Not Sure How to Run Your Retail Business On Facebook? Here Are A Few Tips!
Marketing your retail business can look complicated and full of work. But using Facebook for your business is SO much easier than it seems.
So I've provided some useful tips to get you started using Facebook for your retail business!
Is Your Facebook A Business Page or a Personal Profile?
If you have a retail business, you need to have a Facebook Page. This is where your customers can follow your business’ updates and photos about your products. It is important that when creating that Facebook Page, you are not using a Facebook Profile instead.
If you don’t know the difference between a Facebook Page and a Facebook Profile, visit our blog about “Facebook Pages vs. Facebook Profiles: Why It’s Important to Know the DIfference”
Remember Who Your Audience Is
While creating content or promoting products on Facebook for your retail business, always remember who you are speaking to.
For example, if you are a clothing brand whose target market is teenagers and sells teenage clothing styles, you want to post and promote content that is young and fun, not corporate-like and dry. Overall, you want to make sure what you are posting onto your Facebook is connecting by being relatable with your target audience.
Add Photos and Videos to Your Page
So many clothing brands post a photo with “Model 4,356 from our Fall Collection.” You have to make your retail business fun, creative and most importantly, engaging! Make sure you change up the types of content you share as well. This could include a mix of photos, videos, shared photos from customers, and more. Like I said earlier, get creative!
Create Offers and Discounts
Everyone loves saving money. So use Facebook to promote your product with sales, coupons and discounts.
Some great ways to do this are coupons, seasonal sales on product, engaging contests, promo codes and discounts of a certain percentage off certain product. Another awesome way that retail businesses can promote these promotions through Facebook, is utilizing your Facebook Business Page and creating Facebook advertisements.
Forever21, a clothing retail company, created this ad recently on Facebook to promote their “FREE Shipping” for that specific day only.
When using Facebook Ads Manager, you can create targeted advertisements to your customers to let them know about current or upcoming deals and offers for your products.
Product Stock Updates
Simple Facebook posts about what is left in stock can be very smart. It lures people into your store and website to shop when they are hit with scarcity. It creates an urgency that they need to product NOW or they won’t be able to buy it later, or until more come in, before someone else buys them.
Overall, make your retail business stand out on Facebook, and have fun!