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How to Get More Qualified Leads With Instagram & Facebook Ads

Here’s the Great Thing About Video Advertising…


With video being the best advertising format with the highest engagement and rates, especially on mobile devices, more people are ready to consume video advertisements from businesses!

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No, this doesn’t mean your next video advertisement will become a viral video and will perform better than ads that have images. It just means that it has become a higher change to getting more leads from your online advertisements.


Cheaper Views


Video advertisements have found to be a better and cheaper way to advertise. Though producing a high-quality video advertisement can come at cost, there are ways around it with mobile device filming and editing softwares like iMovie, and Adobe tools.

Re-Targeting a Qualified Audience


Another amazing benefit of running video ads on Instagram and Facebook is the amount of qualified potential leads you can re-target with Lead Generation ads.

Want to know how? Let me tell you!

When you run a video ad on Facebook and Instagram (Brand Awareness ads), you can gather thousands and thousands of views! With those video views, you can create a Lead Generation ad and re-target the people that watched half of your video.

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The reason to target people who have watched half of your video is to target the people who were interested enough to continue watching. If you target the people who have watched only 2-5 seconds of your video, then your leads probably won’t be the people who will buy or opt in to what you are selling!


How Do You Create These Video Ads?


More and more we’re starting to see shorter video ads to work better. This is because people don’t have the attention span for a longer video. 99% of users will scroll right past your ad. So how do you get them to stop and watch it?

Pitch in reverse. Start with attention grabbing, and then explain the why and how. Your customers scroll social media quickly, and you only have about half a second to catch their eye. Facebook usually recommends any video ad to be only 15 seconds or shorter.

Here are a couple tips to help you get started with creating your own video ads!

1. Make sure you design your ad with mobile version in mind. When people see your ad on social media, the volume does not automatically play like a television ad! They have to click on your ad, and then turn on the volume for it to be heard. So when creating your Facebook and Instagram Video ads, be sure to add subtitles and make the beginning capturing!

2. Design your ad with the Instagram Version in mind. Yes, you need a separate video format for your Instagram. Facebook can take any size, but Instagram needs to have a square size of 1000 x 1000 pixels.


Video ads are starting to grow more and more each year. So why start later when you can be ahead!




How to Respond to Online Reviews - The Right Way!

Before we get started, if you're serious about your businesses online reputation, and want to take control of your online reviews, download our "Top 5 tips for responding to online reviews" guide. A must read for any business owner or manager, available for download FREE at the end of this post. 

Responding to your businesses online reviews is no longer an option, it's expected. Online reviews are where customers are having a conversation about your business, and where potential customers decide if you deserve their hard earned dollars. It's extremely important that your business is responding to every single review, good or bad. It's important to respond to bad reviews because bad reviews are like a billboard that says "Be careful when doing business with us". Responding to these bad reviews gives you a chance to right your wrong, prevent further reputation damage, and show customers you're a responsible business who values customer feedback. It's also just as important to respond to good reviews. It shows customers that your not just trying to put out fires and responding to the negative, but also praising the positive and valuing the input of very single customer. Good reviews also provide a great opportunity for up sells, and also make for great social media content. Don't be afraid to share your customers reviews on a regular basis, and make sure everyone knows how great you are!

Ready to learn more? If you're serious about taking your business to the next level and want to read the full guide for responding to online reviews, you can download it for FREE below!