Does anyone put up flyers around their neighbourhood anymore with “Live Music: At the Club on Fifth Street” stapled to a wooden light post? Though it’s an all right way to promote small local events, your attendees can be reached and targeted much farther, and not to mention, less walking!
Social media has changed promoting events into a more engaging and exciting time, long term. Using these tips will create a shift in your attendees interaction with your business events, making them want to be a part of your next big event!
Engaging with your audience early on is important. Even if it is the most exciting event that your audience would ever go to, if they don’t know that it is happening, then they won’t be there. Use your social media to promote what, when and where your event is happening and direct is at the right audience for your event. If your business is creating a workshop event for learning to cook, you will want to target most likely women, mothers or parents on Instagram and Facebook.
Engage with your audience. Let them know that there is an event coming up that they might be interested in. This can include following, liking, and messaging these people and showing what event your business is offering. A great way for people to know and follow you and your event, is to create one unique hashtag to put in every post that has to do with your event.
I know that most people have a website and they promote their events and workshops there, but few people know of the ways you can do this for free! An opportunity to do this is through free social media platforms like:
And Linkedin (for business events)
Just like engaging with your audience, it is important that you want to make sure you’re promoting your event where your audience is.
When the time gets closer and closer to your event, a good way to excite your attendees is to give a little “sneak peak” into what your event is going to offer people. Include what they can expect from this event, special guests, teaser photos or (if you have one) a surprise that only the attendees will get. A great way to add to the excitement of an event, is to post a countdown of days until the event.
Everyday, make a post of how many days are left until the event, creating scarcity. This makes people think that they need to get their ticket now or they will run out of time. If you have special guests coming, ask them to contribute to your social media. If they make a post about the upcoming event, share it! Show your audience that others are looking forward to the event as well. Invite others to share as well, before and after the event. Watch your hashtag for people posting about the event. Make sure to like, comment, or share them to make them feel that they weren't just there, they were apart of your event!
Integrate Your Social Media
Now we’re talking about on-site experience. This is where social media can really add impact and get people talking after the event. Remember that unique hashtag you’re going to use for your event? Remember to tell people to use it when posting about the event. This is a great way to monitor how your event went and see shared photos from people that attended. The people that didn’t attend, can see how your event turned out, and may come to the next one!
Don’t forget to grab your own media during the event. Use Facebook Live to capture key moments at the event to engage those who did not attend. Also create content that you can use for your next event.
At the End of Your Event, Grow.
Take the content from the event, and spread it as widely as possible onto all of your social media platforms. Like I said earlier, your goal is to get the people that didn’t attend this year to see that content and want to go the next year.
Share details from the event, rewarding people who attended. If there was a prize involved, share a congratulations post including the name and a photo of that person at the event. Always invite attendees to share their best quote or photo from the event with the event hashtag. This also is a great way to promote the event and encourage them to attend upcoming events.