The Best Way Accountants Can Generate Leads with Facebook Ads

Need Some New Accounting Marketing Ideas? Use Facebook Lead Generation Ads!

Most accountants or accounting firms are looking for a new idea or a way to boost business from their marketing. So if you’re here looking for an answer, you’re not the only one!

Most of the time, you are probably wondering about what new methods or social platforms you can use to engage your target market and receive new leads that will actually take action.

 

What Are Facebook Ads

What if you could collect information from targeted leads from people without requiring them to leave the social platform they are using? Yes. It’s possible with Facebook Lead Generation Ads!

Facebook Lead Generation Ads are great because they allow leads to see a highly-targeted ad without the ad being “intrusive” to their social media platform because it blends in with what they are already seeing on their Facebook feed. These Ads collect information from a potential lead when they click on your ad when the ad  switches to what is called a “Lead Form”. This is where they fill out their name, number, email (etc.) which then goes straight into your CRM so you may follow up with.

 

How to Create Ads

From here, go to the Power Editor or Ads Manager for your business page. The latter is probably the one you’ll use if you’re just starting out on this. So let’s go forward as if we’re using Ads Manager.

Click on “Create Ad” on the top right, and on the new screen click on “lead generation.”

Before you can even start with Facebook Advertising, you have to make sure a few things are done beforehand:

  1. You need a Facebook Business Page (Or get admin access on one)

  2. You need the URL for the Privacy Policy on your website

  3. You need some creative images or videos that you can use for your ads.

After you have finished the setup process, you will need to go into your “Ads Manager” for your Business Page. Click on “Create Ad” and then choose “Lead Generation”. Name your campaign. From here you need to fill in the actually account information for accounting marketing, not for the ads. These include currency, country, time zone (etc.). Now we can get to the exciting part of your accounting marketing, we can create a target audience and ads!

 

Ad Sets: Who to Target

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When you are creating Facebook Lead Generation Ads, you can create (more than one) specific and defined target audiences. These target audiences that you create are the only ones who will be seeing your ads. When going through the target audiences, pick through age, gender, income, profession, interests, demographics and more!

Here you can also set your ad budget daily/lifetime.

 

Types of Creatives to Use

This where you are creating the actual creative ads for your accounting marketing.

When you select the type of creative ad structure, there will be many choices:

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These are just what the ad will look like to potential leads. The best ones to use for accounting marketing are a Single Image or a Single Video. These are the best ones because they capture attention the most with who you will be targeting. The Carousel Ad and Slideshow are not formats that people will engage with (Unless you are in the retail industry).

Choose photos and videos that are engaging. These include high-quality images as well as high-quality sound if Single Video is the format you are choosing. There is nothing worse than anding on an ad that has terrible video quality. I sounds awful and will not get you the results you want!

Customize your headline, text and CTA (call to action). Make sure the person who sees your ad will easily understand what it is about, and what happens when they click on it.

 

CTA’s (Call to Actions)

When making your Facebook Lead Generation Ad, you will be asked to choose a “Call to Action” button like “Learn More”, “Call Now”, “Book Now” and more. There are many to choose from that you can connect anything to (website, files, etc.).

In the “Questions” tab, you will be asked to choose what information you want to collect from your leads. For example, the email, name, number (etc.) that we talked about earlier. Try and keep these questions simple and and minimum. No one likes filling out a form. Think if it more as a “Can I just grab a few things” instead of “Fill this out”. It makes it easier for your lead AND for you. If you don’t need the information, don’t ask.

Finally, customize a thank you page and insert your chosen link. Always double check your whole campaign before you publish it. When you’re satisfied with your Facebook Ad, publish it!