You might think that I’m being a little over dramatic naming this title “Why the World Would End Without Instagram”. But in reality, it probably would! At least on the business and entertainment side of the internet.
Businesses NEED Instagram to be around and used. Personal Brands, Online Shopping as well as Viral and Educational Content are CRUCIAL to businesses in 2019.
People are using Instagram for two reasons, to be entertained, or to learn something. You can now watch your news, TV shows, celebrities and more on Instagram with features like stories, IGTV. So without it, just maybe...the world we knew as Instagram for Businesses, would end! Without Instagram…
How Would We Know What Kim Kardashian Posted Today?
Whether or not you’re guilty of it, were ALL keeping up with the Kardashians. We see them EVERYWHERE. On the news, social media, entertainment networks, on TV, everyone is watching them. The Kardashians have products they sell, but they sell because of their own personal brands!
Personal brand is SO important for businesses nowadays. No one keeps up or follows Tesla on Instagram, they keep up with Elon Musk.
How Will I Find New Recipes to Learn from Buzzfeed’s “Tasty”?
Maybe it’s just me, but I can’t help but find myself in an endless loop of food creation videos when I go onto Instagram. As soon as I find one Instagram food account, Instagram shows me another and another to follow, and I consume every piece of video content. As someone who loves to cook, I LOVE learning about new recipes that I can make!
Instagram is a great place for creating educational content. And like I said earlier, that’s what people want to see when they login to their Instagram accounts. Education and entertainment. And it can 100% be both!
How do you use this to your advantage?
When you have a follower on Instagram, there is a low chance that they have seen your product, store, service or your Personal Brand ever before. This is your opportunity to bring people in!
Start posting videos of you teaching people how to use your product/service, other people talking about your product/service, and post helpful tips that you have learned and knowledge you hold about your business or product/service.
What I’m trying to get at here, is to TEACH! The worst thing you could do is keep everything a “secret” because you want them to buy the product to find out the results. Show results in advance. Post these on your Instagram, post the history of your business. You get it.
Follow @buzzfeedtasy to learn some delicious recipes!
How Many Followers Does The World Record Egg Have?
If you didn’t hear about this in the beginning of January 2019, where were you?! This was everywhere. From articles, news, every platform of social media, and more.
Backstory (for some context here)...
Somebody wanted to beat Kylie Jenner’s world record photo on Instagram for the most amount of likes (it has just over 18 million), with a picture of an egg. Yes. An egg.
“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌”
Millions of people found this post, like and shared it, and ultimately, it went viral. This post, of an egg, went from 0 followers and 0 likes, to 10 million followers and the world record for Instagram likes at 52 MILLION likes! No celebrities, no huge business, just the creation of an Instagram account and the photo of an egg.
Viral Content is one for the BEST ways for businesses to grow and sell their product/services on Instagram. Everyone will talk, like and share it, people will write articles about it and the NEWS could talk about it. Really, it’s free promotion across billions of people. No dollars spent.
To prove my point a little farther, type “Viral Egg” into Google Search. Believe me now? Follow @world_record_egg on Instagram and watch the likes grow!
How Will I Shop and Buy New Products INSTANTLY?
Does anyone really shop in-person or at actual stores anymore? We don’t! Tons of stores and malls are starting to close since everything has gone to online shopping and E-Commerce stores. One of the best places to shop? Through Instagram!
Instagram has always been a place of engagement and taking action. It is the most engaging social media platform that millions of businesses are using to grow their brand as well as organic marketing. But ever since Instagram launched the new feature, Instagram Shopping, in 2018, that little shopping bag icon on Instagram posts and stories are BOOMING!
Instagram Shopping is a place that gives customers a new and easier way to shop your products, all in one community. You can tag up to 5 products in a one-picture post, or up to 20 products in a multi-photo post. From Adidas to Louis Vuitton, people have been able to shop their favourite brands from all over the world!
Instagram says that more than 80% of Instagram accounts follow a business, with 200 million users visiting a business profile every day. There are so many E-Commerce businesses that sell primarily from Instagram. Without Instagram, how could businesses grow and succeed?!