Business Marketing Tips

Why Elon Musk is the KEY to Social Media in 2019

Let’s face it,

In 2019, Personal Branding is key and where everyone is looking to is year. We are ALL following someone who is famous. This doesn’t always mean an actor, singer or YouTuber. How many people do you follow that are business owners? CEO’s? Motivational Coaches/Speakers? Who doesn’t follow Elon Musk on Twitter to see what is new with his company, Tesla, and in his life?

Take a look,

Tesla’s Twitter account has 3.6 million followers. Sounds great right?

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Now let’s take a look and compare it to the CEO and Founder of Tesla Inc., Elon Musk’s, Twitter account…

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26.2 MILLION followers. Though Elon doesn’t stick to a “business-type” social media. He promotes his products and brands just the same as the actual company, Tesla, would on social media.

That’s a large number of people who are ONLY following the CEO and Founder, Elon Musk, over the actual Tesla automotive company. People like to see an actual person behind a brand, rather than just following a company. This makes it more personable, and we, as human beings, like to connect more with a personal brand, such as Elon Musk, Grant Cardone, Kim Kardashian, Mark Zuckerberg, Jeff Bezos, Steve Jobs, and any other CEO.

If that doesn’t prove how powerful personal brands are in 2019, then you’re missing out!

In 2019, business owners ARE celebrities. And we need to start embracing the fact that, as business owners, building your own personal brand on social media will be the best way to get leads into your business, and growing your company’s revenue. Another great way is to get your sales team to start their own personal brand on social media. Your sales team will act as representatives of the brand and business, and sharing/mentioning your business in front of MILLIONS of people.

Stay tuned for next week to learn more about how you can start building your own personal brand on social media.

10 Social Media Post Ideas for Investors

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Creating content as an Investor can be tough and time consuming. A lot of people working in Real Estate often finding themselves wondering:

What do I post on my Instagram as content?

Should I make my whole Instagram listings?

So here are 10 Social Media Post Ideas for Investors!

Facebook Live Videos

Since it launched in 2016, Facebook Live has grown significantly from a fun tool, to a serious brand marketing tool. There has been over 3.5 billion Live videos created by millions of people around the world, engaging tons of people who watch!

Some great tips for going Live on Facebook or Instagram is to collaborate and invite guests onto your Facebook or Instagram Lives. These can include friends, industry leaders, or anyone in your working with (etc.). People love being a part and learning what you, as well as your guest have to say and what knowledge you bring to the table.

Ask Your Followers Questions

This goes hand and hand with engaging with your followers. A good way to engage is to start a conversation with them! Want someones opinion of a new property? Ask your followers! Want to host an event and aren’t sure if its something people would be interested in? Ask your followers! Looking for someones thought on a new t-shirt? You get it.

Attending Events

Every business book, article, video and podcast EVER made will tell you this. Network! Yes, it is still an amazing way to meet new people, find new deals, and build relationships! But on the social media side of being an Investor, going to events is a great way to capture content fo your social media.

Broadcast the event, post about it all night, take photos with your friends, industry leaders and anything else that people not at this event would LOVE to see you doing. This let’s your followers become apart of the event, just by sharing it with them!

Promoting Services

Your an Investor, you probably run your own business, have a podcast, sell/buy property and/or products, the options are endless! so promote it! Though the one issue that almost 80% of businesses do wrong on social media is not following the 80/20 rule. What is the 8/20 rule? It means creating content that is 80% FOR the consumer (entertainment, value etc.) and 20% promotion of yourself or your business. Follow it, and you’ll stay golden!

Past Client & Current Clients

Post about your past clients. Where are they? How are they doing? Are they still doing well? What is their story? We want to know! And of course, don’t forget to create content around your current clients as well. We want to see that you are still buying and selling properties, who you’re working with and more. On social media, people want to know EVERYTHING. So give it to them!

Stories From Your Past

Like I said, everything! Tell your followers how you started, your first deal, where you grew up. And if you’re brave enough, show some photos and relevant stories from your childhood! It makes people get to know you more, feel more comfortable, and really become relatable.  

What You Are Working On/New Projects

This one is pretty self explanatory. But share what you’re working on! New deal? Post it. New project? Post it (give some hints for extra curiosity and interest). Let people know something new is always coming to be excited about.

Share Relevant Articles

Follow some industry leaders who share some valuable content? Don’t hog it all for yourself, share it with your followers! Giving people the value makes you the “Go-to” person in the Investment industry.

