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Craft Pomade
12.9X ROAS For Luxury Mens Grooming Brand With FB & IG Ads
ROAS = Return on Ad Spend
THE CLIENT
Craft Pomade
What started by the McIntaggart family as a small 3-chair Barbershop, has quickly amounted to 3 locations within Midland, & Barrie Ontario - as well as a wholesale division and E-commerce store: Craft Pomade.
CraftPomade.ca signifies that they are so much more than a Barbershop site, but rather a marketplace for the items tried, tested and used by our team & patrons. All items posted on the Craft Pomade online store have been carefully selected by the McIntaggart's; from the quality of the product, to the packaging, to the makers.
THE CHALLENGE
With the Covid-19 pandemic forcing shutdowns of their brick & mortar locations, founder of History Barbershop & Craft Pomade Michael McIntaggart decided to take matters into his own hands.
With the Barbershops, a.k.a., their only distribution channel shut down due to Covid, Michael decided to create a brand new distribution channel that was pandemic proof...
He and his team quickly put together a Shopify eCommerce site and began uploading their complete catalog of products to the new online shop.
But Michael didn't just want his existing customers to shop online, he wanted to take his products across Canada! The only question was how?
He turned to Suits Social to develop a nationwide eCommerce campaign to reach customers across the Country and rapidly scale the new online store.
THE SOLUTION
Suits Social generated Awareness for Craft Pomade with high-quality video ads. This allowed us to build trust with Craft Pomade’s prospects before trying to sell them anything.
Those who engaged with Craft Pomade’s content at the awareness level were then re-targeted using advanced AI and Lookalike audiences. This re-targeted audience was then served an enticing offer to gather information in exchange for value. This is where Suits Social generated warm leads! Since these leads were “warm” they were acquired at a fraction of the cost compared to cold traffic.
Finally, in the Conversion stage of our ads, Suits Social once again used advanced retargeting and lookalike audiences to get Craft Pomade’s specific products in front of customers who were most likely to buy based on their previous engagement with their brand through the previous stages of our advertising funnel.
CREATIVE EXAMPLES
Awareness Ad
Lead Gen Ad
Lead Gen Ad
Conversion Ad
THE RESULTS?
Craft Pomade saw a 12.9X ROAS With FB & IG Ads.(ROAS = Return on Ad Spend)
LOOKING FOR SIMILAR RESULTS?
Let's Work Together
Here's How It Works:
Free Strategy Call
First, request a free strategy call, by clicking here or scrolling to the bottom of this page.
During your call we analyze your business and current marketing efforts to come up with a custom game plan to help you get more leads and sales online.
We'll even walk you through the exact process we use to generate incredible results for our clients.
If you're interested in having us help you implement your new strategy, we'll send you a proposal with further detail for you to review.
Campaign Building
Next, if you decide to have us handle your marketing campaigns...
We'll begin on-boarding and will start building out your ad campaigns to generate qualified traffic, leads and sales for your business.
We’ll handle all the busy work while you focus on building your business.
From setting up accounts, to installing tracking pixels, we'll get you set up fast and efficiently.
When we're done we'll simply send you all the ads and a clear game plan for final approval and then get them turned on.
Ongoing Management
Lastly, we'll actively manage your campaigns once they are up and running.
Optimizing them daily, testing new creatives, new ad copy, and targeting new audiences.
Meeting with your face to face every month to review results, answer questions, and strategize for the month ahead.
Not to mention providing realtime support during regular business hours and 24/7 access to your own custom analytics dashboard.
Ready To Get Started?
Request a Free 30-Min Strategy Call.
Frequently Asked Questions
Have a question? We might just have the answer!
What does it cost to work with you and start advertising on social media?
ADVERTISING SERVICES:
Our core offering as an ad agency is managed digital advertising services. For us that means the planning, development and management of your Facebook and/or Google ad campaigns.
You can choose to have us manage one or both of those advertising channels. Our fee is structured as a flat monthly retainer based on how much you'll be spending on ads or in other words, the ad spend under management.
