facebook marketing

Why You Need To Use Videos In Your Social Media Advertising

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Let’s start by posing a question. You are a consumer looking to make an online purchase of a product or service. There are two companies to choose from, Company A and Company B. Both are active on social media by making regular posts, uploading pictures and responding to inquiries. But Company A also uploads videos once a week. They have an educational series that provides valuable insights into the business. They post testimonials with real clients and the work that was completed. They show the office environment with the people who work for the company - the people you are looking to buy that product or service from. 

If all else is comparable, who are you going to choose? The answer is simple. Company A every time. 

Better content produces better results, and everybody is in this business for better results. “Better content” is the key, as successful as videos can be they can also have the opposite effect if not utilized properly.

We will outline the important information you need to know before incorporating videos for your social media marketing campaigns.


Who Is Using Your Platforms?

Before you can start. You will need to gather information from your own channels, but don’t worry this is the easy part. What are the demographics (age, gender etc) of your followers on your platforms? This will help you determine the style and language that will best reach your desired audience. It should also help you decide which of your platforms is best to upload the video. Which of your platforms has the most engaged followers? You will need to know this before proceeding otherwise you will be wasting money creating redundant videos with little engagement.

Length Matters

Everybody has watched a video; regardless of its purpose, that drags on far too long and causes you to tune out the information being presented or even worse, turning the video off completely. People do have an attention span that needs to be understood. 

Try and keep the video between 30-60 seconds when only presenting limited information. This will ensure the viewers don’t get bored and keeps the content engaging. 

This doesn’t mean that longer videos won’t work, but you need to consider when posting a longer video “Is this the best way to deliver this information?” Many Facebook videos longer than 90 seconds have had lots of success and the average YouTube video is one hour long. But in order to keep the engagement high for these videos, you need to ensure the quality is top-notch. 

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Videos Add Value to Existing Content

Videos are an excellent way to enhance your content. Videos are great for enhancing the value behind your copy. A well-executed video can give your brand life and creates an identity that consumers can remember. Videos are more personal than a post. When a customer watches a video it gives them an inside look into what your business represents. Do you have an update about a particular product or service? Or an important piece of information that needs to be shared? Don’t just type it out. Film a quick video and TELL them. 

By doing this you are putting a face to your brand. People buy from people, and the more you can put a face to your brand, the more money you can make.

Videos Provide More Data Than a Photo

You might be thinking.”Videos take too much time, pictures are quicker and easier.” But how much data can you really get from a photo  A photo can tell you how many people liked the photo. Great, now what. You can post a 30-second video on Facebook and see how many people watched the entire video or how many people turned it off after five seconds.

That information allows you to see which people were more engaged with your video and therefore more engaged with your product or service. Now you know which people are better to re-target for advertising campaigns and which people are more likely to request more information or make a purchase. This will save your company time and money on more costly advertising measures, as now you know the exact people within your audience to focus more attention on. 

Videos Create a Lifetime of Value

The more videos you upload whether it be on Facebook or YouTube creates long-term value that can always be accessed by you or your customers. All the data that each video contains stays in your library forever. Every time the video is watched or re-watched more data is collected and can be drawn upon by you anytime you need it. 

What can that picture you uploaded two weeks ago with 30 likes really do for you?

As you continue to add videos to your library and collect the corresponding data that goes with it, a more clearly defined and engaged audience will become more clear. It will become easier and cheaper to advertise to that audience, and that audience will continue to grow and your revenues will increase. 

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The Cost Myth

One of the biggest misconceptions about videos is that they cost too much.

  • Tweets that include video see 10x the engagement as tweets without

  • LinkedIn users are 20x more likely to share a video over a post

  • stories have become integral to Instagram's growth and success.

Do you want more tips on how to better advertise with social media? Click on the button below to gain access to our free e-book outlining our “7-Figure Social Media Marketing System” This e-book outlines the steps we take to maximize advertising for your business with social media. Our process has generated millions of dollars in revenue for our client's video is currently the best performing content type of Facebook money and isn’t good for ROI.

What if I were to tell you the opposite is true. Industry-leading marketers are adamant that using videos properly will provide a better ROI than the photo’s alone. One of the critiques is the high upfront costs of the video camera and all its equipment along with video editing software, but again this isn’t the whole truth. You do not need to buy an expensive camera to utilize video content. We don’t think twice about pulling out our smartphone and taking a picture regardless of the importance, so why are Instagram we skeptical about using our smartphones to record video.

