Quality Over Quantity
People and businesses place so much value on the number of followers or likes they have on social media. The idea of this for business is irrelevant and overvalued.
I can’t say numbers don’t matter, due to the looks of your Instagram and Facebook page gives a sense of credibility, but the value businesses place on social media numbers needs to be reconsidered.
The interactions you get on social media, to us, are far more important. Rather than trying to get fake likes and followers, create content that is engaging! You can buy a million followers, but you can’t buy a true community that wants to see what your business is up to you and will potentially be customers.
Follower count only matters to your business or brand if your audience actually cares, actively consumes, and engages with your social media content.
For example, if you have 30,000 followers on Instagram and 10,000 of them buy ten copies of your book because you posted about it. With that many customers converting, it that means you have an engaged audience that is consuming your business’ content. That is what’s valuable.
But the number of followers you have doesn’t matter because all it takes is for one post to be noticed by one person that starts a chain of reactions through social media. Because all that really matters is the attention, not the numbers.
When it comes to social media, quality over quantity. Businesses need to stop focusing on the amount of followers or likes they have on social media, and start focusing on how well they are engaging with people who actually cares about your content!