Marketing blog

5 Ways to Boost Business in the Slow Season

It’s That Time of the Year Again…


One moment you’re swamped with clients, and suddenly you’re wondering where all your customers went!

And unless you are a winter-specialized business who is creeping into its busiest season, you need some new ways to keep your business growing, or at least steady, during your slow season!

Getting into a slow season can be frightening at times. What if business doesn’t pick up again? What if we never get another client? These are both silly questions that fill up our heads during this time of year.

Next time your business starts to slow down, use some of these tips to boost your business back!

Create/Update Your Social Media Marketing Strategy

Slow-Season-Survival-Tips.jpg

If you haven't created one yet for your business, now is a great time to start! Creating a marketing plan for your social media is a vital part of a business, check out how to create a Social Media Marketing Plan from our blog to figure out how to write one!

Get Out Of The Office

A great way to boost your business in the slow seasons are to attend events, or host your own!

Start attending local events, as well as business events. There are TONS of local events and festivals happening every month in Barrie, like Kempenfest, Chamber of Commerce events, Barrielicious, and more! Make sure your business is a part of these events. This could be sponsoring events, or creating your own booth/area where you can promote and engage with locals one-on-one.

An even better way to engage with potential prospects when business is slow is to create your own events or workshops on subjects based around your industry. Educating your potential customers in a fun way about your industry gets them engaged, remembering your business, and will make them want to come back for the next one!

Post More Content

Been struggling with posting content for your business on social media? Now is the time to get ahead!

The slow season for your business could be your opportunity to create content for your social media in bulk. This means creating content that you can use weeks or months from now when your business becomes busy again.

socialTree5.png

These can be photos, videos or blogs that relate to your industry. For example, if you’re in the food industry, try to take as many high quality photos and videos of the kitchen, dining area, food, customers (etc.) that you can share weeks from when you take them so you’re not trying to create content when you’re busy. This will help up your social media game in the long run!

Start a Blog

Starting a blog when your business in the off-season goes hand in hand with creating content for your business. Creating blogs that educate your customers is an awesome way to teach them what your business is all about BEFORE they decide to purchase from you.

Clean Up Your Email List

You know it. We know it. You have to go through your email!

“I haven’t done anything with my email list. We probably should.” We hear it all the time from clients. Email is NOT dead! Using your email list to reach out to clients and nurture them with email sequences is a great opportunity to prospect during your business’ slow season.

Starting a newsletter, either weekly or monthly, helps nurture your potential (or current) clients, reminding them who you are, your business, and letting them know that you are still here.

Always take the opportunity in your business/ slow season to reach out to prospects and current customers/clients. You can even create a referral program/deal for clients!

Our Top 6 Blogs This Year: Social Media Marketing

The Best Blogs This Year!

We gathered some of the most valuable blogs we have written this year to make sure that you are getting all the best information you need to get started on social media marketing your business!

Check them out.

1. Fail to Plan, Plan to Fail... Why Your Business Needs an Effective Social Media Strategy!

Learn why creating a Social Media Strategy is so important for your business, how to develop a Social Media Strategy and why it is important.

2. Everything You Need to Know About Creating Great Social Media Content

This blog post takes you through understanding what social media content is, the types of social media content, and how to create the best type of content for your business.

3. The Best Times to Post On Social Media


Many businesses post on their social media when it is convenient for them. But when you use social media for your business, there are certain times that are best to post on your social media! Learn when to post your content at the best times of the day for your business.

4. Instagram Tips for Real Estate Agents & Brokers


Creating content for your Real Estate business can be tough. A lot of people working in Real Estate often finding themselves wondering “What do I post on my Instagram as content?

Should I make my whole Instagram listings?” Both of these answers,  as well as some other questions you might have, can be easily solved with these Instagram tips and tricks for Real Estate!

