Instagram

Why the World Would End Without Instagram

You might think that I’m being a little over dramatic naming this title “Why the World Would End Without Instagram”. But in reality, it probably would! At least on the business and entertainment side of the internet.

Why?

Businesses NEED Instagram to be around and used. Personal Brands, Online Shopping as well as Viral and Educational Content are CRUCIAL to businesses in 2019.

People are using Instagram for two reasons, to be entertained, or to learn something. You can now watch your news, TV shows, celebrities and more on Instagram with features like stories, IGTV. So without it, just maybe...the world we knew as Instagram for Businesses, would end! Without Instagram…

 

How Would We Know What Kim Kardashian Posted Today?

Whether or not you’re guilty of it, were ALL keeping up with the Kardashians. We see them EVERYWHERE. On the news, social media, entertainment networks, on TV, everyone is watching them. The Kardashians have products they sell, but they sell because of their own personal brands!

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Personal brand is SO important for businesses nowadays. No one keeps up or follows Tesla on Instagram, they keep up with Elon Musk.



How Will I Find New Recipes to Learn from Buzzfeed’s “Tasty”?

Maybe it’s just me, but I can’t help but find myself in an endless loop of food creation videos when I go onto Instagram. As soon as I find one Instagram food account, Instagram shows me another and another to follow, and I consume every piece of video content. As someone who loves to cook, I LOVE learning about new recipes that I can make!

Instagram is a great place for creating educational content. And like I said earlier, that’s what people want to see when they login to their Instagram accounts. Education and entertainment. And it can 100% be both!

 

How do you use this to your advantage?

 

When you have a follower on Instagram, there is a low chance that they have seen your product, store, service or your Personal Brand ever before. This is your opportunity to bring people in!

 

Start posting videos of you teaching people how to use your product/service, other people talking about your product/service, and post helpful tips that you have learned and knowledge you hold about your business or product/service.

What I’m trying to get at here, is to TEACH! The worst thing you could do is keep everything a “secret” because you want them to buy the product to find out the results. Show results in advance. Post these on your Instagram, post the history of your business. You get it.

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Follow @buzzfeedtasy to learn some delicious recipes!

How Many Followers Does The World Record Egg Have?

 If you didn’t hear about this in the beginning of January 2019, where were you?! This was everywhere. From articles, news, every platform of social media, and more.

 

Backstory (for some context here)...

Somebody wanted to beat Kylie Jenner’s world record photo on Instagram for the most amount of likes (it has just over 18 million), with a picture of an egg. Yes. An egg.

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“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌”

 

Millions of people found this post, like and shared it, and ultimately, it went viral. This post, of an egg, went from 0 followers and 0 likes, to 10 million followers and the world record for Instagram likes at 52 MILLION likes! No celebrities, no huge business, just the creation of an Instagram account and the photo of an egg.

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Viral Content is one for the BEST ways for businesses to grow and sell their product/services on Instagram. Everyone will talk, like and share it, people will write articles about it and the NEWS could talk about it. Really, it’s free promotion across billions of people. No dollars spent.

To prove my point a little farther, type “Viral Egg” into Google Search. Believe me now?  Follow @world_record_egg on Instagram and watch the likes grow!

 

How Will I Shop and Buy New Products INSTANTLY?

Does anyone really shop in-person or at actual stores anymore? We don’t! Tons of stores and malls are starting to close since everything has gone to online shopping and E-Commerce stores. One of the best places to shop? Through Instagram!

Instagram has always been a place of engagement and taking action. It is the most engaging social media platform that millions of businesses are using to grow their brand as well as organic marketing. But ever since Instagram launched the new feature, Instagram Shopping, in 2018, that little shopping bag icon on Instagram posts and stories are BOOMING!

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Instagram Shopping is a place that gives customers a new and easier way to shop your products, all in one community. You can tag up to 5 products in a one-picture post, or up to 20 products in a multi-photo post. From Adidas to Louis Vuitton, people have been able to shop their favourite brands from all over the world!

Instagram says that more than 80% of Instagram accounts follow a business, with 200 million users visiting a business profile every day. There are so many E-Commerce businesses that sell primarily from Instagram. Without Instagram, how could businesses grow and succeed?!

I believe that without Instagram, the online business world would end! How important is Instagram to your business? Let me know in the comments what you think!

