How to Market Your Retail Business on Facebook

Not Sure How to Run Your Retail Business On Facebook? Here Are A Few Tips!

Marketing your retail business can look complicated and full of work. But using Facebook for your business is SO much easier than it seems. 

So I've provided some useful tips to get you started using Facebook for your retail business!

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Is Your Facebook A Business Page or a Personal Profile?

If you have a retail business, you need to have a Facebook Page. This is where your customers can follow your business’ updates and photos about your products. It is important that when creating that Facebook Page, you are not using a Facebook Profile instead.

If you don’t know the difference between a Facebook Page and a Facebook Profile, visit our blog about “Facebook Pages vs. Facebook Profiles: Why It’s Important to Know the DIfference

 

Remember Who Your Audience Is

While creating content or promoting products on Facebook for your retail business, always remember who you are speaking to.

For example, if you are a clothing brand whose target market is teenagers and sells teenage clothing styles, you want to post and promote content that is young and fun, not corporate-like and dry. Overall, you want to make sure what you are posting onto your Facebook is connecting by being relatable with your target audience.

 

Add Photos and Videos to Your Page

So many clothing brands post a photo with “Model 4,356 from our Fall Collection.” You have to make your retail business fun, creative and most importantly, engaging! Make sure you change up the types of content you share as well. This could include a mix of photos, videos, shared photos from customers, and more. Like I said earlier, get creative!

 

Create Offers and Discounts

Everyone loves saving money. So use Facebook to promote your product with sales, coupons and discounts.

Some great ways to do this are coupons, seasonal sales on product, engaging contests, promo codes and discounts of a certain percentage off certain product. Another awesome way that retail businesses can promote these promotions through Facebook, is utilizing your Facebook Business Page and creating Facebook advertisements.

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Forever21, a clothing retail company, created this ad recently on Facebook to promote their “FREE Shipping” for that specific day only.

When using Facebook Ads Manager, you can create targeted advertisements to your customers to let them know about current or upcoming deals and offers for your products.

 

 

Product Stock Updates

Simple Facebook posts about what is left in stock can be very smart. It lures people into your store and website to shop when they are hit with scarcity. It creates an urgency that they need to product NOW or they won’t be able to buy it later, or until more come in, before someone else buys them.

Overall, make your retail business stand out on Facebook, and have fun!

6 Tips to Marketing a "Boring" Business with Social Media

Too many businesses have this idea in their head that social media is useless and will not work for a business that might be less “glamorous”  than retail, food or any entertainment business.

That’s just not true!

Yes they may be a little bit harder to market on social media, compared to those other industries, but does that mean you should leave social media out of your marketing strategy? Absolutely not. And here’s why:

 

  1. There are 2.77 BILLION Users on Social Media

  2. Social Media Grows Your Brand Awareness/Loyalty

  3. Increases Website Traffic

  4. Opens Up Opportunity for Customers to Share

 

So why wouldn't you want to get started, not matter what your business is!

There’s always something that is exciting about a business. Whether it is a background story to how your business started, or how you help your community, every business has something that makes them unique or is passionate about what they do that they can share with the world.

So we want to give you 6 Tips that will make marketing your “boring” business on social media a lot easier.

 

1. Use Your Expertise and Educate Your Audience

Instead of promoting your business and trying to sell on social media, become your industry’s go-to for advice and knowledge. Teach your audience about your industry and your products.

 

2. Tell Your Business’ Story

Telling a story can make your business more relatable and exciting. PayPal, a financial provider, was faceless for a really long time. As soon as they started using real people in their posts, they saw a 327% increase of engagement by posting thought-provoking stories of people sharing how they use the service in their personal life.

Storytelling is a great way to get your potential customers interested not just on your product, but your overall brand.

 

3. Be Real, Be Human

Social Media is a great spot to show who you are as a business and maybe change perceptions that people might have about your brand!

