social media marketing agency

Social Media Marketing: Expectation Vs. Reality

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Recording a Video to Post or a Live Video

Expectation: Video goes smoothly, you remember everything you wanted to talk about, and it gets 1,000,000 views!

Reality: 35 takes later, forgets literally everything you have planned that you wanted to say. Saying “like”, “uh” and “um” WAY too much. Also, it only got 20 views.

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Posting a Question to Get Feedback on a New Product

Expectation: Lots of people give their opinions, you get genuine feedback from your question. Everyone is discussing back and forth on what their thoughts are.

Reality: One person comments a thumbs up emoji.

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Posting an Amazing New Product You Released

Expectation: Sells out in 24 hours. Everyone loves it. Gets featured in a popular article for being SUCH a cool product. Gains 1,000 new followers and customers.

Reality: 5 people buy it. Most of them are family supporting your business.

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Posting a Hilarious Joke

Expectation: Everyone loves it and totally relates to it. High fiving yourself because you, are so engaging and relatable to your followers.

Reality: It only gets 10 likes, one person comments “I don’t get it”.

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Discovering How to Create an Ad on Facebook

Expectation: Going to create the best Facebook Ad Campaign in my industry. It’s so easy, anyone can do it. Only spending $100, but going to sell out of product right away! Gets 50,000,000 views on the ads and they go viral.

Reality: No sales come from it. You lose $100 because you didn’t spend enough. You only reach 5,000 people. Definitely didn’t go viral.

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You Work with an Agency to Grow Your Business and Sales

Expectation: I can do it better, and for cheaper. I don’t need to hire an agency. If anything I’ll hire a summer student or Freelancer.

Reality: Cheaper than hiring a staff member. You get a whole team instead of one person that has experience building ads and making money, as well as other services!

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