10 Holiday Marketing Ideas to Boost Business

Spread the Holiday Spirit This Year!

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The Holiday Season is be a great time of the year to boost business. If you haven’t started to think about marketing your business for the Holiday Season, don’t worry, there is still time to implement some Holiday spirit into your plan!

No matter what type of industry your business is in, we have created a list of 10 marketing ideas that you can use to spark some Holiday cheer into your business to generate more leads and sales!


Share Holiday Themed Posts

When you start off into the Holiday Season (usually starting after Halloween), you want to make sure you are making the shift from your normal business’ content marketing (social media, website, blogs etc.), into Holiday themed content.

For example, this blog post!


Because the Holiday Season is upon us, you really want your potential, and current, customers to know that you are also celebrating the season with any valuable, entertaining or emotional content that your readers/viewers are going to connect and engage with.

Customize Your Packaging

A great and simple marketing example of this is from Starbucks coffee shop. Every year, Starbucks creates a newly designed coffee cup for the Holiday Season.

They show off their own festive flair with different coloured cups, rather than their regular white with the Starbucks logo.

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People love to see the different cups every year, and depending on the size of coffee you purchase, the cup if a different colour.

Black Friday/Christmas Promo

The two biggest shopping days are during the Holiday Season: Black Friday and Cyber Monday. This is your opportunity to join in on the frenzy and make more money by marketing your business during the Holiday Season!


People love to wait for this time for deals and promotions that you, a business, is giving out! Create some discounted offers and promotions on your products/services for the Holiday Season. This will encourage more potential or current customers to purchase from you over other competitors.

Become Apart of Local Events/Charities

The Holiday Season is all about giving. We give gifts to family, friends, and even work colleagues. As a business, you’re also giving something to your customers for the Holiday Season, discounts, offers, other incentives and rewards!

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It's important to find a cause or local charity whose values and mission align with your own, then meet with them to find a way that your business could be of help. Host a food drive, donate a percentage of all sales during a specific period to them (and ask your customers to try match this), or even organize your own toy or clothing drive.


When promoting the charity and cause you are supporting for the Holiday Season, it is not an opportunity for you to cheer “Look at the good work we’re doing”. You want to gracefully show that your business supports local initiatives while encouraging your customers to also become involved, engaging with your business and brand.

This applies to every business at any size or type of industry. You NEED to be able to give back to your community, especially around the Holiday Season. You can provide your product or service to customers, but are you really engaging with them on a personal and emotional level the same way as supporting a worthy cause? The answer is no.


Create a Digital Catalogue

Creating a Digital Catalogue is a great way for people to engage with our business, without leaving the comfort of their homes!

Although a digital catalogue still requires professionals for the photography, layout and design – and the final creation, you won’t need to pay extra for printing and distribution of your business’ catalogue.

This idea is better for any business with a well-maintained email database and website. But a digital catalogue is still suitable for businesses without an online store.


Launch a Christmas Giveaway

Who doesn’t love free stuff?! Launching a giveaway during the Holiday Season is a great way to create engagement with your business and brand. You can do this on your business’ social media, or through in-store promotions.

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Some great ideas for a giveaways include trips, products, branded swag, discounts or free services.

Send Your Customers a Holiday Greetings

Get personal with your customers! Social media is a great way to connect during the Holiday Season, but finding a way to be super personal like sending out physical (or emailed) Holiday cards is an even better touch on customer service!

For example, sending out a Holiday card from your business with a new offer or a small gift, just for them, can be a very valuable marketing tool.

Unless you are sending out hundreds of cards, you can take this a step further by writing the customer’s name on the card, possibly with a short personalized note. This does require a little more forward planning and effort, but it is a strong reminder to your customers that you see them as more than just a database entry during the Holiday Season!

Make Gift Cards Available

Making gift cards available is a great way to market your business for the Holiday Season. No matter how well your customers plan their holiday shopping, they are likely to have at least one person who is difficult to shop for, therefore, purchasing them a gift card instead. Let’s be honest, we all do it!

