"The Puppies Turn One" Sponsorship!

Who Doesn’t Love a Puppy Birthday Bash?

Last week, we sponsored an awesome giveaway happening through Instagram, with dogs!

Instagram’s popular (and not to mention adorable) Petite Brabancon, Walter Chestnut The Third, had his first birthday party with his friend Loki, an equally adorable Pomchi (Pomeranian and Chihuahua mix)

To celebrate, Walter and Loki decided to create a giveaway. To enter, people had to Follow all the companies that donated to this giveaway (Suits Social, Stairhause, Inhabit Interior & Design, Rover Pet Boutique, Natural Dog Company), Like the giveaway post, tag 3 friends in the comments section with more entries for tagging more friends


This giveaway included:

  1. A Bow Tie Collar, A Bow Tie, Bandana, all donated by Rover Pet Boutique.

  2. 50% off discount, donated by the Natural Dog Company

  3. $300 to give away for any animal charity of choice, donated by Suits Social, Stairhause and Inhabit Interior & Design

    Check out some of the photos below from the party!

Photos of some of the dogs at the Birthday Party by TheRoverBoutique.com

Follow these two on Instagram: @walter_chestnut_iii and @pomchi.loki

The Top 4 Tools Every Business Should Be Using

If there were tools that could make your business run, even a little bit easier, wouldn’t you want to know? Well the good news is, there is! With advancement in new technology and apps, you don’t have to hire designers, video editors etc. for the smaller tasks at hand.

We decided to go through our management tools and decide what the top 4 tools that are crucial to building your business and brand to the next level, with no (or very little) money needed! You know what that means? YES. These are FREE tools that are waiting to be used! These are tools that help manage, increase productivity, help communicate, build your expertise and market in a simple easy-to-do way!

Here’s a list of the top 4 business apps and tools that every industry should be using to grow their brand and business.

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Developing a Content Strategy for Your Business

It Never Hurts to To Take a Look Back at Your Strategy!

Social media is constantly evolving. There are always new tweeks to social media platform and trends in content. It never hurts to look back at your strategy and see how you can update it with the most recent trends and types of content.

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What Is A Content Strategy?

Content Strategy is managing any type of written, visual, downloadable, (etc.) media that you create. It’s a part of your marketing plan (or at least it should be) that helps you build your brand online and your business.

When creating a content strategy, you need to be managing and planning all of it with a purpose.

Why Do I Need One?

Having a Content Strategy helps your business prepare and plan for reliable and cost-effective sources of website traffic and new leads. If you can create just one blog post or post on social media that gets a steady amount of traffic, an embedded link to an ebook or free tool will continue generating leads for you as time goes on!

Who Am I Creating Content For?

What’s your target audience? Who are you really making your content for?

Don’t create content for yourself. Many people make this mistake. Always create content that will entice and give value to your audience. If you’re not sure who your audience is, a great way to find out is by asking these questions after you have created a post:

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  1. Would my ideal customer relate to this?

  2. Would my ideal customer find value or entertainment in this?

  3. Would my ideal customer likely share this with their friends?

    Creating, Managing and Publishing Great Content

Planning, creating, scheduling, and posting content can feel like a full time job. If you’re posting 3-5 times per week most people struggle to find the time. Luckily, you don’t have to create and post content minute by minute as you need it, you can actually create posts and schedule them ahead of time!

Some great sites and apps to use to create really good content is Canva, Pxture, InShot, Ripl and PhotoGrid. There are tons of apps and sites out there that are easy to use, these are just a few that we like to use! You’ll also need to focus on what format of content you will be posting. Will it be an infographic? A photo? A Video or blog? Decide which format is best to express what information you are giving to your audience.

When you have a variety of different social media platforms to post on, it makes it easier to schedule your content to be posted automatically, when you want them to be posted.

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Some great content schedulers that will help you to post your amazing finished content are Hootsuite, Buffer, Sprout Social, Tailwind, Loomly and more. All of these are available on an app as well that you can download easily from your IPhone or Android so that you can create and schedule posts when it is convenient for you.

