social media for business

The Top 3 Skills You NEED to Close Those Leads

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Social media marketing is a great way to bring in and sales and build your personal or business brand to grow. There are many benefits to advertising on social media. You can target any type of audience into any type of industry for a cheap dollar. But to use Facebook, Instagram, Twitter, Linkedin, Pinterest or any other type of social ads successfully, you need to learn what to do when the leads start coming in.

When you’re using social media marketing to bring in leads to your business, there is one issue that we see a lot of businesses have AFTER they have created a campaign. They don’t have the sales skills to close them!

So to be successful in your current and future social media marketing campaigns, here are The Top 3 Skills You Need to Close Those Leads from your social media campaigns. If you're a manager, here's what you should be teaching your team!

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Stay Positive, ALWAYS.

Have you ever been on the other side of a sales call? Was it obvious that they were miserable and that you were probably there 80th call of the day? It’s not a great feeling. No one likes to feel like they are a nuisance or that you don’t care about their purchase.

Make sure when you are calling, emailing, or leaving voicemails for your lead you are keeping a happy tone, creating a positive reaction and overall experience. This means not giving (an obvious) scripted email or call, saying “we can’t…” and any type of negativity. Overall, don’t sound like a robot. Be personable! First impressions are SO important. When you are closing or following up with your social media marketing leads, make sure you are showing your best sales self!

Be Coachable

Learn, learn, LEARN! If I didn’t say it enough there, keep learning. Watch some YouTube videos, read some articles on HubSpot.com, buy some courses, or follow some great mentors like Grant Cardone, Gary Vaynerchuck, Billy Gene or any others you find online!

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Making yourself aware where you can improve and make sure that you improve it is also a great way to make yourself coachable. Ego can sometimes get in the way of improving your sales skills. Be a curious learner, looking for new skills and mentors.

Also, ALWAYS PRACTICE! Sometimes it can feel uncomfortable to be doing a sales role play on your friends, family or co-workers. But it is 100% worth the effort in the end when you can close your leads easily, without the nerves or the stumbling. You can always take classes and courses on public speaking, sales, or any other type of skill you want to improve on!

Be Organized

When creating social media marketing lead generation campaigns, you are collecting information from your leads. This can be gathering emails, names, phone numbers, and more. You need to find a place to store these lead’s information so it is easier for you to locate and get in touch with them!

Another great way to stay organized when you are closing leads, is to stick to a simple script. Now, like we said earlier, we don’t want to sound like a robot. This can be obvious that you are sticking to a script and it isn’t personable. Which ultimately leads to an unhappy experience and you can lose that sale.

But it can be helpful to have a simple script-type copy that follows a conversation. Make points in an order that you want the conversation to go. This can include questions to ask your lead, as well as some reminder points that you want to bring up during the call! This can help you stay on point, know your FAQ, and will help you learn to adapt to the changing questions and conversations that will come up during your interaction!


What are some skills you think are important for closing a lead or prospect? Let us know in the comments below!

7 Social Media Tips for Hotels

Boost Your Sales With These Tips!

Most hotels are advertising in the traditional ways of paper, referrals, and radio. However, using social media to grow your reservations and events is what is going to bring more people to your hotel and build your brand awareness  to the next level!

To help you grow your hotel business, social media, and improve your customer experience on social media, here are “7 Social Media Tips for Hotels to Boost Business”.

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How are you advertising your hotel business? We love seeing businesses grow, no matter what you are doing. If it’s working for you, awesome! Let us know in the comments below!

5 Things Your Boss Expects You To Know About Social Media

Social media is an evolving marketing tool that businesses need to be, and are expected to be using in 2019. But there are some things that you don’t have to worry updating your knowledge of anytime soon!


If you’re a Director, Manager, or the Owner of a business or any other roles that involves you being put in charge of creating a social media presence for your business, this one's for you!

Here are 5 Things That Your Boss Expects You to Know About Social Media.

How to Choose Your Social Platforms

Not every business needs to be on every social media platform out there. For example, you don’t need to create a Linkedin account for a retail store whose target is 16 year old girls You’re going to want to choose channels that resonate with your business’ target audience!


Before you start using Social Media for your business, you need to make sure you’re going into it with a plan! Make sure you have thought out a strategy for using social media. If you’re not sure what a Strategy is, make sure you check out our blog “Developing a Content Strategy for Your Business”.


How to Create Your Social Channels

Creating a social media account for your business is the first step (after creating a strategy) to building your brand/community even farther.


Building your Social Media accounts is easy! To help you step-by-step creating them, here are some links on How to Create an Account for each of these Social Media Platforms:

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Facebook

Instagram

Linkedin

Twitter

Pinterest



Remember, you don’t need to be on every single platform. Choose which ones are best for your business, and get started!


How to Post Content

Planning, creating, scheduling, and posting content can feel like a full time job. If you’re posting 3-5 times per week most people struggle to find the time. Luckily, you don’t have to create and post content minute by minute as you need it, you can actually create posts and schedule them ahead of time!

Some great sites and apps to use to create really good content is Canva, Pxture, InShot, Ripl and PhotoGrid. There are tons of apps and sites out there that are easy to use, these are just a few that we like to use! You’ll also need to focus on what format of content you will be posting. Will it be an infographic? A photo? A Video or blog? Decide which format is best to express what information you are giving to your audience.


When you have a variety of different social media platforms to post on, it makes it easier to schedule your content to be posted automatically, when you want them to be posted.

Some great content schedulers that will help you to post your amazing finished content are Hootsuite, Buffer, Sprout Social, Tailwind, Loomly and more. All of these are available on an app as well that you can download easily from your IPhone or Android so that you can create and schedule posts when it is convenient for you.

How to Engage with Potential Customers

A mistake that most businesses make is that after they create great content and post it, they don’t engage with their audience. Engaging with your audience is so important. Even if your Social Media account promotes the BEST content and has great products/services, it won’t do you any favours without engaging!

You should be liking, commenting, and responding (all positively) on your audiences posts. This let’s people know that a real human is behind the content and the brand and every time you engage with a comment or a post your name will show up in their notifications. This will make them want to see who liked or commented on their post.

How to Track/Analyze Your Social Data

This should no be shocking as marketers are constantly measuring results of any campaign. Including the good, the bad and how they can improve for the next time. You’re probably constantly measuring the data and analytics from campaigns or have previously, but most people rarely check or measure the data coming from their Social Media!

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A great way to make sure you are getting the best out of using Social Media is to use the featured Analytics that you are given when you create a Social Media Business account. If you are not sure what the difference between a personal and business account is, check out are blog “Facebook Pages vs. Facebook Profiles: Know the Difference”.