Creating gift cards helps these customers, and your business, by giving someone the option give the gift of YOUR business to someone else.

Promote Holiday Offers/Packages

Holiday shopping can sometimes be overwhelming to people. To make this easier for them, create offers and packages specifically for the Holiday Season!

An example of marketing a Holiday set or package is, again, from Starbucks. Every year, they put a couple of their products together with different combinations, and make it a “Holiday Gift Set” to give.

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The best part is, they market these gift sets, not only in Starbucks Coffee shops, but in plenty of other businesses including Canadian Tire, Marshalls, Walmart, Winners, Homesense and hundreds more! Starbucks has marketing during the Holiday Season own pat!

Create a Holiday Atmosphere

Who doesn’t love the Holiday atmosphere when walking into a business? You never want to neglect the right decor for the Holiday Season!

While earlier we covered adding the Holiday flair to your marketing and branding, this point is about incorporating the Holiday flair into your business as a whole. Seasonal decor, even just a little bit of it, will make customers automatically feel the Holiday Season that is upon us. Especially when your customers are spending lots of time in your establishment, they want to make their shopping experience the best it could be.

At the very least consider providing a gift wrapping service, or offering your customers a drink of hot chocolate, or other seasonal drink on entering your business. Do what depends on both your budget, and what would be appropriate to your audience.

Don’t forget to remove it all when the Holiday Season is over!

Now that you have some ideas for marketing your business during the Holiday Season, you can start planning an even better and creative Holiday marketing strategy for 2019!

5 Ways to Convert B2B Webinar Leads Into Sales

Converting Your Leads Into Customers

61 percent of webinars are done for B2B purposes. Webinars are a great way to teach and give value to potential prospects, as long as they are other businesses. But you know what’s even better than filling your webinar with potential leads? Converting those leads into customers!

We often focus on creating great content for our webinar, but we don’t spend enough time on the next step moving forward.


Follow Up Within 24 Hours of the Webinar

While it’s still fresh in their minds, send out your first email follow-up to webinar attendees and no-shows within 24 hours of the webinar. You can do this by creating an email automation with applications like MailChimp.

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Create an email template and start the automation with a follow up, some extra tips, your services/products and more, depending how long you want your automation to be.



Send Personalized Follow-Ups to Hot B2B Leads

Send these leads personalized emails or calls, or go a step further and provide your sales team with a customizable email or call template for the B2B webinar. This makes it easier for both you and your team so you can both do a great job and convert your B2B prospects into customers!

This follow-up should relate to the webinar content, provide value, and offer a “How we can help” to your B2B leads. It’s a really good idea to personalize these messages as much as possible based on what you know about each B2B prospect.

Even if you are making templates for your sales team, don’t make them sound bland and obvious that it is templated. Add some personal touches that could be said to anyone and still sound personal!



Send Out a Webinar Survey

Sending your B2B webinar leads a quick survey right after is a great way to see how well your webinar did and to get insight on how to make your next one, even better.

Make sure that you ask them who’s ready to take the next step from your webinar. You can also use survey responses to send your webinar B2B leads follow up messages with offers.

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Retarget Your B2B Webinar Leads

Creating retargeting campaigns for your B2B webinar leads will keep them remembering you. Retargeting ads should complement your other marketing tactics. You don’t want to email webinar leads with a discount offer and retarget them with an awareness ad at the same time.

If you want to learn how to create a system that will help with this, check out our blog The Top 3 Marketing System Every Business Needs



Get Your B2B Leads to Take Action

You should always make it easy for your B2B prospects to take the next step after they have gone through your webinar funnel. Even if your leads aren’t completely ready to become customers, give them the value and education to keep learning with resources and ways to engage, like E-Books, Checklists, more Webinars, Blogs and helpful Tips.

Make sure you are always giving your B2B leads a clear call to action and highlighting its benefits. This will give your B2B prospects how to take the next step with your business.



