Business Marketing Tips

10 Holiday Marketing Ideas to Boost Business

Spread the Holiday Spirit This Year!

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The Holiday Season is be a great time of the year to boost business. If you haven’t started to think about marketing your business for the Holiday Season, don’t worry, there is still time to implement some Holiday spirit into your plan!

No matter what type of industry your business is in, we have created a list of 10 marketing ideas that you can use to spark some Holiday cheer into your business to generate more leads and sales!


Share Holiday Themed Posts

When you start off into the Holiday Season (usually starting after Halloween), you want to make sure you are making the shift from your normal business’ content marketing (social media, website, blogs etc.), into Holiday themed content.

For example, this blog post!


Because the Holiday Season is upon us, you really want your potential, and current, customers to know that you are also celebrating the season with any valuable, entertaining or emotional content that your readers/viewers are going to connect and engage with.

Customize Your Packaging

A great and simple marketing example of this is from Starbucks coffee shop. Every year, Starbucks creates a newly designed coffee cup for the Holiday Season.

They show off their own festive flair with different coloured cups, rather than their regular white with the Starbucks logo.

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People love to see the different cups every year, and depending on the size of coffee you purchase, the cup if a different colour.

Black Friday/Christmas Promo

The two biggest shopping days are during the Holiday Season: Black Friday and Cyber Monday. This is your opportunity to join in on the frenzy and make more money by marketing your business during the Holiday Season!


People love to wait for this time for deals and promotions that you, a business, is giving out! Create some discounted offers and promotions on your products/services for the Holiday Season. This will encourage more potential or current customers to purchase from you over other competitors.

Become Apart of Local Events/Charities

The Holiday Season is all about giving. We give gifts to family, friends, and even work colleagues. As a business, you’re also giving something to your customers for the Holiday Season, discounts, offers, other incentives and rewards!

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It's important to find a cause or local charity whose values and mission align with your own, then meet with them to find a way that your business could be of help. Host a food drive, donate a percentage of all sales during a specific period to them (and ask your customers to try match this), or even organize your own toy or clothing drive.


When promoting the charity and cause you are supporting for the Holiday Season, it is not an opportunity for you to cheer “Look at the good work we’re doing”. You want to gracefully show that your business supports local initiatives while encouraging your customers to also become involved, engaging with your business and brand.

This applies to every business at any size or type of industry. You NEED to be able to give back to your community, especially around the Holiday Season. You can provide your product or service to customers, but are you really engaging with them on a personal and emotional level the same way as supporting a worthy cause? The answer is no.


Create a Digital Catalogue

Creating a Digital Catalogue is a great way for people to engage with our business, without leaving the comfort of their homes!

Although a digital catalogue still requires professionals for the photography, layout and design – and the final creation, you won’t need to pay extra for printing and distribution of your business’ catalogue.

This idea is better for any business with a well-maintained email database and website. But a digital catalogue is still suitable for businesses without an online store.


Launch a Christmas Giveaway

Who doesn’t love free stuff?! Launching a giveaway during the Holiday Season is a great way to create engagement with your business and brand. You can do this on your business’ social media, or through in-store promotions.

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Some great ideas for a giveaways include trips, products, branded swag, discounts or free services.

Send Your Customers a Holiday Greetings

Get personal with your customers! Social media is a great way to connect during the Holiday Season, but finding a way to be super personal like sending out physical (or emailed) Holiday cards is an even better touch on customer service!

For example, sending out a Holiday card from your business with a new offer or a small gift, just for them, can be a very valuable marketing tool.

Unless you are sending out hundreds of cards, you can take this a step further by writing the customer’s name on the card, possibly with a short personalized note. This does require a little more forward planning and effort, but it is a strong reminder to your customers that you see them as more than just a database entry during the Holiday Season!

Make Gift Cards Available

Making gift cards available is a great way to market your business for the Holiday Season. No matter how well your customers plan their holiday shopping, they are likely to have at least one person who is difficult to shop for, therefore, purchasing them a gift card instead. Let’s be honest, we all do it!

