The Complete Guide to Facebook Live for Real Estate Agents

Bringing in More Prospects with Facebook Live Videos


Since it launched in 2016, Facebook Live has grown significantly from a fun tool, to a serious brand marketing tool. There has been over 3.5 billion Live videos created by millions of people around the world, engaging tons of people who watch!

As we know, engagement is key in the business-social media world. Likes, views and follows are not as important. Even if you have even a small audience watching you, as long as they are engaged and consuming your content, they are all you need to start! And more engagement not only indicates a better response from fans, but also boosts your content in the Facebook algorithm.


Facebook Live videos are winning right now in the Real Estate industry. Everywhere you look, there are either Facebook or Instagram stories from Real Estate Agents posting to their profiles, engaging tons of clients or prospects. Facebook Live is definitely worth it, and everything you need to know about using it for Real Estate, is right here!

What Exactly is Facebook Live?

Facebook Live is a feature for the live broadcast of user videos from the Facebook mobile app. This allows Facebook users to broadcast live video of themselves to their friends and followers. This tool is great for Real Estate Agents looking to connect more with their social media followers and give them a quick update on the market, show what houses you are selling (even do a mini tour!) or even just to say hi.

live-stream.gif

How to Use Facebook Live


Launching a Facebook Live video is different, depending on whether you’re using a personal profile or a Facebook Page, if you don’t know the difference, check out our blog!

The easiest way to get started is create a Facebook Live video directly from your mobile device. That’s right! As long as you have the Facebook app downloaded onto your phone, you can easily create them from anywhere!


When starting a Facebook Live video, let your followers know a day or two beforehand that you will be starting one, and a little bit about what your video will be about. This will:


  1. Excite your followers and make them look forward to it

  2. Plan to watch it. Not everyone is on Facebook waiting for you to do a Facebook Live video!

  3. Gives you the chance to get more viewers onto your Facebook Live video

After you have pre-planned what your Facebook Live video is going to be about, and you have let people know on social media that you will be creating one, it's time to actually start you Facebook Live video!


1. Download and Open the Facebook App for your mobile device. Using your mobile device is easier than using your computer. This makes it easier for you to do Facebook Live videos at anytime, anywhere!

IMG_6245.PNG

2. From your Newsfeed, Tap “Write Something” or “What’s On Your Mind”. They depend on if you are creating a Facebook Live video from your business page or your personal profile. This is where you would write/share a post. For us, it says “Write Something”.

3. From the Bottom, Select “Live Video”.

4. Add a Description to Your Video

5. Add details: Tap the location icon to tag your location if appropriate and tap the Face Icon if you want to add more information about what you’re doing.

6. Tap “Start Live Video”. And there you have it! Your Facebook Live Video for Real Estate Agents.


How to Make Real Estate Agent Facebook Live Videos Like a Pro

We want to make sure that you start your Facebook Live videos looking like a pro! So we have put together some tips an ideas for Real Estate Agents to use in Facebook Live videos:

  1. Plan Your Facebook Live Video.

  2. Be Yourself.

  3. Tell Your Followers in Advance.

  4. Double Check Your Internet Connection. Whether you are using internet connection or data on your phone, make sure you can keep the Facebook Live video going!

  5. Tag Your Location.

  6. Engage With Your Audience. If people start liking or commenting on your Facebook Live video, shout them out! Let them know that you see it. If they comment a question, make sure you answer it.


As a Real Estate Agent, you want your Facebook Live videos to be so engaging that there is a conversation between you and your followers. Some great and content ideas for your Facebook Live that will start a conversation and turn prospects into clients are:


  1. Q&A’s. People have questions. Facebook Live is awesome for being able to communicate right in the Live video so you can answer right away.

  2. Mini Real Estate Listing Tours. Like we said earlier, take your cell phone with you! When you’re heading to a listing, create a Facebook Live video about the new listing as well as a little tour.

  3. Market Updates. This is one many Real Estate Agents have been doing with Facebook Live. Once a week/month, take a couple minutes and do a Facebook Live on the Real Estate Market.

  4. Personal Videos. People want to know you. Get some videos of you outside of your Real Estate life!

  5. Big Announcements.

  6. Contests. Run some Facebook Live contests! People love them and will increase your engagement significantly.

  7. Events you attend.

  8. Behind the Scenes. Where are you headed? A new listing? Meeting a new client? Let us know!

Remember, people won’t be watching right away. You have to plan and acknowledge people coming in, halfway or even near the end of your Facebook Live.

That’s It!


We know you can do it. The main thing to take out of this, is to have fun! There’s no secret to doing it perfectly. Every Real Estate Agent is different and has their own unique way of doing Facebook Live videos, so make it your own!

Untitled-1-copy-e1465406646271.jpg

If you’re a Real Estate Agent who uses Facebook Live videos, let us know what works well for you!