What Platforms Will I Use For My Content?

Posting on social media is critical to your brand's reach. Delivering your content to your customers where you know they spend their time is important. If you don’t know where they are, spend some time researching!

Social networks that are popular platforms businesses use:

  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

  • Pinterest

  • Snapchat

  • YouTube

    Content Strategies are just as important now as they will be in month or years from now. You should always be looking at your Strategy to see how you can be improving!

Sales Funnels for Professionals

What Are Sales Funnels?

Sales funnels refer to the sales process that leads customers into making a purchase, service, or opting into a specific thing. These Sales Funnels market, sell, and give products online to targeted potential customers or leads.

To create a Sales Funnel, create a ClickFunnels account. It is an online sales funnel builder that is great for business professionals who have a product or service that they are offering.

How? Though it can seem complicated, it’s very simple!


The Benefits and Features of Sales Funnels


A sales funnel is the most effective way to get any product or service to sell. This way, you are attracting the right visitors, building their trust and engagement with their brand and then selling to them right at the point when they’re most likely to buy.

ClickFunnels simplifies these funnels so you can create them in the easiest, and most successful way possible. They give you pre-built funnel templates and online marketing to deliver your products and services for a specific business to funnel in their specific type of customers.

When creating a Sales Funnel for your business, you want to be using each of the core elements that ClickFunnels offers, including:

 

  • Custom Domains

  • A/B Split Tests

  • Email Integrations

  • Optin Funnels

  • Order Pages

  • Upsell Pages

  • Downsale Pages

  • Share Your Funnels

  • Priority Support

  • Priority Template Requests

  • And more!


What Makes a Great Sales Funnel

Like I said earlier, when creating a Sales Funnel, you want to keep them enticed enough that they keep falling through your funnel, which ends up in the prospect making a purchase.

If you are an expert in your field, a great strategy for a sales funnel is to offer a solution to someones problem, but giving free video training.

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We love this one because it educates your prospect in:

  1. An issue that they didn’t realise they had

  2. How they can find a solution (you/your product)

  3. What your product is

  4. And why it will help with the solution

At this point, your prospect has gained your trust and watched each video/training you have given to educate them. Each point given above has lead into landing pages and videos that leads them deeper into the funnel and now shows where they can make a purchase.

Another great way is to record a training video and call it a “Live Webinar”. Every time a prospect lands on your Sign Up page for a webinar, you can set the “next live Webinar” for whichever hour they end up on your page. For example, is someone lands on your page at 9:00am, your Sign Up page would say “Next Webinar at 10:00am!”. This gives scarcity that they need to sign up right then and there. Or, they can sign up for a later time. But in reality, you have already recorded your “Live Webinar” and it is running all the time waiting for the hour (10:00am) to be played on the landing page.

The amazing part about Sales Funnels is that once they have invested their time into each video and learned, they are going to buy your product or service to justify spending all of their time on you.




Measuring the ROI of Facebook Ads in 450 Words

The Basic Way to Track ROI on Facebook Ads

Facebook has become the most powerful and effective social media platform that businesses can use to advertise on. This is because of how specifically advertisers can target potential customers and potential leads, as well as the information that Facebook ads can collect from them. But a lot of business owners are not sure how to track the ROI of Facebook Ads.

To help you with that question, here are some trackable ways to measure the ROI of your Facebook ads!
 

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Set Up Custom Tracking URLs

Before you even start with a Facebook ad campaign, you have to make sure that you have created a custom URL for your website. A good one to use is Google’s URL creator.

When creating an ad in Facebook Manager, you choose a marketing objective, traffic, target audience, the placement of your ads, the budget and a schedule. After, you are to choose a page that you want to promote this ad under, the format, and the custom URL that you have made. This URL will incorporate all the parts of your campaign. When you have put in your URL, put in “Facebook” for Facebook ads.

This is where you enter in what metric you want to use for the ads: Clicks or impressions. Clicks are where you only get charged if someone clicks on your ad. Impressions are the number of views that your ad has had, and you pay for each person that has viewed it.
 

