Contests are proven motivators. Running contests on your social media can help you grow your followers, likes, interaction, engagement, and build email lists in a short period of time with little effort.
According to research, social media accounts that hold Instagram contests grow their followers 70% faster over three months on average, than accounts that don’t. That’s a big deal. If you’re not running at least one or more of these contests on your business’ social media, you are a part of that 30% not growing and engaging with your potential followers.
So, we decided to give you three of the best contests that you can run to boost your social media for your business.
People LOVE free stuff. One of the best ways to run a social media contest is to give away a prize or product to one of your followers on one of your social media platforms. The best platforms to use or this contest is either Facebook or Instagram and run the contest at random because it’s where people are most interactive. When posting this contest on your social media, the most successful way to get people engaged with your social media is to make specific rules for your contest.
Let’s say Shirts and Skirts, a young, female based retail store, decided to run this campaign. A great way for them to run it on their social media would be to post a high-quality photo of the item or prize, let’s say that it is a floral shirt, that Shirts and Skirts is giving away to one lucky follower. They may want to write something on the post like the example below:
“We LOVE #flowers! We’re giving away a floral shirt to ONE lucky winner. Be sure that you’re following us, like this post and comment your favourite flower emoji to be entered to win! Winners will be messaged this Friday at 11pm!”
You can also run variations of these posts. Other examples of is doing this includes “12 day giveaways”, “Repost this photo and tag us” types of giveaways. Giveaway contests are great for generating more followers, likes on your posts, and creating more engagement on your social media resulting in more leads.
This contest can be both a long term or short term challenge, but is slightly more work than just doing a giveaway. A great thing about challenges is that your followers can participate in them and feel connected or a part of your brand/business.
The most important part of this contest is to think about how you can offer people ways, even small, to achieve success. What problem can you solve in their lives that this challenge can help solve and will result in moving them closer to buying your product? This challenge should be to inspire your followers to take part of this challenge for self-fulfillment. To let people find what your doing on social media, hashtag your challenge on every post.
As an example, let’s say “Jenny’s Gym” wanted to run a challenge contest all over her social media platforms (Facebook and Instagram). Jenny decided she wanted to help people get more into shape this summer, but also while promoting her gym. To do this, Jenny posts a high-quality photo with the caption:
“This year is the year! We have officially kicked off our #FitForHawaii weight-loss challenge! We’re giving away a trip for two to Hawaii! Between June 1st and July 1st we want to see you get that summer body. Visit our website for details!”
On her website, people can sign up for the #FitforHawaii challenge to receive weekly emails of ways to win at that challenge and weekly motivation. During the month of June, Jenny posts updates or motivation to continue and not give up and do a draw from the participants to win the trip.
By creating this, Jenny’s gains more followers, likes, builds an email list, testimonials, Jenny is promoting and providing a place for the participants to come and complete their challenge.
When Running a Contest, Remember…
Before you run a contest on your social media, always do the following:
Check out other contests (even your competitors’)
Choose the type of contest you want to run
Pick a unique hashtag that relates to your contest
Decide on the contest prize
Choose which platforms you want to run your contest on
Most importantly, have fun with it!