marketing tips

The Top 3 Motivational Speakers You Need to Hear in 2019

It’s 2019, and if you don’t have a few key mentors in your life to motivate you in your business or brand, you’re missing out! To help you find some, here are The top 3 motivational speakers that you NEED to hear this year who are experts at social media, sales and motivation!

Gary Vee

Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company's 4 locations. His social media content goes viral with tips, advice and stories from how he started.

“You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.” - Gary Vaynerchuk

Find Gary Online: https://www.garyvaynerchuk.com/

Grant Cardone

Grant Cardone is a bestselling author of “The 10X Rule” and “If You're Not First, You're Last”, as well as a sales trainer, speaker, and entrepreneur who has worked in real estate and the auto industry. Grant Cardone has become a real estate mogul who built his $566 million portfolio of multifamily properties from scratch!

He is one of the best people to follow if you are in sales or an entrepreneur.

“You won’t get much done if you only grind on the days you feel good.”

- Grant Cardone

See Grant Live at 10X Growth Con: https://10xgrowthcon.com/

Find Grant Online: www.grantcardone.com

Tony Robbins

Anthony Robbins is an author, entrepreneur, philanthropist and life coach. He is mostly known for his infomercials, seminars, and self-help books including “Unlimited Power” and “Awaken the Giant Within”.

Tony is not the founder of several companies that earn approximately $6 billion in annual sales, but an amazing motivational speaker that millions of people follow for his motivational speaking!

“The only limit to your impact is your imagination and commitment.”

- Tony Robbins

Find Tony Online: https://www.tonyrobbins.com/

Why January is the Best Time to Start with Social Media

What’s Your 2019 Marketing Resolution?

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January is a crucial month to plan all of your marketing efforts for the year. Start fresh with all of your Social Media Marketing strategies, and look back at what worked and didn’t work in 2018. When it comes to making the sales or building the brand you want, this is the time of year to optimize your strategies and get better results.

A great way to start is with Social Media! Social Media is what will help you grow your business or brand through the rest of the year, as well as into 2020!

Let’s bring up the elephant in the room first. It’s 2019, and you STILL haven’t jumped onto social media. If you haven’t added Social Media to your marketing plan yet, you NEED to for 2019!  Why?

Because the market is constantly changing. Making sure you are updating, adding and optimizing your marketing strategy every year will make or break your business. If you’re still in that stage of “Social media isn’t for me or my business”, you’re going to be left behind.

It’s Not As Hard As You Think

No business is “too boring” or “too difficult” to manage on social media. Check out some tutorials online, hire your nephew, create and hire a new job title, find someone internally to run your social media, call us and book a consultation. The opportunities are endless, there should be no excuses for you not to have, even a small, social media presence in 2019!

This is Your Last Chance

The month of January is what we call, the “Golden Time”. What does that mean? It’s the time to grab market share in the cheapest, easiest and most effective way possible, using social media!

Why? Thanks to the season, big brands and businesses just haven’t fully caught on yet in January.

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At the moment, big brand and businesses are running plans to use social media for 2019. But they will most likely be waiting out the Christmas and New Years promotions to start their strategies.

As a result, they are likely only re-evaluating budgets this month, so they can start social media promotions in the Spring/Summer. And when they do, they will be spending millions, if not BILLIONS, of dollars onto social media.  

So start using social media this month! Every January, you should be creating a new social media marketing plan that highlights the year’s goals or resolutions for your business or brand.

Will you be adding Social Media into yours for 2019?

10 Holiday Marketing Ideas to Boost Business

Spread the Holiday Spirit This Year!

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The Holiday Season is be a great time of the year to boost business. If you haven’t started to think about marketing your business for the Holiday Season, don’t worry, there is still time to implement some Holiday spirit into your plan!

No matter what type of industry your business is in, we have created a list of 10 marketing ideas that you can use to spark some Holiday cheer into your business to generate more leads and sales!


Share Holiday Themed Posts

When you start off into the Holiday Season (usually starting after Halloween), you want to make sure you are making the shift from your normal business’ content marketing (social media, website, blogs etc.), into Holiday themed content.