Set Up Facebook Conversion Pixels

If you use Wix, you can use Integration or Tag Manager, but if you’re comfortable copy and pasting the code, do it.

To paste the code, make sure that is is placed before the end of your end </head> tag. Once you have the code placed, Facebook will let you know if it has been put in properly or not.

Next, click “Create Conversion” to allow Facebook traffic to connect with a certain action on your website (view website, sales, download etc.).
 

Tracking the RIO of Facebook Ads

Now that you have created the custom URLs to track visits from potential leads to your page, and a conversion pixel to track the actions made on that page, measuring ROI for your Facebook ads is easy!

Look at what it costs for your ads for the last 30 days. Then compare it to the sales/leads that were generated from the conversion action in the same 30 days. Compare these numbers. Are you making a ROI on your Facebook ads?

You need to make sure that you set a goal ROI that you want to generate, even if the outcomes are not positive, using Facebook ads is NOT a waste of your time!

The Best Way Accountants Can Generate Leads with Facebook Ads

Need Some New Accounting Marketing Ideas? Use Facebook Lead Generation Ads!

Most accountants or accounting firms are looking for a new idea or a way to boost business from their marketing. So if you’re here looking for an answer, you’re not the only one!

Most of the time, you are probably wondering about what new methods or social platforms you can use to engage your target market and receive new leads that will actually take action.

 

What Are Facebook Ads

What if you could collect information from targeted leads from people without requiring them to leave the social platform they are using? Yes. It’s possible with Facebook Lead Generation Ads!

Facebook Lead Generation Ads are great because they allow leads to see a highly-targeted ad without the ad being “intrusive” to their social media platform because it blends in with what they are already seeing on their Facebook feed. These Ads collect information from a potential lead when they click on your ad when the ad  switches to what is called a “Lead Form”. This is where they fill out their name, number, email (etc.) which then goes straight into your CRM so you may follow up with.

 

How to Create Ads

From here, go to the Power Editor or Ads Manager for your business page. The latter is probably the one you’ll use if you’re just starting out on this. So let’s go forward as if we’re using Ads Manager.

Click on “Create Ad” on the top right, and on the new screen click on “lead generation.”

Before you can even start with Facebook Advertising, you have to make sure a few things are done beforehand:

  1. You need a Facebook Business Page (Or get admin access on one)

  2. You need the URL for the Privacy Policy on your website

  3. You need some creative images or videos that you can use for your ads.

After you have finished the setup process, you will need to go into your “Ads Manager” for your Business Page. Click on “Create Ad” and then choose “Lead Generation”. Name your campaign. From here you need to fill in the actually account information for accounting marketing, not for the ads. These include currency, country, time zone (etc.). Now we can get to the exciting part of your accounting marketing, we can create a target audience and ads!

 

Ad Sets: Who to Target

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When you are creating Facebook Lead Generation Ads, you can create (more than one) specific and defined target audiences. These target audiences that you create are the only ones who will be seeing your ads. When going through the target audiences, pick through age, gender, income, profession, interests, demographics and more!

Here you can also set your ad budget daily/lifetime.

 

Types of Creatives to Use

This where you are creating the actual creative ads for your accounting marketing.

When you select the type of creative ad structure, there will be many choices:

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These are just what the ad will look like to potential leads. The best ones to use for accounting marketing are a Single Image or a Single Video. These are the best ones because they capture attention the most with who you will be targeting. The Carousel Ad and Slideshow are not formats that people will engage with (Unless you are in the retail industry).

Choose photos and videos that are engaging. These include high-quality images as well as high-quality sound if Single Video is the format you are choosing. There is nothing worse than anding on an ad that has terrible video quality. I sounds awful and will not get you the results you want!

Customize your headline, text and CTA (call to action). Make sure the person who sees your ad will easily understand what it is about, and what happens when they click on it.