Creating gift cards helps these customers, and your business, by giving someone the option give the gift of YOUR business to someone else.

Promote Holiday Offers/Packages

Holiday shopping can sometimes be overwhelming to people. To make this easier for them, create offers and packages specifically for the Holiday Season!

An example of marketing a Holiday set or package is, again, from Starbucks. Every year, they put a couple of their products together with different combinations, and make it a “Holiday Gift Set” to give.

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The best part is, they market these gift sets, not only in Starbucks Coffee shops, but in plenty of other businesses including Canadian Tire, Marshalls, Walmart, Winners, Homesense and hundreds more! Starbucks has marketing during the Holiday Season own pat!

Create a Holiday Atmosphere

Who doesn’t love the Holiday atmosphere when walking into a business? You never want to neglect the right decor for the Holiday Season!

While earlier we covered adding the Holiday flair to your marketing and branding, this point is about incorporating the Holiday flair into your business as a whole. Seasonal decor, even just a little bit of it, will make customers automatically feel the Holiday Season that is upon us. Especially when your customers are spending lots of time in your establishment, they want to make their shopping experience the best it could be.

At the very least consider providing a gift wrapping service, or offering your customers a drink of hot chocolate, or other seasonal drink on entering your business. Do what depends on both your budget, and what would be appropriate to your audience.

Don’t forget to remove it all when the Holiday Season is over!

Now that you have some ideas for marketing your business during the Holiday Season, you can start planning an even better and creative Holiday marketing strategy for 2019!

The Do's and Don't of Social Media for Business

Social media is an evolving marketing tool that businesses need to be using. But there are some things that you don’t have to worry about changing anytime soon! So we have created a list of the Do’s and Don’t’s of starting with social media for your business that you should know:

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5 Ways to Boost Business in the Slow Season

It’s That Time of the Year Again…


One moment you’re swamped with clients, and suddenly you’re wondering where all your customers went!

And unless you are a winter-specialized business who is creeping into its busiest season, you need some new ways to keep your business growing, or at least steady, during your slow season!

Getting into a slow season can be frightening at times. What if business doesn’t pick up again? What if we never get another client? These are both silly questions that fill up our heads during this time of year.

Next time your business starts to slow down, use some of these tips to boost your business back!

Create/Update Your Social Media Marketing Strategy

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If you haven't created one yet for your business, now is a great time to start! Creating a marketing plan for your social media is a vital part of a business, check out how to create a Social Media Marketing Plan from our blog to figure out how to write one!

Get Out Of The Office

A great way to boost your business in the slow seasons are to attend events, or host your own!

Start attending local events, as well as business events. There are TONS of local events and festivals happening every month in Barrie, like Kempenfest, Chamber of Commerce events, Barrielicious, and more! Make sure your business is a part of these events. This could be sponsoring events, or creating your own booth/area where you can promote and engage with locals one-on-one.

An even better way to engage with potential prospects when business is slow is to create your own events or workshops on subjects based around your industry. Educating your potential customers in a fun way about your industry gets them engaged, remembering your business, and will make them want to come back for the next one!

Post More Content

Been struggling with posting content for your business on social media? Now is the time to get ahead!

The slow season for your business could be your opportunity to create content for your social media in bulk. This means creating content that you can use weeks or months from now when your business becomes busy again.

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These can be photos, videos or blogs that relate to your industry. For example, if you’re in the food industry, try to take as many high quality photos and videos of the kitchen, dining area, food, customers (etc.) that you can share weeks from when you take them so you’re not trying to create content when you’re busy. This will help up your social media game in the long run!

Start a Blog

Starting a blog when your business in the off-season goes hand in hand with creating content for your business. Creating blogs that educate your customers is an awesome way to teach them what your business is all about BEFORE they decide to purchase from you.

Clean Up Your Email List

You know it. We know it. You have to go through your email!

“I haven’t done anything with my email list. We probably should.” We hear it all the time from clients. Email is NOT dead! Using your email list to reach out to clients and nurture them with email sequences is a great opportunity to prospect during your business’ slow season.

