Social Media Scheduling

Developing a Content Strategy for Your Business

It Never Hurts to To Take a Look Back at Your Strategy!

Social media is constantly evolving. There are always new tweeks to social media platform and trends in content. It never hurts to look back at your strategy and see how you can update it with the most recent trends and types of content.

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What Is A Content Strategy?

Content Strategy is managing any type of written, visual, downloadable, (etc.) media that you create. It’s a part of your marketing plan (or at least it should be) that helps you build your brand online and your business.

When creating a content strategy, you need to be managing and planning all of it with a purpose.

Why Do I Need One?

Having a Content Strategy helps your business prepare and plan for reliable and cost-effective sources of website traffic and new leads. If you can create just one blog post or post on social media that gets a steady amount of traffic, an embedded link to an ebook or free tool will continue generating leads for you as time goes on!

Who Am I Creating Content For?

What’s your target audience? Who are you really making your content for?

Don’t create content for yourself. Many people make this mistake. Always create content that will entice and give value to your audience. If you’re not sure who your audience is, a great way to find out is by asking these questions after you have created a post:

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  1. Would my ideal customer relate to this?

  2. Would my ideal customer find value or entertainment in this?

  3. Would my ideal customer likely share this with their friends?

    Creating, Managing and Publishing Great Content

Planning, creating, scheduling, and posting content can feel like a full time job. If you’re posting 3-5 times per week most people struggle to find the time. Luckily, you don’t have to create and post content minute by minute as you need it, you can actually create posts and schedule them ahead of time!

Some great sites and apps to use to create really good content is Canva, Pxture, InShot, Ripl and PhotoGrid. There are tons of apps and sites out there that are easy to use, these are just a few that we like to use! You’ll also need to focus on what format of content you will be posting. Will it be an infographic? A photo? A Video or blog? Decide which format is best to express what information you are giving to your audience.

When you have a variety of different social media platforms to post on, it makes it easier to schedule your content to be posted automatically, when you want them to be posted.

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Some great content schedulers that will help you to post your amazing finished content are Hootsuite, Buffer, Sprout Social, Tailwind, Loomly and more. All of these are available on an app as well that you can download easily from your IPhone or Android so that you can create and schedule posts when it is convenient for you.

What Platforms Will I Use For My Content?

Posting on social media is critical to your brand's reach. Delivering your content to your customers where you know they spend their time is important. If you don’t know where they are, spend some time researching!

Social networks that are popular platforms businesses use:

  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

  • Pinterest

  • Snapchat

  • YouTube

    Content Strategies are just as important now as they will be in month or years from now. You should always be looking at your Strategy to see how you can be improving!

The Ultimate Guide to Emailing Customers For Your Business

Need Help Writing Emails for Your Customers? We're Here to Help!

Did you know, that the first email was sent in 1978 and resulted in $13 million in sales! It has become the most used marketing channels to this day.

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Email isn’t dead, as much as people think it is “spam” or that it doesn't work. It is still a great way to connect and keep in touch with current or potential customers, no matter what industry, and when done right, email marketing can be both a relationship-building and profit-building tool.

You should use email to build upon an existing relationships, build brand awareness, promote content, generate leads, market products, and nurture leads with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals.

That’s right, email marketing isn’t just about you, or your company. It’s about your customer.

When creating emails for your customers, you need to give them valuable information that will make them look forward to opening their inbox and seeing your email there. You also need to make sure that you are creating an email that stands out from other emails that your customers are getting. This means, you need an email strategy. If you don’t take the time to develop a strategy, your emails will get lost in crowded inboxes, or worse, sent to the spam folder.
 

1. Define Your Audience

Who are you emailing?

This is the exact same as defining your target audience for any other type of marketing. You need to create emails that target this audience, because if you are not catching their attention, then they won’t open your email, or they will unsubscribe to your emails.

 

2. Establish Your Goals

What are you trying to accomplish with your email?

Search Google for some statistics in your industry and see some examples of other people who have used emails effectively in your industry.

 

3. Create a Way for People to Opt In

Is there a way for people to opt into your emails?

There are many ways to creatively grow your email lists (No, not by buying them). The best way to grow your list fast and most effectively, is through lead magnets and opt-in forms.

Lead magnets are exactly what they sound like, they are a way to attract leads!

These are usually in the form of a free offer that you are giving, where the customer needs to give a name and email to download or be sent to them, and there you go. You have their email and name to add to your list!

