Marketing

The Top 3 Marketing Systems Every Business Needs

Awareness. Leads. Sales.

Watch our CEO Darren as he goes into depth about the 3 essential Marketing Systems that every business NEEDS to have.

If you haven’t thought about how to involve this system into your marketing plan, you’re missing out!

Have you started to use this system yet? Let us know how it’s going in the comments below!

Social Media Marketing Statistics 2018: Why You Need a Social Media Plan

It's So Important To Keep Up With New Marketing Statistics!

The world of marketing is constantly evolving. That's why we need to keep up-to-date with the latest research in your industry, or marketing channel, to stay ahead of your competition. Yet, it can often be difficult to find the marketing research you need to help with your social media strategy! 

To make it a little easier, here are some of the newest social media marketing statistics to use that will help you create a social media strategy for your business, and help it grow!

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5 Ways to Market Your Business in Barrie, Ontario

Just Starting a Business in Barrie? Here Are Some Great Ways to Market Your Business, Even on a Budget!


Getting involved in your community is so important to any size of type of business. As Barrie quickly grows it’s population and businesses, marketers and local businesses need to start becoming involved and a part of the community to be recognized.

As a small local business, it can be difficult to have the budget for marketing, which is why a lot of the time this critical effort gets put on the back burner.

Marketing doesn’t have to be a big scary thing that costs way too much money. As a new or small business in Barrie, Ontario, you need to know your options for marketing locally, creatively, and not to mention, on a BUDGET.

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Join The Barrie Chamber of Commerce

Every major city as well as some small towns have a Chamber of Commerce. Barrie’s Chamber of Commerce hosts monthly networking events as well as workshops, speakers, and more deep community involvement…

When you join as a Barrie Chamber of Commerce Member, the Chamber will publish a profile to spread the word and tell people about your new local business. You can also use exclusive member advertisements or sponsor exclusive Barrie Chamber events to promote your business in Barrie. For example, in September 2018, Suits Social will be sponsoring a Speaker Spotlight Series with Frankie Flowers with the Barrie Chamber of Commerce!

Many people contact Chambers for a list of recommended business. A study by the Shapiro Group, Inc. and Market Street Services showed customers are 44 percent more likely to buy from Chamber of Commerce members.

The Barrie Chamber of Commerce helps you connect with almost 900 other businesses in Barrie. This can help you pitch your products, services and referrals to potential prospects as well as creating potential partnerships in the future with other businesses.
 

Improve Website Keywords

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Even though you are a local business, people still search up your business for reviews and a website before shopping. But this doesn’t mean that just because you have a website, that people will find you.

When you create a website, you need to understand how search engines work. A good thing to do is add few small changes to your website’s text to boost your rankings on search engines. Add locations to your keywords, imagine someone searching for “art store” or “art supplies.” You would have to compete with millions of sellers around the country. Add location tags, such as “Barrie art supplies,” and your competition will drastically shrink!

Another great way that we recommend is creating blogs for your website. Once a week, write a blog on a topic that has to do with your industry that gives value and teaches someone about the topic, just like this one! This increases your chance of showing up in a search engine compared to those in your industry who don’t. Creating blogs every week has even made our website reach a lot bigger!
 

Online Reviews

Make sure that your customers are always having the best experience with your business in Barrie. When people have awesome experiences with a business, they love putting their opinions and thoughts online in your business’ reviews. People like to know they are being heard, which when they are positive, is free marketing!
 

Attend Local Events/Workshops. Or, Host Your Own!

This applies to every business at any size or type of industry. You NEED to be able to give back to your community. You can provide your product or service to customers, but are you really engaging with them locally? Are you becoming noticed in Barrie by people and other businesses? No.

Some great ways to get involved in Barrie are attending local Barrie events, as well as business events. There are TONS of local events and festivals happening every month in Barrie, like Kempenfest, Chamber of Commerce events, Barrielicious, and more! Make sure your business is a part of these events. This could be sponsoring events, or creating your own booth/area where you can promote and engage with Barrie locals one-on-one.