Conclusion

Webinar leads can be some of your best leads. To make sure you get the best of our webinar leads, remember to always follow up and be giving value!

The Top 3 Marketing Systems Every Business Needs

Awareness. Leads. Sales.

Watch our CEO Darren as he goes into depth about the 3 essential Marketing Systems that every business NEEDS to have.

If you haven’t thought about how to involve this system into your marketing plan, you’re missing out!

Have you started to use this system yet? Let us know how it’s going in the comments below!

The Complete Guide to Facebook Live for Real Estate Agents

Bringing in More Prospects with Facebook Live Videos


Since it launched in 2016, Facebook Live has grown significantly from a fun tool, to a serious brand marketing tool. There has been over 3.5 billion Live videos created by millions of people around the world, engaging tons of people who watch!

As we know, engagement is key in the business-social media world. Likes, views and follows are not as important. Even if you have even a small audience watching you, as long as they are engaged and consuming your content, they are all you need to start! And more engagement not only indicates a better response from fans, but also boosts your content in the Facebook algorithm.


Facebook Live videos are winning right now in the Real Estate industry. Everywhere you look, there are either Facebook or Instagram stories from Real Estate Agents posting to their profiles, engaging tons of clients or prospects. Facebook Live is definitely worth it, and everything you need to know about using it for Real Estate, is right here!

What Exactly is Facebook Live?

Facebook Live is a feature for the live broadcast of user videos from the Facebook mobile app. This allows Facebook users to broadcast live video of themselves to their friends and followers. This tool is great for Real Estate Agents looking to connect more with their social media followers and give them a quick update on the market, show what houses you are selling (even do a mini tour!) or even just to say hi.

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How to Use Facebook Live


Launching a Facebook Live video is different, depending on whether you’re using a personal profile or a Facebook Page, if you don’t know the difference, check out our blog!

The easiest way to get started is create a Facebook Live video directly from your mobile device. That’s right! As long as you have the Facebook app downloaded onto your phone, you can easily create them from anywhere!


When starting a Facebook Live video, let your followers know a day or two beforehand that you will be starting one, and a little bit about what your video will be about. This will:


  1. Excite your followers and make them look forward to it

  2. Plan to watch it. Not everyone is on Facebook waiting for you to do a Facebook Live video!

  3. Gives you the chance to get more viewers onto your Facebook Live video

After you have pre-planned what your Facebook Live video is going to be about, and you have let people know on social media that you will be creating one, it's time to actually start you Facebook Live video!


1. Download and Open the Facebook App for your mobile device. Using your mobile device is easier than using your computer. This makes it easier for you to do Facebook Live videos at anytime, anywhere!

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2. From your Newsfeed, Tap “Write Something” or “What’s On Your Mind”. They depend on if you are creating a Facebook Live video from your business page or your personal profile. This is where you would write/share a post. For us, it says “Write Something”.

3. From the Bottom, Select “Live Video”.

4. Add a Description to Your Video

5. Add details: Tap the location icon to tag your location if appropriate and tap the Face Icon if you want to add more information about what you’re doing.

6. Tap “Start Live Video”. And there you have it! Your Facebook Live Video for Real Estate Agents.


How to Make Real Estate Agent Facebook Live Videos Like a Pro

We want to make sure that you start your Facebook Live videos looking like a pro! So we have put together some tips an ideas for Real Estate Agents to use in Facebook Live videos:

  1. Plan Your Facebook Live Video.

  2. Be Yourself.

  3. Tell Your Followers in Advance.

  4. Double Check Your Internet Connection. Whether you are using internet connection or data on your phone, make sure you can keep the Facebook Live video going!

  5. Tag Your Location.

  6. Engage With Your Audience. If people start liking or commenting on your Facebook Live video, shout them out! Let them know that you see it. If they comment a question, make sure you answer it.


As a Real Estate Agent, you want your Facebook Live videos to be so engaging that there is a conversation between you and your followers. Some great and content ideas for your Facebook Live that will start a conversation and turn prospects into clients are:


  1. Q&A’s. People have questions. Facebook Live is awesome for being able to communicate right in the Live video so you can answer right away.