For example, this blog post!


Because the Holiday Season is upon us, you really want your potential, and current, customers to know that you are also celebrating the season with any valuable, entertaining or emotional content that your readers/viewers are going to connect and engage with.

Customize Your Packaging

A great and simple marketing example of this is from Starbucks coffee shop. Every year, Starbucks creates a newly designed coffee cup for the Holiday Season.

They show off their own festive flair with different coloured cups, rather than their regular white with the Starbucks logo.

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People love to see the different cups every year, and depending on the size of coffee you purchase, the cup if a different colour.

Black Friday/Christmas Promo

The two biggest shopping days are during the Holiday Season: Black Friday and Cyber Monday. This is your opportunity to join in on the frenzy and make more money by marketing your business during the Holiday Season!


People love to wait for this time for deals and promotions that you, a business, is giving out! Create some discounted offers and promotions on your products/services for the Holiday Season. This will encourage more potential or current customers to purchase from you over other competitors.

Become Apart of Local Events/Charities

The Holiday Season is all about giving. We give gifts to family, friends, and even work colleagues. As a business, you’re also giving something to your customers for the Holiday Season, discounts, offers, other incentives and rewards!

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It's important to find a cause or local charity whose values and mission align with your own, then meet with them to find a way that your business could be of help. Host a food drive, donate a percentage of all sales during a specific period to them (and ask your customers to try match this), or even organize your own toy or clothing drive.


When promoting the charity and cause you are supporting for the Holiday Season, it is not an opportunity for you to cheer “Look at the good work we’re doing”. You want to gracefully show that your business supports local initiatives while encouraging your customers to also become involved, engaging with your business and brand.

This applies to every business at any size or type of industry. You NEED to be able to give back to your community, especially around the Holiday Season. You can provide your product or service to customers, but are you really engaging with them on a personal and emotional level the same way as supporting a worthy cause? The answer is no.


Create a Digital Catalogue

Creating a Digital Catalogue is a great way for people to engage with our business, without leaving the comfort of their homes!

Although a digital catalogue still requires professionals for the photography, layout and design – and the final creation, you won’t need to pay extra for printing and distribution of your business’ catalogue.

This idea is better for any business with a well-maintained email database and website. But a digital catalogue is still suitable for businesses without an online store.


Launch a Christmas Giveaway

Who doesn’t love free stuff?! Launching a giveaway during the Holiday Season is a great way to create engagement with your business and brand. You can do this on your business’ social media, or through in-store promotions.

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Some great ideas for a giveaways include trips, products, branded swag, discounts or free services.

Send Your Customers a Holiday Greetings

Get personal with your customers! Social media is a great way to connect during the Holiday Season, but finding a way to be super personal like sending out physical (or emailed) Holiday cards is an even better touch on customer service!

For example, sending out a Holiday card from your business with a new offer or a small gift, just for them, can be a very valuable marketing tool.

Unless you are sending out hundreds of cards, you can take this a step further by writing the customer’s name on the card, possibly with a short personalized note. This does require a little more forward planning and effort, but it is a strong reminder to your customers that you see them as more than just a database entry during the Holiday Season!

Make Gift Cards Available

Making gift cards available is a great way to market your business for the Holiday Season. No matter how well your customers plan their holiday shopping, they are likely to have at least one person who is difficult to shop for, therefore, purchasing them a gift card instead. Let’s be honest, we all do it!

Creating gift cards helps these customers, and your business, by giving someone the option give the gift of YOUR business to someone else.

Promote Holiday Offers/Packages

Holiday shopping can sometimes be overwhelming to people. To make this easier for them, create offers and packages specifically for the Holiday Season!

An example of marketing a Holiday set or package is, again, from Starbucks. Every year, they put a couple of their products together with different combinations, and make it a “Holiday Gift Set” to give.

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The best part is, they market these gift sets, not only in Starbucks Coffee shops, but in plenty of other businesses including Canadian Tire, Marshalls, Walmart, Winners, Homesense and hundreds more! Starbucks has marketing during the Holiday Season own pat!