Starting a newsletter, either weekly or monthly, helps nurture your potential (or current) clients, reminding them who you are, your business, and letting them know that you are still here.

Always take the opportunity in your business/ slow season to reach out to prospects and current customers/clients. You can even create a referral program/deal for clients!

Social Media Marketing Statistics 2018: Why You Need a Social Media Plan

It's So Important To Keep Up With New Marketing Statistics!

The world of marketing is constantly evolving. That's why we need to keep up-to-date with the latest research in your industry, or marketing channel, to stay ahead of your competition. Yet, it can often be difficult to find the marketing research you need to help with your social media strategy! 

To make it a little easier, here are some of the newest social media marketing statistics to use that will help you create a social media strategy for your business, and help it grow!

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The Ultimate Guide to Emailing Customers For Your Business

Need Help Writing Emails for Your Customers? We're Here to Help!

Did you know, that the first email was sent in 1978 and resulted in $13 million in sales! It has become the most used marketing channels to this day.

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Email isn’t dead, as much as people think it is “spam” or that it doesn't work. It is still a great way to connect and keep in touch with current or potential customers, no matter what industry, and when done right, email marketing can be both a relationship-building and profit-building tool.

You should use email to build upon an existing relationships, build brand awareness, promote content, generate leads, market products, and nurture leads with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals.

That’s right, email marketing isn’t just about you, or your company. It’s about your customer.

When creating emails for your customers, you need to give them valuable information that will make them look forward to opening their inbox and seeing your email there. You also need to make sure that you are creating an email that stands out from other emails that your customers are getting. This means, you need an email strategy. If you don’t take the time to develop a strategy, your emails will get lost in crowded inboxes, or worse, sent to the spam folder.
 

1. Define Your Audience

Who are you emailing?

This is the exact same as defining your target audience for any other type of marketing. You need to create emails that target this audience, because if you are not catching their attention, then they won’t open your email, or they will unsubscribe to your emails.

 

2. Establish Your Goals

What are you trying to accomplish with your email?

Search Google for some statistics in your industry and see some examples of other people who have used emails effectively in your industry.

 

3. Create a Way for People to Opt In

Is there a way for people to opt into your emails?

There are many ways to creatively grow your email lists (No, not by buying them). The best way to grow your list fast and most effectively, is through lead magnets and opt-in forms.

Lead magnets are exactly what they sound like, they are a way to attract leads!

These are usually in the form of a free offer that you are giving, where the customer needs to give a name and email to download or be sent to them, and there you go. You have their email and name to add to your list!

Some examples of great lead magnets that you can make to give your customers are:

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  • E-Books

  • Infographics

  • Reports or Studies

  • Checklists

  • Templates

  • Webinars or Courses

  • A Specific Tool

Another great way to do this, is on your business’ website. Create a clear space for people to see what your emails are going to be about, and what they can expect. We like to keep our Weekly Newsletters (Social Media Insider Club) at the bottom of each blog!

 

4. Choose an Email Campaign Type

What type of email are you sending your customers?

People can become overwhelmed trying to decide. To help think of some ideas, here are some you could do for your business:

  • New product announcements

  • Sharing a new blog

  • Newsletters about your business

  • Holiday Emails

  • Client Shout Outs

  • Fun tips

  • Tutorials

  • Deals/coupons on products

 

5. Create a Schedule for Your Emails

Decide how often you plan to contact your list.

This is important. You need to stick to a consistent time and day to build trust, and get your customers excited for when your email is sent to them, and so they don’t forget about you! Inform your audience upfront so they know what to expect.

 

6. Measure Your Results

This should no be shocking as marketers are constantly measuring results of any campaign. Including the good, the bad and how they can improve for the next time.

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You can measure through Mailchimp and see how many people opened your email or clicked on anything in the email and compare it to the email before. Which one did your customers seem to engage with more?