You need to show your customers that you ARE real people behind your social media, and engage with them the same way as you would if they walked into your store. Engaging with your audience on social media not only demonstrates that there are real people behind the brand, but it can also help build your brand loyalty.

 

4. Be Unique

Don’t just have an online presence, have an online personality.

A really good example of this Charmin, a toilet paper company, that started it’s own hashtag on Twitter, #tweetfromtheseat!

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This unglamorous business completely changed their perception by making fun, creative posts to engage with their customers! There’s a chance that other toilet paper companies aren’t doing this.

 

5. Promote Your Business’ Personality

Your product is a huge part of your company, but not the whole entire company.

Even if your business is difficult to sell, focus on a fantastic work environment, your community, and your employees! This could be life at the office, new employees starting, or events in your local community that you were a part of. Or even create a hashtag that people can use and engage with interacting with your business or product #SuitsSocialTips!
 

6. Share Content That is Relevant to Your Business

Posting content that is relevant to your business or industry is also an opportunity to make yourself an industry expert.

You need to give value to your audience. People will not follow a plumbing company if they are just posting photos promoting their company. But if they made blogs and videos about how to fix your pipes from home, then people will find VALUE in that.

For example, when 1-800-GOT-JUNK, a junk removal franchise, posted their blog on Twitter about fitting a home office into a bedroom space!

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If you post blogs (like this one!) with tips, articles, trends and news about your industry, people will follow you for all of the help and information they want to know about your business.

Establish your brand perception to how you want your audience to see you. Take your “boring” business, and create is into a fun, interesting, educational or exciting brand to show off on your social media!

The Best Times to Post on Social Media for Business

Post Your Content at the RIGHT Time

The best times to post on your social media are when the people you want to reach are on those social media platforms.  Right? That’s the easy answer, not really a useful one.

I see a lot of businesses post content on hours that they are not working. And that’s fine to do for some of the social media platforms that are most active at off-work times, but when posting content on social media, you need to make sure who you’re targeting is actually SEEING your content!

To help you get that traffic, following, likes and engagement, we have put together the best (and proven) times to post content onto social media for your business below!

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Ultimate Guide To Marketing Your Business With Instagram TV (IGTV)

What Is This Crazy Instagram Update Everyone Is Talking About? IGTV (Instagram Television) is Finally Here!

 

Recently reaching over 1 Billion monthly active users, Instagram is well on it's way to becoming the king of social media. Forward-thinking businesses of all shapes and sizes have been taking advantage of Instagram for years, building an engaged audience, increasing sales, and generating unbelievable ROI.

But that's not what we hear to talk about, we're here to talk about an exciting new feature that has just created a massive opportunity for businesses and brands everywhere.

Instagram announced IGTV, a new platform for long format video content designed to be like social-media based television. In other words... It's Instagram's answer to YouTube!

The Instagram co-founder and CEO, Kevin Systrom, as well as the IGTV product manager, Ashley Yuki, delivered the news onstage at a live-streamed event in San Francisco on Wednesday.

On Instagram’s Info Centre website, they made a blog post, Welcome to IGTV, welcoming Instagram's users, as well as new potential users to IGTV with the statement: 

 

“Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you!”

 

As Instagram goes on about launching the new feature and app, people have been going CRAZY downloading the newest updates for the Instagram app as well as downloading the IGTV app.

  The launching of IGTV in San Francisco last Wednesday.

The launching of IGTV in San Francisco last Wednesday.

What Are These Features People Are Talking About?

IGTV (Instagram Television) like I said earlier, is a new platform that you can film longer videos on and is more designed as a social-media based television. The new feature is now available in the most recent version of the Instagram app and also as its own separate app!

But first, let's really look into what IGTV is all about.

 A good way to look at IGTV is to think of it more as an Instagram “YouTube” in a way. Anyone can make their own channels and post longer-format videos like a YouTube channel. The great part about IGTV is that it integrates with the Instagram app. IGTV will not only be accessible within the Instagram app, but with a separate IGTV app which is now available on any app store.