Create a Holiday Atmosphere

Who doesn’t love the Holiday atmosphere when walking into a business? You never want to neglect the right decor for the Holiday Season!

While earlier we covered adding the Holiday flair to your marketing and branding, this point is about incorporating the Holiday flair into your business as a whole. Seasonal decor, even just a little bit of it, will make customers automatically feel the Holiday Season that is upon us. Especially when your customers are spending lots of time in your establishment, they want to make their shopping experience the best it could be.

At the very least consider providing a gift wrapping service, or offering your customers a drink of hot chocolate, or other seasonal drink on entering your business. Do what depends on both your budget, and what would be appropriate to your audience.

Don’t forget to remove it all when the Holiday Season is over!

Now that you have some ideas for marketing your business during the Holiday Season, you can start planning an even better and creative Holiday marketing strategy for 2019!

5 Ways to Convert B2B Webinar Leads Into Sales

Converting Your Leads Into Customers

61 percent of webinars are done for B2B purposes. Webinars are a great way to teach and give value to potential prospects, as long as they are other businesses. But you know what’s even better than filling your webinar with potential leads? Converting those leads into customers!

We often focus on creating great content for our webinar, but we don’t spend enough time on the next step moving forward.


Follow Up Within 24 Hours of the Webinar

While it’s still fresh in their minds, send out your first email follow-up to webinar attendees and no-shows within 24 hours of the webinar. You can do this by creating an email automation with applications like MailChimp.

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Create an email template and start the automation with a follow up, some extra tips, your services/products and more, depending how long you want your automation to be.



Send Personalized Follow-Ups to Hot B2B Leads

Send these leads personalized emails or calls, or go a step further and provide your sales team with a customizable email or call template for the B2B webinar. This makes it easier for both you and your team so you can both do a great job and convert your B2B prospects into customers!

This follow-up should relate to the webinar content, provide value, and offer a “How we can help” to your B2B leads. It’s a really good idea to personalize these messages as much as possible based on what you know about each B2B prospect.

Even if you are making templates for your sales team, don’t make them sound bland and obvious that it is templated. Add some personal touches that could be said to anyone and still sound personal!



Send Out a Webinar Survey

Sending your B2B webinar leads a quick survey right after is a great way to see how well your webinar did and to get insight on how to make your next one, even better.

Make sure that you ask them who’s ready to take the next step from your webinar. You can also use survey responses to send your webinar B2B leads follow up messages with offers.

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Retarget Your B2B Webinar Leads

Creating retargeting campaigns for your B2B webinar leads will keep them remembering you. Retargeting ads should complement your other marketing tactics. You don’t want to email webinar leads with a discount offer and retarget them with an awareness ad at the same time.

If you want to learn how to create a system that will help with this, check out our blog The Top 3 Marketing System Every Business Needs



Get Your B2B Leads to Take Action

You should always make it easy for your B2B prospects to take the next step after they have gone through your webinar funnel. Even if your leads aren’t completely ready to become customers, give them the value and education to keep learning with resources and ways to engage, like E-Books, Checklists, more Webinars, Blogs and helpful Tips.

Make sure you are always giving your B2B leads a clear call to action and highlighting its benefits. This will give your B2B prospects how to take the next step with your business.



Conclusion

Webinar leads can be some of your best leads. To make sure you get the best of our webinar leads, remember to always follow up and be giving value!

5 Ways to Boost Business in the Slow Season

It’s That Time of the Year Again…


One moment you’re swamped with clients, and suddenly you’re wondering where all your customers went!

And unless you are a winter-specialized business who is creeping into its busiest season, you need some new ways to keep your business growing, or at least steady, during your slow season!

Getting into a slow season can be frightening at times. What if business doesn’t pick up again? What if we never get another client? These are both silly questions that fill up our heads during this time of year.

Next time your business starts to slow down, use some of these tips to boost your business back!

Create/Update Your Social Media Marketing Strategy

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If you haven't created one yet for your business, now is a great time to start! Creating a marketing plan for your social media is a vital part of a business, check out how to create a Social Media Marketing Plan from our blog to figure out how to write one!

