Social Media Tips

How to be Unpopular in the Instagram World

instagramlogoresized-1.jpg

Instagram has become an app favourite for people around the world. It’s a great platform to use for growing your brand and/or business with a massive, captive audience, as long as you use it right! As important as it is to know what to do on Instagram and how to use it. It’s just as important to know what NOT to do, and what you can do to stay popular in the Instagram world!


Using Bad Quality Photos/Videos

No one is asking for National Geographic photography, and you also don’t always need a professional camera! Taking photos from your smartphone is a great and cost effective way to post photos and videos onto your Instagram account.

But when you are using your smartphone, making sure your photos are crisp and are high-quality images is what is most important. Instagram is all about aesthetic, if they are not pleasing to the eye, people won’t like like them or want to follow you or your business.

Spamming Inboxes

This shouldn’t be an issue anymore, but for some reason it still is! Selling your products and/or services on Instagram is totally fine. When done right, Instagram is a great way to find customers, engage with them and build your own community of followers!

Messaging prospects on Instagram has to be done carefully, and without “spamming” or bugging them.


An example we always like to use: You wouldn’t go into a bar, walk up to a girl, and say, “Hey, want to get married?” That’s just not something you do. You take them out to dinner and get to know them first (etc.).

You don’t sell to prospects like that in person, so why do it on social media? Overall point here, don’t do it. Promise?

Going Too Off Brand

Like I said earlier, Instagram’s main element is aesthetic. When you create an Instagram account for your Personal Brand or Business, you have to make sure you are sticking to your brand or business’ brand.

“How do I keep up my brand consistent on Instagram Hayley?”

Well, keeping up with brand consistency isn’t as hard as you may think. No matter what, you should be using high-quality images on your Instagram. Adding your brand colours, the same Instagram filters, themes, quality of photos, designs (etc.) is exactly how you keep consistent in your Instagram page.

Untitled design.png

Here are some examples of local companies in Barrie, Ontario that are doing great on Instagram!

Homestead Artisan Bakery

With 2,728 followers, Homestead Bakery does an awesome job at creating an aesthetic and beautiful Instagram profile. (To the right).

They make sure their Instagram content is consistent with their delicious, bright, high-quality photos of their products. Homestead Bakery is posting content as frequently as possible, and doesn’t post anything that isn’t relative or relevant to their brand and business.

Check them out at @homesteadbread on Instagram or online at http://www.homesteadartisanbakery.com/

Untitled design (1).png

The Faris Team

Local real estate team, the Faris Team, has a great Instagram with beautiful, high-quality photos of the interior of homes.

Their Instagram has 2,859 followers who are highly engaged with their content!

Another way that the Faris Team uses Instagram to engage with their followers is using Instagram Story Highlights. Instagram Highlights are great for showing people past Instagram Stories that highlight your business or brand.

Check out the Faris Team at https://www.faristeam.ca/

Forgetting to Caption Your Photos

NEVER forget to caption your photos! Adding captions to your Instagram posts attracts more engagement onto your posts and your page. Even adding small captions does more than writing nothing. Ask a question, tell a joke, share a story, create a call to action!

Whatever you do, don’t leave your post blank. It gives no incentive for people to engage with your posts, and engagement is what you want!

Ignoring Your Followers

If you’re receiving comments or messages on your Instagram posts, don’t ignore them! Become comfortable with engaging with your followers. Get to know them more, start conversation, engage!

Forgetting Hashtags

When creating your Instagram captions, don’t forget to hashtag! No, this doesn’t mean hammer out 50 hashtags into your post. Pick 1-10 relevant hashtags and add them to your caption. Using hashtags on Instagram is important, this is because it will get your posts noticed by anyone who follows the hashtag or views them. The more views, the more likes and follows on your Instagram page!

Not Using Instagram Analytics

Don’t ignore your Instagram analytics! If your Instagram account is a business account (you’ll need to link your account to a Facebook Page for this), you have access to some basic, but useful analytics.

In the Instagram Analytics, you are shown the age, demographic, sex, time they are most active and more of your followers.  You can also see the impressions and reach of each of your posts, to see which ones were most engaging with your Instagram followers. Keeping an eye on all of this will help you to more consistently choose the right kind of posts for your followers.

Developing a Content Strategy for Your Business

It Never Hurts to To Take a Look Back at Your Strategy!

Social media is constantly evolving. There are always new tweeks to social media platform and trends in content. It never hurts to look back at your strategy and see how you can update it with the most recent trends and types of content.

ICON_3.png

What Is A Content Strategy?

Content Strategy is managing any type of written, visual, downloadable, (etc.) media that you create. It’s a part of your marketing plan (or at least it should be) that helps you build your brand online and your business.

