Top Canadian Social Marketing Agencies - We Made The Cut!

Clutch Announces Canadian Leaders in Marketing and Advertising.

Suits Social is happy to announce that as Clutch announced their leaders for Canadian businesses in 2018 in their annual Press Release, and we made the cut!

Our ranking and leadership came out in the social media research they conducted. We are a leader in the social marketing field, and in the greater marketing and advertising field at large.

Social Media research lead, Alaina Stevenson, from Clutch said, “Marketing and advertising is such a versatile field. I think that is what we are seeing reflected in the research – a growth of ideas and practices in play in the marketing world.” 

Everything is changing. Everything is growing. And everything is going digital. 

Social media is rapidly transforming into an ever-vital component of the business landscape. 

As a leader, Suits Social has become a staple in the social media management and business world, and Clutch, the leader in business services and reviews, clearly reflect that. 

As we continue to work and grow, we hope to be highlighted in next year’s press release as a leader as well, and all the years after that. 

For more information on Clutch, our profile and other business fields press releases, visit



30 Social Media Stats Every Business Owner Needs To See! (Infographic)

If you've ever had doubts about social media, how many people use it, and how BIG it actually is. This infographic should put a few things into perspective.

If you're business still isn't investing in social media, you're missing out on the biggest opportunity of the 21st century. 

Social media is the most powerful communication channel that's ever existed, and now we're going to prove it.




5 Tips To Up Your Social Media Game In 2018

If you're still not using social media the way you know you should, 2018 is the time to do it.

To help you get started, i've put together my top 5 tips to up your social media game in 2018. Save them to your desktop, send them to a friend, but most importantly take action!

These are 5 things that most people are still not doing, and 2018 is the year to start.



Schedule Social Media Posts And Save Time With Hootsuite

Social Media's Important But It Can Also Get Overwhelming...

In recent times, the use of social media for businesses of all sizes has become almost imperative for exposure and ultimately success.

Though with so many different platforms (and the need to be involved on many of them), it can be difficult to manage what goes where. Posting to each social feed individually can become redundant, and time consuming. That is not a good combination for any business. You have probably heard of the phrase, “time is money”, right?

What To Do?

 If you are posting content to each social feed individually, STOP. It is time to look into a social media management platform such as Hootsuite, where you can manage all of your social media in one place. Now, lets get this out of the way, this is not meant to be an advertisement for Hootsuite, its just smart advice to promote efficiency for your business.

The Benefits

 With a free Hootsuite account, you can manage up to 10 social media platforms from one single dashboard. The ability to schedule posts to various feeds either automatically or in bulk, and then be able to view them in the content calendar is perhaps one of the greatest features of this platform.

Set up streams. View tweets, Instagram posts and more that are related to your followers, or to the interests of your business. Then, why not interact with them while you’re at it. All in one spot. See the trend here?

Analytics. One of the most important aspects to measure success is also a feature that is readily available within the Hootsuite platform. Whether you are a social media agency or a business who conducts social media from within, you want to be able to measure ROI, and this platform allows you measure growth with a simple click of the mouse.

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Other important features include the ability to add team members and assign tasks, create contests and campaigns that will generate leads, and access to over 250 applications and integrations.

There is a reason why some of the world’s largest organizations, including Visa, HBO, PayPal and Expedia are using this platform to manage the many aspects of their social media feeds, and it isn’t just a fluke.


Looking at a dashboard filled with content from several different social feeds can be quite overwhelming, we get that. It can be downright confusing at times. But once you get the hang of it, posting and engaging with your social following becomes very efficient.

Whether you pick up on the platform right away, or whether it takes some time, the Hootsuite Academy is here to provide an educational program that will take you through areas that include platform training and even social marketing training.

Final Thoughts…

Now, once you get acquainted with Hootsuite, it is important to remember that you shouldn’t get carried away with it. Yes, it becomes so easy to post that you might be posting for the heck of it! Don’t. Instead, remember to post quality over quantity. But lets save a full discussion on content for another blog post.

Hootsuite offers much more, especially when upgrading your plan. Features can include custom analytics reports, additional contest templates, custom branded URLs, 1-on-1 training sessions and social media certifications (those look good on your resume).