Get Out Of The Office

A great way to boost your business in the slow seasons are to attend events, or host your own!

Start attending local events, as well as business events. There are TONS of local events and festivals happening every month in Barrie, like Kempenfest, Chamber of Commerce events, Barrielicious, and more! Make sure your business is a part of these events. This could be sponsoring events, or creating your own booth/area where you can promote and engage with locals one-on-one.

An even better way to engage with potential prospects when business is slow is to create your own events or workshops on subjects based around your industry. Educating your potential customers in a fun way about your industry gets them engaged, remembering your business, and will make them want to come back for the next one!

Post More Content

Been struggling with posting content for your business on social media? Now is the time to get ahead!

The slow season for your business could be your opportunity to create content for your social media in bulk. This means creating content that you can use weeks or months from now when your business becomes busy again.

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These can be photos, videos or blogs that relate to your industry. For example, if you’re in the food industry, try to take as many high quality photos and videos of the kitchen, dining area, food, customers (etc.) that you can share weeks from when you take them so you’re not trying to create content when you’re busy. This will help up your social media game in the long run!

Start a Blog

Starting a blog when your business in the off-season goes hand in hand with creating content for your business. Creating blogs that educate your customers is an awesome way to teach them what your business is all about BEFORE they decide to purchase from you.

Clean Up Your Email List

You know it. We know it. You have to go through your email!

“I haven’t done anything with my email list. We probably should.” We hear it all the time from clients. Email is NOT dead! Using your email list to reach out to clients and nurture them with email sequences is a great opportunity to prospect during your business’ slow season.

Starting a newsletter, either weekly or monthly, helps nurture your potential (or current) clients, reminding them who you are, your business, and letting them know that you are still here.

Always take the opportunity in your business/ slow season to reach out to prospects and current customers/clients. You can even create a referral program/deal for clients!

Measuring the ROI of Facebook Ads in 450 Words

The Basic Way to Track ROI on Facebook Ads

Facebook has become the most powerful and effective social media platform that businesses can use to advertise on. This is because of how specifically advertisers can target potential customers and potential leads, as well as the information that Facebook ads can collect from them. But a lot of business owners are not sure how to track the ROI of Facebook Ads.

To help you with that question, here are some trackable ways to measure the ROI of your Facebook ads!
 

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Set Up Custom Tracking URLs

Before you even start with a Facebook ad campaign, you have to make sure that you have created a custom URL for your website. A good one to use is Google’s URL creator.

When creating an ad in Facebook Manager, you choose a marketing objective, traffic, target audience, the placement of your ads, the budget and a schedule. After, you are to choose a page that you want to promote this ad under, the format, and the custom URL that you have made. This URL will incorporate all the parts of your campaign. When you have put in your URL, put in “Facebook” for Facebook ads.

This is where you enter in what metric you want to use for the ads: Clicks or impressions. Clicks are where you only get charged if someone clicks on your ad. Impressions are the number of views that your ad has had, and you pay for each person that has viewed it.
 

Set Up Facebook Conversion Pixels

If you use Wix, you can use Integration or Tag Manager, but if you’re comfortable copy and pasting the code, do it.

To paste the code, make sure that is is placed before the end of your end </head> tag. Once you have the code placed, Facebook will let you know if it has been put in properly or not.

Next, click “Create Conversion” to allow Facebook traffic to connect with a certain action on your website (view website, sales, download etc.).
 

Tracking the RIO of Facebook Ads

Now that you have created the custom URLs to track visits from potential leads to your page, and a conversion pixel to track the actions made on that page, measuring ROI for your Facebook ads is easy!

Look at what it costs for your ads for the last 30 days. Then compare it to the sales/leads that were generated from the conversion action in the same 30 days. Compare these numbers. Are you making a ROI on your Facebook ads?

You need to make sure that you set a goal ROI that you want to generate, even if the outcomes are not positive, using Facebook ads is NOT a waste of your time!