5 Ways to Market Your Business in Barrie, Ontario

Just Starting a Business in Barrie? Here Are Some Great Ways to Market Your Business, Even on a Budget!


Getting involved in your community is so important to any size of type of business. As Barrie quickly grows it’s population and businesses, marketers and local businesses need to start becoming involved and a part of the community to be recognized.

As a small local business, it can be difficult to have the budget for marketing, which is why a lot of the time this critical effort gets put on the back burner.

Marketing doesn’t have to be a big scary thing that costs way too much money. As a new or small business in Barrie, Ontario, you need to know your options for marketing locally, creatively, and not to mention, on a BUDGET.

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Join The Barrie Chamber of Commerce

Every major city as well as some small towns have a Chamber of Commerce. Barrie’s Chamber of Commerce hosts monthly networking events as well as workshops, speakers, and more deep community involvement…

When you join as a Barrie Chamber of Commerce Member, the Chamber will publish a profile to spread the word and tell people about your new local business. You can also use exclusive member advertisements or sponsor exclusive Barrie Chamber events to promote your business in Barrie. For example, in September 2018, Suits Social will be sponsoring a Speaker Spotlight Series with Frankie Flowers with the Barrie Chamber of Commerce!

Many people contact Chambers for a list of recommended business. A study by the Shapiro Group, Inc. and Market Street Services showed customers are 44 percent more likely to buy from Chamber of Commerce members.

The Barrie Chamber of Commerce helps you connect with almost 900 other businesses in Barrie. This can help you pitch your products, services and referrals to potential prospects as well as creating potential partnerships in the future with other businesses.
 

Improve Website Keywords

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Even though you are a local business, people still search up your business for reviews and a website before shopping. But this doesn’t mean that just because you have a website, that people will find you.

When you create a website, you need to understand how search engines work. A good thing to do is add few small changes to your website’s text to boost your rankings on search engines. Add locations to your keywords, imagine someone searching for “art store” or “art supplies.” You would have to compete with millions of sellers around the country. Add location tags, such as “Barrie art supplies,” and your competition will drastically shrink!

Another great way that we recommend is creating blogs for your website. Once a week, write a blog on a topic that has to do with your industry that gives value and teaches someone about the topic, just like this one! This increases your chance of showing up in a search engine compared to those in your industry who don’t. Creating blogs every week has even made our website reach a lot bigger!
 

Online Reviews

Make sure that your customers are always having the best experience with your business in Barrie. When people have awesome experiences with a business, they love putting their opinions and thoughts online in your business’ reviews. People like to know they are being heard, which when they are positive, is free marketing!
 

Attend Local Events/Workshops. Or, Host Your Own!

This applies to every business at any size or type of industry. You NEED to be able to give back to your community. You can provide your product or service to customers, but are you really engaging with them locally? Are you becoming noticed in Barrie by people and other businesses? No.

Some great ways to get involved in Barrie are attending local Barrie events, as well as business events. There are TONS of local events and festivals happening every month in Barrie, like Kempenfest, Chamber of Commerce events, Barrielicious, and more! Make sure your business is a part of these events. This could be sponsoring events, or creating your own booth/area where you can promote and engage with Barrie locals one-on-one.

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An even better way to engage with potential prospects and become noticed in the community of Barrie is to create your own events or workshops on subjects based around your industry. The goal for these events and workshops is to get people to see your face around Barrie, as well as educating Barrie in a fun way about your industry that gets them engaged, remembering your business, and wanting to come back for the next one!
 

Be Creative

The most important part of marketing your business in Barrie is to be creative in your marketing efforts. The easiest way to create some ideas is to take a deep look into your business, as well as your competitors, to discover how your business is different or how it COULD be different compared to your competitors in Barrie. Find out what they are doing, and create something even better, OR take what they are doing and do it 10X better!

Barrie is an amazing place to start a business, that’s why we chose it!

 

How to Market Your Retail Business on Facebook

Not Sure How to Run Your Retail Business On Facebook? Here Are A Few Tips!

Marketing your retail business can look complicated and full of work. But using Facebook for your business is SO much easier than it seems. 