Personal Content

Again, to make yourself more relatable and let pople get to know you, post about your personal life once in a while! On a trip with friends or family? Going to celebrate your anniversary? Posting these types of photos or videos really makes you look personable.

Repurposing Content

That’s right. Re-use and recycle your content for even more content! This is an amazing trick for when you are unsure what to post on your social media. Just re-use that post from an event last year and do a #Thowbackthursday! Download your Facebook or Instagram Live videos to post as “In case you missed it” videos. And chop up video content from one 10 minute video, into 10 1 minute videos (60 seconds for Instagram).

BONUS PRO TIPS

If you’re REALLY looking to blow up your social media as an Investor, follow these extra pro bonus tips!

  1. Always have a call to action

  2. Always hashtag in your posts (local, relevant, not commonly used, unique)

  3. Follow hashtags on Instagram

  4. Engage with your audience! So many Investors and people who work in real estate miss this opportunity to really connect with your audience

REMEMBER: Your posts are for your followers and potential clients! Post what they want to see and engage with, not what you want to see. Figure out who they are and what they like. Learn how to figure this out in our blog Developing a Content Strategy for Your Business”.

7 Spring Marketing Ideas for Small Businesses

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Springtime is here! The weather is getting warmer, the flowers are starting to grow and Spring marketing plans are starting to bloom!

So the big question is….

Is your marketing ready for the Spring and Summer season?

Do Some Spring “Cleaning”

Clean up your website, social media or even your actual office! Spring is a great time to go through your prospects and follow up with them as well. PRO TIP: Your prospects and/or competition is most likely looking at their marketing plans and looking for that something “new”. So follow up before they do or choose someone else!

Add Vibrancy to your Campaigns

When Springtime comes around, everyone likes seeing the bright sun, flowers and colour that the season brings. So add it into your Spring campaigns! Colours like yellow, pink, green, blues and any type of “baby colours” are great in marketing for catching your customer’s eye in Spring. Adding a simple ‘pop’ of colour can do wonders for a Spring campaign!

Run a Spring Contest

Who doesn’t love a good contest or giveaway? Contests are such a simple trick to blow up your business this Spring. The two ways we use it for clients is to collect emails, or to grow a social media platform. We have been using this strategy for years! Super powerful. Add it to your Spring marketing plan and try it out!

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Start a “Springtime” Sale

Most retail stores have seasonal sales to get rid of their previous season’s products. For example, a clothing store will have their Winter collection on sale or clearance for 50%-80% off. Or they will create a new deal (BOGO, percentage off, other incentives, etc.) to promote and sell the Spring collection. Out with the old, in with the new!

People LOVE these sales, so start thinking about how your product can have the same types of deals, or your own unique one!


Take Advantage of the AMAZING Weather and Festivals in Your Town/City

This idea is definitely my favourite. Because who doesn’t love being outside during the work week!? Depending where you live, taking advantage of your local city or town could be a fantastic addition to your Spring Marketing Plan! If you live somewhere like Barrie, Ontario (like we do), then you have the advantage to take part in many festivals, events, concerts and more to promote your business!

Most cities or towns have Spring or Summer festivals that businesses can set up stands to promote their business. If you don’t have those, find them in other towns/cities!

Another great way to market your business is creating your OWN events. This could be something simple like starting a garbage/trash collection day during the Spring to bring the community together. Or planning a large festival or event in your town. Either way, as long as you plan it, market it, and execute, people will show up. The best is when you become known as “that business that did *blank* ”.


Partner with a Local Business

Have any local business owners that you could partner with? Do it! Partnering with a local business can bring many benefits to your business. Hosting events (like I said earlier), running promotions, or selling your products through the partnership.

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Promote on the Holidays

Holidays, Holidays, Holidays! Participate and add these into your Spring Marketing Plan one way or another. Even if you are just making a social media post, do it! Some other ideas are some of the ones I mentioned above. This includes running a new promotion, a contest, or partnering up with a business to offer something unique, make sure you are making your business a part of these special days.

In Ontario, Spring holidays include Mothers Day, Good Friday, Easter Sunday and Easter Monday!


What types of Marketing Ideas do you use during the Springtime to boost business? Let us know!

Why Every Small Business Owner/Entrepreneur Needs a Virtual Office

No one understands the difficulty of traveling, saving money, growing a business and time management than a small business owner or entrepreneur. With technology advancements today, Virtual Offices have become the solution!