5. The Best Way Accountants Can Generate Leads With Facebook Ads


Most accountants or accounting firms are looking for a new idea or a way to boost business from their marketing. So if you’re here looking for an answer, you’re not the only one! This blog teaches you how to create Facebook Ads that will get you qualified leads, right to your CRM!

6. BLOW UP Your Business With Local Micro-Influencers


What are Local Micro-Influencers, how do you find them, and how can you use them to grow your business? Learn how to use hashtags, locations and more to find local social media influencers and bloggers and grow your brand and revenue.

That’s some of the best ones so far that we love! Keep looking every Wednesday for new blogs from us!

The Ultimate Guide to Emailing Customers For Your Business

Need Help Writing Emails for Your Customers? We're Here to Help!

Did you know, that the first email was sent in 1978 and resulted in $13 million in sales! It has become the most used marketing channels to this day.

e-mail-news-subscription-promotion-flat-vector-illustration-design-newsletter-icon-flat_1200-332.jpg

Email isn’t dead, as much as people think it is “spam” or that it doesn't work. It is still a great way to connect and keep in touch with current or potential customers, no matter what industry, and when done right, email marketing can be both a relationship-building and profit-building tool.

You should use email to build upon an existing relationships, build brand awareness, promote content, generate leads, market products, and nurture leads with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals.

That’s right, email marketing isn’t just about you, or your company. It’s about your customer.

When creating emails for your customers, you need to give them valuable information that will make them look forward to opening their inbox and seeing your email there. You also need to make sure that you are creating an email that stands out from other emails that your customers are getting. This means, you need an email strategy. If you don’t take the time to develop a strategy, your emails will get lost in crowded inboxes, or worse, sent to the spam folder.
 

1. Define Your Audience

Who are you emailing?

This is the exact same as defining your target audience for any other type of marketing. You need to create emails that target this audience, because if you are not catching their attention, then they won’t open your email, or they will unsubscribe to your emails.

 

2. Establish Your Goals

What are you trying to accomplish with your email?

Search Google for some statistics in your industry and see some examples of other people who have used emails effectively in your industry.

 

3. Create a Way for People to Opt In

Is there a way for people to opt into your emails?

There are many ways to creatively grow your email lists (No, not by buying them). The best way to grow your list fast and most effectively, is through lead magnets and opt-in forms.

Lead magnets are exactly what they sound like, they are a way to attract leads!

These are usually in the form of a free offer that you are giving, where the customer needs to give a name and email to download or be sent to them, and there you go. You have their email and name to add to your list!

Some examples of great lead magnets that you can make to give your customers are:

teaser_illustration.png
  • E-Books

  • Infographics

  • Reports or Studies

  • Checklists

  • Templates

  • Webinars or Courses

  • A Specific Tool

Another great way to do this, is on your business’ website. Create a clear space for people to see what your emails are going to be about, and what they can expect. We like to keep our Weekly Newsletters (Social Media Insider Club) at the bottom of each blog!

 

4. Choose an Email Campaign Type

What type of email are you sending your customers?

People can become overwhelmed trying to decide. To help think of some ideas, here are some you could do for your business:

  • New product announcements

  • Sharing a new blog

  • Newsletters about your business

  • Holiday Emails

  • Client Shout Outs

  • Fun tips

  • Tutorials

  • Deals/coupons on products

 

5. Create a Schedule for Your Emails

Decide how often you plan to contact your list.

This is important. You need to stick to a consistent time and day to build trust, and get your customers excited for when your email is sent to them, and so they don’t forget about you! Inform your audience upfront so they know what to expect.

 

6. Measure Your Results

This should no be shocking as marketers are constantly measuring results of any campaign. Including the good, the bad and how they can improve for the next time.

marketing-effectiveness.png


You can measure through Mailchimp and see how many people opened your email or clicked on anything in the email and compare it to the email before. Which one did your customers seem to engage with more?

5 Ways to Market Your Business in Barrie, Ontario

Just Starting a Business in Barrie? Here Are Some Great Ways to Market Your Business, Even on a Budget!