Some examples of great lead magnets that you can make to give your customers are:

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  • E-Books

  • Infographics

  • Reports or Studies

  • Checklists

  • Templates

  • Webinars or Courses

  • A Specific Tool

Another great way to do this, is on your business’ website. Create a clear space for people to see what your emails are going to be about, and what they can expect. We like to keep our Weekly Newsletters (Social Media Insider Club) at the bottom of each blog!

 

4. Choose an Email Campaign Type

What type of email are you sending your customers?

People can become overwhelmed trying to decide. To help think of some ideas, here are some you could do for your business:

  • New product announcements

  • Sharing a new blog

  • Newsletters about your business

  • Holiday Emails

  • Client Shout Outs

  • Fun tips

  • Tutorials

  • Deals/coupons on products

 

5. Create a Schedule for Your Emails

Decide how often you plan to contact your list.

This is important. You need to stick to a consistent time and day to build trust, and get your customers excited for when your email is sent to them, and so they don’t forget about you! Inform your audience upfront so they know what to expect.

 

6. Measure Your Results

This should no be shocking as marketers are constantly measuring results of any campaign. Including the good, the bad and how they can improve for the next time.

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You can measure through Mailchimp and see how many people opened your email or clicked on anything in the email and compare it to the email before. Which one did your customers seem to engage with more?

The Best Times to Post on Social Media for Business

Post Your Content at the RIGHT Time

The best times to post on your social media are when the people you want to reach are on those social media platforms.  Right? That’s the easy answer, not really a useful one.

I see a lot of businesses post content on hours that they are not working. And that’s fine to do for some of the social media platforms that are most active at off-work times, but when posting content on social media, you need to make sure who you’re targeting is actually SEEING your content!

To help you get that traffic, following, likes and engagement, we have put together the best (and proven) times to post content onto social media for your business below!

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Schedule Social Media Posts And Save Time With Hootsuite

Social Media's Important But It Can Also Get Overwhelming...

In recent times, the use of social media for businesses of all sizes has become almost imperative for exposure and ultimately success.

Though with so many different platforms (and the need to be involved on many of them), it can be difficult to manage what goes where. Posting to each social feed individually can become redundant, and time consuming. That is not a good combination for any business. You have probably heard of the phrase, “time is money”, right?

What To Do?

 If you are posting content to each social feed individually, STOP. It is time to look into a social media management platform such as Hootsuite, where you can manage all of your social media in one place. Now, lets get this out of the way, this is not meant to be an advertisement for Hootsuite, its just smart advice to promote efficiency for your business.

The Benefits

 With a free Hootsuite account, you can manage up to 10 social media platforms from one single dashboard. The ability to schedule posts to various feeds either automatically or in bulk, and then be able to view them in the content calendar is perhaps one of the greatest features of this platform.

Set up streams. View tweets, Instagram posts and more that are related to your followers, or to the interests of your business. Then, why not interact with them while you’re at it. All in one spot. See the trend here?

Analytics. One of the most important aspects to measure success is also a feature that is readily available within the Hootsuite platform. Whether you are a social media agency or a business who conducts social media from within, you want to be able to measure ROI, and this platform allows you measure growth with a simple click of the mouse.

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Other important features include the ability to add team members and assign tasks, create contests and campaigns that will generate leads, and access to over 250 applications and integrations.

There is a reason why some of the world’s largest organizations, including Visa, HBO, PayPal and Expedia are using this platform to manage the many aspects of their social media feeds, and it isn’t just a fluke.

Overwhelmed?

Looking at a dashboard filled with content from several different social feeds can be quite overwhelming, we get that. It can be downright confusing at times. But once you get the hang of it, posting and engaging with your social following becomes very efficient.

Whether you pick up on the platform right away, or whether it takes some time, the Hootsuite Academy is here to provide an educational program that will take you through areas that include platform training and even social marketing training.

Final Thoughts…

Now, once you get acquainted with Hootsuite, it is important to remember that you shouldn’t get carried away with it. Yes, it becomes so easy to post that you might be posting for the heck of it! Don’t. Instead, remember to post quality over quantity. But lets save a full discussion on content for another blog post.

Hootsuite offers much more, especially when upgrading your plan. Features can include custom analytics reports, additional contest templates, custom branded URLs, 1-on-1 training sessions and social media certifications (those look good on your resume).

Whether you operate a small business, or an enterprise, Hootsuite can help you manage one of 35 different social platform that assist companies promote their messages through curated content.

Social media presence is a key to success, but so is efficiency, so look into a social media management platform to turn time