When creating a content strategy, you need to be managing and planning all of it with a purpose.

Why Do I Need One?

Having a Content Strategy helps your business prepare and plan for reliable and cost-effective sources of website traffic and new leads. If you can create just one blog post or post on social media that gets a steady amount of traffic, an embedded link to an ebook or free tool will continue generating leads for you as time goes on!

Who Am I Creating Content For?

What’s your target audience? Who are you really making your content for?

Don’t create content for yourself. Many people make this mistake. Always create content that will entice and give value to your audience. If you’re not sure who your audience is, a great way to find out is by asking these questions after you have created a post:

OMC-eConsultancyContentMktg-300X300.png
  1. Would my ideal customer relate to this?

  2. Would my ideal customer find value or entertainment in this?

  3. Would my ideal customer likely share this with their friends?

    Creating, Managing and Publishing Great Content

Planning, creating, scheduling, and posting content can feel like a full time job. If you’re posting 3-5 times per week most people struggle to find the time. Luckily, you don’t have to create and post content minute by minute as you need it, you can actually create posts and schedule them ahead of time!

Some great sites and apps to use to create really good content is Canva, Pxture, InShot, Ripl and PhotoGrid. There are tons of apps and sites out there that are easy to use, these are just a few that we like to use! You’ll also need to focus on what format of content you will be posting. Will it be an infographic? A photo? A Video or blog? Decide which format is best to express what information you are giving to your audience.

When you have a variety of different social media platforms to post on, it makes it easier to schedule your content to be posted automatically, when you want them to be posted.

73dfa7f8f321536553770fa1a620bad2_img-buffer-illustration-hub-320@2x-1156-577-c.png

Some great content schedulers that will help you to post your amazing finished content are Hootsuite, Buffer, Sprout Social, Tailwind, Loomly and more. All of these are available on an app as well that you can download easily from your IPhone or Android so that you can create and schedule posts when it is convenient for you.

What Platforms Will I Use For My Content?

Posting on social media is critical to your brand's reach. Delivering your content to your customers where you know they spend their time is important. If you don’t know where they are, spend some time researching!

Social networks that are popular platforms businesses use:

  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

  • Pinterest

  • Snapchat

  • YouTube

    Content Strategies are just as important now as they will be in month or years from now. You should always be looking at your Strategy to see how you can be improving!

6 Tips to Marketing a "Boring" Business with Social Media

Too many businesses have this idea in their head that social media is useless and will not work for a business that might be less “glamorous”  than retail, food or any entertainment business.

That’s just not true!

Yes they may be a little bit harder to market on social media, compared to those other industries, but does that mean you should leave social media out of your marketing strategy? Absolutely not. And here’s why:

 

  1. There are 2.77 BILLION Users on Social Media

  2. Social Media Grows Your Brand Awareness/Loyalty

  3. Increases Website Traffic

  4. Opens Up Opportunity for Customers to Share

 

So why wouldn't you want to get started, not matter what your business is!

There’s always something that is exciting about a business. Whether it is a background story to how your business started, or how you help your community, every business has something that makes them unique or is passionate about what they do that they can share with the world.

So we want to give you 6 Tips that will make marketing your “boring” business on social media a lot easier.

 

1. Use Your Expertise and Educate Your Audience

Instead of promoting your business and trying to sell on social media, become your industry’s go-to for advice and knowledge. Teach your audience about your industry and your products.

 

2. Tell Your Business’ Story

Telling a story can make your business more relatable and exciting. PayPal, a financial provider, was faceless for a really long time. As soon as they started using real people in their posts, they saw a 327% increase of engagement by posting thought-provoking stories of people sharing how they use the service in their personal life.

Storytelling is a great way to get your potential customers interested not just on your product, but your overall brand.

 

3. Be Real, Be Human

Social Media is a great spot to show who you are as a business and maybe change perceptions that people might have about your brand!

You need to show your customers that you ARE real people behind your social media, and engage with them the same way as you would if they walked into your store. Engaging with your audience on social media not only demonstrates that there are real people behind the brand, but it can also help build your brand loyalty.

 

4. Be Unique

Don’t just have an online presence, have an online personality.

A really good example of this Charmin, a toilet paper company, that started it’s own hashtag on Twitter, #tweetfromtheseat!

Screen Shot 2018-07-10 at 1.48.47 PM.png

This unglamorous business completely changed their perception by making fun, creative posts to engage with their customers! There’s a chance that other toilet paper companies aren’t doing this.

 

5. Promote Your Business’ Personality

Your product is a huge part of your company, but not the whole entire company.