If you're interested in partnering with our team and having us run your ads. Our advertising retainer starts at $1800/month plus applicable taxes. No hidden fee's or surprise expenses. You know exactly what you pay and it's the same every single month.
WEBSITE DEVELOPMENT:
Our website development services are the only stand alone service we offer outside of paid advertising. Minimum project value starts at $5000 for full website builds. A minimum project value of $2500 applies for landing pages and/or sales funnels.
OTHER CONSIDERATIONS:
In addition to the cost of working with us, it's important to also factor in a healthy starting budget for your actual ad spend. I.E What you'll be spending on your ads. This will also scale as you see an ROI and choose to invest more into your ads as you grow.
How long from the moment I sign up until ads are actually up and running?
We typically offer a 2-3 week lead time from the moment you sign up until the moment ads are up and running. This factors in several meetings with our team, creative development, edits/changes, waiting for approvals, etc. However, we're known to offer turn around times as quickly as 3-5 days for special requests or urgent last minute campaigns if we can accommodate them.
Who will be my main point of contact and who will be working on my ads?
As a Suits Social client, you'll always have a team of 4 dedicated to your account and advertising efforts. You will have access to them all in realtime via a private WhatsApp group chat.
These are the team members who you'll be working with:
1. Account Manager - This is your main point of contact at all times for all things. This is also the person acting as your ad buyer, managing your ad account on a daily basis, strategizing, and planning. They are accountable for your results & success!
2. Marketing Manager - This is the creative component of your team that will be assisting with all elements of creative development, graphic design, copywriting and any organic marketing efforts you may have signed up for.
3. Marketing Associate - The associate acts as general assistance on your team to ensure deliverables are executed in a timely fashion by picking up the slack and supporting the team wherever it's needed most.
4. Operations Director - This is the senior team member assigned to provide executive oversight of your account. The operations director is assigned to every single account and oversees the overall success of every single campaign. This is also the person you'll speak to regarding any changes in scope of work, questions about billing, etc.
What's included in your monthly retainer?
Most of our managed services such as Facebook ads are paid for via a flat rate monthly retainer. We quote you a monthly rate to develop and manage your ad campaigns based on the specifics of needs of your project. There are no setup fees or additional charges of any kind, no surprises ever.
Our monthly retainer is a management fee which covers the manpower, tools, and expertise that go into building and managing your advertising campaigns on a monthly basis.
On average we spend 25-35 hours per month on your account which includes daily optimization of your ads, development of new creatives, communication and meetings, plus analytics and reporting.
Not to mention the countless hours spent behind the scenes strategizing and planning so you don't have to!
How do I know this will work and do you offer any guarantee of results?
In the world of advertising (and business in general), the only guarantee is that there are no guarantees.
An "entrepreneur" is defined in the Oxford Dictionary as someone who takes a risk to generate a profit. That same definition is true about advertising! Every advertising campaign is technically a risk in pursuit of a profit.
The truth is, they don't need to succeed every single time, they just need to succeed more times than they don't and generate a consistent and worthwhile profit.
However, we can assure you that just like in business, your chances of success are greatly increased when you know what you're doing... and after managing millions each month in advertising dollars, it's safe to say we know a thing or two about running ads.
But the reality is, there are a lot of variables that go in to a successful ad campaign. A lot of which we as your ad agency can't control, such as your website, your product, your sales process, etc. However, if any such variables cause issue, we will always do our best to advise and assist you in rectifying the problem in pursuit of success!
I'm ready to learn more and possibly sign up. What are my next steps?
If you're ready to learn more and/or get started the first thing you're going to do is book a 30-minute strategy call.
From there, you'll receive a custom proposal outlining an actionable strategy and a step-by-step game-plan.
Your proposal will also include additional details about our agency, a detailed scope of work, all associated costs, timelines, terms, etc.
When you're ready to get started, simply sign off on the proposal and we'll begin on-boarding!
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