Social Media Marketing Statistics 2018: Why You Need a Social Media Plan

It's So Important To Keep Up With New Marketing Statistics!

The world of marketing is constantly evolving. That's why we need to keep up-to-date with the latest research in your industry, or marketing channel, to stay ahead of your competition. Yet, it can often be difficult to find the marketing research you need to help with your social media strategy! 

To make it a little easier, here are some of the newest social media marketing statistics to use that will help you create a social media strategy for your business, and help it grow!

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The Ultimate Guide to Emailing Customers For Your Business

Need Help Writing Emails for Your Customers? We're Here to Help!

Did you know, that the first email was sent in 1978 and resulted in $13 million in sales! It has become the most used marketing channels to this day.

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Email isn’t dead, as much as people think it is “spam” or that it doesn't work. It is still a great way to connect and keep in touch with current or potential customers, no matter what industry, and when done right, email marketing can be both a relationship-building and profit-building tool.

You should use email to build upon an existing relationships, build brand awareness, promote content, generate leads, market products, and nurture leads with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals.

That’s right, email marketing isn’t just about you, or your company. It’s about your customer.

When creating emails for your customers, you need to give them valuable information that will make them look forward to opening their inbox and seeing your email there. You also need to make sure that you are creating an email that stands out from other emails that your customers are getting. This means, you need an email strategy. If you don’t take the time to develop a strategy, your emails will get lost in crowded inboxes, or worse, sent to the spam folder.
 

1. Define Your Audience

Who are you emailing?

This is the exact same as defining your target audience for any other type of marketing. You need to create emails that target this audience, because if you are not catching their attention, then they won’t open your email, or they will unsubscribe to your emails.

 

2. Establish Your Goals

What are you trying to accomplish with your email?

Search Google for some statistics in your industry and see some examples of other people who have used emails effectively in your industry.

 

3. Create a Way for People to Opt In

Is there a way for people to opt into your emails?

There are many ways to creatively grow your email lists (No, not by buying them). The best way to grow your list fast and most effectively, is through lead magnets and opt-in forms.

Lead magnets are exactly what they sound like, they are a way to attract leads!

These are usually in the form of a free offer that you are giving, where the customer needs to give a name and email to download or be sent to them, and there you go. You have their email and name to add to your list!

Some examples of great lead magnets that you can make to give your customers are:

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  • E-Books

  • Infographics

  • Reports or Studies

  • Checklists

  • Templates

  • Webinars or Courses

  • A Specific Tool

Another great way to do this, is on your business’ website. Create a clear space for people to see what your emails are going to be about, and what they can expect. We like to keep our Weekly Newsletters (Social Media Insider Club) at the bottom of each blog!

 

4. Choose an Email Campaign Type

What type of email are you sending your customers?

People can become overwhelmed trying to decide. To help think of some ideas, here are some you could do for your business:

  • New product announcements

  • Sharing a new blog

  • Newsletters about your business

  • Holiday Emails

  • Client Shout Outs

  • Fun tips

  • Tutorials

  • Deals/coupons on products

 

5. Create a Schedule for Your Emails

Decide how often you plan to contact your list.

This is important. You need to stick to a consistent time and day to build trust, and get your customers excited for when your email is sent to them, and so they don’t forget about you! Inform your audience upfront so they know what to expect.

 

6. Measure Your Results

This should no be shocking as marketers are constantly measuring results of any campaign. Including the good, the bad and how they can improve for the next time.

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You can measure through Mailchimp and see how many people opened your email or clicked on anything in the email and compare it to the email before. Which one did your customers seem to engage with more?

The Best Times to Post on Social Media for Business

Post Your Content at the RIGHT Time

The best times to post on your social media are when the people you want to reach are on those social media platforms.  Right? That’s the easy answer, not really a useful one.

I see a lot of businesses post content on hours that they are not working. And that’s fine to do for some of the social media platforms that are most active at off-work times, but when posting content on social media, you need to make sure who you’re targeting is actually SEEING your content!

To help you get that traffic, following, likes and engagement, we have put together the best (and proven) times to post content onto social media for your business below!

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