The recording from your phone is often perceived as organic by the person watching it which usually increases trust. More proof of this is the rise of vloggers along with their success and influence. Here are some stats that prove the importance of video.ver the past 24 months and have landed us in the top 3 social media advertising companies in Canada. We’ve made the mistakes so you don’t have too. 

Why Your Facebook Ads Aren't Working, And How to Fix Them

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So you’ve attempted Facebook Advertisements and they didn’t really perform as well as you had hoped. You’re not the only one!

Facebook’s ad platform has never been the easiest to navigate and work with, especially when you are getting random glitches that delete your whole campaign, then bring them back after a careful reloading of the page. Let’s just say, you spend more more time trying to get Facebook to work with you, not against you!

To make creating Facebook Ads a little easier in your busy life, here are some problems that might have made your Facebook Ads stop working the way they used to.

You Don’t Have a Specific Goal

A mistake a lot of people make when creating Facebook Ads is not choosing the correct objective for their ads. This means exactly as it sounds. Why are you creating your Facebook Ad? If you are wanting to build awareness for your business or brand, creating a “Brand Awareness” “Video Views” (if it is a video) or a “Reach” ad would be best. So on for wanting more engagement, traffic to your website, downloading an app, wanting direct sales and more.

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You’re Images Are Not Optimized for Facebook

Choosing the images you are going to use for your Facebook advertisements are very important. Not only does the image you choose have to catch your customer’s eye, it also has to be in line with Facebook Advertising guidelines and rules. 

This includes making sure that there is less than 20% text in your ad images, your images are relevant to the ad you are putting out, and the format of the picture or video is the right size and resolution. 

In not doing these, your Facebook Ads will be disapproved, or will not be optimized for the best possible results they can give! 

You’re Using the Wrong Ad Format for Your Ad

A common thought about Facebook Advertising is that there is only one type of ad that you can run. When really, there are tons! Types include: 

Carousel Ads: Multiple photos of videos in a carousel fashion (swipe

Video Ads: Using a video with a Call to Action button

Lead Generation Ads: To get Names, Emails, Numbers or any other information on your customer

Photo Ads: Using a photo with a Call to Action button

Dynamic Ads: An ad template that automatically uses images and details from customer data feeds and chooses products specifically for customers based on interests, behaviours, etc.


You’re Targeting is Too Broad, or Too Specific

Sometimes when we are choosing a target audience to show our Facebook Ads to, we end up making our audience way too specific, or way too broad.  

Research goes a long way to deciding who to target. Really make sure that you’re only choosing the top 3-5 demographics from your Facebook Insights Tool when creating a target audience for your ads to avoid becoming too broad or specific.

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A great tool that Facebook embedded into their Ad Platform is “Audience Size” on the right side when choosing your audience (see on the right) . This will help you define your audience and know whether or not your audience is too specific, too broad, or just perfect!



You Only Have One Ad Set With a Lot of Ads

Facebook Ad campaigns are based around ad sets. It might seem easiest to keep everything in one ad set, but Facebook is most likely going to give most of the reach in an ad set to only one of your ads. So if you put 20 ads into your ad set, most of them won’t be showed either as much or at all to enough people. This means that you wont know which creatives test better than others!

You’re Not Testing!

Test, test, test! To become a pro in Facebook Advertising, you need to be testing everything. This includes CTA’s, different photos, a variation of the same photo, video, headlines, and text/copy. Like I said earlier, if you don’t test variations of your ads, you’ll never know which ones could be the one that sells!

We have had Ads that tested all variables of examples above, and sometimes the most un-usual ones will be the best performing ads!

You can also test different ad formats depending on your business. For example, if you are in the retail or food industry, testing out carousel ads and dynamic ads might work better than a video or photo ad.

Keeping your Facebook Ads new and refreshed every couple months is also key to making sure your ads stay optimized, new, and exciting to your audience!

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You Are Using Too Much Text

This isn’t uncommon for business owners to do. Many people have so much they want to say, but don’t have enough room to say so. Think of Twitter having a character count on their tweets, but for Facebook Ads.

You have to remember as well, the social media world works a lot faster than traditional advertising. Older commercials on radio or television were a lot longer with classic theme songs we all love and remember because we had the attention span for it. In this 2019, fast-paced, online world, not so much.