  2. Mini Real Estate Listing Tours. Like we said earlier, take your cell phone with you! When you’re heading to a listing, create a Facebook Live video about the new listing as well as a little tour.

  3. Market Updates. This is one many Real Estate Agents have been doing with Facebook Live. Once a week/month, take a couple minutes and do a Facebook Live on the Real Estate Market.

  4. Personal Videos. People want to know you. Get some videos of you outside of your Real Estate life!

  5. Big Announcements.

  6. Contests. Run some Facebook Live contests! People love them and will increase your engagement significantly.

  7. Events you attend.

  8. Behind the Scenes. Where are you headed? A new listing? Meeting a new client? Let us know!

Remember, people won’t be watching right away. You have to plan and acknowledge people coming in, halfway or even near the end of your Facebook Live.

That’s It!


We know you can do it. The main thing to take out of this, is to have fun! There’s no secret to doing it perfectly. Every Real Estate Agent is different and has their own unique way of doing Facebook Live videos, so make it your own!

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If you’re a Real Estate Agent who uses Facebook Live videos, let us know what works well for you!

Does Your Follower Count Matter?

Quality Over Quantity

People and businesses place so much value on the number of followers or likes they have on social media. The idea of this for business is irrelevant and overvalued.

I can’t say numbers don’t matter, due to the looks of your Instagram and Facebook page gives a sense of credibility, but the value businesses place on social media numbers needs to be reconsidered.

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The interactions you get on social media, to us, are far more important. Rather than trying to get fake likes and followers, create content that is engaging! You can buy a million followers, but you can’t buy a true community that wants to see what your business is up to you and will potentially be customers.

Follower count only matters to your business or brand if your audience actually cares, actively consumes, and engages with your social media content.

For example, if you have 30,000 followers on Instagram and 10,000 of them buy ten copies of your book because you posted about it. With that many customers converting, it that means you have an engaged audience that is consuming your business’ content. That is what’s valuable.

But the number of followers you have doesn’t matter because all it takes is for one post to be noticed by one person that starts a chain of reactions through social media. Because all that really matters is the attention, not the numbers.

When it comes to social media, quality over quantity. Businesses need to stop focusing on the amount of followers or likes they have on social media, and start focusing on how well they are engaging with people who actually cares about your content!

The Do's and Don't of Social Media for Business

Social media is an evolving marketing tool that businesses need to be using. But there are some things that you don’t have to worry about changing anytime soon! So we have created a list of the Do’s and Don’t’s of starting with social media for your business that you should know:

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5 Common Social Media Marketing Myths

Here Are Your Questions, ANSWERED!

Social Media Marketing is still a new topic to most businesses and there are many questions and thoughts about social media that people don’t understand. We are here to take these myths and give you the truth! Here are some of the most common questions we are asked in social media marketing:

1. “I don’t need to use social media for my business.”

Many businesses think that social media isn’t for them. But social media is for EVERY business! Too many businesses think social media is useless and will not work for a business that might be less “glamorous”  than retail, food or any entertainment business. That’s just not true!

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Yes it may be a little bit harder to market on social media, compared to those other industries, but does that mean you should leave social media out of your marketing strategy? Absolutely not. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. Social media nowadays is crucial to building your business and brand!

2. “You can't track/measure ROI on social media.”

How do you track or measure the ROI of radio ads and billboards? Not only can you measure the effectiveness of paid social media campaigns, you can measure the organic side (posting on your social media) as well. Not something you can do with other paid campaigns. The first step in tracking your ROI on social media is by creating a business account for your platforms. If you don’t know the difference between a Facebook/Instagram profile and a page, you can check out our blog “Facebook Pages vs. Facebook Profiles: Why it’s Important to Know the Difference.”  

When you create a Page or Business Account, you are given access to your accounts specific and detailed analytics/insights of your content, demographic, paid advertising campaigns and tons more! The amount of information you can get from one campaign on Facebook and Instagram is amazing.

