real estate

10 Social Media Post Ideas for Investors

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Creating content as an Investor can be tough and time consuming. A lot of people working in Real Estate often finding themselves wondering:

What do I post on my Instagram as content?

Should I make my whole Instagram listings?

So here are 10 Social Media Post Ideas for Investors!

Facebook Live Videos

Since it launched in 2016, Facebook Live has grown significantly from a fun tool, to a serious brand marketing tool. There has been over 3.5 billion Live videos created by millions of people around the world, engaging tons of people who watch!

Some great tips for going Live on Facebook or Instagram is to collaborate and invite guests onto your Facebook or Instagram Lives. These can include friends, industry leaders, or anyone in your working with (etc.). People love being a part and learning what you, as well as your guest have to say and what knowledge you bring to the table.

Ask Your Followers Questions

This goes hand and hand with engaging with your followers. A good way to engage is to start a conversation with them! Want someones opinion of a new property? Ask your followers! Want to host an event and aren’t sure if its something people would be interested in? Ask your followers! Looking for someones thought on a new t-shirt? You get it.

Attending Events

Every business book, article, video and podcast EVER made will tell you this. Network! Yes, it is still an amazing way to meet new people, find new deals, and build relationships! But on the social media side of being an Investor, going to events is a great way to capture content fo your social media.

Broadcast the event, post about it all night, take photos with your friends, industry leaders and anything else that people not at this event would LOVE to see you doing. This let’s your followers become apart of the event, just by sharing it with them!

Promoting Services

Your an Investor, you probably run your own business, have a podcast, sell/buy property and/or products, the options are endless! so promote it! Though the one issue that almost 80% of businesses do wrong on social media is not following the 80/20 rule. What is the 8/20 rule? It means creating content that is 80% FOR the consumer (entertainment, value etc.) and 20% promotion of yourself or your business. Follow it, and you’ll stay golden!

Past Client & Current Clients

Post about your past clients. Where are they? How are they doing? Are they still doing well? What is their story? We want to know! And of course, don’t forget to create content around your current clients as well. We want to see that you are still buying and selling properties, who you’re working with and more. On social media, people want to know EVERYTHING. So give it to them!

Stories From Your Past

Like I said, everything! Tell your followers how you started, your first deal, where you grew up. And if you’re brave enough, show some photos and relevant stories from your childhood! It makes people get to know you more, feel more comfortable, and really become relatable.  

What You Are Working On/New Projects

This one is pretty self explanatory. But share what you’re working on! New deal? Post it. New project? Post it (give some hints for extra curiosity and interest). Let people know something new is always coming to be excited about.

Share Relevant Articles

Follow some industry leaders who share some valuable content? Don’t hog it all for yourself, share it with your followers! Giving people the value makes you the “Go-to” person in the Investment industry.

Personal Content

Again, to make yourself more relatable and let pople get to know you, post about your personal life once in a while! On a trip with friends or family? Going to celebrate your anniversary? Posting these types of photos or videos really makes you look personable.

Repurposing Content

That’s right. Re-use and recycle your content for even more content! This is an amazing trick for when you are unsure what to post on your social media. Just re-use that post from an event last year and do a #Thowbackthursday! Download your Facebook or Instagram Live videos to post as “In case you missed it” videos. And chop up video content from one 10 minute video, into 10 1 minute videos (60 seconds for Instagram).

BONUS PRO TIPS

If you’re REALLY looking to blow up your social media as an Investor, follow these extra pro bonus tips!

  1. Always have a call to action

  2. Always hashtag in your posts (local, relevant, not commonly used, unique)

  3. Follow hashtags on Instagram

  4. Engage with your audience! So many Investors and people who work in real estate miss this opportunity to really connect with your audience

REMEMBER: Your posts are for your followers and potential clients! Post what they want to see and engage with, not what you want to see. Figure out who they are and what they like. Learn how to figure this out in our blog Developing a Content Strategy for Your Business”.

Creating a 7-Figure Social Media Strategy for Realtors

Last week our CEO, Darren Cabral, and the team visited the Barrie & District Association of Realtors. We were at this event to share how Realtors can use our 7-Figure Social Media Strategy to build a powerful Facebook/Instagram ad campaign that generates warm leads and massive brand awareness.

After TONS of requests, we have posted our slideshow presentation from the event! Click below to download it!

