Email isn’t dead, as much as people think it is “spam” or that it doesn't work. It is still a great way to connect and keep in touch with current or potential customers, no matter what industry, and when done right, email marketing can be both a relationship-building and profit-building tool.
You should use email to build upon an existing relationships, build brand awareness, promote content, generate leads, market products, and nurture leads with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals.
That’s right, email marketing isn’t just about you, or your company. It’s about your customer.
When creating emails for your customers, you need to give them valuable information that will make them look forward to opening their inbox and seeing your email there. You also need to make sure that you are creating an email that stands out from other emails that your customers are getting. This means, you need an email strategy. If you don’t take the time to develop a strategy, your emails will get lost in crowded inboxes, or worse, sent to the spam folder.
1. Define Your Audience
Who are you emailing?
This is the exact same as defining your target audience for any other type of marketing. You need to create emails that target this audience, because if you are not catching their attention, then they won’t open your email, or they will unsubscribe to your emails.
2. Establish Your Goals
What are you trying to accomplish with your email?
Search Google for some statistics in your industry and see some examples of other people who have used emails effectively in your industry.
3. Create a Way for People to Opt In
Is there a way for people to opt into your emails?
There are many ways to creatively grow your email lists (No, not by buying them). The best way to grow your list fast and most effectively, is through lead magnets and opt-in forms.
Lead magnets are exactly what they sound like, they are a way to attract leads!
These are usually in the form of a free offer that you are giving, where the customer needs to give a name and email to download or be sent to them, and there you go. You have their email and name to add to your list!
Some examples of great lead magnets that you can make to give your customers are: