t do you any favours without engaging!

You should be liking, commenting, and responding (all positively) on your audiences posts. This let’s people know that a real human is behind the content and the brand and every time you engage with a comment or a post your name will show up in their notifications. This will make them want to see who liked or commented on their post.

How to Track/Analyze Your Social Data

This should no be shocking as marketers are constantly measuring results of any campaign. Including the good, the bad and how they can improve for the next time. You’re probably constantly measuring the data and analytics from campaigns or have previously, but most people rarely check or measure the data coming from their Social Media!

Business-Plan.gif

A great way to make sure you are getting the best out of using Social Media is to use the featured Analytics that you are given when you create a Social Media Business account. If you are not sure what the difference between a personal and business account is, check out are blog “Facebook Pages vs. Facebook Profiles: Know the Difference”.




Does Your Follower Count Matter?

Quality Over Quantity

People and businesses place so much value on the number of followers or likes they have on social media. The idea of this for business is irrelevant and overvalued.

I can’t say numbers don’t matter, due to the looks of your Instagram and Facebook page gives a sense of credibility, but the value businesses place on social media numbers needs to be reconsidered.

6-reasons-you-dont-have-more-followers-on-instagram-862x862.jpg

The interactions you get on social media, to us, are far more important. Rather than trying to get fake likes and followers, create content that is engaging! You can buy a million followers, but you can’t buy a true community that wants to see what your business is up to you and will potentially be customers.

Follower count only matters to your business or brand if your audience actually cares, actively consumes, and engages with your social media content.

For example, if you have 30,000 followers on Instagram and 10,000 of them buy ten copies of your book because you posted about it. With that many customers converting, it that means you have an engaged audience that is consuming your business’ content. That is what’s valuable.

But the number of followers you have doesn’t matter because all it takes is for one post to be noticed by one person that starts a chain of reactions through social media. Because all that really matters is the attention, not the numbers.

When it comes to social media, quality over quantity. Businesses need to stop focusing on the amount of followers or likes they have on social media, and start focusing on how well they are engaging with people who actually cares about your content!