Creating a 7-Figure Social Media Strategy for Realtors

Downloaded it? Let us know what you think in the comments below!

The Complete Guide to Facebook Live for Real Estate Agents

Bringing in More Prospects with Facebook Live Videos


Since it launched in 2016, Facebook Live has grown significantly from a fun tool, to a serious brand marketing tool. There has been over 3.5 billion Live videos created by millions of people around the world, engaging tons of people who watch!

As we know, engagement is key in the business-social media world. Likes, views and follows are not as important. Even if you have even a small audience watching you, as long as they are engaged and consuming your content, they are all you need to start! And more engagement not only indicates a better response from fans, but also boosts your content in the Facebook algorithm.


Facebook Live videos are winning right now in the Real Estate industry. Everywhere you look, there are either Facebook or Instagram stories from Real Estate Agents posting to their profiles, engaging tons of clients or prospects. Facebook Live is definitely worth it, and everything you need to know about using it for Real Estate, is right here!

What Exactly is Facebook Live?

Facebook Live is a feature for the live broadcast of user videos from the Facebook mobile app. This allows Facebook users to broadcast live video of themselves to their friends and followers. This tool is great for Real Estate Agents looking to connect more with their social media followers and give them a quick update on the market, show what houses you are selling (even do a mini tour!) or even just to say hi.

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How to Use Facebook Live


Launching a Facebook Live video is different, depending on whether you’re using a personal profile or a Facebook Page, if you don’t know the difference, check out our blog!

The easiest way to get started is create a Facebook Live video directly from your mobile device. That’s right! As long as you have the Facebook app downloaded onto your phone, you can easily create them from anywhere!


When starting a Facebook Live video, let your followers know a day or two beforehand that you will be starting one, and a little bit about what your video will be about. This will:


  1. Excite your followers and make them look forward to it

  2. Plan to watch it. Not everyone is on Facebook waiting for you to do a Facebook Live video!

  3. Gives you the chance to get more viewers onto your Facebook Live video

After you have pre-planned what your Facebook Live video is going to be about, and you have let people know on social media that you will be creating one, it's time to actually start you Facebook Live video!


1. Download and Open the Facebook App for your mobile device. Using your mobile device is easier than using your computer. This makes it easier for you to do Facebook Live videos at anytime, anywhere!

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2. From your Newsfeed, Tap “Write Something” or “What’s On Your Mind”. They depend on if you are creating a Facebook Live video from your business page or your personal profile. This is where you would write/share a post. For us, it says “Write Something”.

3. From the Bottom, Select “Live Video”.

4. Add a Description to Your Video

5. Add details: Tap the location icon to tag your location if appropriate and tap the Face Icon if you want to add more information about what you’re doing.

6. Tap “Start Live Video”. And there you have it! Your Facebook Live Video for Real Estate Agents.


How to Make Real Estate Agent Facebook Live Videos Like a Pro

We want to make sure that you start your Facebook Live videos looking like a pro! So we have put together some tips an ideas for Real Estate Agents to use in Facebook Live videos:

  1. Plan Your Facebook Live Video.

  2. Be Yourself.

  3. Tell Your Followers in Advance.

  4. Double Check Your Internet Connection. Whether you are using internet connection or data on your phone, make sure you can keep the Facebook Live video going!

  5. Tag Your Location.

  6. Engage With Your Audience. If people start liking or commenting on your Facebook Live video, shout them out! Let them know that you see it. If they comment a question, make sure you answer it.


As a Real Estate Agent, you want your Facebook Live videos to be so engaging that there is a conversation between you and your followers. Some great and content ideas for your Facebook Live that will start a conversation and turn prospects into clients are:


  1. Q&A’s. People have questions. Facebook Live is awesome for being able to communicate right in the Live video so you can answer right away.

  2. Mini Real Estate Listing Tours. Like we said earlier, take your cell phone with you! When you’re heading to a listing, create a Facebook Live video about the new listing as well as a little tour.

  3. Market Updates. This is one many Real Estate Agents have been doing with Facebook Live. Once a week/month, take a couple minutes and do a Facebook Live on the Real Estate Market.

  4. Personal Videos. People want to know you. Get some videos of you outside of your Real Estate life!

  5. Big Announcements.

  6. Contests. Run some Facebook Live contests! People love them and will increase your engagement significantly.

  7. Events you attend.

  8. Behind the Scenes. Where are you headed? A new listing? Meeting a new client? Let us know!

Remember, people won’t be watching right away. You have to plan and acknowledge people coming in, halfway or even near the end of your Facebook Live.