 

But What About Instagram Stories?

IGTV is like Instagram Stories. But with Instagram stories, your video cannot be longer than 15 seconds and disappear after 24 hours of it being posted, matching the Snapchat style (short videos only available for 24 hours).

When a user opens the app, the IGTV video content of an account they already follow on Instagram will begin playing. In the original Instagram app, IGTV content will be able to be available right on an account’s profile page. But don’t worry, IGTV content will not be over-loading into your news feed. IGTV is in a separate section, in the top right of your newsfeed section (the little tv icon),  not as part of a user’s feed.

  Where IGTV is located in the Instagram app.

Where IGTV is located in the Instagram app.

IGTV’s attempt to compete with YouTube as well as Snapchat Discovery seems up-and-coming. Everyone is jumping on IGTV. The YouTube community, influential Instagram users, and celebrities are now switching and/or posting onto IGTV.

Instagram’s blog post states “There won’t be channels beyond individual user accounts, though. The creators are the channels.” The Creators with more followers will have the ability to make the hour-long videos right away, but average Instagram users will be capped at 10 minutes of content.

 

Excited for IGTV? Let us know what you think in the comments below!

Facebook Pages vs. Facebook Profiles: Why It's Important to Know the Difference

Starting Your Business With Facebook? First, Get to Know the Difference Between A Facebook Page and a Profile!

I’m pretty sure you know what Facebook is, and that you or someone you know has a Facebook account. If you don’t, now is the time to start one for your business!

But the big question that most small business owners have trouble understanding is the difference between a Facebook Page and a Facebook Profile. It can be just be confusing when you’re getting started.

Which one do you use for your business?

What REALLY is the difference between the two?

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This question is a simple one to answer since using a Facebook Profile for business is a violation of Facebook's Terms of Service. If you use a Facebook Profile to share content for profit or you are not using an individual’s name, Facebook can delete your account. However, you do need a personal account to create a Facebook Page for your business, or you can convert your Profile to a Page.

But for the purpose of understanding the difference, here is a quick overview of the two accounts.

Facebook Profiles

Facebook Profiles are personal accounts on Facebook. When you sign up for a Facebook account, you are signing up for a personal account for yourself. This is where you add your family, friends and can communicate by sharing photos, videos, life updates and more on a personal level. Everyone who joins Facebook gets this personal profile where you only have one name.

Facebook Pages

A Facebook Page is where you make your business account. A Page’s purpose is to represent an organization or a company where you can promote specials, contests, and updates about your business to your followers who have engaged with your page by “liking” it.

Having a business Page also allows you to use Facebook advertisements as well as having no limit to the amount of Pages that you can manage.

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Why Should I Use a Facebook Page Over a Profile?

Besides violating Facebook’s Terms of Service like I said a little about earlier, small businesses without a Facebook account is really missing out on a huge audience. Facebook gives you that communication to your customers about what is going on with the business like promotions, contests, or any other updates.

Also, not having a page can give the idea that your business is out of touch with technology and social media. This can make people wonder if you’re really progressing as a business which ultimately can lead to losing the trust of your customers. People love feeling a part  and being able to communicate with their favourite businesses!

Facebook Pages allow small businesses to build a following faster than a Facebook Profile. Profiles make you send or accept “friend requests” before you even make a connection, whereas with a Page, people can follow or “like” your business without that barrier.

Another reason to have a Facebook Page for your business over a Profile is that you receive access to insights (analytics)  that you can track every day. This lets you track the positive and negative impacts and results from your social media.

Think of your Facebook Page as a micro-site that you can use for commercial purposes and where you can directly engage with your customers!

The RIGHT (And Only) Way You Should Be Managing Negative Comments on Social Media

How You Should Be Responding to Unhappy Customers

Social media is an amazing and powerful tool when businesses take the opportunity to use it. It helps them connect, engage, and establish trust with customers you already have, as well as potential ones, increasing brand awareness, website traffic and overall increasing sales.

