Starting Your Business With Facebook? First, Get to Know the Difference Between A Facebook Page and a Profile!
I’m pretty sure you know what Facebook is, and that you or someone you know has a Facebook account. If you don’t, now is the time to start one for your business!
But the big question that most small business owners have trouble understanding is the difference between a Facebook Page and a Facebook Profile. It can be just be confusing when you’re getting started.
Which one do you use for your business?
What REALLY is the difference between the two?
This question is a simple one to answer since using a Facebook Profile for business is a violation of Facebook's Terms of Service. If you use a Facebook Profile to share content for profit or you are not using an individual’s name, Facebook can delete your account. However, you do need a personal account to create a Facebook Page for your business, or you can convert your Profile to a Page.
But for the purpose of understanding the difference, here is a quick overview of the two accounts.
Facebook Profiles are personal accounts on Facebook. When you sign up for a Facebook account, you are signing up for a personal account for yourself. This is where you add your family, friends and can communicate by sharing photos, videos, life updates and more on a personal level. Everyone who joins Facebook gets this personal profile where you only have one name.
A Facebook Page is where you make your business account. A Page’s purpose is to represent an organization or a company where you can promote specials, contests, and updates about your business to your followers who have engaged with your page by “liking” it.
Having a business Page also allows you to use Facebook advertisements as well as having no limit to the amount of Pages that you can manage.
Why Should I Use a Facebook Page Over a Profile?
Besides violating Facebook’s Terms of Service like I said a little about earlier, small businesses without a Facebook account is really missing out on a huge audience. Facebook gives you that communication to your customers about what is going on with the business like promotions, contests, or any other updates.
Also, not having a page can give the idea that your business is out of touch with technology and social media. This can make people wonder if you’re really progressing as a business which ultimately can lead to losing the trust of your customers. People love feeling a part and being able to communicate with their favourite businesses!
Facebook Pages allow small businesses to build a following faster than a Facebook Profile. Profiles make you send or accept “friend requests” before you even make a connection, whereas with a Page, people can follow or “like” your business without that barrier.
Another reason to have a Facebook Page for your business over a Profile is that you receive access to insights (analytics) that you can track every day. This lets you track the positive and negative impacts and results from your social media.
Think of your Facebook Page as a micro-site that you can use for commercial purposes and where you can directly engage with your customers!