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An even better way to engage with potential prospects and become noticed in the community of Barrie is to create your own events or workshops on subjects based around your industry. The goal for these events and workshops is to get people to see your face around Barrie, as well as educating Barrie in a fun way about your industry that gets them engaged, remembering your business, and wanting to come back for the next one!
 

Be Creative

The most important part of marketing your business in Barrie is to be creative in your marketing efforts. The easiest way to create some ideas is to take a deep look into your business, as well as your competitors, to discover how your business is different or how it COULD be different compared to your competitors in Barrie. Find out what they are doing, and create something even better, OR take what they are doing and do it 10X better!

Barrie is an amazing place to start a business, that’s why we chose it!

 

How YOU Can Create Amazing Events Using Social Media

Does anyone put up flyers around their neighbourhood anymore with “Live Music: At the Club on Fifth Street” stapled to a wooden light post? Though it’s an all right way to promote small local events, your attendees can be reached and targeted much farther, and not to mention, less walking!

Social media has changed promoting events into a more engaging and exciting time, long term. Using these tips will create a shift in your attendees interaction with your business events, making them want to be a part of your next big event!

 

Engage

Engaging with your audience early on is important. Even if it is the most exciting event that your audience would ever go to, if they don’t know that it is happening, then they won’t be there. Use your social media to promote what, when and where your event is happening and direct is at the right audience for your event. If your business is creating a workshop event for learning to cook, you will want to target most likely women, mothers or parents on Instagram and Facebook.

Engage with your audience. Let them know that there is an event coming up that they might be interested in. This can include following, liking, and messaging these people and showing what event your business is offering. A great way for people to know and follow you and your event, is to create one unique hashtag to put in every post that has to do with your event.  

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Intrigue

I know that most people have a website and they promote their events and workshops there, but few people know of the ways you can do this for free! An opportunity to do this is through free social media platforms like:

  • Facebook Events

  • Eventbrite

  • And Linkedin (for business events)

Just like engaging with your audience, it is important that you want to make sure you’re promoting your event where your audience is.

 

Excite

When the time gets closer and closer to your event, a good way to excite your attendees is to give a little “sneak peak” into what your event is going to offer people. Include what they can expect from this event, special guests, teaser photos or (if you have one) a surprise that only the attendees will get. A great way to add to the excitement of an event, is to post a countdown of days until the event.

Everyday, make a post of how many days are left until the event, creating scarcity. This makes people think that they need to get their ticket now or they will run out of time. If you have special guests coming, ask them to contribute to your social media. If they make a post about the upcoming event, share it! Show your audience that others are looking forward to the event as well. Invite others to share as well, before and after the event. Watch your hashtag for people posting about the event. Make sure to like, comment, or share them to make them feel that they weren't just there, they were apart of your event!

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Integrate Your Social Media

Now we’re talking about on-site experience. This is where social media can really add impact and get people talking after the event. Remember that unique hashtag you’re going to use for your event? Remember to tell people to use it when posting about the event. This is a great way to monitor how your event went and see shared photos from people that attended. The people that didn’t attend, can see how your event turned out, and may come to the next one!

Don’t forget to grab your own media during the event. Use Facebook Live to capture key moments at the event to engage those who did not attend. Also create content that you can use for your next event.

 

At the End of Your Event, Grow.

Take the content from the event, and spread it as widely as possible onto all of your social media platforms. Like I said earlier, your goal is to get the people that didn’t attend this year to see that content and want to go the next year.

Share details from the event, rewarding people who attended. If there was a prize involved, share a congratulations post including the name and a photo of that person at the event. Always invite attendees to share their best quote or photo from the event with the event hashtag. This also is a great way to promote the event and encourage them to attend upcoming events.