 

CTA’s (Call to Actions)

When making your Facebook Lead Generation Ad, you will be asked to choose a “Call to Action” button like “Learn More”, “Call Now”, “Book Now” and more. There are many to choose from that you can connect anything to (website, files, etc.).

In the “Questions” tab, you will be asked to choose what information you want to collect from your leads. For example, the email, name, number (etc.) that we talked about earlier. Try and keep these questions simple and and minimum. No one likes filling out a form. Think if it more as a “Can I just grab a few things” instead of “Fill this out”. It makes it easier for your lead AND for you. If you don’t need the information, don’t ask.

Finally, customize a thank you page and insert your chosen link. Always double check your whole campaign before you publish it. When you’re satisfied with your Facebook Ad, publish it!

New Client Facebook/Instagram Video Campaign: PIE Wood Fired Pizza Joint

Are You A Pizza Eater In Ontario? Then You’ll Love This New Ad We’ve Created For PIE Wood Fired Pizza Joint!

We have launched this new ad campaign for our new client, PIE Wood Fired Pizza Joint, on Facebook & Instagram this week!

If you are unaware, PIE Wood Fired Pizza Joint is your one stop shop for delicious, wood oven fired pizza. With restaurants in Barrie, Woodbridge, Midland, Collingwood, Muskoka, and Minett, they saw the potential for a growing market and brought the first wood oven pizza into the Simcoe County area.

We're so excited to see the results of this fun ad filmed at their Barrie Lakeshore location on Victoria Street.

Our production team Wylieford.com turned this vision into a truly awesome reality. This video is currently being promoted to multiple highly targeted customer segments based on data that we have discovered through our Discovery and Strategy sessions. This ensures that PIE Wood Fired Pizza Joint gets the right customers through their door, and gets them some real RIO from this video campaign!  

Check out this awesome new video below!

What do you think? Let us know in the comments below!

Instagram Shopping: How to Use it For Business

What Is This New Instagram Shopping Feature Businesses Are Using?

Ever wonder what that little shopping bag icon on Instagram posts and stories are? It’s Instagram’s new feature Instagram Shopping!

Ever since the app launched in 2010, Instagram has been  a place of engagement and action. It is the most engaging social media platform that millions of businesses are using to grow their brand as well as organic marketing.

Instagram Shopping is a place that gives customers a new and easier way to shop your products, all in one community. From Adidas to Louis Vuitton, people have been able to shop their favourite brands from all over the world!

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Why choose Instagram Shopping? It makes for an easier way to purchase your products! Shopping posts give people quick access to pricing and product details both within their Instagram feed and in the Shop tab on your business profile. By tapping on a post, customers can take the next step to learn more about products from your business. Also, after someone has learned more about a product they like through a shopping post, they can tap “Shop Now” to go directly to your mobile site.

 

How To Use Instagram Shopping

Before we get into how to use Instagram Shopping, you need to make sure that you are approved for this feature. When you’re approved for Instagram Shopping, tagging your products is simple!   

To enable product tagging:

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  1. Make sure you are using an Instagram Business Account

  2. Go to your settings

  3. Tap “Shopping

  4. Tap “Continue

  5. Select a product catalog to connect to your Business Profile

  6. Tap “Done

 

To tag products in posts:

  1. Select a photo and add a caption, effects and filters

  2. Tap the products in the photo that you want to tag

  3. Enter the names of the products you want to tag, then select them as they appear in the search box

  4. Tap “Done

  5. Tap “Share

 

You can tag up to 5 products in a one-picture post, or up to 20 products in a multi-photo post. You can now add this feature into your Instagram Stories as well!

Are you using Instagram Shopping for your business yet? Let us know in the comment below!

Instagram Tips For Real Estate Agents & Brokers

Not Sure How to Use Instagram for Your Real Estate Business? Here Are Some Tips!

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Creating content for your Real Estate business can be tough. A lot of people working in Real Estate often finding themselves wondering:

What do I post on my Instagram as content?

Should I make my whole Instagram listings?

Both of these answers can be easily solved with these Instagram tips and tricks for Real Estate!