Whether you operate a small business, or an enterprise, Hootsuite can help you manage one of 35 different social platform that assist companies promote their messages through curated content.

Social media presence is a key to success, but so is efficiency, so look into a social media management platform to turn time

Say Hello To Instagram – The Newest (Old) Tool For Business

More Than Just Selfies & Pictures of Food

Instagram, the platform that we are so used to viewing (and sometimes posting) those oftentimes-regrettable selfies to, has believe it or not, been around since October 6, 2010. So, it is not a “new” platform per se, especially in the highly digitized society that we live in today.

Aesthetically, it has not changed much over the years. In the grand scheme of things, it is not much more than a photo-sharing application to personal users. Though as you will soon learn, it has become much more than that...

Almost 7 years after its inception, Instagram for business has become a must-have tool for companies small and large, looking to compete for market-share in 2017 and beyond. If we as potential buyers can’t see creative photographic evidence, does it really exist? Does it interest us? Does it matter? Instagram can help your business with that.

What Is Instagram Really?

It’s easy to tell people that they need something, but if you don’t tell them why, chances are they probably aren’t going to listen to you (I wouldn’t). So the next couple of sections in this blog post will tell you why your business needs Instagram.

Registering your Instagram account as a business offers users several benefits that include real-time statistics on how promoted posts and stories perform, insights into how your followers interact with your posts, and the ability to neatly add vital information about your company, like business hours, location and phone number to your profile. Whether it be a photo, a video, or a story, the option to promote these wide-variety of posts with specific geographic targeting in the form of paid advertising is also available. Instagram was even kind enough to make the transition from a personal account to business account as easy as accessing your settings and selecting the “Switch to Business Profile” option. More information on available features can be found on the Instagram for business page.

The Cold Hard Facts

Still not convinced? Let me demonstrate how you are missing the boat by not joining this platform as a business. According to information obtained by Business Insider, Instagram as of September 2017, has two million active advertisers monthly, up from one million in March of this same year. Businesses are seeing its impact and performance. No it was not large corporations who have contributed to this growth, they have been there all along. Small and medium-sized businesses have driven this growth, and all indications point to continued growth.

As a business user, you don’t want to waste your time and resources posting to a platform that harvests little to no active users. Obviously. This is hardly a concern for Instagram, who also reached another impressive milestone in September 2017. The application reached 800 million monthly users, up 100 million since April 2017 and up a grand total of 500 million users since August 2016.

According to this same report, Instagram users under the age of 25 spend just over 32 minutes a day on the application, while those older than 25 spend just over 24 minutes a day on the platform. I could personally vouch for the above noted statistics, as someone under 25, I spend almost 45 minutes of my day surfing my Instagram feed and viewing stories (many of them businesses).


     Source: Business Insider

 Source: Business Insider


Final Thoughts

Are you a “dinosaur” if your business isn’t using Instagram?

I would say so. (Sorry, sometimes the truth hurts.)

With the amount of small to medium-sized businesses that have recently jumped on to the platform in order to advertise and promote, It would be hard to compete without making your presence felt here as well.

Instagram is not nearly as big in terms of active users as Facebook or Twitter currently are (you should already be there), but it is outdoing Snapchat and other well-known social media platforms, with a trend of continued growth that shows no sign of slowing down.

According to the above noted Business Insider article, 2.8 billion people, or 37% of the world’s population use social media platforms in one capacity or another (usage and interaction varies, of course). Knowing this, social media presence (and usage) for businesses, especially newer businesses without an existing large customer base, is almost imperative to succeeding in the modern business landscape.

You don’t have to necessarily be on all platforms to be successful though, but besides Facebook and perhaps Twitter, Instagram for business should definitely be a weapon in your businesses artillery.

Before you say... you or someone you know, has run a business for 50+ years and never needed social media, so why should you need it now. Let me leave you with my final thought on that.

You/They didn't need it for the last 50 years, because it didn't exist. Attention was on television, newspaper, directories, phone books, etc. Good chance you used those in the past 50 years? But today those are obsolete.

So if you're looking to stay the same size and work with existing clients fine... but if you want to grow your business TODAY, stop marketing in the year 1960, and start marketing to today's customers.

