Instagram Shopping: How to Use it For Business

What Is This New Instagram Shopping Feature Businesses Are Using?

Ever wonder what that little shopping bag icon on Instagram posts and stories are? It’s Instagram’s new feature Instagram Shopping!

Ever since the app launched in 2010, Instagram has been  a place of engagement and action. It is the most engaging social media platform that millions of businesses are using to grow their brand as well as organic marketing.

Instagram Shopping is a place that gives customers a new and easier way to shop your products, all in one community. From Adidas to Louis Vuitton, people have been able to shop their favourite brands from all over the world!


Why choose Instagram Shopping? It makes for an easier way to purchase your products! Shopping posts give people quick access to pricing and product details both within their Instagram feed and in the Shop tab on your business profile. By tapping on a post, customers can take the next step to learn more about products from your business. Also, after someone has learned more about a product they like through a shopping post, they can tap “Shop Now” to go directly to your mobile site.


How To Use Instagram Shopping

Before we get into how to use Instagram Shopping, you need to make sure that you are approved for this feature. When you’re approved for Instagram Shopping, tagging your products is simple!   

To enable product tagging:

  1. Make sure you are using an Instagram Business Account

  2. Go to your settings

  3. Tap “Shopping

  4. Tap “Continue

  5. Select a product catalog to connect to your Business Profile

  6. Tap “Done


To tag products in posts:

  1. Select a photo and add a caption, effects and filters

  2. Tap the products in the photo that you want to tag

  3. Enter the names of the products you want to tag, then select them as they appear in the search box

  4. Tap “Done

  5. Tap “Share


You can tag up to 5 products in a one-picture post, or up to 20 products in a multi-photo post. You can now add this feature into your Instagram Stories as well!

Are you using Instagram Shopping for your business yet? Let us know in the comment below!