Insider Tip: Opt to go with a domain name such as www.homesforsalebarrie.com or www.torontocondos.com, something that would rank high in search for terms that relate to what you do. .
Tip #5 - Beyond Your Google Listing
Although your Google Listing is one of the most important parts of your online presence besides your website, and the topic of this entire article, it's not the only part. Keep in mind the your Google Listing is only one of many directories and listings that are out their for your business. Many have likely been created already only your behalf without your knowledge. It's important to search for and claim these listings, and create as many new ones as possible. You want to be found everywhere, and you want the information to be consistent.
Another huge factor of your online presence is social media. Find what platforms work best to reach your target clientele, and put together a social media marketing plan. Figure out what you're going to post, how often you're going to post it, and how you're going to promote it. Social media as a whole, is becoming the single most powerful media outlet in the world, it arguable already is. Unlike a simple Google listing, social media is a proactive platform that you can build and use to actively connect with new clients. Take control of your social media before it's to late. I've personally spoken with realtors in Toronto who have sold multiple 5 million dollar plus, condos and homes through social media. Unbelievable right? Even if you invest what feels like a massive 10k a year into social media, wouldn't it be worth it if you sold even just one property because of it? Chances are you will, chances are you'll sell a lot more than just one.
Lastly, do not underestimate the power of your overall online reputation. Weather it's your social media, your Google listing, Yelp, it doesn't matter. Make sure you're actively aware of what people are saying about you, engage with the frequently and make it a habit to respond to reviews, comments, and anything else as fast as possible. This will boost your credibility in the eyes of customers, and likely result in more word of mouth referrals and ultimately sales.
Congratulations on actually making it to the end, that was no easy read. Typically we would package this up as a short E-Book and offer it to our existing clients. But recently due to popular demand and endless questions, we thought it would be great to publish this publicly and share it with everyone. We hope you enjoyed the read, and learned at least a trick or two that you can apply today.
If you have any questions at all about the material in this article, or would like to hear more about our digital marketing services, please contact us now.