If your in the business of food, fashion, blogging, or even the marketing business, you need to be using Pinterest. With over 150 million bloggers, entrepreneurs, and small businesses using it, Pinterest is a great way to increase traffic to your website, blogs, or any other place you want your audience to go to! Here is why should be using Pinterest to grow your business!
Why You Should Be Using Pinterest
Like I said earlier, Pinterest is such a great way to increase traffic to your website, blogs, social media channels and more. Other benefits of using Pinterest for your business that are unique to Pinterest are the high engagement, and long lasting content.
If you’ve never used Pinterest before to quickly find and save recipes or a DIY project, then you’re missing out! Pinterest is great for sharing links of photos of your products that customers can save and share. Unlike Facebook and Instagram where people can share your post once, Pinterest has the ability to share your post and become looked at over and over again. Making content “long lasting”.
Just like any other social media platform, you are able to create targeted advertisements to your audience. Like most social advertising, this platforms ads MUST be visually beautiful. Especially if you want someone to be saving your ad to a “Pinterest Board”. Pinterest also informs you of emerging trends in your industry/community and gives you access to its own analytics so you can track and record your Pinterest efforts. This feature is only available to Pinterest Business Accounts. If you haven't already created one, learn how!
Like most social media platforms, Pinterest gives you access to simple tutorials on their website and is easily available on any device.
Let’s See Those Stats...
Research shows that:
66% of Pinners use products/services that they see on Pinterest or are being used by other Pinners (blog, websites)
87% of Pinners use Pinterest to decide what to buy
93% of the Pinners use Pinterest to plan future purchases
Research done by Shopify, a Canadian e-commerce company, showed that the average order value from referral traffic from Pinterest was $58.95 where Facebook’s was $55.00
Use Pinterest, Have Fun!
Pinterest is a great place to share (or “pin”) great ideas and thoughts to your audience. It is also a good place to collaborate with other companies or Pinners on topics that people are interested in. One way to collaborate is simply adding a friend or colleague to a “board” (a topic that you can save pins to) on your profile, where they can add ideas and posts that they think relates.
Pinterest also lets you create fun contests, scavenger hunts, hashtags and more to make people more engaged in your company. If you create a contest or promotion on any of your social media channels, you can spread them onto Pinterest or share that you have “Pinterest Scavenger Hunt”. You can share them on Facebook, Twitter or Instagram to get people to go onto those other channels of social media increasing audience engagement and traffic on both accounts.