Getting involved in your community is so important to any size of type of business. As Barrie quickly grows it’s population and businesses, marketers and local businesses need to start becoming involved and a part of the community to be recognized.

As a small local business, it can be difficult to have the budget for marketing, which is why a lot of the time this critical effort gets put on the back burner.

Marketing doesn’t have to be a big scary thing that costs way too much money. As a new or small business in Barrie, Ontario, you need to know your options for marketing locally, creatively, and not to mention, on a BUDGET.

Sprit-Catcher.jpg

Join The Barrie Chamber of Commerce

Every major city as well as some small towns have a Chamber of Commerce. Barrie’s Chamber of Commerce hosts monthly networking events as well as workshops, speakers, and more deep community involvement…

When you join as a Barrie Chamber of Commerce Member, the Chamber will publish a profile to spread the word and tell people about your new local business. You can also use exclusive member advertisements or sponsor exclusive Barrie Chamber events to promote your business in Barrie. For example, in September 2018, Suits Social will be sponsoring a Speaker Spotlight Series with Frankie Flowers with the Barrie Chamber of Commerce!

Many people contact Chambers for a list of recommended business. A study by the Shapiro Group, Inc. and Market Street Services showed customers are 44 percent more likely to buy from Chamber of Commerce members.

The Barrie Chamber of Commerce helps you connect with almost 900 other businesses in Barrie. This can help you pitch your products, services and referrals to potential prospects as well as creating potential partnerships in the future with other businesses.
 

Improve Website Keywords

illustration-concept-keywords-research-magnifying-glass-computer-keywords-icon-computer-magnification-glass-can-be-used-112465681.jpg

Even though you are a local business, people still search up your business for reviews and a website before shopping. But this doesn’t mean that just because you have a website, that people will find you.

When you create a website, you need to understand how search engines work. A good thing to do is add few small changes to your website’s text to boost your rankings on search engines. Add locations to your keywords, imagine someone searching for “art store” or “art supplies.” You would have to compete with millions of sellers around the country. Add location tags, such as “Barrie art supplies,” and your competition will drastically shrink!

Another great way that we recommend is creating blogs for your website. Once a week, write a blog on a topic that has to do with your industry that gives value and teaches someone about the topic, just like this one! This increases your chance of showing up in a search engine compared to those in your industry who don’t. Creating blogs every week has even made our website reach a lot bigger!
 

Online Reviews

Make sure that your customers are always having the best experience with your business in Barrie. When people have awesome experiences with a business, they love putting their opinions and thoughts online in your business’ reviews. People like to know they are being heard, which when they are positive, is free marketing!
 

Attend Local Events/Workshops. Or, Host Your Own!

This applies to every business at any size or type of industry. You NEED to be able to give back to your community. You can provide your product or service to customers, but are you really engaging with them locally? Are you becoming noticed in Barrie by people and other businesses? No.

Some great ways to get involved in Barrie are attending local Barrie events, as well as business events. There are TONS of local events and festivals happening every month in Barrie, like Kempenfest, Chamber of Commerce events, Barrielicious, and more! Make sure your business is a part of these events. This could be sponsoring events, or creating your own booth/area where you can promote and engage with Barrie locals one-on-one.

Make_It_Happen_B2B_Event_Marketing_600x200_Website.jpg

An even better way to engage with potential prospects and become noticed in the community of Barrie is to create your own events or workshops on subjects based around your industry. The goal for these events and workshops is to get people to see your face around Barrie, as well as educating Barrie in a fun way about your industry that gets them engaged, remembering your business, and wanting to come back for the next one!
 

Be Creative

The most important part of marketing your business in Barrie is to be creative in your marketing efforts. The easiest way to create some ideas is to take a deep look into your business, as well as your competitors, to discover how your business is different or how it COULD be different compared to your competitors in Barrie. Find out what they are doing, and create something even better, OR take what they are doing and do it 10X better!

Barrie is an amazing place to start a business, that’s why we chose it!