The Top 5 Resources to Up Your Instagram Game

We know that Instagram can be a little confusing and time consuming in your busy life. But we want to provide you with the right tools to take your business or brand to the next level on Instagram.

To make it a little easier, here are the top 5 resources that you NEED for your Instagram!

Buffer

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 Planning, creating, scheduling, and posting content can feel like a full time job. If you’re posting 3-5 times per week most people struggle to find the time. Luckily, you don’t have to create and post content minute by minute as you need it, you can actually schedule it ahead of time a great social media scheduler. When you have a variety of different social media platforms to post on, it makes it easier to schedule your content to be posted automatically, when you want them to be posted.


Some other, more advanced, content schedulers that will help you to post your amazing finished content to your Instagram are Hootsuite, Sprout Social and Tailwind. All of these are available on an app as well that you can download easily from your IPhone or Android so that you can create and schedule posts when it is convenient for you.

Canva

Canva is the ultimate beginner graphic design tool website that uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts to make engaging posts for your Instagram followers.

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It is used by non-designers, bloggers as well as professionals. The tools can be used for both web and print media design and graphics, and comes with hundreds of templates for your specific graphic needs!


Lumen5

There are tons of video editing websites and systems that make really great engaging content for your Instagram. A great beginner video creator to use is Lumen5. It let’s you take blog posts or articles and turn them in to engaging videos for your followers. When you become comfortable with Lumen5, start with some other awesome video creator systems like  Wave.com/Animatron or Rocketium!

InShot

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InShot makes it super easy to create videos for your Instagram. Add music, text, emojis, voice-overs to videos, as well as other effects for more engaging content.

Repost

Repost makes it easy to repost your favorite photos & videos on Instagram while giving credit to the original Instagramer. This app is most useful for businesses that are tagged in photos quite often. For example, if you own a restaurant, people usually take photos of get togethers and the food at your location. This app is perfect for taking those photos and reposting them onto your own business Instagram.

Available for downloading on both Apple and Android.

How to be Unpopular in the Instagram World

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Instagram has become an app favourite for people around the world. It’s a great platform to use for growing your brand and/or business with a massive, captive audience, as long as you use it right! As important as it is to know what to do on Instagram and how to use it. It’s just as important to know what NOT to do, and what you can do to stay popular in the Instagram world!


Using Bad Quality Photos/Videos

No one is asking for National Geographic photography, and you also don’t always need a professional camera! Taking photos from your smartphone is a great and cost effective way to post photos and videos onto your Instagram account.

But when you are using your smartphone, making sure your photos are crisp and are high-quality images is what is most important. Instagram is all about aesthetic, if they are not pleasing to the eye, people won’t like like them or want to follow you or your business.

Spamming Inboxes

This shouldn’t be an issue anymore, but for some reason it still is! Selling your products and/or services on Instagram is totally fine. When done right, Instagram is a great way to find customers, engage with them and build your own community of followers!

Messaging prospects on Instagram has to be done carefully, and without “spamming” or bugging them.


An example we always like to use: You wouldn’t go into a bar, walk up to a girl, and say, “Hey, want to get married?” That’s just not something you do. You take them out to dinner and get to know them first (etc.).

You don’t sell to prospects like that in person, so why do it on social media? Overall point here, don’t do it. Promise?

Going Too Off Brand

Like I said earlier, Instagram’s main element is aesthetic. When you create an Instagram account for your Personal Brand or Business, you have to make sure you are sticking to your brand or business’ brand.

“How do I keep up my brand consistent on Instagram Hayley?”

Well, keeping up with brand consistency isn’t as hard as you may think. No matter what, you should be using high-quality images on your Instagram. Adding your brand colours, the same Instagram filters, themes, quality of photos, designs (etc.) is exactly how you keep consistent in your Instagram page.

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Here are some examples of local companies in Barrie, Ontario that are doing great on Instagram!

Homestead Artisan Bakery

With 2,728 followers, Homestead Bakery does an awesome job at creating an aesthetic and beautiful Instagram profile. (To the right).

They make sure their Instagram content is consistent with their delicious, bright, high-quality photos of their products. Homestead Bakery is posting content as frequently as possible, and doesn’t post anything that isn’t relative or relevant to their brand and business.

Check them out at @homesteadbread on Instagram or online at http://www.homesteadartisanbakery.com/

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The Faris Team

Local real estate team, the Faris Team, has a great Instagram with beautiful, high-quality photos of the interior of homes.

