Social Media Marketing

How to Get More Qualified Leads With Instagram & Facebook Ads

Here’s the Great Thing About Video Advertising…


With video being the best advertising format with the highest engagement and rates, especially on mobile devices, more people are ready to consume video advertisements from businesses!

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No, this doesn’t mean your next video advertisement will become a viral video and will perform better than ads that have images. It just means that it has become a higher change to getting more leads from your online advertisements.


Cheaper Views


Video advertisements have found to be a better and cheaper way to advertise. Though producing a high-quality video advertisement can come at cost, there are ways around it with mobile device filming and editing softwares like iMovie, and Adobe tools.

Re-Targeting a Qualified Audience


Another amazing benefit of running video ads on Instagram and Facebook is the amount of qualified potential leads you can re-target with Lead Generation ads.

Want to know how? Let me tell you!

When you run a video ad on Facebook and Instagram (Brand Awareness ads), you can gather thousands and thousands of views! With those video views, you can create a Lead Generation ad and re-target the people that watched half of your video.

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The reason to target people who have watched half of your video is to target the people who were interested enough to continue watching. If you target the people who have watched only 2-5 seconds of your video, then your leads probably won’t be the people who will buy or opt in to what you are selling!


How Do You Create These Video Ads?


More and more we’re starting to see shorter video ads to work better. This is because people don’t have the attention span for a longer video. 99% of users will scroll right past your ad. So how do you get them to stop and watch it?

Pitch in reverse. Start with attention grabbing, and then explain the why and how. Your customers scroll social media quickly, and you only have about half a second to catch their eye. Facebook usually recommends any video ad to be only 15 seconds or shorter.

Here are a couple tips to help you get started with creating your own video ads!

1. Make sure you design your ad with mobile version in mind. When people see your ad on social media, the volume does not automatically play like a television ad! They have to click on your ad, and then turn on the volume for it to be heard. So when creating your Facebook and Instagram Video ads, be sure to add subtitles and make the beginning capturing!

2. Design your ad with the Instagram Version in mind. Yes, you need a separate video format for your Instagram. Facebook can take any size, but Instagram needs to have a square size of 1000 x 1000 pixels.


Video ads are starting to grow more and more each year. So why start later when you can be ahead!




Our Top 6 Blogs This Year: Social Media Marketing

The Best Blogs This Year!

We gathered some of the most valuable blogs we have written this year to make sure that you are getting all the best information you need to get started on social media marketing your business!

Check them out.

1. Fail to Plan, Plan to Fail... Why Your Business Needs an Effective Social Media Strategy!

Learn why creating a Social Media Strategy is so important for your business, how to develop a Social Media Strategy and why it is important.

2. Everything You Need to Know About Creating Great Social Media Content

This blog post takes you through understanding what social media content is, the types of social media content, and how to create the best type of content for your business.

3. The Best Times to Post On Social Media


Many businesses post on their social media when it is convenient for them. But when you use social media for your business, there are certain times that are best to post on your social media! Learn when to post your content at the best times of the day for your business.

4. Instagram Tips for Real Estate Agents & Brokers


Creating content for your Real Estate business can be tough. A lot of people working in Real Estate often finding themselves wondering “What do I post on my Instagram as content?

Should I make my whole Instagram listings?” Both of these answers,  as well as some other questions you might have, can be easily solved with these Instagram tips and tricks for Real Estate!

5. The Best Way Accountants Can Generate Leads With Facebook Ads


Most accountants or accounting firms are looking for a new idea or a way to boost business from their marketing. So if you’re here looking for an answer, you’re not the only one! This blog teaches you how to create Facebook Ads that will get you qualified leads, right to your CRM!

6. BLOW UP Your Business With Local Micro-Influencers


What are Local Micro-Influencers, how do you find them, and how can you use them to grow your business? Learn how to use hashtags, locations and more to find local social media influencers and bloggers and grow your brand and revenue.

That’s some of the best ones so far that we love! Keep looking every Wednesday for new blogs from us!

Developing a Content Strategy for Your Business

It Never Hurts to To Take a Look Back at Your Strategy!

Social media is constantly evolving. There are always new tweeks to social media platform and trends in content. It never hurts to look back at your strategy and see how you can update it with the most recent trends and types of content.

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What Is A Content Strategy?

Content Strategy is managing any type of written, visual, downloadable, (etc.) media that you create. It’s a part of your marketing plan (or at least it should be) that helps you build your brand online and your business.

When creating a content strategy, you need to be managing and planning all of it with a purpose.

Why Do I Need One?

Having a Content Strategy helps your business prepare and plan for reliable and cost-effective sources of website traffic and new leads. If you can create just one blog post or post on social media that gets a steady amount of traffic, an embedded link to an ebook or free tool will continue generating leads for you as time goes on!

Who Am I Creating Content For?

What’s your target audience? Who are you really making your content for?

Don’t create content for yourself. Many people make this mistake. Always create content that will entice and give value to your audience. If you’re not sure who your audience is, a great way to find out is by asking these questions after you have created a post:

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  1. Would my ideal customer relate to this?