3. “Social media is just for teenagers.”

It’s common for people to associate social media with teenagers and the younger generation. Like I said earlier, businesses with teenagers as their target audience can assume that their audience is definitely on social media. Some brands with an older target audience think that it would be pointless for them to use social media because their audience just doesn’t use it, but that’s where they’re wrong! Facebook has over 2 BILLION active users daily.

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  • 88% of those aged 18-29

  • 84% of those aged 30-49

  • 72% for those aged 50-64

  • 62% for those aged 65+

That’s a massive (non-teenage) audience that you could be missing out on reaching because you thought they just weren’t there.

4. “You need a presence on all social media platforms.”

It may seem shocking, but your business does NOT need to be on all social media platforms. Your business should be on the social channels that your customers are on. For example, if your business is a clothing store and your target audience is 16 year old girls, you might not want to be on Linkedin. You’re going to want to be on Instagram, Facebook, Snapchat and Twitter.

5. “Success depends on the number of followers you have.”

QUALITY OVER QUANTITY! Success does NOT depend on how many followers you have. The quality of your engagement matters more than the quantity of your followers.

Often businesses will judge their success on social media by the number of followers they have. While the amount of followers can provide some social proof, it matters more that the followers you have are engaged with you and are actually potential customers. When you create and share relevant and useful information, you will attract more followers who are interested in what you have to say.

5 Ways to Boost Business in the Slow Season

It’s That Time of the Year Again…


One moment you’re swamped with clients, and suddenly you’re wondering where all your customers went!

And unless you are a winter-specialized business who is creeping into its busiest season, you need some new ways to keep your business growing, or at least steady, during your slow season!

Getting into a slow season can be frightening at times. What if business doesn’t pick up again? What if we never get another client? These are both silly questions that fill up our heads during this time of year.

Next time your business starts to slow down, use some of these tips to boost your business back!

Create/Update Your Social Media Marketing Strategy

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If you haven't created one yet for your business, now is a great time to start! Creating a marketing plan for your social media is a vital part of a business, check out how to create a Social Media Marketing Plan from our blog to figure out how to write one!

Get Out Of The Office

A great way to boost your business in the slow seasons are to attend events, or host your own!

Start attending local events, as well as business events. There are TONS of local events and festivals happening every month in Barrie, like Kempenfest, Chamber of Commerce events, Barrielicious, and more! Make sure your business is a part of these events. This could be sponsoring events, or creating your own booth/area where you can promote and engage with locals one-on-one.

An even better way to engage with potential prospects when business is slow is to create your own events or workshops on subjects based around your industry. Educating your potential customers in a fun way about your industry gets them engaged, remembering your business, and will make them want to come back for the next one!

Post More Content

Been struggling with posting content for your business on social media? Now is the time to get ahead!

The slow season for your business could be your opportunity to create content for your social media in bulk. This means creating content that you can use weeks or months from now when your business becomes busy again.

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These can be photos, videos or blogs that relate to your industry. For example, if you’re in the food industry, try to take as many high quality photos and videos of the kitchen, dining area, food, customers (etc.) that you can share weeks from when you take them so you’re not trying to create content when you’re busy. This will help up your social media game in the long run!

Start a Blog

Starting a blog when your business in the off-season goes hand in hand with creating content for your business. Creating blogs that educate your customers is an awesome way to teach them what your business is all about BEFORE they decide to purchase from you.

Clean Up Your Email List

You know it. We know it. You have to go through your email!

“I haven’t done anything with my email list. We probably should.” We hear it all the time from clients. Email is NOT dead! Using your email list to reach out to clients and nurture them with email sequences is a great opportunity to prospect during your business’ slow season.

Starting a newsletter, either weekly or monthly, helps nurture your potential (or current) clients, reminding them who you are, your business, and letting them know that you are still here.

Always take the opportunity in your business/ slow season to reach out to prospects and current customers/clients. You can even create a referral program/deal for clients!