The traditional physical office environment was that we could only conduct business or access data files between the hours of 8 a.m. to 5 p.m. Now a days, business rules have changed to allow professionals to conduct business or to access data files at any time during the day.

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We Know You’re Constantly on the Go

Work from anywhere in the world! With your business and brand growing, traveling as an entrepreneur, blogger, or small business owner can be stressful. Trying to find a place to work, at times that are convenient for you, can be difficult!


If you’re in Toronto on Tuesday, then on Wednesday you’re in Barrie, and for the rest of the week you’re in London but your office is somewhere else, having a reception service will make sure all of your calls are answered professionally and forwarded to you wherever you are! Isn’t that helpful?


Employees Can Work From Anywhere

This goes hand in hand with constantly being on the go, because it’s not always just you, the business owner, being busy traveling all the time! It can also be your staff or sales people traveling from one place to another.


It’s So Flexible!

Virtual office space in business centres are continuing to expand over the years to provide services and offer current technology/equipment. Virtual offices gives you the flexibility that your workers need to conduct business while enjoying the ability to work on their terms. What sounds better than that?!


Save Money

The best part of working from a Virtual Office is all of the savings!


Business owners no longer must be burdened with the financial costs of setting up an office that were typically necessary in the past. Office costs for rent, furniture, decorators, lighting, equipment, staff, utilities, IT equipment and materials can all be eliminated, because they’re included in the virtual office environment.

Working with a Business Centre saves you TONS of time and money! One of the best parts of some of these virtual office packages is that you can actually rent an office or conference room for as little as an hour at a time – at unbelievably low costs – like from only $15 an hour!

SuiteWorks Business Centre, Barrie, Ontario

SuiteWorks Business Centre, Barrie, Ontario

A great Business Centre to check out for any type of office space you need, is SuiteWorks Business Centre! They are located right here in Barrie, Ontario at 92 Caplan Avenue.

SuiteWorks brings together like-minded professionals that want all the amenities, facilities and technology of a modern vibrant office space, with the added benefit of networking and the flexibility of customizable packages.


Join them for events, lunch and learns, and more! Know any other business centres in the area? Comment below!

10 Holiday Marketing Ideas to Boost Business

Spread the Holiday Spirit This Year!

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The Holiday Season is be a great time of the year to boost business. If you haven’t started to think about marketing your business for the Holiday Season, don’t worry, there is still time to implement some Holiday spirit into your plan!

No matter what type of industry your business is in, we have created a list of 10 marketing ideas that you can use to spark some Holiday cheer into your business to generate more leads and sales!


Share Holiday Themed Posts

When you start off into the Holiday Season (usually starting after Halloween), you want to make sure you are making the shift from your normal business’ content marketing (social media, website, blogs etc.), into Holiday themed content.

For example, this blog post!


Because the Holiday Season is upon us, you really want your potential, and current, customers to know that you are also celebrating the season with any valuable, entertaining or emotional content that your readers/viewers are going to connect and engage with.

Customize Your Packaging

A great and simple marketing example of this is from Starbucks coffee shop. Every year, Starbucks creates a newly designed coffee cup for the Holiday Season.

They show off their own festive flair with different coloured cups, rather than their regular white with the Starbucks logo.

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People love to see the different cups every year, and depending on the size of coffee you purchase, the cup if a different colour.

Black Friday/Christmas Promo

The two biggest shopping days are during the Holiday Season: Black Friday and Cyber Monday. This is your opportunity to join in on the frenzy and make more money by marketing your business during the Holiday Season!


People love to wait for this time for deals and promotions that you, a business, is giving out! Create some discounted offers and promotions on your products/services for the Holiday Season. This will encourage more potential or current customers to purchase from you over other competitors.

Become Apart of Local Events/Charities

The Holiday Season is all about giving. We give gifts to family, friends, and even work colleagues. As a business, you’re also giving something to your customers for the Holiday Season, discounts, offers, other incentives and rewards!

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It's important to find a cause or local charity whose values and mission align with your own, then meet with them to find a way that your business could be of help. Host a food drive, donate a percentage of all sales during a specific period to them (and ask your customers to try match this), or even organize your own toy or clothing drive.


When promoting the charity and cause you are supporting for the Holiday Season, it is not an opportunity for you to cheer “Look at the good work we’re doing”. You want to gracefully show that your business supports local initiatives while encouraging your customers to also become involved, engaging with your business and brand.