So I've provided some useful tips to get you started using Facebook for your retail business!

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Is Your Facebook A Business Page or a Personal Profile?

If you have a retail business, you need to have a Facebook Page. This is where your customers can follow your business’ updates and photos about your products. It is important that when creating that Facebook Page, you are not using a Facebook Profile instead.

If you don’t know the difference between a Facebook Page and a Facebook Profile, visit our blog about “Facebook Pages vs. Facebook Profiles: Why It’s Important to Know the DIfference

 

Remember Who Your Audience Is

While creating content or promoting products on Facebook for your retail business, always remember who you are speaking to.

For example, if you are a clothing brand whose target market is teenagers and sells teenage clothing styles, you want to post and promote content that is young and fun, not corporate-like and dry. Overall, you want to make sure what you are posting onto your Facebook is connecting by being relatable with your target audience.

 

Add Photos and Videos to Your Page

So many clothing brands post a photo with “Model 4,356 from our Fall Collection.” You have to make your retail business fun, creative and most importantly, engaging! Make sure you change up the types of content you share as well. This could include a mix of photos, videos, shared photos from customers, and more. Like I said earlier, get creative!

 

Create Offers and Discounts

Everyone loves saving money. So use Facebook to promote your product with sales, coupons and discounts.

Some great ways to do this are coupons, seasonal sales on product, engaging contests, promo codes and discounts of a certain percentage off certain product. Another awesome way that retail businesses can promote these promotions through Facebook, is utilizing your Facebook Business Page and creating Facebook advertisements.

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Forever21, a clothing retail company, created this ad recently on Facebook to promote their “FREE Shipping” for that specific day only.

When using Facebook Ads Manager, you can create targeted advertisements to your customers to let them know about current or upcoming deals and offers for your products.

 

 

Product Stock Updates

Simple Facebook posts about what is left in stock can be very smart. It lures people into your store and website to shop when they are hit with scarcity. It creates an urgency that they need to product NOW or they won’t be able to buy it later, or until more come in, before someone else buys them.

Overall, make your retail business stand out on Facebook, and have fun!

6 Tips to Marketing a "Boring" Business with Social Media

Too many businesses have this idea in their head that social media is useless and will not work for a business that might be less “glamorous”  than retail, food or any entertainment business.

That’s just not true!

Yes they may be a little bit harder to market on social media, compared to those other industries, but does that mean you should leave social media out of your marketing strategy? Absolutely not. And here’s why:

 

  1. There are 2.77 BILLION Users on Social Media

  2. Social Media Grows Your Brand Awareness/Loyalty

  3. Increases Website Traffic

  4. Opens Up Opportunity for Customers to Share

 

So why wouldn't you want to get started, not matter what your business is!

There’s always something that is exciting about a business. Whether it is a background story to how your business started, or how you help your community, every business has something that makes them unique or is passionate about what they do that they can share with the world.

So we want to give you 6 Tips that will make marketing your “boring” business on social media a lot easier.

 

1. Use Your Expertise and Educate Your Audience

Instead of promoting your business and trying to sell on social media, become your industry’s go-to for advice and knowledge. Teach your audience about your industry and your products.

 

2. Tell Your Business’ Story

Telling a story can make your business more relatable and exciting. PayPal, a financial provider, was faceless for a really long time. As soon as they started using real people in their posts, they saw a 327% increase of engagement by posting thought-provoking stories of people sharing how they use the service in their personal life.

Storytelling is a great way to get your potential customers interested not just on your product, but your overall brand.

 

3. Be Real, Be Human

Social Media is a great spot to show who you are as a business and maybe change perceptions that people might have about your brand!

You need to show your customers that you ARE real people behind your social media, and engage with them the same way as you would if they walked into your store. Engaging with your audience on social media not only demonstrates that there are real people behind the brand, but it can also help build your brand loyalty.

 

4. Be Unique

Don’t just have an online presence, have an online personality.