But what happens when something goes wrong with a customer? Negative comments can start popping up on your business’ Facebook page,Instagram page or Twitter feed. Though some social media managers can respond the wrong way, including ignoring comments, deleting comments, responding with a bad apology or worse, getting angry back at the customer.

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But really, the best and ONLY way you should manage negative comments made from a customer on your social media is to offer an apology AND a solution to their problem.

Apologizing the RIGHT Way

The best way to do this is giving a ‘We hear your issue, and we will make it right immediately” approach. This is your opportunity to turn an unhappy customer into your business’ biggest fan! Responding to comments this way on social media lets people know the loyalty and respect to your business has for your customers.

Usually, a person who is responding with negative comments already has some sense of loyalty to your business. Especially if they’ve already spent their money with you, “liked” your Facebook page, or followed you on social media. However, they’ve had an unpleasant experience. Usually they just want to know that they have been listened to and that you (your business) will make things right.

Sometimes businesses forget that handling complaints on social media is the same as dealing with complaints in person. If a customer were standing in front of you with a complaint, you wouldn’t ignore them, walk away from them, or just apologize without giving them a solution to their problem. So why would that be acceptable to do on social media? The answer is, It’s not!

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When you deal with complaints the right way, unhappy customers will tell their friends how awesome your company is and what great customer service you gave. In the end, they’ll most likely encourage their friends and family to buy from you instead. Like I said earlier, social media is powerful, and is free marketing!

Just remember that no matter how amazing your business is, mistakes happen, customers get upset and complain. With the growing of social media, they now expect to be able to speak about these complaints and get resolutions on social media.

Next time you see a negative comment on or towards your business' social media, think of it as an opportunity to prove how awesome your company is!

How do you think a business should deal with negative comments? Let us know your thoughts in the comments below!

How YOU Can Create Amazing Events Using Social Media

Does anyone put up flyers around their neighbourhood anymore with “Live Music: At the Club on Fifth Street” stapled to a wooden light post? Though it’s an all right way to promote small local events, your attendees can be reached and targeted much farther, and not to mention, less walking!

Social media has changed promoting events into a more engaging and exciting time, long term. Using these tips will create a shift in your attendees interaction with your business events, making them want to be a part of your next big event!

 

Engage

Engaging with your audience early on is important. Even if it is the most exciting event that your audience would ever go to, if they don’t know that it is happening, then they won’t be there. Use your social media to promote what, when and where your event is happening and direct is at the right audience for your event. If your business is creating a workshop event for learning to cook, you will want to target most likely women, mothers or parents on Instagram and Facebook.

Engage with your audience. Let them know that there is an event coming up that they might be interested in. This can include following, liking, and messaging these people and showing what event your business is offering. A great way for people to know and follow you and your event, is to create one unique hashtag to put in every post that has to do with your event.  

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Intrigue

I know that most people have a website and they promote their events and workshops there, but few people know of the ways you can do this for free! An opportunity to do this is through free social media platforms like:

  • Facebook Events

  • Eventbrite

  • And Linkedin (for business events)

Just like engaging with your audience, it is important that you want to make sure you’re promoting your event where your audience is.

 

Excite

When the time gets closer and closer to your event, a good way to excite your attendees is to give a little “sneak peak” into what your event is going to offer people. Include what they can expect from this event, special guests, teaser photos or (if you have one) a surprise that only the attendees will get. A great way to add to the excitement of an event, is to post a countdown of days until the event.

Everyday, make a post of how many days are left until the event, creating scarcity. This makes people think that they need to get their ticket now or they will run out of time. If you have special guests coming, ask them to contribute to your social media. If they make a post about the upcoming event, share it! Show your audience that others are looking forward to the event as well. Invite others to share as well, before and after the event. Watch your hashtag for people posting about the event. Make sure to like, comment, or share them to make them feel that they weren't just there, they were apart of your event!