Your customers attention is on social media, yours should be too, and Instagram is a big part of that. 

Thanks for reading!





BLOW UP Your Business With Local Micro-Influencers

What are Local Micro-Influencers, how do you find them, and how can you use them to grow your business? 

By this point we all realize that social media is important for growing a business, there's no doubting that.

You've also likely heard about "Influencer marketing". If you have't it's basically when someone with a large social media following, partners with a brand/business to create a single or multiple pieces of sponsored content.

Essentially by paying someone with a large following to promote your products, you can get in front of a large audience in a very organic way.

Think "word of mouth" at scale... 

Because influencers have built great relationships with their following, the people that will see your product/service will trust the recommendation far more than a traditional ad.

The problem local businesses have when working with a large influencer is the cost, with top influencers commanding 6 figures or more per promotion. Talk about blowing the budget...

But don't worry...if you're a local business and not an international brand, there is an even better way for you to get the same effect as influencer marketing, for little to no cost.

The Alternative To Regular Influencer Marketing

It's called Micro-Influencer marketing!

A Micro-Influencer is an influencer on a much smaller scale, they usually have between 1,000 and 10,000 followers, although opinions vary give or take a few thousand.

The idea behind Micro-Influencer's is very much the same as with larger influencers, but with a few added benefits.

1. Micro-Influencer will promote your business for free or for very cheap in exchange for free product, service, or commission on sales.

2. Their following is much more intimate, mostly composed of friends, family, and locals.

3. Because they don't often get brand deals (yet) their following is not bombarded with ads, so they're far more receptive to sponsored content.

These are just some of the benefits of working with micro-influencers.

But what about that whole "Local" thing? 

Local Micro-Influencers are simply Micro-Influencers that live/work in the same region as your business.

So if you're a car dealership in Toronto, you would look for car photographers or vloggers with a following of 1,000-10,000 that live within Toronto.

The benefit of local influencers is that they're "following" or "audience" will be primarily based around your place of business. Hence the term "Local Influencer".

Local influencer marketing is essentialy a word of mouth referral, but the person giving the referral isn't just telling one or two of their friends, they're telling thousands! 

How to Find Local Influencers

So you now you get what a local micro-influencer is, and it's important, but how do you utilize them? What exactly do they do, and how do you find them?

Well first let's start with how you find local influencers.

You can find local influencers in a few ways:



That's how you find local influencers, but what do you do once you find them?

Once you find them you need to reach out, and provide them with an offer. Maybe it's free product, free service, discounted venue, or perhaps an invitation to an event. It all depends.

Sometimes you can leave it up to them, tell them your goals and let them be creative with how they promote you, but you'll have to make it worth there while, and usually that means compensation.

But if you're a little more creative, you can get influencers to work for free. How?

By providing them with a fun and engaging framework to be creative.

Host a local event, go on a coffee run with them, bring them in for a tasting, it depends on your industry but the concept is simple.

Create a fun event that they can't resist attending. Make them feel exclusive and special, and once they get there, it's in their nature to document and share. 

They'll wan't everyone to know about this super cool event their at!

Launching A Local Influencer Campaign?

Launching a micro-influencer campaign can be as simple or as complicated as you want to make it, and the process to do so will vary depending on your business.

For example, if you sell fitness clothing, you might just want to send a few influencers your clothing, have them take photos in it, and share with their following.

But if your a restaurant the approach is different, maybe you invite a few influencers for a "VIP Tasting" in exchange for them documenting the event and sharing it online.

For more information about my take on local influencer marketing, check out this video!

Feel free to leave a comment under this blog or in the video, and I'll be happy to answer any questions that I can!

Does SEO Still Matter? Or Is Content KING?

I often get asked about SEO, even though it's not really something we deal with.

But for some reasons, our clients who work with multiple agencies always seem to choose us to be their sounding board. We're flattered, and yes it totally feeds our ego.

Parents don't like to admit having a favourite child, but if our clients were our parents we'd be the favourite child, just saying...

Anyway, one thing we commonly get asked is if keywords, meta tags, backlinks, and all that technical SEO stuff is super important.

