social media followers

Social Media Marketing: Expectation Vs. Reality

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Recording a Video to Post or a Live Video

Expectation: Video goes smoothly, you remember everything you wanted to talk about, and it gets 1,000,000 views!

Reality: 35 takes later, forgets literally everything you have planned that you wanted to say. Saying “like”, “uh” and “um” WAY too much. Also, it only got 20 views.

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Posting a Question to Get Feedback on a New Product

Expectation: Lots of people give their opinions, you get genuine feedback from your question. Everyone is discussing back and forth on what their thoughts are.

Reality: One person comments a thumbs up emoji.

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Posting an Amazing New Product You Released

Expectation: Sells out in 24 hours. Everyone loves it. Gets featured in a popular article for being SUCH a cool product. Gains 1,000 new followers and customers.

Reality: 5 people buy it. Most of them are family supporting your business.

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Posting a Hilarious Joke

Expectation: Everyone loves it and totally relates to it. High fiving yourself because you, are so engaging and relatable to your followers.

Reality: It only gets 10 likes, one person comments “I don’t get it”.

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Discovering How to Create an Ad on Facebook

Expectation: Going to create the best Facebook Ad Campaign in my industry. It’s so easy, anyone can do it. Only spending $100, but going to sell out of product right away! Gets 50,000,000 views on the ads and they go viral.

Reality: No sales come from it. You lose $100 because you didn’t spend enough. You only reach 5,000 people. Definitely didn’t go viral.

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You Work with an Agency to Grow Your Business and Sales

Expectation: I can do it better, and for cheaper. I don’t need to hire an agency. If anything I’ll hire a summer student or Freelancer.

Reality: Cheaper than hiring a staff member. You get a whole team instead of one person that has experience building ads and making money, as well as other services!

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Does Your Follower Count Matter?

Quality Over Quantity

People and businesses place so much value on the number of followers or likes they have on social media. The idea of this for business is irrelevant and overvalued.

I can’t say numbers don’t matter, due to the looks of your Instagram and Facebook page gives a sense of credibility, but the value businesses place on social media numbers needs to be reconsidered.

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The interactions you get on social media, to us, are far more important. Rather than trying to get fake likes and followers, create content that is engaging! You can buy a million followers, but you can’t buy a true community that wants to see what your business is up to you and will potentially be customers.

Follower count only matters to your business or brand if your audience actually cares, actively consumes, and engages with your social media content.

For example, if you have 30,000 followers on Instagram and 10,000 of them buy ten copies of your book because you posted about it. With that many customers converting, it that means you have an engaged audience that is consuming your business’ content. That is what’s valuable.

But the number of followers you have doesn’t matter because all it takes is for one post to be noticed by one person that starts a chain of reactions through social media. Because all that really matters is the attention, not the numbers.

When it comes to social media, quality over quantity. Businesses need to stop focusing on the amount of followers or likes they have on social media, and start focusing on how well they are engaging with people who actually cares about your content!