That’s It!


We know you can do it. The main thing to take out of this, is to have fun! There’s no secret to doing it perfectly. Every Real Estate Agent is different and has their own unique way of doing Facebook Live videos, so make it your own!

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If you’re a Real Estate Agent who uses Facebook Live videos, let us know what works well for you!

Instagram Tips For Real Estate Agents & Brokers

Not Sure How to Use Instagram for Your Real Estate Business? Here Are Some Tips!

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Creating content for your Real Estate business can be tough. A lot of people working in Real Estate often finding themselves wondering:

What do I post on my Instagram as content?

Should I make my whole Instagram listings?

Both of these answers can be easily solved with these Instagram tips and tricks for Real Estate!

 

1. Create your OWN content!

Use photos and videos that you have taken for your Instagram, don’t always just use stock photography.

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The main reasons your audience follows you is to see the newest and best listings you represent, hear your thoughts on local market conditions, and see what your clients and colleagues have to say about your business. If you’re already at a listing, take a few shots here and there, or make little video clips that you can post later. Posting content that’s actually photographed and recorded by you is essential.

Also, don’t be afraid to show your personal side every once in a while. People want to be able to connect to with you on a personal level and get to know you. If you are a Real Estate agent who also is a musician, post a photo or video of yourself playing every once in a while! People want to know you, which in return, gives you more clients.

 

2. Know What You’re Going to Say Before You Record a Video

Know exactly what you want to say in your videos BEFORE you press record and post them onto your Instagram, or any other social media!

Now with that said, it doesn't mean you need to script word for word as that would sound incredibly un-natural. But you should at least have a general idea of your mind of the dirrection you're going to take and what you'll talk about.

 

3. Leverage All of Instagram’s Features

Instagram has many features that most people don’t realize are great for Real Estate!

Some of these features to check out are:

  • Boomerang

  • Timelapse

  • Story Hashtags

  • Geo-Tagging

  • Live Video

  • IGTV

  • “Swipe-Up” in Instagram Stories (Great for Listings)

There are so many more features, but we like these ones the best!

Show off a property where you highlight fun amenities around the community. These could include parks, beaches, shops, surrounding landscape and restaurants. When used for the right purpose, it can be amusing and appealing for buyers and sellers!

 

4. Use Testimonials

Don’t forget to use those testimonials that you have gotten!

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These can be from past clients, Google Reviews, Facebook Reviews or any other way that you are getting reviews. If you have photos from past clients with their purchased or sold home, post it! With your client’s testimonial as your post’s copy. If you don’t have any photos with clients with their home, use a photo from the listing explaining the house along with the testimonial underneath!

 

5. Share to All of Your Social Media

Always share to your other social media platforms! When creating a post for Instagram, make sure that you are posting it to all of your other accounts as well.

There are two ways that you can do this.

  1. Post from each social media account separately

  2. Post on all of your accounts (except Linkedin) directly from Instagram

I bet you’re also thinking that number two is the better option, and you’re right! Posting from your Instagram directly onto your Facebook and Twitter is less time consuming, and easier than you’d think!

All you have to do is go into your settings and click “Linked Accounts”. From there, you will see a list of social media platforms that you can connect with. So when you post a photo, at the bottom before you post it there is an option to share it onto your other linked accounts as well!

For more information on linking your accounts click here.
 

6.  USE HASHTAGS!

Hashtagging your posts is critical to increasing your reach to potential sellers or buyers. Find relevant hashtags for your local market.

Search different hashtags featuring your town or city name and common real estate terms — like “homes for sale,” “listings,” and “housing market” — to see which are used most often by Instagram users. Then, start using them in your posts. Make sure that you’re using new hashtags over time, changing them up and seeing what new hashtags are being used. Every once in a while, do a little research!

Tip: When using hashtags, don’t put them in your caption. Create about 30 hashtags and make a comment on your post of them. This hides the hashtags for a more aesthetically pleasing post.

 

8. Make Sure You Respond to Your Follower’s Comments

This one is a simple one that most people miss doing. Comment and respond to your followers!

If someone has taken the time to comment on your photo or follow you, don’t forget to thank them and respond kindly to them. Always engage in conversation with your followers. Get them thinking and ask for opinions in posts!

