Instagram has become an app favourite for people around the world. It’s a great platform to use for growing your brand and/or business with a massive, captive audience, as long as you use it right! As important as it is to know what to do on Instagram and how to use it. It’s just as important to know what NOT to do, and what you can do to stay popular in the Instagram world!
Using Bad Quality Photos/Videos
No one is asking for National Geographic photography, and you also don’t always need a professional camera! Taking photos from your smartphone is a great and cost effective way to post photos and videos onto your Instagram account.
But when you are using your smartphone, making sure your photos are crisp and are high-quality images is what is most important. Instagram is all about aesthetic, if they are not pleasing to the eye, people won’t like like them or want to follow you or your business.
This shouldn’t be an issue anymore, but for some reason it still is! Selling your products and/or services on Instagram is totally fine. When done right, Instagram is a great way to find customers, engage with them and build your own community of followers!
Messaging prospects on Instagram has to be done carefully, and without “spamming” or bugging them.
An example we always like to use: You wouldn’t go into a bar, walk up to a girl, and say, “Hey, want to get married?” That’s just not something you do. You take them out to dinner and get to know them first (etc.).
You don’t sell to prospects like that in person, so why do it on social media? Overall point here, don’t do it. Promise?
Going Too Off Brand
Like I said earlier, Instagram’s main element is aesthetic. When you create an Instagram account for your Personal Brand or Business, you have to make sure you are sticking to your brand or business’ brand.
“How do I keep up my brand consistent on Instagram Hayley?”
Well, keeping up with brand consistency isn’t as hard as you may think. No matter what, you should be using high-quality images on your Instagram. Adding your brand colours, the same Instagram filters, themes, quality of photos, designs (etc.) is exactly how you keep consistent in your Instagram page.
Here are some examples of local companies in Barrie, Ontario that are doing great on Instagram!
Homestead Artisan Bakery
With 2,728 followers, Homestead Bakery does an awesome job at creating an aesthetic and beautiful Instagram profile. (To the right).
They make sure their Instagram content is consistent with their delicious, bright, high-quality photos of their products. Homestead Bakery is posting content as frequently as possible, and doesn’t post anything that isn’t relative or relevant to their brand and business.
Check them out at @homesteadbread on Instagram or online at http://www.homesteadartisanbakery.com/
The Faris Team
Local real estate team, the Faris Team, has a great Instagram with beautiful, high-quality photos of the interior of homes.
Their Instagram has 2,859 followers who are highly engaged with their content!
Another way that the Faris Team uses Instagram to engage with their followers is using Instagram Story Highlights. Instagram Highlights are great for showing people past Instagram Stories that highlight your business or brand.
Check out the Faris Team at https://www.faristeam.ca/
Forgetting to Caption Your Photos
NEVER forget to caption your photos! Adding captions to your Instagram posts attracts more engagement onto your posts and your page. Even adding small captions does more than writing nothing. Ask a question, tell a joke, share a story, create a call to action!
Whatever you do, don’t leave your post blank. It gives no incentive for people to engage with your posts, and engagement is what you want!
Ignoring Your Followers
If you’re receiving comments or messages on your Instagram posts, don’t ignore them! Become comfortable with engaging with your followers. Get to know them more, start conversation, engage!
When creating your Instagram captions, don’t forget to hashtag! No, this doesn’t mean hammer out 50 hashtags into your post. Pick 1-10 relevant hashtags and add them to your caption. Using hashtags on Instagram is important, this is because it will get your posts noticed by anyone who follows the hashtag or views them. The more views, the more likes and follows on your Instagram page!
Not Using Instagram Analytics
Don’t ignore your Instagram analytics! If your Instagram account is a business account (you’ll need to link your account to a Facebook Page for this), you have access to some basic, but useful analytics.
In the Instagram Analytics, you are shown the age, demographic, sex, time they are most active and more of your followers. You can also see the impressions and reach of each of your posts, to see which ones were most engaging with your Instagram followers. Keeping an eye on all of this will help you to more consistently choose the right kind of posts for your followers.