A really good example of this Charmin, a toilet paper company, that started it’s own hashtag on Twitter, #tweetfromtheseat!

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This unglamorous business completely changed their perception by making fun, creative posts to engage with their customers! There’s a chance that other toilet paper companies aren’t doing this.

 

5. Promote Your Business’ Personality

Your product is a huge part of your company, but not the whole entire company.

Even if your business is difficult to sell, focus on a fantastic work environment, your community, and your employees! This could be life at the office, new employees starting, or events in your local community that you were a part of. Or even create a hashtag that people can use and engage with interacting with your business or product #SuitsSocialTips!
 

6. Share Content That is Relevant to Your Business

Posting content that is relevant to your business or industry is also an opportunity to make yourself an industry expert.

You need to give value to your audience. People will not follow a plumbing company if they are just posting photos promoting their company. But if they made blogs and videos about how to fix your pipes from home, then people will find VALUE in that.

For example, when 1-800-GOT-JUNK, a junk removal franchise, posted their blog on Twitter about fitting a home office into a bedroom space!

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If you post blogs (like this one!) with tips, articles, trends and news about your industry, people will follow you for all of the help and information they want to know about your business.

Establish your brand perception to how you want your audience to see you. Take your “boring” business, and create is into a fun, interesting, educational or exciting brand to show off on your social media!

Why Is Social Media So Important? If Your Business Isn't on Social Media, You're Missing Out

It seems that social media is constantly on the news, especially lately with Facebook’s Cambridge Analytica scandal.

But despite the current bad press, a large amount of consumers are still on social media, as well as most businesses.

 In fact, 71% of small businesses are on social media, according to recent research from Clutch.

Of the businesses that use social media, 86% use Facebook. Facebook is the most popular social media platform because it has been in the market longer than most. It also helps that Facebook has a larger audience than other social media platforms, at more than two billion users.

Facebook is so successful that 58% of businesses plan to increase their investment in the platform in 2018, according to recent research from The Manifest.

Businesses love this because they can use this tool to reach the most people with the least work 

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Millennial-Owned Businesses More Likely to Use Social Media

Millennials live and breathe social media already – they grew up in the social media world, and it’s a daily part of their lives. It makes sense that 79% of millennial-owned businesses use social media versus 65% of businesses owned by older generations. 

Business owners run their companies with what they know. Millennials know that social media is a crucial part to a successful business in this day in age. With the growing amount of consumers and a business’ competitors getting on social media, it makes sense that these businesses start too.

 

Businesses Post Social Media Content Regularly

Most s mall businesses see the importance of publishing social media content on a consistent basis with 52% publishing content every day, and 79% publishing weekly.

It’s important for businesses to post regularly on their social media channels with high-quality and valuable content. If their social profiles’ most recent posts are from several months ago, they don’t ask questions, and don’t provide value to their audience, no one will engage with the content or profile. You want to be visible and become a leader in the industry to your followers and potential customers. By creating a social media presence, you’re showing them just that.

 

Businesses Post a Variety of Content

Since most of these businesses publish content daily, what do they publish?

Businesses publish a variety of content on social media, but the most popular type is images, by 54%. These photos posted onto their social media can include their products and services, the business’ team, the community, or any type of entertainment that the business’ audience would want to follow and like. 

Humans are visual beings. High-quality images appeal to consumers when they are scrolling through their newsfeeds. Using visual content helps companies stand out on social media because their consumers want to engage more with images that seem more professional and valuable.

 

Engagement Is Small Businesses’ Most Important Metric 

Businesses publish a variety content regularly because it leads to increased engagement. 20% of businesses agree that this is the most important metric so social media.

Businesses value social engagement because it shows if the content they are sharing is doing its job. Is the content reaching who you are targeting? Is it creating a greater following? Is it creating a ROI? If no one is reacting to, following or sharing your content, is it really worth your time?

Engagement is also an easier metric to track than others because it’s easy to see how many people have liked, commented on, or shared your posts.

Conversion, revenue earned, and ROI from social media are also important but are harder to track, which is why companies don’t always see their value.