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Integrate Your Social Media

Now we’re talking about on-site experience. This is where social media can really add impact and get people talking after the event. Remember that unique hashtag you’re going to use for your event? Remember to tell people to use it when posting about the event. This is a great way to monitor how your event went and see shared photos from people that attended. The people that didn’t attend, can see how your event turned out, and may come to the next one!

Don’t forget to grab your own media during the event. Use Facebook Live to capture key moments at the event to engage those who did not attend. Also create content that you can use for your next event.

 

At the End of Your Event, Grow.

Take the content from the event, and spread it as widely as possible onto all of your social media platforms. Like I said earlier, your goal is to get the people that didn’t attend this year to see that content and want to go the next year.

Share details from the event, rewarding people who attended. If there was a prize involved, share a congratulations post including the name and a photo of that person at the event. Always invite attendees to share their best quote or photo from the event with the event hashtag. This also is a great way to promote the event and encourage them to attend upcoming events.

 

Why Is Social Media So Important? If Your Business Isn't on Social Media, You're Missing Out

It seems that social media is constantly on the news, especially lately with Facebook’s Cambridge Analytica scandal.

But despite the current bad press, a large amount of consumers are still on social media, as well as most businesses.

 In fact, 71% of small businesses are on social media, according to recent research from Clutch.

Of the businesses that use social media, 86% use Facebook. Facebook is the most popular social media platform because it has been in the market longer than most. It also helps that Facebook has a larger audience than other social media platforms, at more than two billion users.

Facebook is so successful that 58% of businesses plan to increase their investment in the platform in 2018, according to recent research from The Manifest.

Businesses love this because they can use this tool to reach the most people with the least work 

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Millennial-Owned Businesses More Likely to Use Social Media

Millennials live and breathe social media already – they grew up in the social media world, and it’s a daily part of their lives. It makes sense that 79% of millennial-owned businesses use social media versus 65% of businesses owned by older generations. 

Business owners run their companies with what they know. Millennials know that social media is a crucial part to a successful business in this day in age. With the growing amount of consumers and a business’ competitors getting on social media, it makes sense that these businesses start too.

 

Businesses Post Social Media Content Regularly

Most s mall businesses see the importance of publishing social media content on a consistent basis with 52% publishing content every day, and 79% publishing weekly.

It’s important for businesses to post regularly on their social media channels with high-quality and valuable content. If their social profiles’ most recent posts are from several months ago, they don’t ask questions, and don’t provide value to their audience, no one will engage with the content or profile. You want to be visible and become a leader in the industry to your followers and potential customers. By creating a social media presence, you’re showing them just that.

 

Businesses Post a Variety of Content

Since most of these businesses publish content daily, what do they publish?

Businesses publish a variety of content on social media, but the most popular type is images, by 54%. These photos posted onto their social media can include their products and services, the business’ team, the community, or any type of entertainment that the business’ audience would want to follow and like. 

Humans are visual beings. High-quality images appeal to consumers when they are scrolling through their newsfeeds. Using visual content helps companies stand out on social media because their consumers want to engage more with images that seem more professional and valuable.

 

Engagement Is Small Businesses’ Most Important Metric 

Businesses publish a variety content regularly because it leads to increased engagement. 20% of businesses agree that this is the most important metric so social media.

Businesses value social engagement because it shows if the content they are sharing is doing its job. Is the content reaching who you are targeting? Is it creating a greater following? Is it creating a ROI? If no one is reacting to, following or sharing your content, is it really worth your time?

Engagement is also an easier metric to track than others because it’s easy to see how many people have liked, commented on, or shared your posts.

Conversion, revenue earned, and ROI from social media are also important but are harder to track, which is why companies don’t always see their value.

 

Half of Small Businesses Pay for Advertising on Social Media

46% of small businesses buy advertising on social media, something that is becoming more essential.

Social media has become a pay-to-play game, and the reach of organic content has decreased. For a business to reach more consumers, it should use paid social advertising. Even a small social advertising budget can reach more consumers than organic content.

