Barrie Ontario

7 Spring Marketing Ideas for Small Businesses

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Springtime is here! The weather is getting warmer, the flowers are starting to grow and Spring marketing plans are starting to bloom!

So the big question is….

Is your marketing ready for the Spring and Summer season?

Do Some Spring “Cleaning”

Clean up your website, social media or even your actual office! Spring is a great time to go through your prospects and follow up with them as well. PRO TIP: Your prospects and/or competition is most likely looking at their marketing plans and looking for that something “new”. So follow up before they do or choose someone else!

Add Vibrancy to your Campaigns

When Springtime comes around, everyone likes seeing the bright sun, flowers and colour that the season brings. So add it into your Spring campaigns! Colours like yellow, pink, green, blues and any type of “baby colours” are great in marketing for catching your customer’s eye in Spring. Adding a simple ‘pop’ of colour can do wonders for a Spring campaign!

Run a Spring Contest

Who doesn’t love a good contest or giveaway? Contests are such a simple trick to blow up your business this Spring. The two ways we use it for clients is to collect emails, or to grow a social media platform. We have been using this strategy for years! Super powerful. Add it to your Spring marketing plan and try it out!

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Start a “Springtime” Sale

Most retail stores have seasonal sales to get rid of their previous season’s products. For example, a clothing store will have their Winter collection on sale or clearance for 50%-80% off. Or they will create a new deal (BOGO, percentage off, other incentives, etc.) to promote and sell the Spring collection. Out with the old, in with the new!

People LOVE these sales, so start thinking about how your product can have the same types of deals, or your own unique one!


Take Advantage of the AMAZING Weather and Festivals in Your Town/City

This idea is definitely my favourite. Because who doesn’t love being outside during the work week!? Depending where you live, taking advantage of your local city or town could be a fantastic addition to your Spring Marketing Plan! If you live somewhere like Barrie, Ontario (like we do), then you have the advantage to take part in many festivals, events, concerts and more to promote your business!

Most cities or towns have Spring or Summer festivals that businesses can set up stands to promote their business. If you don’t have those, find them in other towns/cities!

Another great way to market your business is creating your OWN events. This could be something simple like starting a garbage/trash collection day during the Spring to bring the community together. Or planning a large festival or event in your town. Either way, as long as you plan it, market it, and execute, people will show up. The best is when you become known as “that business that did *blank* ”.


Partner with a Local Business

Have any local business owners that you could partner with? Do it! Partnering with a local business can bring many benefits to your business. Hosting events (like I said earlier), running promotions, or selling your products through the partnership.

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Promote on the Holidays

Holidays, Holidays, Holidays! Participate and add these into your Spring Marketing Plan one way or another. Even if you are just making a social media post, do it! Some other ideas are some of the ones I mentioned above. This includes running a new promotion, a contest, or partnering up with a business to offer something unique, make sure you are making your business a part of these special days.

In Ontario, Spring holidays include Mothers Day, Good Friday, Easter Sunday and Easter Monday!


What types of Marketing Ideas do you use during the Springtime to boost business? Let us know!

Creating a 7-Figure Social Media Strategy for Realtors

Last week our CEO, Darren Cabral, and the team visited the Barrie & District Association of Realtors. We were at this event to share how Realtors can use our 7-Figure Social Media Strategy to build a powerful Facebook/Instagram ad campaign that generates warm leads and massive brand awareness.

After TONS of requests, we have posted our slideshow presentation from the event! Click below to download it!

Creating a 7-Figure Social Media Strategy for Realtors

Downloaded it? Let us know what you think in the comments below!

5 Ways to Market Your Business in Barrie, Ontario

Just Starting a Business in Barrie? Here Are Some Great Ways to Market Your Business, Even on a Budget!


Getting involved in your community is so important to any size of type of business. As Barrie quickly grows it’s population and businesses, marketers and local businesses need to start becoming involved and a part of the community to be recognized.

As a small local business, it can be difficult to have the budget for marketing, which is why a lot of the time this critical effort gets put on the back burner.

Marketing doesn’t have to be a big scary thing that costs way too much money. As a new or small business in Barrie, Ontario, you need to know your options for marketing locally, creatively, and not to mention, on a BUDGET.

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Join The Barrie Chamber of Commerce

Every major city as well as some small towns have a Chamber of Commerce. Barrie’s Chamber of Commerce hosts monthly networking events as well as workshops, speakers, and more deep community involvement…

When you join as a Barrie Chamber of Commerce Member, the Chamber will publish a profile to spread the word and tell people about your new local business. You can also use exclusive member advertisements or sponsor exclusive Barrie Chamber events to promote your business in Barrie. For example, in September 2018, Suits Social will be sponsoring a Speaker Spotlight Series with Frankie Flowers with the Barrie Chamber of Commerce!

Many people contact Chambers for a list of recommended business. A study by the Shapiro Group, Inc. and Market Street Services showed customers are 44 percent more likely to buy from Chamber of Commerce members.

The Barrie Chamber of Commerce helps you connect with almost 900 other businesses in Barrie. This can help you pitch your products, services and referrals to potential prospects as well as creating potential partnerships in the future with other businesses.
 

Improve Website Keywords

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Even though you are a local business, people still search up your business for reviews and a website before shopping. But this doesn’t mean that just because you have a website, that people will find you.

When you create a website, you need to understand how search engines work. A good thing to do is add few small changes to your website’s text to boost your rankings on search engines. Add locations to your keywords, imagine someone searching for “art store” or “art supplies.” You would have to compete with millions of sellers around the country. Add location tags, such as “Barrie art supplies,” and your competition will drastically shrink!

Another great way that we recommend is creating blogs for your website. Once a week, write a blog on a topic that has to do with your industry that gives value and teaches someone about the topic, just like this one! This increases your chance of showing up in a search engine compared to those in your industry who don’t. Creating blogs every week has even made our website reach a lot bigger!
 

Online Reviews

Make sure that your customers are always having the best experience with your business in Barrie. When people have awesome experiences with a business, they love putting their opinions and thoughts online in your business’ reviews. People like to know they are being heard, which when they are positive, is free marketing!
 

Attend Local Events/Workshops. Or, Host Your Own!

This applies to every business at any size or type of industry. You NEED to be able to give back to your community. You can provide your product or service to customers, but are you really engaging with them locally? Are you becoming noticed in Barrie by people and other businesses? No.

Some great ways to get involved in Barrie are attending local Barrie events, as well as business events. There are TONS of local events and festivals happening every month in Barrie, like Kempenfest, Chamber of Commerce events, Barrielicious, and more! Make sure your business is a part of these events. This could be sponsoring events, or creating your own booth/area where you can promote and engage with Barrie locals one-on-one.

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An even better way to engage with potential prospects and become noticed in the community of Barrie is to create your own events or workshops on subjects based around your industry. The goal for these events and workshops is to get people to see your face around Barrie, as well as educating Barrie in a fun way about your industry that gets them engaged, remembering your business, and wanting to come back for the next one!
 

Be Creative

The most important part of marketing your business in Barrie is to be creative in your marketing efforts. The easiest way to create some ideas is to take a deep look into your business, as well as your competitors, to discover how your business is different or how it COULD be different compared to your competitors in Barrie. Find out what they are doing, and create something even better, OR take what they are doing and do it 10X better!

Barrie is an amazing place to start a business, that’s why we chose it!