Social Media Marketing has become one of the most popular, fast-growing, ROI increasing and trending marketing practices in the world. Marketers have been working in print, radio, television and other traditional marketing for years. But in the past five to ten years, a few standards have been established and social media marketing is proving to have its many advantages over the old traditional marketing ways.
Without a doubt, nobody is completely phasing out radio, print, television or other traditional marketing strategies yet. Those industries are slowly starting to adapt to these new digital marketing strategies. But there are a few ways that social media marketing is rising above other traditional marketing that has become a business owner’s favorite tool.
According to a blog on Hubspot, 92% of marketers have claimed that social media marketing has increased their exposure to their brand or business. Furthermore, 80% of marketers have seen a massive increase in specifically traffic to their websites by using social media advertising. With this in mind, let's take a look at some of the reasons why social media has become the king of advertising in 2019.
Faster and Newer Marketing
Social media marketing is in constant motion. Whether its new trends or those stubborn Facebook’s Business Manager updates, social media is always changing at a very fast pace. Though some business owners might argue that social media’s speed is frustrating, it’s going to be something that will have to be adapted to. In other words, take the growing amount of benefits over the drawbacks or frustrations.
One of the great things about social media marketing is that things can be turned on fast, and shut off fast. Both with a click of a button. Traditional marketing can take longer to set up and get your business producing dollars at the same rate social media can. They also usually are not as responsive to shifting and changing trends and developments as well as social media marketing agencies, like us! Social media marketers are constantly on the ball on new trends, Facebook Manager updates and more happening in the industry to grow your business and make you money.
With attention to your business’ specific target audience, social media marketing searches for REAL engagement with your brand. This includes creating social media advertisements that your audience will want to engage with when they are scrolling through their feed.
Traditional marketing efforts can’t see engagement with their advertising, really, unless they post about it social media! Social media creates real-time engagement and grows a community of your target audience though your ads.
Increased Brand Visibility
Although every type of traditional advertisement can be seen by many people, it doesn’t reach, target or generate leads as fast and specific as social media advertisements. Growing your brand and making it visible on social media is more important than ever for your business in 2019. As a matter of fact, according to Statista, in 2018, there were approximately 25.3 million social network users in Canada, a figure that is projected to grow to 27.1 million in 2023.
Learn & Target Audience More Effectively
Without doubt, social media marketing gives you more data about your customers than any traditional media could. The targeting and insights you get from social media marketing comes with interests, ethnicity, job role/occupation, how many children they have, what age they are, if they’re engaged or married, you get my point. Social media can target your very specific target audience, down to the video they watched or what they like.
For one thing, traditional marketing strategies offer a targeting strategy that can help push marketing efforts towards that audience, but no other marketing efforts can target your audience faster, cheaper, and as specifically as social media marketing. For instance, you could push a healthy food company’s television commercial towards a channel mostly mothers watch. But you don’t know what ROI is coming from that commercial, who they are, what they do, how to make your commercial better next time, etc. Social media, you can track everything.
Social media marketing also makes it handy with awesome features that we love, like analytics, ad reporting, customer insights, testing, online training, types of audiences, tracking and plenty of more!
Get New Customers Faster, Easier and Cheaper
Social media advertisements can be turned on or off with the click of a button. This means that advertisements can be shown, changed, tested and more faster than traditional advertising. For example, if you put up a billboard or an ad in an article/newspaper, your ad isn’t going up for at least a couple of weeks to a month. And once it is up, it’s staying.
You can’t go back in and change your text, headlines, photos or videos if it isn’t working or you want to test others to see which does better. At that point, you would have spent the money to not even know if you have gotten any sales from it.
Another benefit of social media marketing that people may not realize, is how much you can control the budget of your campaigns. If you want to only spend $500 today, and tomorrow you want $1000 to be spent, we can make that happen! Like I said earlier, it’s normally just the click of a button.
Also, if you’re lucky, viral content (any piece of media that suddenly becomes an online sensation) you won’t have to put a penny behind it! It will be shared organically everywhere, for FREE.
Whether you want to increase traffic to your website, products or your landing page, social media marketing can increase it. When you run an ad campaign or share something on social media, you have a higher chance of giving the users a reason to click through your website. The more interesting & attractive your post, is the better will be the results. Since you get quality backlinks & traffic from social media marketing, this will eventually increase your SEO rankings & website visibility as well.
Overall, we have seen digital and online work to get better results for businesses over traditional marketing. Although I do see traditional marketing being around for a while, I don’t see it fading away, just adapting to this generation’s shorter attention span and becoming more digital.