 

Half of Small Businesses Pay for Advertising on Social Media

46% of small businesses buy advertising on social media, something that is becoming more essential.

Social media has become a pay-to-play game, and the reach of organic content has decreased. For a business to reach more consumers, it should use paid social advertising. Even a small social advertising budget can reach more consumers than organic content.

Although just half of small businesses use social advertising according to the survey, that number should be 100%.

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The Increasing Importance of Social Media

Social media is here to stay, so businesses need to invest time and money in this technology. In fact, of the businesses already using social media, 92% plan to increase their social media investment, indicative of social media’s staying power.

Businesses need to invest in social media. It spreads brand awareness, keeps followers interested in your business, and leads to sales.

It’s 2018. If your business isn’t on social media, you’re missing out on one of the most successful marketing tools possible.

The Death of Impressions & Clicks. Local Businesses Only Care About One Thing...

When it comes to advertising, the path you take and the metrics you track, totally depend on your the type of business you run. Just as business has evolved to keep pace with the new digital economy, so has the modern marketer. Clicks, impressions, engagements, conversions, etc. are all popular terms you might see in your monthly marketing report. While this is fine for businesses of the internet variety selling products or services exclusively online, what does it really mean for local brick and mortar businesses? If you run a local restaurant, dealership, or banquet hall, do you really care how many clicks your getting? Does it matter how many impressions you got? If someone visits your website how do you know if they'll be walking through your door or simply clicked an ad by accident? Either way you're being charged for a "Conversion". It seems we have a problem on our hands.

Currently a massive gap exists between digital marketing, and traditional marketing. Modern marketing agencies are pushing digital as a one size fits all approach. Meaning they're providing you with the same system they use for clients who sell exclusively online, which clearly makes no sense. Where as traditional marketers are still trying to sell you newspaper ads, radio spots, and a giant banner towed behind low flying plane. None of which will provide any measurable ROI what so ever! The problem with both these methods is they don't provide a way for physical businesses to track ROI. For businesses selling on line, it's extremely easy to track a customers journey right through to the checkout page, and connect that to ad spend. But how to you track it in the physical world? How do you track X number of sales for X number of dollars spent? The answer for most business is simple. They don't... At least until now.

So if clicks, engagements, impressions and so on are not the answer, and don't matter in the least bit for your business, what does?

What really matters for local businesses is customer calls and visits. How many customers that are seeing the ads are actually calling the business or visiting it. In the case of a dealership for example both of these metrics tell a very important story. Especially if you can track keywords for the phone calls. For example, a customer see's your ad, calls in to speak with a sales rep and the words "schedule" + "test drive" "date/time" come up. Imagine if at the end of the month you got a report that showed you how many calls your ad generated that mentioned those keywords. A great indicator of how many test drives your ads generated.

But wait... it gets better! Now let's say you're a restaurant and a customer see's your ad, and the next day walks into you're restaurant. What if you could track that? What if at the end of the month you had a report that showed: you spent X number of dollars, X number of people saw you're ad, and X number of people actually walked into your restaurant to eat. Well thanks to new technology, we can now do exactly this!

These two metrics, calls + visits, are the most important because they're the only thing that matters. As a business owner or manager, you just want to know who's calling and who's coming in. You don't care about clicks, impressions, blah blah blah. You wan't people, real people, spending real dollars. Here at Suits Social we get that. That's why we're happy to offer a brand new service to our clients which is exactly what you read above. Local advertising that tracks calls and visits.

The technology behind how we do this is quite amazing, and we're happy to share with you in greater detail if you just shoot us an email at Info@SuitsSocial.com or give me a call personally at 705-417-2768. This is a brand new offering, and it's not even on our website yet. We can only accommodate a limited number of clients in the GTA and surrounding area's, so we're basing this on a first come first served basis. If you think your business is a good fit for this service, don't hesitate to get in touch and i'll be happy to explain more.

P.S. Current clients who subscribe to our local marketing management platform will be offered a special discount on this exclusive service.