Does SEO Still Matter? Or Is Content KING?

I often get asked about SEO, even though it's not really something we deal with.

But for some reasons, our clients who work with multiple agencies always seem to choose us to be their sounding board. We're flattered, and yes it totally feeds our ego.

Parents don't like to admit having a favourite child, but if our clients were our parents we'd be the favourite child, just saying...

Anyway, one thing we commonly get asked is if keywords, meta tags, backlinks, and all that technical SEO stuff is super important.

Will missing a few H2 tags cause your website never to be found in search?

Maybe we're looking at this the wrong way, maybe we should starting being more concerned with what we post, as apposed to how and where we post it.

Let me explain....