 

Say Hello To Instagram – The Newest (Old) Tool For Business

More Than Just Selfies & Pictures of Food

Instagram, the platform that we are so used to viewing (and sometimes posting) those oftentimes-regrettable selfies to, has believe it or not, been around since October 6, 2010. So, it is not a “new” platform per se, especially in the highly digitized society that we live in today.

Aesthetically, it has not changed much over the years. In the grand scheme of things, it is not much more than a photo-sharing application to personal users. Though as you will soon learn, it has become much more than that...

Almost 7 years after its inception, Instagram for business has become a must-have tool for companies small and large, looking to compete for market-share in 2017 and beyond. If we as potential buyers can’t see creative photographic evidence, does it really exist? Does it interest us? Does it matter? Instagram can help your business with that.

What Is Instagram Really?

It’s easy to tell people that they need something, but if you don’t tell them why, chances are they probably aren’t going to listen to you (I wouldn’t). So the next couple of sections in this blog post will tell you why your business needs Instagram.

Registering your Instagram account as a business offers users several benefits that include real-time statistics on how promoted posts and stories perform, insights into how your followers interact with your posts, and the ability to neatly add vital information about your company, like business hours, location and phone number to your profile. Whether it be a photo, a video, or a story, the option to promote these wide-variety of posts with specific geographic targeting in the form of paid advertising is also available. Instagram was even kind enough to make the transition from a personal account to business account as easy as accessing your settings and selecting the “Switch to Business Profile” option. More information on available features can be found on the Instagram for business page.

The Cold Hard Facts

Still not convinced? Let me demonstrate how you are missing the boat by not joining this platform as a business. According to information obtained by Business Insider, Instagram as of September 2017, has two million active advertisers monthly, up from one million in March of this same year. Businesses are seeing its impact and performance. No it was not large corporations who have contributed to this growth, they have been there all along. Small and medium-sized businesses have driven this growth, and all indications point to continued growth.

As a business user, you don’t want to waste your time and resources posting to a platform that harvests little to no active users. Obviously. This is hardly a concern for Instagram, who also reached another impressive milestone in September 2017. The application reached 800 million monthly users, up 100 million since April 2017 and up a grand total of 500 million users since August 2016.

According to this same report, Instagram users under the age of 25 spend just over 32 minutes a day on the application, while those older than 25 spend just over 24 minutes a day on the platform. I could personally vouch for the above noted statistics, as someone under 25, I spend almost 45 minutes of my day surfing my Instagram feed and viewing stories (many of them businesses).

 

 
   Source: Business Insider

 Source: Business Insider

 

Final Thoughts

Are you a “dinosaur” if your business isn’t using Instagram?

I would say so. (Sorry, sometimes the truth hurts.)

With the amount of small to medium-sized businesses that have recently jumped on to the platform in order to advertise and promote, It would be hard to compete without making your presence felt here as well.

Instagram is not nearly as big in terms of active users as Facebook or Twitter currently are (you should already be there), but it is outdoing Snapchat and other well-known social media platforms, with a trend of continued growth that shows no sign of slowing down.

According to the above noted Business Insider article, 2.8 billion people, or 37% of the world’s population use social media platforms in one capacity or another (usage and interaction varies, of course). Knowing this, social media presence (and usage) for businesses, especially newer businesses without an existing large customer base, is almost imperative to succeeding in the modern business landscape.

You don’t have to necessarily be on all platforms to be successful though, but besides Facebook and perhaps Twitter, Instagram for business should definitely be a weapon in your businesses artillery.

Before you say... you or someone you know, has run a business for 50+ years and never needed social media, so why should you need it now. Let me leave you with my final thought on that.

You/They didn't need it for the last 50 years, because it didn't exist. Attention was on television, newspaper, directories, phone books, etc. Good chance you used those in the past 50 years? But today those are obsolete.

So if you're looking to stay the same size and work with existing clients fine... but if you want to grow your business TODAY, stop marketing in the year 1960, and start marketing to today's customers.

Your customers attention is on social media, yours should be too, and Instagram is a big part of that. 

Thanks for reading!