This applies to every business at any size or type of industry. You NEED to be able to give back to your community, especially around the Holiday Season. You can provide your product or service to customers, but are you really engaging with them on a personal and emotional level the same way as supporting a worthy cause? The answer is no.


Create a Digital Catalogue

Creating a Digital Catalogue is a great way for people to engage with our business, without leaving the comfort of their homes!

Although a digital catalogue still requires professionals for the photography, layout and design – and the final creation, you won’t need to pay extra for printing and distribution of your business’ catalogue.

This idea is better for any business with a well-maintained email database and website. But a digital catalogue is still suitable for businesses without an online store.


Launch a Christmas Giveaway

Who doesn’t love free stuff?! Launching a giveaway during the Holiday Season is a great way to create engagement with your business and brand. You can do this on your business’ social media, or through in-store promotions.

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Some great ideas for a giveaways include trips, products, branded swag, discounts or free services.

Send Your Customers a Holiday Greetings

Get personal with your customers! Social media is a great way to connect during the Holiday Season, but finding a way to be super personal like sending out physical (or emailed) Holiday cards is an even better touch on customer service!

For example, sending out a Holiday card from your business with a new offer or a small gift, just for them, can be a very valuable marketing tool.

Unless you are sending out hundreds of cards, you can take this a step further by writing the customer’s name on the card, possibly with a short personalized note. This does require a little more forward planning and effort, but it is a strong reminder to your customers that you see them as more than just a database entry during the Holiday Season!

Make Gift Cards Available

Making gift cards available is a great way to market your business for the Holiday Season. No matter how well your customers plan their holiday shopping, they are likely to have at least one person who is difficult to shop for, therefore, purchasing them a gift card instead. Let’s be honest, we all do it!

Creating gift cards helps these customers, and your business, by giving someone the option give the gift of YOUR business to someone else.

Promote Holiday Offers/Packages

Holiday shopping can sometimes be overwhelming to people. To make this easier for them, create offers and packages specifically for the Holiday Season!

An example of marketing a Holiday set or package is, again, from Starbucks. Every year, they put a couple of their products together with different combinations, and make it a “Holiday Gift Set” to give.

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The best part is, they market these gift sets, not only in Starbucks Coffee shops, but in plenty of other businesses including Canadian Tire, Marshalls, Walmart, Winners, Homesense and hundreds more! Starbucks has marketing during the Holiday Season own pat!

Create a Holiday Atmosphere

Who doesn’t love the Holiday atmosphere when walking into a business? You never want to neglect the right decor for the Holiday Season!

While earlier we covered adding the Holiday flair to your marketing and branding, this point is about incorporating the Holiday flair into your business as a whole. Seasonal decor, even just a little bit of it, will make customers automatically feel the Holiday Season that is upon us. Especially when your customers are spending lots of time in your establishment, they want to make their shopping experience the best it could be.

At the very least consider providing a gift wrapping service, or offering your customers a drink of hot chocolate, or other seasonal drink on entering your business. Do what depends on both your budget, and what would be appropriate to your audience.

Don’t forget to remove it all when the Holiday Season is over!

Now that you have some ideas for marketing your business during the Holiday Season, you can start planning an even better and creative Holiday marketing strategy for 2019!

The Do's and Don't of Social Media for Business

Social media is an evolving marketing tool that businesses need to be using. But there are some things that you don’t have to worry about changing anytime soon! So we have created a list of the Do’s and Don’t’s of starting with social media for your business that you should know:

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5 Ways to Boost Business in the Slow Season

It’s That Time of the Year Again…


One moment you’re swamped with clients, and suddenly you’re wondering where all your customers went!

And unless you are a winter-specialized business who is creeping into its busiest season, you need some new ways to keep your business growing, or at least steady, during your slow season!

Getting into a slow season can be frightening at times. What if business doesn’t pick up again? What if we never get another client? These are both silly questions that fill up our heads during this time of year.

Next time your business starts to slow down, use some of these tips to boost your business back!

Create/Update Your Social Media Marketing Strategy

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If you haven't created one yet for your business, now is a great time to start! Creating a marketing plan for your social media is a vital part of a business, check out how to create a Social Media Marketing Plan from our blog to figure out how to write one!

Get Out Of The Office

A great way to boost your business in the slow seasons are to attend events, or host your own!

Start attending local events, as well as business events. There are TONS of local events and festivals happening every month in Barrie, like Kempenfest, Chamber of Commerce events, Barrielicious, and more! Make sure your business is a part of these events. This could be sponsoring events, or creating your own booth/area where you can promote and engage with locals one-on-one.