 

A Guide to "Google my Business" - For Real Estate Agents

What is a "Google My Business" listing?

A Google Listing, officially known as "Google My Business" by Google. Is one of the most important points of your online presence next to your website. For those who may not know what i'm talking about, your "Google My Business" listing is the little box that comes up in Google when someone searches for your business. It's also a place where customers can leave reviews, and share photos. If you ever want to rank at the top of Google search organically (without paying for ads), claiming or creating this listing properly is the single most important step.

See below for a picture of our very own Suit Social Google listing for reference:

Why is a "Google My Business" Listing Important?

An optimized "Google my Business" listing, is key to attracting new clients, building trust with potential clients, and building a presence in local search. Your Google listing is the first thing that will come up any time a client searched for your name or office. It's also a place where past clients can leave reviews/feedback which as a realtor you know is extremely important.  

The "Local Pack"

Now what makes your "Google my Business' listing so powerful, is that it doesn't just show up when people search for YOU. It can also be optimized to show up when people search for lets say... "Real estate agents in Barrie". When people search for something like this on Google, Google decided what the top 3 most relevant results are, and displays them in what is known as the "Local Pack". Getting your listing into this local pack for key search terms, can add a huge boost to your business.

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"Google My Business" & Local SEO

Optimizing your business and listing to come up in local organic search, is called "Local SEO". Local SEO involved more than just a perfectly crafted Google listing, other factors are involved such as the quality of your website, frequency of content published around the web such as social media, how many reputable sources link back to your website, and how many directories are you accurately listed on. All of this plays a roll, but if you're going to do one single thing, pay attention to your Google Listing, it contributes more to Local SEO than any other single factor. 

Once your business is found in the local pack, users can click your listing to get an expanded view of your full Google my Business listing on Google maps. This will include all of your reviews, a link to your website, contact information, hours, and more. Take a look below to see what it looks like when we open one of the results from the local pack pictured above.

So it's quite clear that Google my Business is quite an important part of your online presence. You understand that you need one, and you need to optimize it to perform as well as it possibly can. The goal is to get in front of as many potential clients as possible organically. But the question is how do you do it? How should a real estate agent or brokerage optimize their Google business listing to rank as high as possible in local search? Below we're going to share some very important tips for both agents and brokers/owners. Follow these tips and you'll be well on your way to dominating in local search.

 

Pro Tips - Setting Up Your Google Listing

For Independent Realtors working at a brokerage - i.e ReMax, Royal LePage, Century 21, etc.

These tips are for independent realtors, meaning you're working at an agency and you want to have your own google listing. Can you do it? Of course, but 90% of real estate agents are doing it wrong, and may eventually be blacklisted because of it. 

Before we start sharing tips, please note we're assuming you already have a Google My Business account. You simply need to log in and make the necessary changes as per our suggestions. But if you have not made yourself a listing yet, you can do so HERE.

Tip #1 - Does your brokerage have a listing?

The very first tip is make sure your brokerage or local branch office has it's own Google my business listing. It's imperative to both your success as well as theirs. Talk to your marketing representative and ensure this gets set up. It's free, and massively important, so no excuse as to why it can't be done. See below for what a listing looks like for an independent branch office.

 

Tip #2 - It's all in the name

By far the biggest mistake realtors make when creating their Google listing is the name. Most of them use something like:  "RE/MAX-John Doe" or "Royal LePage - Barrie - John Doe". Even "John Doe Real Estate".

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Yes, including the name of your brokerage and/or city/province will help you rank in local search. Actually it will help a lot. But in 9 out of 10 cases you will be violating Googles Terms & Conditions. Which means you can be blacklisted never to be found in search again, or have your account permanently deleted/frozen. Both of which are not favourable outcomes. 

Of course you know realtors who do it this way, and yes they haven't any issues yet, but they probably will. Maybe not this year, or next year but eventually they will. So if you're in real estate for the long term, follow the rules, and you'll be rewarded. When your competition suddenly drops from Google search and you're the last one standing getting all of the local business, you'll thank us for it. 

So how do you correctly set up your google my business listing name? As a real estate agent working at a brokerage with multiple other agents it's quite  simple.  

The Perfect Name For A Realtors Google Listing:

  • List your full name as the name of the business (do not include the brokerage name)
  • Use your headshot as the profile photo
  • Link your personal website, phone number, email etc.  
  • List the address of your brokerage
  • If you have a suite number, list on the the second address line.