People who are scrolling through their Facebook or Instagram feeds will only catch the first couple words of your ad before going on to the next post. Making your ads with shorter, to-the-point text will help improve your ad tremendously.

A safe amount is between 1-4 paragraphs!

You Are Targeting a Cold Audience

Now, you wouldn’t walk up you a stranger and say “Buy my product”. So why do it over social media? Facebook Advertising (as well as classic sales) will ALWAYS work better when you are selling to a warm audience.

This means getting your ads in front of an audience you already knows who you are, is interested in your business already, or wants to know more about your business. We like to create this warm audience on Facebook by creating a series of different campaigns (2-3) that warm up your audience, give something in return, and then offer them something. This could be a product, service, discount, consultation, or more.

If you want to learn more about our Facebook Ads process, you can download our FREE E-Book “Social Media Sales Funnels Secrets”

 

Why Elon Musk is the KEY to Social Media in 2019

Let’s face it,

In 2019, Personal Branding is key and where everyone is looking to is year. We are ALL following someone who is famous. This doesn’t always mean an actor, singer or YouTuber. How many people do you follow that are business owners? CEO’s? Motivational Coaches/Speakers? Who doesn’t follow Elon Musk on Twitter to see what is new with his company, Tesla, and in his life?

Take a look,

Tesla’s Twitter account has 3.6 million followers. Sounds great right?

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Now let’s take a look and compare it to the CEO and Founder of Tesla Inc., Elon Musk’s, Twitter account…

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26.2 MILLION followers. Though Elon doesn’t stick to a “business-type” social media. He promotes his products and brands just the same as the actual company, Tesla, would on social media.

That’s a large number of people who are ONLY following the CEO and Founder, Elon Musk, over the actual Tesla automotive company. People like to see an actual person behind a brand, rather than just following a company. This makes it more personable, and we, as human beings, like to connect more with a personal brand, such as Elon Musk, Grant Cardone, Kim Kardashian, Mark Zuckerberg, Jeff Bezos, Steve Jobs, and any other CEO.

If that doesn’t prove how powerful personal brands are in 2019, then you’re missing out!

In 2019, business owners ARE celebrities. And we need to start embracing the fact that, as business owners, building your own personal brand on social media will be the best way to get leads into your business, and growing your company’s revenue. Another great way is to get your sales team to start their own personal brand on social media. Your sales team will act as representatives of the brand and business, and sharing/mentioning your business in front of MILLIONS of people.

Stay tuned for next week to learn more about how you can start building your own personal brand on social media.

The Complete Guide to Facebook Live for Real Estate Agents

Bringing in More Prospects with Facebook Live Videos


Since it launched in 2016, Facebook Live has grown significantly from a fun tool, to a serious brand marketing tool. There has been over 3.5 billion Live videos created by millions of people around the world, engaging tons of people who watch!

As we know, engagement is key in the business-social media world. Likes, views and follows are not as important. Even if you have even a small audience watching you, as long as they are engaged and consuming your content, they are all you need to start! And more engagement not only indicates a better response from fans, but also boosts your content in the Facebook algorithm.


Facebook Live videos are winning right now in the Real Estate industry. Everywhere you look, there are either Facebook or Instagram stories from Real Estate Agents posting to their profiles, engaging tons of clients or prospects. Facebook Live is definitely worth it, and everything you need to know about using it for Real Estate, is right here!

What Exactly is Facebook Live?

Facebook Live is a feature for the live broadcast of user videos from the Facebook mobile app. This allows Facebook users to broadcast live video of themselves to their friends and followers. This tool is great for Real Estate Agents looking to connect more with their social media followers and give them a quick update on the market, show what houses you are selling (even do a mini tour!) or even just to say hi.

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How to Use Facebook Live


Launching a Facebook Live video is different, depending on whether you’re using a personal profile or a Facebook Page, if you don’t know the difference, check out our blog!

The easiest way to get started is create a Facebook Live video directly from your mobile device. That’s right! As long as you have the Facebook app downloaded onto your phone, you can easily create them from anywhere!


When starting a Facebook Live video, let your followers know a day or two beforehand that you will be starting one, and a little bit about what your video will be about. This will:


  1. Excite your followers and make them look forward to it

  2. Plan to watch it. Not everyone is on Facebook waiting for you to do a Facebook Live video!

  3. Gives you the chance to get more viewers onto your Facebook Live video

After you have pre-planned what your Facebook Live video is going to be about, and you have let people know on social media that you will be creating one, it's time to actually start you Facebook Live video!