Although just half of small businesses use social advertising according to the survey, that number should be 100%.

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The Increasing Importance of Social Media

Social media is here to stay, so businesses need to invest time and money in this technology. In fact, of the businesses already using social media, 92% plan to increase their social media investment, indicative of social media’s staying power.

Businesses need to invest in social media. It spreads brand awareness, keeps followers interested in your business, and leads to sales.

It’s 2018. If your business isn’t on social media, you’re missing out on one of the most successful marketing tools possible.

Looking For More Engagement on Your Social Media? Here Are 2 of the Best Social Media Contests That Work!

Contests are proven motivators. Running contests on your social media can help you grow your followers, likes, interaction, engagement, and build email lists in a short period of time with little effort.

According to research, social media accounts that hold Instagram contests grow their followers 70% faster over three months on average, than accounts that don’t. That’s a big deal. If you’re not running at least one or more of these contests on your business’ social media, you are a part of that 30% not growing and engaging with your potential followers.

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So, we decided to give you three of the best contests that you can run to boost your social media for your business.

Follower Giveaways

People LOVE free stuff. One of the best ways to run a social media contest is to give away a prize or product to one of your followers on one of your social media platforms. The best platforms to use or this contest is either Facebook or Instagram and run the contest at random because it’s where people are most interactive. When posting this contest on your social media, the most successful way to get people engaged with your social media is to make specific rules for your contest.

Let’s say Shirts and Skirts, a young, female based retail store, decided to run this campaign. A great way for them to run it on their social media would be to post a high-quality photo of the item or prize, let’s say that it is a floral shirt, that Shirts and Skirts is giving away to one lucky follower. They may want to write something on the post like the example below:

“We LOVE #flowers! We’re giving away a floral shirt to ONE lucky winner. Be sure that you’re following us, like this post and comment your favourite flower emoji to be entered to win! Winners will be messaged this Friday at 11pm!”

You can also run variations of these posts. Other examples of is doing this includes “12 day giveaways”, “Repost this photo and tag us” types of giveaways. Giveaway contests are great for generating more followers, likes on your posts, and creating more engagement on your social media resulting in more leads.

Challenges

This contest can be both a long term or short term challenge, but is slightly more work than just doing a giveaway. A great thing about challenges is that your followers can participate in them and feel connected or a part of your brand/business.

The most important part of this contest is to think about how you can offer people ways, even small, to achieve success. What problem can you solve in their lives that this challenge can help solve and will result in moving them closer to buying your product? This challenge should be to inspire your followers to take part of this challenge for self-fulfillment. To let people find what your doing on social media, hashtag your challenge on every post.

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As an example, let’s say “Jenny’s Gym” wanted to run a challenge contest all over her social media platforms (Facebook and Instagram). Jenny decided she wanted to help people get more into shape this summer, but also while promoting her gym. To do this, Jenny posts a high-quality photo with the caption:

“This year is the year! We have officially kicked off our #FitForHawaii weight-loss challenge! We’re giving away a trip for two to Hawaii! Between June 1st and July 1st we want to see you get that summer body. Visit our website for details!”

On her website, people can sign up for the #FitforHawaii challenge to receive weekly emails of ways to win at that challenge and weekly motivation. During the month of June, Jenny posts updates or motivation to continue and not give up and do a draw from the participants to win the trip.

By creating this, Jenny’s gains more followers, likes, builds an email list, testimonials, Jenny is promoting and providing a place for the participants to come and complete their challenge.

When Running a Contest, Remember…

Before you run a contest on your social media, always do the following:

  1. Set objectives/goals

  2. Check out other contests (even your competitors’)

  3. Choose the type of contest you want to run

  4. Pick a unique hashtag that relates to your contest

  5. Decide on the contest prize

  6. Choose which platforms you want to run your contest on

Most importantly, have fun with it!