An even better way to engage with potential prospects when business is slow is to create your own events or workshops on subjects based around your industry. Educating your potential customers in a fun way about your industry gets them engaged, remembering your business, and will make them want to come back for the next one!

Post More Content

Been struggling with posting content for your business on social media? Now is the time to get ahead!

The slow season for your business could be your opportunity to create content for your social media in bulk. This means creating content that you can use weeks or months from now when your business becomes busy again.

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These can be photos, videos or blogs that relate to your industry. For example, if you’re in the food industry, try to take as many high quality photos and videos of the kitchen, dining area, food, customers (etc.) that you can share weeks from when you take them so you’re not trying to create content when you’re busy. This will help up your social media game in the long run!

Start a Blog

Starting a blog when your business in the off-season goes hand in hand with creating content for your business. Creating blogs that educate your customers is an awesome way to teach them what your business is all about BEFORE they decide to purchase from you.

Clean Up Your Email List

You know it. We know it. You have to go through your email!

“I haven’t done anything with my email list. We probably should.” We hear it all the time from clients. Email is NOT dead! Using your email list to reach out to clients and nurture them with email sequences is a great opportunity to prospect during your business’ slow season.

Starting a newsletter, either weekly or monthly, helps nurture your potential (or current) clients, reminding them who you are, your business, and letting them know that you are still here.

Always take the opportunity in your business/ slow season to reach out to prospects and current customers/clients. You can even create a referral program/deal for clients!

Social Media Marketing Statistics 2018: Why You Need a Social Media Plan

It's So Important To Keep Up With New Marketing Statistics!

The world of marketing is constantly evolving. That's why we need to keep up-to-date with the latest research in your industry, or marketing channel, to stay ahead of your competition. Yet, it can often be difficult to find the marketing research you need to help with your social media strategy! 

To make it a little easier, here are some of the newest social media marketing statistics to use that will help you create a social media strategy for your business, and help it grow!

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The Ultimate Guide to Emailing Customers For Your Business

Need Help Writing Emails for Your Customers? We're Here to Help!

Did you know, that the first email was sent in 1978 and resulted in $13 million in sales! It has become the most used marketing channels to this day.

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Email isn’t dead, as much as people think it is “spam” or that it doesn't work. It is still a great way to connect and keep in touch with current or potential customers, no matter what industry, and when done right, email marketing can be both a relationship-building and profit-building tool.

You should use email to build upon an existing relationships, build brand awareness, promote content, generate leads, market products, and nurture leads with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals.

That’s right, email marketing isn’t just about you, or your company. It’s about your customer.

When creating emails for your customers, you need to give them valuable information that will make them look forward to opening their inbox and seeing your email there. You also need to make sure that you are creating an email that stands out from other emails that your customers are getting. This means, you need an email strategy. If you don’t take the time to develop a strategy, your emails will get lost in crowded inboxes, or worse, sent to the spam folder.
 

1. Define Your Audience

Who are you emailing?

This is the exact same as defining your target audience for any other type of marketing. You need to create emails that target this audience, because if you are not catching their attention, then they won’t open your email, or they will unsubscribe to your emails.

 

2. Establish Your Goals

What are you trying to accomplish with your email?

Search Google for some statistics in your industry and see some examples of other people who have used emails effectively in your industry.

 

3. Create a Way for People to Opt In

Is there a way for people to opt into your emails?

There are many ways to creatively grow your email lists (No, not by buying them). The best way to grow your list fast and most effectively, is through lead magnets and opt-in forms.

Lead magnets are exactly what they sound like, they are a way to attract leads!

These are usually in the form of a free offer that you are giving, where the customer needs to give a name and email to download or be sent to them, and there you go. You have their email and name to add to your list!

Some examples of great lead magnets that you can make to give your customers are:

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  • E-Books

  • Infographics

  • Reports or Studies

  • Checklists

  • Templates

  • Webinars or Courses

  • A Specific Tool

Another great way to do this, is on your business’ website. Create a clear space for people to see what your emails are going to be about, and what they can expect. We like to keep our Weekly Newsletters (Social Media Insider Club) at the bottom of each blog!

 

4. Choose an Email Campaign Type

What type of email are you sending your customers?

People can become overwhelmed trying to decide. To help think of some ideas, here are some you could do for your business:

  • New product announcements

  • Sharing a new blog

  • Newsletters about your business

  • Holiday Emails

  • Client Shout Outs

  • Fun tips

  • Tutorials

  • Deals/coupons on products

 

5. Create a Schedule for Your Emails

Decide how often you plan to contact your list.