1. Download and Open the Facebook App for your mobile device. Using your mobile device is easier than using your computer. This makes it easier for you to do Facebook Live videos at anytime, anywhere!

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2. From your Newsfeed, Tap “Write Something” or “What’s On Your Mind”. They depend on if you are creating a Facebook Live video from your business page or your personal profile. This is where you would write/share a post. For us, it says “Write Something”.

3. From the Bottom, Select “Live Video”.

4. Add a Description to Your Video

5. Add details: Tap the location icon to tag your location if appropriate and tap the Face Icon if you want to add more information about what you’re doing.

6. Tap “Start Live Video”. And there you have it! Your Facebook Live Video for Real Estate Agents.


How to Make Real Estate Agent Facebook Live Videos Like a Pro

We want to make sure that you start your Facebook Live videos looking like a pro! So we have put together some tips an ideas for Real Estate Agents to use in Facebook Live videos:

  1. Plan Your Facebook Live Video.

  2. Be Yourself.

  3. Tell Your Followers in Advance.

  4. Double Check Your Internet Connection. Whether you are using internet connection or data on your phone, make sure you can keep the Facebook Live video going!

  5. Tag Your Location.

  6. Engage With Your Audience. If people start liking or commenting on your Facebook Live video, shout them out! Let them know that you see it. If they comment a question, make sure you answer it.


As a Real Estate Agent, you want your Facebook Live videos to be so engaging that there is a conversation between you and your followers. Some great and content ideas for your Facebook Live that will start a conversation and turn prospects into clients are:


  1. Q&A’s. People have questions. Facebook Live is awesome for being able to communicate right in the Live video so you can answer right away.

  2. Mini Real Estate Listing Tours. Like we said earlier, take your cell phone with you! When you’re heading to a listing, create a Facebook Live video about the new listing as well as a little tour.

  3. Market Updates. This is one many Real Estate Agents have been doing with Facebook Live. Once a week/month, take a couple minutes and do a Facebook Live on the Real Estate Market.

  4. Personal Videos. People want to know you. Get some videos of you outside of your Real Estate life!

  5. Big Announcements.

  6. Contests. Run some Facebook Live contests! People love them and will increase your engagement significantly.

  7. Events you attend.

  8. Behind the Scenes. Where are you headed? A new listing? Meeting a new client? Let us know!

Remember, people won’t be watching right away. You have to plan and acknowledge people coming in, halfway or even near the end of your Facebook Live.

That’s It!


We know you can do it. The main thing to take out of this, is to have fun! There’s no secret to doing it perfectly. Every Real Estate Agent is different and has their own unique way of doing Facebook Live videos, so make it your own!

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If you’re a Real Estate Agent who uses Facebook Live videos, let us know what works well for you!

Measuring the ROI of Facebook Ads in 450 Words

The Basic Way to Track ROI on Facebook Ads

Facebook has become the most powerful and effective social media platform that businesses can use to advertise on. This is because of how specifically advertisers can target potential customers and potential leads, as well as the information that Facebook ads can collect from them. But a lot of business owners are not sure how to track the ROI of Facebook Ads.

To help you with that question, here are some trackable ways to measure the ROI of your Facebook ads!
 

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Set Up Custom Tracking URLs

Before you even start with a Facebook ad campaign, you have to make sure that you have created a custom URL for your website. A good one to use is Google’s URL creator.

When creating an ad in Facebook Manager, you choose a marketing objective, traffic, target audience, the placement of your ads, the budget and a schedule. After, you are to choose a page that you want to promote this ad under, the format, and the custom URL that you have made. This URL will incorporate all the parts of your campaign. When you have put in your URL, put in “Facebook” for Facebook ads.

This is where you enter in what metric you want to use for the ads: Clicks or impressions. Clicks are where you only get charged if someone clicks on your ad. Impressions are the number of views that your ad has had, and you pay for each person that has viewed it.
 

Set Up Facebook Conversion Pixels

If you use Wix, you can use Integration or Tag Manager, but if you’re comfortable copy and pasting the code, do it.

To paste the code, make sure that is is placed before the end of your end </head> tag. Once you have the code placed, Facebook will let you know if it has been put in properly or not.

Next, click “Create Conversion” to allow Facebook traffic to connect with a certain action on your website (view website, sales, download etc.).
 