 

1. Create your OWN content!

Use photos and videos that you have taken for your Instagram, don’t always just use stock photography.

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The main reasons your audience follows you is to see the newest and best listings you represent, hear your thoughts on local market conditions, and see what your clients and colleagues have to say about your business. If you’re already at a listing, take a few shots here and there, or make little video clips that you can post later. Posting content that’s actually photographed and recorded by you is essential.

Also, don’t be afraid to show your personal side every once in a while. People want to be able to connect to with you on a personal level and get to know you. If you are a Real Estate agent who also is a musician, post a photo or video of yourself playing every once in a while! People want to know you, which in return, gives you more clients.

 

2. Know What You’re Going to Say Before You Record a Video

Know exactly what you want to say in your videos BEFORE you press record and post them onto your Instagram, or any other social media!

Now with that said, it doesn't mean you need to script word for word as that would sound incredibly un-natural. But you should at least have a general idea of your mind of the dirrection you're going to take and what you'll talk about.

 

3. Leverage All of Instagram’s Features

Instagram has many features that most people don’t realize are great for Real Estate!

Some of these features to check out are:

  • Boomerang

  • Timelapse

  • Story Hashtags

  • Geo-Tagging

  • Live Video

  • IGTV

  • “Swipe-Up” in Instagram Stories (Great for Listings)

There are so many more features, but we like these ones the best!

Show off a property where you highlight fun amenities around the community. These could include parks, beaches, shops, surrounding landscape and restaurants. When used for the right purpose, it can be amusing and appealing for buyers and sellers!

 

4. Use Testimonials

Don’t forget to use those testimonials that you have gotten!

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These can be from past clients, Google Reviews, Facebook Reviews or any other way that you are getting reviews. If you have photos from past clients with their purchased or sold home, post it! With your client’s testimonial as your post’s copy. If you don’t have any photos with clients with their home, use a photo from the listing explaining the house along with the testimonial underneath!

 

5. Share to All of Your Social Media

Always share to your other social media platforms! When creating a post for Instagram, make sure that you are posting it to all of your other accounts as well.

There are two ways that you can do this.

  1. Post from each social media account separately

  2. Post on all of your accounts (except Linkedin) directly from Instagram

I bet you’re also thinking that number two is the better option, and you’re right! Posting from your Instagram directly onto your Facebook and Twitter is less time consuming, and easier than you’d think!

All you have to do is go into your settings and click “Linked Accounts”. From there, you will see a list of social media platforms that you can connect with. So when you post a photo, at the bottom before you post it there is an option to share it onto your other linked accounts as well!

For more information on linking your accounts click here.
 

6.  USE HASHTAGS!

Hashtagging your posts is critical to increasing your reach to potential sellers or buyers. Find relevant hashtags for your local market.

Search different hashtags featuring your town or city name and common real estate terms — like “homes for sale,” “listings,” and “housing market” — to see which are used most often by Instagram users. Then, start using them in your posts. Make sure that you’re using new hashtags over time, changing them up and seeing what new hashtags are being used. Every once in a while, do a little research!

Tip: When using hashtags, don’t put them in your caption. Create about 30 hashtags and make a comment on your post of them. This hides the hashtags for a more aesthetically pleasing post.

 

8. Make Sure You Respond to Your Follower’s Comments

This one is a simple one that most people miss doing. Comment and respond to your followers!

If someone has taken the time to comment on your photo or follow you, don’t forget to thank them and respond kindly to them. Always engage in conversation with your followers. Get them thinking and ask for opinions in posts!

 

Social Media Marketing Statistics 2018: Why You Need a Social Media Plan

It's So Important To Keep Up With New Marketing Statistics!

The world of marketing is constantly evolving. That's why we need to keep up-to-date with the latest research in your industry, or marketing channel, to stay ahead of your competition. Yet, it can often be difficult to find the marketing research you need to help with your social media strategy! 

To make it a little easier, here are some of the newest social media marketing statistics to use that will help you create a social media strategy for your business, and help it grow!

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