  2. Would my ideal customer find value or entertainment in this?

  3. Would my ideal customer likely share this with their friends?

    Creating, Managing and Publishing Great Content

Planning, creating, scheduling, and posting content can feel like a full time job. If you’re posting 3-5 times per week most people struggle to find the time. Luckily, you don’t have to create and post content minute by minute as you need it, you can actually create posts and schedule them ahead of time!

Some great sites and apps to use to create really good content is Canva, Pxture, InShot, Ripl and PhotoGrid. There are tons of apps and sites out there that are easy to use, these are just a few that we like to use! You’ll also need to focus on what format of content you will be posting. Will it be an infographic? A photo? A Video or blog? Decide which format is best to express what information you are giving to your audience.

When you have a variety of different social media platforms to post on, it makes it easier to schedule your content to be posted automatically, when you want them to be posted.

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Some great content schedulers that will help you to post your amazing finished content are Hootsuite, Buffer, Sprout Social, Tailwind, Loomly and more. All of these are available on an app as well that you can download easily from your IPhone or Android so that you can create and schedule posts when it is convenient for you.

What Platforms Will I Use For My Content?

Posting on social media is critical to your brand's reach. Delivering your content to your customers where you know they spend their time is important. If you don’t know where they are, spend some time researching!

Social networks that are popular platforms businesses use:

  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

  • Pinterest

  • Snapchat

  • YouTube

    Content Strategies are just as important now as they will be in month or years from now. You should always be looking at your Strategy to see how you can be improving!

5 Ways to Market Your Business in Barrie, Ontario

Just Starting a Business in Barrie? Here Are Some Great Ways to Market Your Business, Even on a Budget!


Getting involved in your community is so important to any size of type of business. As Barrie quickly grows it’s population and businesses, marketers and local businesses need to start becoming involved and a part of the community to be recognized.

As a small local business, it can be difficult to have the budget for marketing, which is why a lot of the time this critical effort gets put on the back burner.

Marketing doesn’t have to be a big scary thing that costs way too much money. As a new or small business in Barrie, Ontario, you need to know your options for marketing locally, creatively, and not to mention, on a BUDGET.

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Join The Barrie Chamber of Commerce

Every major city as well as some small towns have a Chamber of Commerce. Barrie’s Chamber of Commerce hosts monthly networking events as well as workshops, speakers, and more deep community involvement…

When you join as a Barrie Chamber of Commerce Member, the Chamber will publish a profile to spread the word and tell people about your new local business. You can also use exclusive member advertisements or sponsor exclusive Barrie Chamber events to promote your business in Barrie. For example, in September 2018, Suits Social will be sponsoring a Speaker Spotlight Series with Frankie Flowers with the Barrie Chamber of Commerce!

Many people contact Chambers for a list of recommended business. A study by the Shapiro Group, Inc. and Market Street Services showed customers are 44 percent more likely to buy from Chamber of Commerce members.

The Barrie Chamber of Commerce helps you connect with almost 900 other businesses in Barrie. This can help you pitch your products, services and referrals to potential prospects as well as creating potential partnerships in the future with other businesses.
 

Improve Website Keywords

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Even though you are a local business, people still search up your business for reviews and a website before shopping. But this doesn’t mean that just because you have a website, that people will find you.

When you create a website, you need to understand how search engines work. A good thing to do is add few small changes to your website’s text to boost your rankings on search engines. Add locations to your keywords, imagine someone searching for “art store” or “art supplies.” You would have to compete with millions of sellers around the country. Add location tags, such as “Barrie art supplies,” and your competition will drastically shrink!

Another great way that we recommend is creating blogs for your website. Once a week, write a blog on a topic that has to do with your industry that gives value and teaches someone about the topic, just like this one! This increases your chance of showing up in a search engine compared to those in your industry who don’t. Creating blogs every week has even made our website reach a lot bigger!
 

Online Reviews

Make sure that your customers are always having the best experience with your business in Barrie. When people have awesome experiences with a business, they love putting their opinions and thoughts online in your business’ reviews. People like to know they are being heard, which when they are positive, is free marketing!
 

Attend Local Events/Workshops. Or, Host Your Own!

This applies to every business at any size or type of industry. You NEED to be able to give back to your community. You can provide your product or service to customers, but are you really engaging with them locally? Are you becoming noticed in Barrie by people and other businesses? No.

Some great ways to get involved in Barrie are attending local Barrie events, as well as business events. There are TONS of local events and festivals happening every month in Barrie, like Kempenfest, Chamber of Commerce events, Barrielicious, and more! Make sure your business is a part of these events. This could be sponsoring events, or creating your own booth/area where you can promote and engage with Barrie locals one-on-one.

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An even better way to engage with potential prospects and become noticed in the community of Barrie is to create your own events or workshops on subjects based around your industry. The goal for these events and workshops is to get people to see your face around Barrie, as well as educating Barrie in a fun way about your industry that gets them engaged, remembering your business, and wanting to come back for the next one!
 

Be Creative

The most important part of marketing your business in Barrie is to be creative in your marketing efforts. The easiest way to create some ideas is to take a deep look into your business, as well as your competitors, to discover how your business is different or how it COULD be different compared to your competitors in Barrie. Find out what they are doing, and create something even better, OR take what they are doing and do it 10X better!

Barrie is an amazing place to start a business, that’s why we chose it!