This is important. You need to stick to a consistent time and day to build trust, and get your customers excited for when your email is sent to them, and so they don’t forget about you! Inform your audience upfront so they know what to expect.

 

6. Measure Your Results

This should no be shocking as marketers are constantly measuring results of any campaign. Including the good, the bad and how they can improve for the next time.

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You can measure through Mailchimp and see how many people opened your email or clicked on anything in the email and compare it to the email before. Which one did your customers seem to engage with more?

5 Ways to Market Your Business in Barrie, Ontario

Just Starting a Business in Barrie? Here Are Some Great Ways to Market Your Business, Even on a Budget!


Getting involved in your community is so important to any size of type of business. As Barrie quickly grows it’s population and businesses, marketers and local businesses need to start becoming involved and a part of the community to be recognized.

As a small local business, it can be difficult to have the budget for marketing, which is why a lot of the time this critical effort gets put on the back burner.

Marketing doesn’t have to be a big scary thing that costs way too much money. As a new or small business in Barrie, Ontario, you need to know your options for marketing locally, creatively, and not to mention, on a BUDGET.

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Join The Barrie Chamber of Commerce

Every major city as well as some small towns have a Chamber of Commerce. Barrie’s Chamber of Commerce hosts monthly networking events as well as workshops, speakers, and more deep community involvement…

When you join as a Barrie Chamber of Commerce Member, the Chamber will publish a profile to spread the word and tell people about your new local business. You can also use exclusive member advertisements or sponsor exclusive Barrie Chamber events to promote your business in Barrie. For example, in September 2018, Suits Social will be sponsoring a Speaker Spotlight Series with Frankie Flowers with the Barrie Chamber of Commerce!

Many people contact Chambers for a list of recommended business. A study by the Shapiro Group, Inc. and Market Street Services showed customers are 44 percent more likely to buy from Chamber of Commerce members.

The Barrie Chamber of Commerce helps you connect with almost 900 other businesses in Barrie. This can help you pitch your products, services and referrals to potential prospects as well as creating potential partnerships in the future with other businesses.
 

Improve Website Keywords

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Even though you are a local business, people still search up your business for reviews and a website before shopping. But this doesn’t mean that just because you have a website, that people will find you.

When you create a website, you need to understand how search engines work. A good thing to do is add few small changes to your website’s text to boost your rankings on search engines. Add locations to your keywords, imagine someone searching for “art store” or “art supplies.” You would have to compete with millions of sellers around the country. Add location tags, such as “Barrie art supplies,” and your competition will drastically shrink!

Another great way that we recommend is creating blogs for your website. Once a week, write a blog on a topic that has to do with your industry that gives value and teaches someone about the topic, just like this one! This increases your chance of showing up in a search engine compared to those in your industry who don’t. Creating blogs every week has even made our website reach a lot bigger!
 

Online Reviews

Make sure that your customers are always having the best experience with your business in Barrie. When people have awesome experiences with a business, they love putting their opinions and thoughts online in your business’ reviews. People like to know they are being heard, which when they are positive, is free marketing!
 

Attend Local Events/Workshops. Or, Host Your Own!

This applies to every business at any size or type of industry. You NEED to be able to give back to your community. You can provide your product or service to customers, but are you really engaging with them locally? Are you becoming noticed in Barrie by people and other businesses? No.

Some great ways to get involved in Barrie are attending local Barrie events, as well as business events. There are TONS of local events and festivals happening every month in Barrie, like Kempenfest, Chamber of Commerce events, Barrielicious, and more! Make sure your business is a part of these events. This could be sponsoring events, or creating your own booth/area where you can promote and engage with Barrie locals one-on-one.

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An even better way to engage with potential prospects and become noticed in the community of Barrie is to create your own events or workshops on subjects based around your industry. The goal for these events and workshops is to get people to see your face around Barrie, as well as educating Barrie in a fun way about your industry that gets them engaged, remembering your business, and wanting to come back for the next one!
 

Be Creative

The most important part of marketing your business in Barrie is to be creative in your marketing efforts. The easiest way to create some ideas is to take a deep look into your business, as well as your competitors, to discover how your business is different or how it COULD be different compared to your competitors in Barrie. Find out what they are doing, and create something even better, OR take what they are doing and do it 10X better!

Barrie is an amazing place to start a business, that’s why we chose it!