Tracking the RIO of Facebook Ads

Now that you have created the custom URLs to track visits from potential leads to your page, and a conversion pixel to track the actions made on that page, measuring ROI for your Facebook ads is easy!

Look at what it costs for your ads for the last 30 days. Then compare it to the sales/leads that were generated from the conversion action in the same 30 days. Compare these numbers. Are you making a ROI on your Facebook ads?

You need to make sure that you set a goal ROI that you want to generate, even if the outcomes are not positive, using Facebook ads is NOT a waste of your time!

The Best Way Accountants Can Generate Leads with Facebook Ads

Need Some New Accounting Marketing Ideas? Use Facebook Lead Generation Ads!

Most accountants or accounting firms are looking for a new idea or a way to boost business from their marketing. So if you’re here looking for an answer, you’re not the only one!

Most of the time, you are probably wondering about what new methods or social platforms you can use to engage your target market and receive new leads that will actually take action.

 

What Are Facebook Ads

What if you could collect information from targeted leads from people without requiring them to leave the social platform they are using? Yes. It’s possible with Facebook Lead Generation Ads!

Facebook Lead Generation Ads are great because they allow leads to see a highly-targeted ad without the ad being “intrusive” to their social media platform because it blends in with what they are already seeing on their Facebook feed. These Ads collect information from a potential lead when they click on your ad when the ad  switches to what is called a “Lead Form”. This is where they fill out their name, number, email (etc.) which then goes straight into your CRM so you may follow up with.

 

How to Create Ads

From here, go to the Power Editor or Ads Manager for your business page. The latter is probably the one you’ll use if you’re just starting out on this. So let’s go forward as if we’re using Ads Manager.

Click on “Create Ad” on the top right, and on the new screen click on “lead generation.”

Before you can even start with Facebook Advertising, you have to make sure a few things are done beforehand:

  1. You need a Facebook Business Page (Or get admin access on one)

  2. You need the URL for the Privacy Policy on your website

  3. You need some creative images or videos that you can use for your ads.

After you have finished the setup process, you will need to go into your “Ads Manager” for your Business Page. Click on “Create Ad” and then choose “Lead Generation”. Name your campaign. From here you need to fill in the actually account information for accounting marketing, not for the ads. These include currency, country, time zone (etc.). Now we can get to the exciting part of your accounting marketing, we can create a target audience and ads!

 

Ad Sets: Who to Target

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When you are creating Facebook Lead Generation Ads, you can create (more than one) specific and defined target audiences. These target audiences that you create are the only ones who will be seeing your ads. When going through the target audiences, pick through age, gender, income, profession, interests, demographics and more!

Here you can also set your ad budget daily/lifetime.

 

Types of Creatives to Use

This where you are creating the actual creative ads for your accounting marketing.

When you select the type of creative ad structure, there will be many choices:

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These are just what the ad will look like to potential leads. The best ones to use for accounting marketing are a Single Image or a Single Video. These are the best ones because they capture attention the most with who you will be targeting. The Carousel Ad and Slideshow are not formats that people will engage with (Unless you are in the retail industry).

Choose photos and videos that are engaging. These include high-quality images as well as high-quality sound if Single Video is the format you are choosing. There is nothing worse than anding on an ad that has terrible video quality. I sounds awful and will not get you the results you want!

Customize your headline, text and CTA (call to action). Make sure the person who sees your ad will easily understand what it is about, and what happens when they click on it.

 

CTA’s (Call to Actions)

When making your Facebook Lead Generation Ad, you will be asked to choose a “Call to Action” button like “Learn More”, “Call Now”, “Book Now” and more. There are many to choose from that you can connect anything to (website, files, etc.).

In the “Questions” tab, you will be asked to choose what information you want to collect from your leads. For example, the email, name, number (etc.) that we talked about earlier. Try and keep these questions simple and and minimum. No one likes filling out a form. Think if it more as a “Can I just grab a few things” instead of “Fill this out”. It makes it easier for your lead AND for you. If you don’t need the information, don’t ask.

Finally, customize a thank you page and insert your chosen link. Always double check your whole campaign before you publish it. When you’re satisfied with your Facebook Ad, publish it!

How to Market Your Retail Business on Facebook

Not Sure How to Run Your Retail Business On Facebook? Here Are A Few Tips!

Marketing your retail business can look complicated and full of work. But using Facebook for your business is SO much easier than it seems. 

So I've provided some useful tips to get you started using Facebook for your retail business!

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Is Your Facebook A Business Page or a Personal Profile?

