Just Starting a Business in Barrie? Here Are Some Great Ways to Market Your Business, Even on a Budget!
Getting involved in your community is so important to any size of type of business. As Barrie quickly grows it’s population and businesses, marketers and local businesses need to start becoming involved and a part of the community to be recognized.
As a small local business, it can be difficult to have the budget for marketing, which is why a lot of the time this critical effort gets put on the back burner.
Marketing doesn’t have to be a big scary thing that costs way too much money. As a new or small business in Barrie, Ontario, you need to know your options for marketing locally, creatively, and not to mention, on a BUDGET.
Join The Barrie Chamber of Commerce
Every major city as well as some small towns have a Chamber of Commerce. Barrie’s Chamber of Commerce hosts monthly networking events as well as workshops, speakers, and more deep community involvement…
When you join as a Barrie Chamber of Commerce Member, the Chamber will publish a profile to spread the word and tell people about your new local business. You can also use exclusive member advertisements or sponsor exclusive Barrie Chamber events to promote your business in Barrie. For example, in September 2018, Suits Social will be sponsoring a Speaker Spotlight Series with Frankie Flowers with the Barrie Chamber of Commerce!
Many people contact Chambers for a list of recommended business. A study by the Shapiro Group, Inc. and Market Street Services showed customers are 44 percent more likely to buy from Chamber of Commerce members.
The Barrie Chamber of Commerce helps you connect with almost 900 other businesses in Barrie. This can help you pitch your products, services and referrals to potential prospects as well as creating potential partnerships in the future with other businesses.
Improve Website Keywords
Even though you are a local business, people still search up your business for reviews and a website before shopping. But this doesn’t mean that just because you have a website, that people will find you.
When you create a website, you need to understand how search engines work. A good thing to do is add few small changes to your website’s text to boost your rankings on search engines. Add locations to your keywords, imagine someone searching for “art store” or “art supplies.” You would have to compete with millions of sellers around the country. Add location tags, such as “Barrie art supplies,” and your competition will drastically shrink!
Another great way that we recommend is creating blogs for your website. Once a week, write a blog on a topic that has to do with your industry that gives value and teaches someone about the topic, just like this one! This increases your chance of showing up in a search engine compared to those in your industry who don’t. Creating blogs every week has even made our website reach a lot bigger!
Make sure that your customers are always having the best experience with your business in Barrie. When people have awesome experiences with a business, they love putting their opinions and thoughts online in your business’ reviews. People like to know they are being heard, which when they are positive, is free marketing!
Attend Local Events/Workshops. Or, Host Your Own!
This applies to every business at any size or type of industry. You NEED to be able to give back to your community. You can provide your product or service to customers, but are you really engaging with them locally? Are you becoming noticed in Barrie by people and other businesses? No.
Some great ways to get involved in Barrie are attending local Barrie events, as well as business events. There are TONS of local events and festivals happening every month in Barrie, like Kempenfest, Chamber of Commerce events, Barrielicious, and more! Make sure your business is a part of these events. This could be sponsoring events, or creating your own booth/area where you can promote and engage with Barrie locals one-on-one.
An even better way to engage with potential prospects and become noticed in the community of Barrie is to create your own events or workshops on subjects based around your industry. The goal for these events and workshops is to get people to see your face around Barrie, as well as educating Barrie in a fun way about your industry that gets them engaged, remembering your business, and wanting to come back for the next one!
The most important part of marketing your business in Barrie is to be creative in your marketing efforts. The easiest way to create some ideas is to take a deep look into your business, as well as your competitors, to discover how your business is different or how it COULD be different compared to your competitors in Barrie. Find out what they are doing, and create something even better, OR take what they are doing and do it 10X better!
Barrie is an amazing place to start a business, that’s why we chose it!