Access Entry Systems
650 B2C Leads and 140 B2B Leads In Just Five Months
THE CLIENT
Access Entry Systems
Location: Mississauga, Ontario, Canada
Industry: Garage Doors
Services Provided: Garage Door Installation/ Wholesale, Garage Screen Door Installation/ Wholesale
Access Entry Systems is Canada’s premier garage door wholesale distribution company, providing residential and commercial garage doors, garage screen doors, operators and all related accessories.
THE CHALLENGE
Access Entry Systems had the goal of creating leads to sell their Lifestyle Screen Doors to customers and later on, to acquire leads from potential dealers to expand their dealer network across Ontario.
Goal #1: Create ads focusing on brand awareness to create a warm audience to generate leads
Goal #2: Acquire leads to convert to purchases of Lifestyle Screen Doors
Goal #3: Generate leads of potential dealers across Ontario to work with Access Entry Systems
THE SOLUTION
Our Strategy
Suits Social used a proprietary digital advertising strategy that we call Acquisition Branding. Using this strategy we were able to generate incredible results with Facebook & Google Ads: 1036 Reservation Requests In 90 Days At A Cost Of $2.42 Per Lead!
SOLUTION:
Step 1 - Brand Awareness
Step 1 - Brand Awareness
To achieve this, we first ran an awareness campaign in order to generate as much reach as possible for the Access Entry brand. These awareness ads included professional videos highlighting the main benefits of products and key services.
Step 2 - Lead Acquisition
Next, we re-targeted individuals who engaged with the content in our awareness stage, with a lead-acquisition campaign. This included a specific and enticing offer to generate qualified leads.
This Lead-Acquision campaign uses what we call "lead forms" to generate leads directly on the social and search platforms. Prospects click the ad itself, this opens up an on-page lead form, collects their information and sends it to you or your team. We can also integrate this with your CRM or email marketing system.
Step 3 - Lead Nurture
The third and final step in our funnel was the lead nurture stage, where we re-targeted all of the leads with social proof including testimonias, revieiws, etc. Until they ultimately convert.
These ads help keep you top of mind with prospects and leads who might not be ready to pull the trigger just yet. Think of this campaign as patching the holes in your bucket. Most businesses miss this stage and, as a result they lose a ton of great leads that simply forget and move on
THE RESULTS?
In just five months, Suits Social acquired 650 requests for quotes in the B2C campaign, coming in bringing in an estimated revenue of $175,000!
Within this conversion campaign alone, we also reached 190,032 unique and targeted individuals with our ads generating 709,106 impressions and 10,460 unique link clicks (website traffic through ads).
Additionally, we ran a B2B campaign to acquire dealers for Access Entry Systems Lifestyle Screen Door line with amazing results. In just two months, Suits Social acquired 140 requests for information on becoming a dealer. We reached 48,432 unique and targeted individuals with our ads generating 107,567 impressions and 1,275 unique link clicks.
READY TO GET STARTED?
Here Are The Next Steps
Book A Strategy Call
First, you can get started by requesting a free strategy call, by clicking here.
During your call we analyze your business and current marketing efforts to come up with a custom game plan to help you get more leads and sales online.
We'll even walk you through the exact process we use to generate incredible results for our clients.
Request For Proposal
Next, if you like what you hear and you'd like to explore working with us, we'll prepare a detailed proposal within 24 hours.
The proposal will include a detailed scope of work and recommended deliverables.
You can review this proposal at your convenience and reach out with any questions at all.
When ready, you simply sign off on the proposal to trigger our onboarding process.
Onboarding & Discovery
Once the proposal is signed, we begin on-boarding right away. You'll receive an email from our team with next steps, an onboarding form, and instructions to schedule your initial discovery call.
From there, we'll get to work building out a variety of creative briefs and strategy documents, along with the creative for your initial ad campaigns.
When we're ready to launch, we'll send over an ad brief for final approval .
Ready To Get Started?
FREE 30-Min Strategy Session
During your free 30-min strategy session we'll develop a "done-for-you" completely customized game-plan to help you get more traffic, leads and sales using our unique digital marketing system.
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