Will missing a few H2 tags cause your website never to be found in search?

Maybe we're looking at this the wrong way, maybe we should starting being more concerned with what we post, as apposed to how and where we post it.

Let me explain....

Grow Your Business With Social Media

Download The Entire Presentation Free


Hey everyone, Darren here!

Recently I've been invited to speak at a few venues on the topic of growing your business with social media, including at the Barrie Country Club, The Barrie Chamber of Commerce, and at Flying monkeys brewery for the Simcoe County Home Builders Association.

Big thanks to all of the groups inviting me out to speak, it's an absolute privilege to stand up and speak to incredible people for 40 minutes about something i'm deeply passionate about. 

As per popular demand, for those who did not attend, or who did attend but want a copy, i've included the entire presentation here available for download!

The presentation includes:

1. An entire crash course on what social media "really is" and how to most effectively use it to grow your business.

2. We asked 2000 business owners what their biggest concerns were in regards to social media, and then we addressed them one by one!

3. 5 Actionably step by step strategies you can implement right away to blow up your social media fast!

Download The Entire Presentation!

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For a copy of the complete presentation, drop your email below and i'll send it your way!





Google Posts for "Google My Business"

Everything you need to know about Google Posts for Google My Business.

A couple of weeks back, Google added a new way for businesses to connect and communicate with their customers and community. Well technically it's not new, they had a "by invitation only" program for US businesses only. But now they've quitely rolled out this new feature to all businesses with a Google my business account. Google posts allows your business to post updates, sales, events, products, etc. directly on your google my business listing. Here's what it looks like: 

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These Google Posts are searchable, and appear right in the search window when people Google your business. This is a really good thing, because before customers even reach your website, you have the chance to make an impression. Entice them with a deal, special offering, event, or perhaps a case study if you're are B2B agency like we are.

The new Google posts are super visual, and do a great job of grabbing your attention. You can even add event details and a reserve, buy it now, or other call to action button. This new feature is a great addition to an already strong social media marketing strategy and should be used along side current content marketing and social media efforts.

Suits Social will be rolling out the management of these posts as part of our local social marketing packages, and all existing clients with a reputation management subscription will be provided the service free of charge.

What are the benefits of using Google Posts?

- Boost Local SEO

- Increase Conversions

-Drive More Website Traffic

- Easily Promote Events, Sales, Limited Time Offers, etc.

- Highlight Top Selling or New Products

- Increase Search Rank in Google


How To Access & Use Google Posts:

Step 1 - Login to your Google my business account. You can do that HERE.

Google my business

Step 2 - You'll see a new tab for "Posts" in both the sidebar, and in the main dashboard. Click "create a post" to get started creating your first Google Post.

Google Post Setup

Step 3 - Here you'll see any posts you've done in the past, but of course since you're just getting started this will be blank. So click on the camera icon to add a picture and start creating your post. I had already created two Google posts for the purpose of this demo.

Step 4 - Set an interesting thumbnail image, this is what people will see on your google listing on top of the post. Here I choose to go with a picture of myself enjoying a classic old-fashion in Yorkville. But enough about me. Set you picture and move on to the next step!

Fill out the body text for the post with something short and sweet. You have between 100-300 words, so don't write a novel, but don't use a one liner either. Your content should start with an eye catching opener that stands out to potential customers, and follow that will a description that's straight to the point, no filler.

Step 5 - After finishing up with writing the post, you can choose from two additional options. Besides an image and text, you can also choose to label this as an event, and/or add a call to action button. Labeling this as an event will allow you to set an event title as well as a start date/time and end date/time. For the call to action button, you can set whatever suits the post, you can choose anything from a learn more button, to a reserve now button. 

step 5.png

And You're Done!

Once you're ready to share your post, simply hit preview post, and share your post with the world! It will instantly appear in your "posts" dashboard within your Google my business account, and if you do a quick Google search for your business it will come up with your Google my business listing as seen in our example below:

For more information about "Google my business", improving your local search rankings, getting more reviews, or using social media to grow your business, get in touch for a personal 30 minute consultation. I'm happy to learn more about your business, answer any questions you might have, and get you pointed int he right direction. Thanks for reading!