Disclaimer: This is the proper way as recommended by Google, and the only way we can in Good moral standing suggest you setup your listing. However... at your own risk... including your brokerage name such as ReMax in the name i.e "John Doe - RE/MAX" will increase your visibility. But if Google ever cracks down, you'll likely loose this privilege forever.

Tip #3 - "About" Section & Your Google+ Profile

When creating a Google My Business account, you should be prompted to create a Google+ account as well. This is essentially a social media channel very much like Facebook. The great thing about Google+ is it's high rank in Google search (of course Google will rank it's own content highest). It's a good habit to regularly publish to this channel, and it should be a part of your overall social media strategy. Great for building up your local SEO authority.

Anyway, in the about/description section of your Google+ listing, you should list what brokerage you're working for, what areas you service, etc. But leave it out of the name if you want to remain in Google's good graces. You can also include here any information about yourself, your years in business, or anything you'd like potential clients to know. 

Don't be afraid to include clever keywords if they are truly relevant such as "award winning realtor" or winner of "the 2016 realtor awards" or "top agent in Ontario" etc.

Tip #4 - Your Website

Every Google listing will provide you with the option to link to your website. Viewers of your listing will see a button allowing them to access your website with a simple click. This is the natural next step that most people take when they come across your Google listing, so it's important that your website is set up to convert potential clients as efficiently as possible. Make sure all of the information on your website is consistent with that of your Google listing.

Make sure the following is included & up to date on your website:

  • Correct Name (It should appear exactly as on your Google Listing)
  • Up to date pictures of yourself and current listings
  • Correct address, phone number, & email address.
  • An easy to use contact form.
  • Links to your social media profiles (Facebook, Instagram, LinkedIn, Etc.)
  • Authentic and genuine client testimonials (The more the better)
  • An active Blog (A minimum of one new post per week)

It's important to take some time to update all of the above mentioned points. The reason for this is that if Google finds discrepancies between your listing and other online assets such as your website or social media, it is less likely to return your listing in local search results. The other items such as frequent blog posts, are meant to help boost your SEO and allows your website to be found as many times as possible by clients searching for what you offer. 

So make sure you website is up to date, looks good, and is ready to convert!

Here's a Realtors website that we loved: (No affiliation to Suits Social)

 

Insider Tip: Opt to go with a domain name such as www.homesforsalebarrie.com or www.torontocondos.com, something that would rank high in search for terms that relate to what you do. .

 

Tip #5 - Beyond Your Google Listing

Although your Google Listing is one of the most important parts of your online presence besides your website, and the topic of this entire article, it's not the only part. Keep in mind the your Google Listing is only one of many directories and listings that are out their for your business. Many have likely been created already only your behalf without your knowledge. It's important to search for and claim these listings, and create as many new ones as possible. You want to be found everywhere, and you want the information to be consistent. 

Another huge factor of your online presence is social media. Find what platforms work best to reach your target clientele, and put together a social media marketing plan. Figure out what you're going to post, how often you're going to post it, and how you're going to promote it. Social media as a whole, is becoming the single most powerful media outlet in the world, it arguable already is. Unlike a simple Google listing, social media is a proactive platform that you can build and use to actively connect with new clients. Take control of your social media before it's to late. I've personally spoken with realtors in Toronto who have sold multiple 5 million dollar plus, condos and homes through social media. Unbelievable right? Even if you invest what feels like a massive 10k a year into social media, wouldn't it be worth it if you sold even just one property because of it? Chances are you will, chances are you'll sell a lot more than just one.

Lastly, do not underestimate the power of your overall online reputation. Weather it's your social media, your Google listing, Yelp, it doesn't matter. Make sure you're actively aware of what people are saying about you, engage with the frequently and make it a habit to respond to reviews, comments, and anything else as fast as possible. This will boost your credibility in the eyes of customers, and likely result in more word of mouth referrals and ultimately sales.

The End!

Congratulations on actually making it to the end, that was no easy read. Typically we would package this up as a short E-Book and offer it to our existing clients. But recently due to popular demand and endless questions, we thought it would be great to publish this publicly and share it with everyone. We hope you enjoyed the read, and learned at least a trick or two that you can apply today.

 If you have any questions at all about the material in this article, or would like to hear more about our digital marketing services, please contact us now.