Even if your business is difficult to sell, focus on a fantastic work environment, your community, and your employees! This could be life at the office, new employees starting, or events in your local community that you were a part of. Or even create a hashtag that people can use and engage with interacting with your business or product #SuitsSocialTips!
 

6. Share Content That is Relevant to Your Business

Posting content that is relevant to your business or industry is also an opportunity to make yourself an industry expert.

You need to give value to your audience. People will not follow a plumbing company if they are just posting photos promoting their company. But if they made blogs and videos about how to fix your pipes from home, then people will find VALUE in that.

For example, when 1-800-GOT-JUNK, a junk removal franchise, posted their blog on Twitter about fitting a home office into a bedroom space!

Screen Shot 2018-07-10 at 2.46.31 PM.png

If you post blogs (like this one!) with tips, articles, trends and news about your industry, people will follow you for all of the help and information they want to know about your business.

Establish your brand perception to how you want your audience to see you. Take your “boring” business, and create is into a fun, interesting, educational or exciting brand to show off on your social media!

The Best Times to Post on Social Media for Business

Post Your Content at the RIGHT Time

The best times to post on your social media are when the people you want to reach are on those social media platforms.  Right? That’s the easy answer, not really a useful one.

I see a lot of businesses post content on hours that they are not working. And that’s fine to do for some of the social media platforms that are most active at off-work times, but when posting content on social media, you need to make sure who you’re targeting is actually SEEING your content!

To help you get that traffic, following, likes and engagement, we have put together the best (and proven) times to post content onto social media for your business below!

Best Times.png

Ultimate Guide To Marketing Your Business With Instagram TV (IGTV)

What Is This Crazy Instagram Update Everyone Is Talking About? IGTV (Instagram Television) is Finally Here!

 

Recently reaching over 1 Billion monthly active users, Instagram is well on it's way to becoming the king of social media. Forward-thinking businesses of all shapes and sizes have been taking advantage of Instagram for years, building an engaged audience, increasing sales, and generating unbelievable ROI.

But that's not what we hear to talk about, we're here to talk about an exciting new feature that has just created a massive opportunity for businesses and brands everywhere.

Instagram announced IGTV, a new platform for long format video content designed to be like social-media based television. In other words... It's Instagram's answer to YouTube!

The Instagram co-founder and CEO, Kevin Systrom, as well as the IGTV product manager, Ashley Yuki, delivered the news onstage at a live-streamed event in San Francisco on Wednesday.

On Instagram’s Info Centre website, they made a blog post, Welcome to IGTV, welcoming Instagram's users, as well as new potential users to IGTV with the statement: 

 

“Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you!”

 

As Instagram goes on about launching the new feature and app, people have been going CRAZY downloading the newest updates for the Instagram app as well as downloading the IGTV app.

The launching of IGTV in San Francisco last Wednesday.

The launching of IGTV in San Francisco last Wednesday.

What Are These Features People Are Talking About?

IGTV (Instagram Television) like I said earlier, is a new platform that you can film longer videos on and is more designed as a social-media based television. The new feature is now available in the most recent version of the Instagram app and also as its own separate app!

But first, let's really look into what IGTV is all about.

 A good way to look at IGTV is to think of it more as an Instagram “YouTube” in a way. Anyone can make their own channels and post longer-format videos like a YouTube channel. The great part about IGTV is that it integrates with the Instagram app. IGTV will not only be accessible within the Instagram app, but with a separate IGTV app which is now available on any app store.

 

But What About Instagram Stories?

IGTV is like Instagram Stories. But with Instagram stories, your video cannot be longer than 15 seconds and disappear after 24 hours of it being posted, matching the Snapchat style (short videos only available for 24 hours).

When a user opens the app, the IGTV video content of an account they already follow on Instagram will begin playing. In the original Instagram app, IGTV content will be able to be available right on an account’s profile page. But don’t worry, IGTV content will not be over-loading into your news feed. IGTV is in a separate section, in the top right of your newsfeed section (the little tv icon),  not as part of a user’s feed.

Where IGTV is located in the Instagram app.

Where IGTV is located in the Instagram app.

IGTV’s attempt to compete with YouTube as well as Snapchat Discovery seems up-and-coming. Everyone is jumping on IGTV. The YouTube community, influential Instagram users, and celebrities are now switching and/or posting onto IGTV.

Instagram’s blog post states “There won’t be channels beyond individual user accounts, though. The creators are the channels.” The Creators with more followers will have the ability to make the hour-long videos right away, but average Instagram users will be capped at 10 minutes of content.

 

Excited for IGTV? Let us know what you think in the comments below!