How to Get More Qualified Leads With Instagram & Facebook Ads

Here’s the Great Thing About Video Advertising…


With video being the best advertising format with the highest engagement and rates, especially on mobile devices, more people are ready to consume video advertisements from businesses!

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No, this doesn’t mean your next video advertisement will become a viral video and will perform better than ads that have images. It just means that it has become a higher change to getting more leads from your online advertisements.


Cheaper Views


Video advertisements have found to be a better and cheaper way to advertise. Though producing a high-quality video advertisement can come at cost, there are ways around it with mobile device filming and editing softwares like iMovie, and Adobe tools.

Re-Targeting a Qualified Audience


Another amazing benefit of running video ads on Instagram and Facebook is the amount of qualified potential leads you can re-target with Lead Generation ads.

Want to know how? Let me tell you!

When you run a video ad on Facebook and Instagram (Brand Awareness ads), you can gather thousands and thousands of views! With those video views, you can create a Lead Generation ad and re-target the people that watched half of your video.

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The reason to target people who have watched half of your video is to target the people who were interested enough to continue watching. If you target the people who have watched only 2-5 seconds of your video, then your leads probably won’t be the people who will buy or opt in to what you are selling!


How Do You Create These Video Ads?


More and more we’re starting to see shorter video ads to work better. This is because people don’t have the attention span for a longer video. 99% of users will scroll right past your ad. So how do you get them to stop and watch it?

Pitch in reverse. Start with attention grabbing, and then explain the why and how. Your customers scroll social media quickly, and you only have about half a second to catch their eye. Facebook usually recommends any video ad to be only 15 seconds or shorter.

Here are a couple tips to help you get started with creating your own video ads!

1. Make sure you design your ad with mobile version in mind. When people see your ad on social media, the volume does not automatically play like a television ad! They have to click on your ad, and then turn on the volume for it to be heard. So when creating your Facebook and Instagram Video ads, be sure to add subtitles and make the beginning capturing!

2. Design your ad with the Instagram Version in mind. Yes, you need a separate video format for your Instagram. Facebook can take any size, but Instagram needs to have a square size of 1000 x 1000 pixels.


Video ads are starting to grow more and more each year. So why start later when you can be ahead!




Our Top 6 Blogs This Year: Social Media Marketing

The Best Blogs This Year!

We gathered some of the most valuable blogs we have written this year to make sure that you are getting all the best information you need to get started on social media marketing your business!

Check them out.

1. Fail to Plan, Plan to Fail... Why Your Business Needs an Effective Social Media Strategy!

Learn why creating a Social Media Strategy is so important for your business, how to develop a Social Media Strategy and why it is important.

2. Everything You Need to Know About Creating Great Social Media Content

This blog post takes you through understanding what social media content is, the types of social media content, and how to create the best type of content for your business.

3. The Best Times to Post On Social Media


Many businesses post on their social media when it is convenient for them. But when you use social media for your business, there are certain times that are best to post on your social media! Learn when to post your content at the best times of the day for your business.

4. Instagram Tips for Real Estate Agents & Brokers


Creating content for your Real Estate business can be tough. A lot of people working in Real Estate often finding themselves wondering “What do I post on my Instagram as content?

Should I make my whole Instagram listings?” Both of these answers,  as well as some other questions you might have, can be easily solved with these Instagram tips and tricks for Real Estate!

5. The Best Way Accountants Can Generate Leads With Facebook Ads


Most accountants or accounting firms are looking for a new idea or a way to boost business from their marketing. So if you’re here looking for an answer, you’re not the only one! This blog teaches you how to create Facebook Ads that will get you qualified leads, right to your CRM!

6. BLOW UP Your Business With Local Micro-Influencers


What are Local Micro-Influencers, how do you find them, and how can you use them to grow your business? Learn how to use hashtags, locations and more to find local social media influencers and bloggers and grow your brand and revenue.

That’s some of the best ones so far that we love! Keep looking every Wednesday for new blogs from us!