If you have a retail business, you need to have a Facebook Page. This is where your customers can follow your business’ updates and photos about your products. It is important that when creating that Facebook Page, you are not using a Facebook Profile instead.

If you don’t know the difference between a Facebook Page and a Facebook Profile, visit our blog about “Facebook Pages vs. Facebook Profiles: Why It’s Important to Know the DIfference

 

Remember Who Your Audience Is

While creating content or promoting products on Facebook for your retail business, always remember who you are speaking to.

For example, if you are a clothing brand whose target market is teenagers and sells teenage clothing styles, you want to post and promote content that is young and fun, not corporate-like and dry. Overall, you want to make sure what you are posting onto your Facebook is connecting by being relatable with your target audience.

 

Add Photos and Videos to Your Page

So many clothing brands post a photo with “Model 4,356 from our Fall Collection.” You have to make your retail business fun, creative and most importantly, engaging! Make sure you change up the types of content you share as well. This could include a mix of photos, videos, shared photos from customers, and more. Like I said earlier, get creative!

 

Create Offers and Discounts

Everyone loves saving money. So use Facebook to promote your product with sales, coupons and discounts.

Some great ways to do this are coupons, seasonal sales on product, engaging contests, promo codes and discounts of a certain percentage off certain product. Another awesome way that retail businesses can promote these promotions through Facebook, is utilizing your Facebook Business Page and creating Facebook advertisements.

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Forever21, a clothing retail company, created this ad recently on Facebook to promote their “FREE Shipping” for that specific day only.

When using Facebook Ads Manager, you can create targeted advertisements to your customers to let them know about current or upcoming deals and offers for your products.

 

 

Product Stock Updates

Simple Facebook posts about what is left in stock can be very smart. It lures people into your store and website to shop when they are hit with scarcity. It creates an urgency that they need to product NOW or they won’t be able to buy it later, or until more come in, before someone else buys them.

Overall, make your retail business stand out on Facebook, and have fun!

Facebook Pages vs. Facebook Profiles: Why It's Important to Know the Difference

Starting Your Business With Facebook? First, Get to Know the Difference Between A Facebook Page and a Profile!

I’m pretty sure you know what Facebook is, and that you or someone you know has a Facebook account. If you don’t, now is the time to start one for your business!

But the big question that most small business owners have trouble understanding is the difference between a Facebook Page and a Facebook Profile. It can be just be confusing when you’re getting started.

Which one do you use for your business?

What REALLY is the difference between the two?

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This question is a simple one to answer since using a Facebook Profile for business is a violation of Facebook's Terms of Service. If you use a Facebook Profile to share content for profit or you are not using an individual’s name, Facebook can delete your account. However, you do need a personal account to create a Facebook Page for your business, or you can convert your Profile to a Page.

But for the purpose of understanding the difference, here is a quick overview of the two accounts.

Facebook Profiles

Facebook Profiles are personal accounts on Facebook. When you sign up for a Facebook account, you are signing up for a personal account for yourself. This is where you add your family, friends and can communicate by sharing photos, videos, life updates and more on a personal level. Everyone who joins Facebook gets this personal profile where you only have one name.

Facebook Pages

A Facebook Page is where you make your business account. A Page’s purpose is to represent an organization or a company where you can promote specials, contests, and updates about your business to your followers who have engaged with your page by “liking” it.

Having a business Page also allows you to use Facebook advertisements as well as having no limit to the amount of Pages that you can manage.

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Why Should I Use a Facebook Page Over a Profile?

Besides violating Facebook’s Terms of Service like I said a little about earlier, small businesses without a Facebook account is really missing out on a huge audience. Facebook gives you that communication to your customers about what is going on with the business like promotions, contests, or any other updates.

Also, not having a page can give the idea that your business is out of touch with technology and social media. This can make people wonder if you’re really progressing as a business which ultimately can lead to losing the trust of your customers. People love feeling a part  and being able to communicate with their favourite businesses!

Facebook Pages allow small businesses to build a following faster than a Facebook Profile. Profiles make you send or accept “friend requests” before you even make a connection, whereas with a Page, people can follow or “like” your business without that barrier.

Another reason to have a Facebook Page for your business over a Profile is that you receive access to insights (analytics)  that you can track every day. This lets you track the positive and negative impacts and results from your social media.

Think of your Facebook Page as a micro-site that you can use for commercial purposes and where you can directly engage with your customers!