marketing trends

How to Get More Qualified Leads With Instagram & Facebook Ads

Here’s the Great Thing About Video Advertising…


With video being the best advertising format with the highest engagement and rates, especially on mobile devices, more people are ready to consume video advertisements from businesses!

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No, this doesn’t mean your next video advertisement will become a viral video and will perform better than ads that have images. It just means that it has become a higher change to getting more leads from your online advertisements.


Cheaper Views


Video advertisements have found to be a better and cheaper way to advertise. Though producing a high-quality video advertisement can come at cost, there are ways around it with mobile device filming and editing softwares like iMovie, and Adobe tools.

Re-Targeting a Qualified Audience


Another amazing benefit of running video ads on Instagram and Facebook is the amount of qualified potential leads you can re-target with Lead Generation ads.

Want to know how? Let me tell you!

When you run a video ad on Facebook and Instagram (Brand Awareness ads), you can gather thousands and thousands of views! With those video views, you can create a Lead Generation ad and re-target the people that watched half of your video.

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The reason to target people who have watched half of your video is to target the people who were interested enough to continue watching. If you target the people who have watched only 2-5 seconds of your video, then your leads probably won’t be the people who will buy or opt in to what you are selling!


How Do You Create These Video Ads?


More and more we’re starting to see shorter video ads to work better. This is because people don’t have the attention span for a longer video. 99% of users will scroll right past your ad. So how do you get them to stop and watch it?

Pitch in reverse. Start with attention grabbing, and then explain the why and how. Your customers scroll social media quickly, and you only have about half a second to catch their eye. Facebook usually recommends any video ad to be only 15 seconds or shorter.

Here are a couple tips to help you get started with creating your own video ads!

1. Make sure you design your ad with mobile version in mind. When people see your ad on social media, the volume does not automatically play like a television ad! They have to click on your ad, and then turn on the volume for it to be heard. So when creating your Facebook and Instagram Video ads, be sure to add subtitles and make the beginning capturing!

2. Design your ad with the Instagram Version in mind. Yes, you need a separate video format for your Instagram. Facebook can take any size, but Instagram needs to have a square size of 1000 x 1000 pixels.


Video ads are starting to grow more and more each year. So why start later when you can be ahead!




Our Top 6 Blogs This Year: Social Media Marketing

The Best Blogs This Year!

We gathered some of the most valuable blogs we have written this year to make sure that you are getting all the best information you need to get started on social media marketing your business!

Check them out.

1. Fail to Plan, Plan to Fail... Why Your Business Needs an Effective Social Media Strategy!

Learn why creating a Social Media Strategy is so important for your business, how to develop a Social Media Strategy and why it is important.

2. Everything You Need to Know About Creating Great Social Media Content

This blog post takes you through understanding what social media content is, the types of social media content, and how to create the best type of content for your business.

3. The Best Times to Post On Social Media


Many businesses post on their social media when it is convenient for them. But when you use social media for your business, there are certain times that are best to post on your social media! Learn when to post your content at the best times of the day for your business.

4. Instagram Tips for Real Estate Agents & Brokers


Creating content for your Real Estate business can be tough. A lot of people working in Real Estate often finding themselves wondering “What do I post on my Instagram as content?

Should I make my whole Instagram listings?” Both of these answers,  as well as some other questions you might have, can be easily solved with these Instagram tips and tricks for Real Estate!

5. The Best Way Accountants Can Generate Leads With Facebook Ads


Most accountants or accounting firms are looking for a new idea or a way to boost business from their marketing. So if you’re here looking for an answer, you’re not the only one! This blog teaches you how to create Facebook Ads that will get you qualified leads, right to your CRM!

6. BLOW UP Your Business With Local Micro-Influencers


What are Local Micro-Influencers, how do you find them, and how can you use them to grow your business? Learn how to use hashtags, locations and more to find local social media influencers and bloggers and grow your brand and revenue.

That’s some of the best ones so far that we love! Keep looking every Wednesday for new blogs from us!

Ultimate Guide To Marketing Your Business With Instagram TV (IGTV)

What Is This Crazy Instagram Update Everyone Is Talking About? IGTV (Instagram Television) is Finally Here!

 

Recently reaching over 1 Billion monthly active users, Instagram is well on it's way to becoming the king of social media. Forward-thinking businesses of all shapes and sizes have been taking advantage of Instagram for years, building an engaged audience, increasing sales, and generating unbelievable ROI.

But that's not what we hear to talk about, we're here to talk about an exciting new feature that has just created a massive opportunity for businesses and brands everywhere.

Instagram announced IGTV, a new platform for long format video content designed to be like social-media based television. In other words... It's Instagram's answer to YouTube!

The Instagram co-founder and CEO, Kevin Systrom, as well as the IGTV product manager, Ashley Yuki, delivered the news onstage at a live-streamed event in San Francisco on Wednesday.

On Instagram’s Info Centre website, they made a blog post, Welcome to IGTV, welcoming Instagram's users, as well as new potential users to IGTV with the statement: 

 

“Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you!”

 

As Instagram goes on about launching the new feature and app, people have been going CRAZY downloading the newest updates for the Instagram app as well as downloading the IGTV app.

The launching of IGTV in San Francisco last Wednesday.

The launching of IGTV in San Francisco last Wednesday.

What Are These Features People Are Talking About?

IGTV (Instagram Television) like I said earlier, is a new platform that you can film longer videos on and is more designed as a social-media based television. The new feature is now available in the most recent version of the Instagram app and also as its own separate app!

But first, let's really look into what IGTV is all about.

 A good way to look at IGTV is to think of it more as an Instagram “YouTube” in a way. Anyone can make their own channels and post longer-format videos like a YouTube channel. The great part about IGTV is that it integrates with the Instagram app. IGTV will not only be accessible within the Instagram app, but with a separate IGTV app which is now available on any app store.

 

But What About Instagram Stories?

IGTV is like Instagram Stories. But with Instagram stories, your video cannot be longer than 15 seconds and disappear after 24 hours of it being posted, matching the Snapchat style (short videos only available for 24 hours).

When a user opens the app, the IGTV video content of an account they already follow on Instagram will begin playing. In the original Instagram app, IGTV content will be able to be available right on an account’s profile page. But don’t worry, IGTV content will not be over-loading into your news feed. IGTV is in a separate section, in the top right of your newsfeed section (the little tv icon),  not as part of a user’s feed.

Where IGTV is located in the Instagram app.

Where IGTV is located in the Instagram app.

IGTV’s attempt to compete with YouTube as well as Snapchat Discovery seems up-and-coming. Everyone is jumping on IGTV. The YouTube community, influential Instagram users, and celebrities are now switching and/or posting onto IGTV.

Instagram’s blog post states “There won’t be channels beyond individual user accounts, though. The creators are the channels.” The Creators with more followers will have the ability to make the hour-long videos right away, but average Instagram users will be capped at 10 minutes of content.

 

Excited for IGTV? Let us know what you think in the comments below!