Their Instagram has 2,859 followers who are highly engaged with their content!

Another way that the Faris Team uses Instagram to engage with their followers is using Instagram Story Highlights. Instagram Highlights are great for showing people past Instagram Stories that highlight your business or brand.

Check out the Faris Team at https://www.faristeam.ca/

Forgetting to Caption Your Photos

NEVER forget to caption your photos! Adding captions to your Instagram posts attracts more engagement onto your posts and your page. Even adding small captions does more than writing nothing. Ask a question, tell a joke, share a story, create a call to action!

Whatever you do, don’t leave your post blank. It gives no incentive for people to engage with your posts, and engagement is what you want!

Ignoring Your Followers

If you’re receiving comments or messages on your Instagram posts, don’t ignore them! Become comfortable with engaging with your followers. Get to know them more, start conversation, engage!

Forgetting Hashtags

When creating your Instagram captions, don’t forget to hashtag! No, this doesn’t mean hammer out 50 hashtags into your post. Pick 1-10 relevant hashtags and add them to your caption. Using hashtags on Instagram is important, this is because it will get your posts noticed by anyone who follows the hashtag or views them. The more views, the more likes and follows on your Instagram page!

Not Using Instagram Analytics

Don’t ignore your Instagram analytics! If your Instagram account is a business account (you’ll need to link your account to a Facebook Page for this), you have access to some basic, but useful analytics.

In the Instagram Analytics, you are shown the age, demographic, sex, time they are most active and more of your followers.  You can also see the impressions and reach of each of your posts, to see which ones were most engaging with your Instagram followers. Keeping an eye on all of this will help you to more consistently choose the right kind of posts for your followers.

Ultimate Guide To Marketing Your Business With Instagram TV (IGTV)

What Is This Crazy Instagram Update Everyone Is Talking About? IGTV (Instagram Television) is Finally Here!

 

Recently reaching over 1 Billion monthly active users, Instagram is well on it's way to becoming the king of social media. Forward-thinking businesses of all shapes and sizes have been taking advantage of Instagram for years, building an engaged audience, increasing sales, and generating unbelievable ROI.

But that's not what we hear to talk about, we're here to talk about an exciting new feature that has just created a massive opportunity for businesses and brands everywhere.

Instagram announced IGTV, a new platform for long format video content designed to be like social-media based television. In other words... It's Instagram's answer to YouTube!

The Instagram co-founder and CEO, Kevin Systrom, as well as the IGTV product manager, Ashley Yuki, delivered the news onstage at a live-streamed event in San Francisco on Wednesday.

On Instagram’s Info Centre website, they made a blog post, Welcome to IGTV, welcoming Instagram's users, as well as new potential users to IGTV with the statement: 

 

“Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you!”

 

As Instagram goes on about launching the new feature and app, people have been going CRAZY downloading the newest updates for the Instagram app as well as downloading the IGTV app.

The launching of IGTV in San Francisco last Wednesday.

The launching of IGTV in San Francisco last Wednesday.

What Are These Features People Are Talking About?

IGTV (Instagram Television) like I said earlier, is a new platform that you can film longer videos on and is more designed as a social-media based television. The new feature is now available in the most recent version of the Instagram app and also as its own separate app!

But first, let's really look into what IGTV is all about.

 A good way to look at IGTV is to think of it more as an Instagram “YouTube” in a way. Anyone can make their own channels and post longer-format videos like a YouTube channel. The great part about IGTV is that it integrates with the Instagram app. IGTV will not only be accessible within the Instagram app, but with a separate IGTV app which is now available on any app store.

 

But What About Instagram Stories?

IGTV is like Instagram Stories. But with Instagram stories, your video cannot be longer than 15 seconds and disappear after 24 hours of it being posted, matching the Snapchat style (short videos only available for 24 hours).

When a user opens the app, the IGTV video content of an account they already follow on Instagram will begin playing. In the original Instagram app, IGTV content will be able to be available right on an account’s profile page. But don’t worry, IGTV content will not be over-loading into your news feed. IGTV is in a separate section, in the top right of your newsfeed section (the little tv icon),  not as part of a user’s feed.

Where IGTV is located in the Instagram app.

Where IGTV is located in the Instagram app.

IGTV’s attempt to compete with YouTube as well as Snapchat Discovery seems up-and-coming. Everyone is jumping on IGTV. The YouTube community, influential Instagram users, and celebrities are now switching and/or posting onto IGTV.

