instagram for business

How to Make More Sales with Instagram Direct Messages

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We all know that Instagram offers tons of tools to promote your brand and business on social media, like stories, IGTV, ads, likes, posts and comments. But the most under-used tool on Instagram, that really gets a conversation going with a lead, is Direct Messages! 

Direct Messages’ original purpose was not for business. But what other messenger system was? Thousands of brands are developing chatbots for their pages on Facebook, and they work very well! So why aren’t we using Instagram Direct Messages with the same idea of reaching out to potential customers?   

Instagram DM (Direct Message) is great, if you know how to use it.


Have a Conversation Planned

What is the first thing you will be saying to these people? You don’t want to sell to who you are reaching out to right away, since we wouldn’t do that in person! So what will you say? Plan out a mini script of how a conversation can flow into the conversation you want. This means adding questions and steering it to the way the script is, to eventually get to the point of selling. 

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If you want an idea or script you can use for almost any business, you can download our 11 Direct Messaging templates at the very bottom of the page!


Search Hashtags

The next thing you need to have planned out, is how you are going to find your customers. You don’t want to be messaging random people in the hundreds for 2 reasons. 

  1. Instagram only allows you to message 15 people a day.

  2. You won’t really know who you are messaging and they may not be your target customer at all.

Hashtags to look for are ones that are relevant to your business, and what your customers would be hash tagging. For example, we worked with an online retail company who sold products for pregnant women. When Direct Messaging them, we would search a common hashtag that use on their posts so we could find them. A great one we used was “#babyannouncement” because when people find out they are pregnant, they will post and use this hashtag. 

Search Locations

Locations is the same idea as using hashtags for finding people to DM. Unfortunately, you cannot search a hashtag IN a location. But if you are looking for a generic person, but in a specific location, searching the tagged location you need. 

Or, you can use the hashtag (ie. #barrieontario) and look for people that way, as well as searching for a specific person or business (i.e #barriebusiness or #barrielawyer) and find people who have used that hashtag in their posts. 


Look at Profiles (Who Are They) 

Before deciding to Direct Message as many people as you can, really take a look at who you are messaging. Just because they tag a certain location, does not mean they live there. Just because they hashtag “#baby”, does not mean that they have/having a baby. 

Check out if they are a serious account (not fake), see what kind of stuff they post and the overall vibe and personality you get from them. This makes it easier to DM them since you know them a little bit more. Plus, we do that in person anyway when we go to network or make a sale, so why not here? 

Comment on Photos/Videos, or Start the DM’s

After checking out their profile and getting to know them a bit more, decide if they would be the right type of customer that you would want. If it makes sense and you can help them, you can DM them, or even just like or comment on a post. 

REMEMBER, your initial comment or DM should not be selling right away. Just start a conversation. 

11-direct-message-templates

If you need some help creating a script, download our 11 Direct Messaging templates below!

 

Why the World Would End Without Instagram

You might think that I’m being a little over dramatic naming this title “Why the World Would End Without Instagram”. But in reality, it probably would! At least on the business and entertainment side of the internet.

Why?

Businesses NEED Instagram to be around and used. Personal Brands, Online Shopping as well as Viral and Educational Content are CRUCIAL to businesses in 2019.

People are using Instagram for two reasons, to be entertained, or to learn something. You can now watch your news, TV shows, celebrities and more on Instagram with features like stories, IGTV. So without it, just maybe...the world we knew as Instagram for Businesses, would end! Without Instagram…

 

How Would We Know What Kim Kardashian Posted Today?

Whether or not you’re guilty of it, were ALL keeping up with the Kardashians. We see them EVERYWHERE. On the news, social media, entertainment networks, on TV, everyone is watching them. The Kardashians have products they sell, but they sell because of their own personal brands!

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Personal brand is SO important for businesses nowadays. No one keeps up or follows Tesla on Instagram, they keep up with Elon Musk.



How Will I Find New Recipes to Learn from Buzzfeed’s “Tasty”?

Maybe it’s just me, but I can’t help but find myself in an endless loop of food creation videos when I go onto Instagram. As soon as I find one Instagram food account, Instagram shows me another and another to follow, and I consume every piece of video content. As someone who loves to cook, I LOVE learning about new recipes that I can make!

Instagram is a great place for creating educational content. And like I said earlier, that’s what people want to see when they login to their Instagram accounts. Education and entertainment. And it can 100% be both!

 

How do you use this to your advantage?

 

When you have a follower on Instagram, there is a low chance that they have seen your product, store, service or your Personal Brand ever before. This is your opportunity to bring people in!

 

Start posting videos of you teaching people how to use your product/service, other people talking about your product/service, and post helpful tips that you have learned and knowledge you hold about your business or product/service.

What I’m trying to get at here, is to TEACH! The worst thing you could do is keep everything a “secret” because you want them to buy the product to find out the results. Show results in advance. Post these on your Instagram, post the history of your business. You get it.

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Follow @buzzfeedtasy to learn some delicious recipes!

How Many Followers Does The World Record Egg Have?

 If you didn’t hear about this in the beginning of January 2019, where were you?! This was everywhere. From articles, news, every platform of social media, and more.

 

Backstory (for some context here)...

Somebody wanted to beat Kylie Jenner’s world record photo on Instagram for the most amount of likes (it has just over 18 million), with a picture of an egg. Yes. An egg.

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“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌”

 

Millions of people found this post, like and shared it, and ultimately, it went viral. This post, of an egg, went from 0 followers and 0 likes, to 10 million followers and the world record for Instagram likes at 52 MILLION likes! No celebrities, no huge business, just the creation of an Instagram account and the photo of an egg.

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Viral Content is one for the BEST ways for businesses to grow and sell their product/services on Instagram. Everyone will talk, like and share it, people will write articles about it and the NEWS could talk about it. Really, it’s free promotion across billions of people. No dollars spent.

To prove my point a little farther, type “Viral Egg” into Google Search. Believe me now?  Follow @world_record_egg on Instagram and watch the likes grow!

 

How Will I Shop and Buy New Products INSTANTLY?

Does anyone really shop in-person or at actual stores anymore? We don’t! Tons of stores and malls are starting to close since everything has gone to online shopping and E-Commerce stores. One of the best places to shop? Through Instagram!

Instagram has always been a place of engagement and taking action. It is the most engaging social media platform that millions of businesses are using to grow their brand as well as organic marketing. But ever since Instagram launched the new feature, Instagram Shopping, in 2018, that little shopping bag icon on Instagram posts and stories are BOOMING!

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Instagram Shopping is a place that gives customers a new and easier way to shop your products, all in one community. You can tag up to 5 products in a one-picture post, or up to 20 products in a multi-photo post. From Adidas to Louis Vuitton, people have been able to shop their favourite brands from all over the world!

Instagram says that more than 80% of Instagram accounts follow a business, with 200 million users visiting a business profile every day. There are so many E-Commerce businesses that sell primarily from Instagram. Without Instagram, how could businesses grow and succeed?!

I believe that without Instagram, the online business world would end! How important is Instagram to your business? Let me know in the comments what you think!