Everything You Need To Know About Creating Great Social Media Content

Understanding Social Media Content

Creating great content that people actually engage with is crucial to marketing your business on social media. By the way, when we say “content” we are referring to the actual creative posts you share on social media. That could take the form of a photo, video, or just a long format copy (text) post on Facebook or LinkedIn for example.

High quality content will help you get your brand in front of more potential customers, encourage people to follow you, and most importantly share your posts with friends and coworkers.

But more important then all of that, is the fact that content is how you connect with your audience. Your content is a representation of your brand, it can influence purchase decisions, increase the perceived value of your product/service, and massively impact revenue as a long term branding solution.

You want to be the business that stays top of mind, that your audience follows and looks forward to seeing each and every post!

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Types of Social Media Content

Your photos, videos or graphics should be as high quality and professional as possible. Social media content should not be blurry, over-coloured, or overloaded with test and/or other images. The description of your post is where you say everything you want to say, this is the place for text, not the actual image itself. There are always exceptions, but this is a good rule of thumb to start with.

Images/Visuals

Like we just discussed, all of your pictures and video content should be high-quality. Although having a professional camera to capture images for your posts is easier, it does not mean you need to go out and buy an expensive camera. A cheaper option is using your mobile device to take photos and videos by using tools like IMovie and Photoshop, as well as other apps such as Canva, to brighten and edit your photos to make them look more professional. You want to have content that people can clearly see and understand that makes them want to see more.

Consistency

Posting one post a week at 11pm every week or whenever you have time will NOT get you the results you want for your business. Try to consider the daily behaviour of your ideal customer. If your targeting college students, they’re likely taking the bus or other transit between 7-9am and likely browsing their mobile phones. This would be a great time to reach them!

You should be posting your content should be at least 3-5 times a week on every social media platform relevant to your brand to maintain relevance. Different people engage with different platforms, leaving one out could mean the loss of an entire customer base. Be consistent across as many as possible! Without consistency, you will start seeing less followers, less likes, and overall less traffic for your business.

Hashtags

Though many people think that hashtags do not work, they do! In fact they are absolutely essential to getting your content noticed outside of your existing network. For example #Lamborghini would put your post in front of anyone on the platform searching for Lamborghinis'.  Putting niche hashtags that match your business and what content you are sharing is a great way for people to find you! Such as #toronto.

Establishing an Audience

Remember that you are trying to attract an audience of ideal customers who can at some point purchase from you. When you create content, create it for them. A great way to understand is by asking these questions after you have created a post:

  1. Would my ideal customer relate to this?

  2. Would my ideal customer find value or entertainment in this?

  3. Would my ideal customer likely share this with their friends?

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A mistake that most businesses make is that after they create great content and post it, they don’t engage with their audience. You should be liking, commenting, and responding (all positively) on your audiences posts. This let’s people know that a real human is behind the content and the brand and every time you engage with a comment or a post your name will show up in their notifications. This will make them want to see who liked or commented on their post.

Creating a Content Calendar

Planning, creating, scheduling, and posting content can feel like a full time job. If you’re posting 3-5 times per week most people struggle to find the time. Luckily, you don’t have to create and post content minute by minute as you need it, you can actually schedule it ahead of time. When you have a variety of different social media platforms to post on, it makes it easier to schedule your content to be posted automatically, when you want them to be posted.

Some great content schedulers that will help you to post your amazing finished content are Hootsuite, Buffer, Sprout Social, Tailwind, and more. All of these are available on an app as well that you can download easily from your IPhone or Android so that you can create and schedule posts when it is convenient for you.

The only thing you need to remember…

All that it is great, but if you’re feeling a little bit of information overload there’s only one thing you need to remember. Before creating or sharing any piece of content, remember you’re creating content for real people. Every post needs to add value to someone’s live in one way or another. Sometimes that means nothing more than simply making them smile for second or two. Always put yourself in your customer's shoes and ask yourself, would I like this, would I engage with it, and would I share it. If the answer is no, start over.