Instagram’s blog post states “There won’t be channels beyond individual user accounts, though. The creators are the channels.” The Creators with more followers will have the ability to make the hour-long videos right away, but average Instagram users will be capped at 10 minutes of content.

 

Excited for IGTV? Let us know what you think in the comments below!

Say Hello To Instagram – The Newest (Old) Tool For Business

More Than Just Selfies & Pictures of Food

Instagram, the platform that we are so used to viewing (and sometimes posting) those oftentimes-regrettable selfies to, has believe it or not, been around since October 6, 2010. So, it is not a “new” platform per se, especially in the highly digitized society that we live in today.

Aesthetically, it has not changed much over the years. In the grand scheme of things, it is not much more than a photo-sharing application to personal users. Though as you will soon learn, it has become much more than that...

Almost 7 years after its inception, Instagram for business has become a must-have tool for companies small and large, looking to compete for market-share in 2017 and beyond. If we as potential buyers can’t see creative photographic evidence, does it really exist? Does it interest us? Does it matter? Instagram can help your business with that.

What Is Instagram Really?

It’s easy to tell people that they need something, but if you don’t tell them why, chances are they probably aren’t going to listen to you (I wouldn’t). So the next couple of sections in this blog post will tell you why your business needs Instagram.

Registering your Instagram account as a business offers users several benefits that include real-time statistics on how promoted posts and stories perform, insights into how your followers interact with your posts, and the ability to neatly add vital information about your company, like business hours, location and phone number to your profile. Whether it be a photo, a video, or a story, the option to promote these wide-variety of posts with specific geographic targeting in the form of paid advertising is also available. Instagram was even kind enough to make the transition from a personal account to business account as easy as accessing your settings and selecting the “Switch to Business Profile” option. More information on available features can be found on the Instagram for business page.

The Cold Hard Facts

Still not convinced? Let me demonstrate how you are missing the boat by not joining this platform as a business. According to information obtained by Business Insider, Instagram as of September 2017, has two million active advertisers monthly, up from one million in March of this same year. Businesses are seeing its impact and performance. No it was not large corporations who have contributed to this growth, they have been there all along. Small and medium-sized businesses have driven this growth, and all indications point to continued growth.

As a business user, you don’t want to waste your time and resources posting to a platform that harvests little to no active users. Obviously. This is hardly a concern for Instagram, who also reached another impressive milestone in September 2017. The application reached 800 million monthly users, up 100 million since April 2017 and up a grand total of 500 million users since August 2016.

According to this same report, Instagram users under the age of 25 spend just over 32 minutes a day on the application, while those older than 25 spend just over 24 minutes a day on the platform. I could personally vouch for the above noted statistics, as someone under 25, I spend almost 45 minutes of my day surfing my Instagram feed and viewing stories (many of them businesses).

 

 
   Source: Business Insider

 Source: Business Insider

 

Final Thoughts

Are you a “dinosaur” if your business isn’t using Instagram?

I would say so. (Sorry, sometimes the truth hurts.)

With the amount of small to medium-sized businesses that have recently jumped on to the platform in order to advertise and promote, It would be hard to compete without making your presence felt here as well.

Instagram is not nearly as big in terms of active users as Facebook or Twitter currently are (you should already be there), but it is outdoing Snapchat and other well-known social media platforms, with a trend of continued growth that shows no sign of slowing down.

According to the above noted Business Insider article, 2.8 billion people, or 37% of the world’s population use social media platforms in one capacity or another (usage and interaction varies, of course). Knowing this, social media presence (and usage) for businesses, especially newer businesses without an existing large customer base, is almost imperative to succeeding in the modern business landscape.

You don’t have to necessarily be on all platforms to be successful though, but besides Facebook and perhaps Twitter, Instagram for business should definitely be a weapon in your businesses artillery.

Before you say... you or someone you know, has run a business for 50+ years and never needed social media, so why should you need it now. Let me leave you with my final thought on that.

You/They didn't need it for the last 50 years, because it didn't exist. Attention was on television, newspaper, directories, phone books, etc. Good chance you used those in the past 50 years? But today those are obsolete.

So if you're looking to stay the same size and work with existing clients fine... but if you want to grow your business TODAY, stop marketing in the year 1960, and start marketing to today's customers.

Your customers attention is on social media, yours should be too, and Instagram is a big part of that. 

Thanks for reading!