Craft Pomade

12.9X ROAS For Luxury Mens Grooming Brand With FB & IG Ads 

ROAS = Return on Ad Spend

THE CLIENT

Craft Pomade


What started by the McIntaggart family as a small 3-chair Barbershop, has quickly amounted to 3 locations within Midland, & Barrie Ontario - as well as a wholesale division and E-commerce store: Craft Pomade. 

 

CraftPomade.ca signifies that they are so much more than a Barbershop site, but rather a marketplace for the items tried, tested and used by our team & patrons. All items posted on the Craft Pomade online store have been carefully selected by the McIntaggart's; from the quality of the product, to the packaging, to the makers.

THE CHALLENGE


With the Covid-19 pandemic forcing shutdowns of their brick & mortar locations, founder of History Barbershop & Craft Pomade Michael McIntaggart decided to take matters into his own hands. 

 

With the Barbershops, a.k.a., their only distribution channel shut down due to Covid,  Michael decided to create a brand new distribution channel that was pandemic proof...

 

He and his team quickly put together a Shopify eCommerce site and began uploading their complete catalog of products to the new online shop.

 

But Michael didn't just want his existing customers to shop online, he wanted to take his products across Canada! The only question was how? 

 

He turned to Suits  Social to develop a nationwide eCommerce campaign to reach customers across the Country and rapidly scale the new online store.

 


THE SOLUTION


Suits Social generated Awareness for Craft Pomade with high-quality video ads. This allowed us to build trust with Craft Pomade’s prospects before trying to sell them anything.

 

Those who engaged with Craft Pomade’s content at the awareness level were then re-targeted using advanced AI and Lookalike audiences. This re-targeted audience was then served an enticing offer to gather information in exchange for value. This is where Suits Social generated warm leads! Since these leads were “warm” they were acquired at a fraction of the cost compared to cold traffic.

 

Finally, in the Conversion stage of our ads, Suits Social once again used advanced retargeting and lookalike audiences to get Craft Pomade’s specific products in front of  customers who were most likely to buy based on their previous engagement with their brand through the previous stages of our advertising funnel.


CREATIVE EXAMPLES

THE RESULTS? 

 

Craft Pomade saw a 12.9X ROAS With FB & IG Ads.(ROAS = Return on Ad Spend)

 

LOOKING FOR SIMILAR RESULTS? 

Let's Work Together 

Here's How It Works:

Free Strategy Call

First, request a free strategy call, by clicking here or scrolling to the bottom of this page.

 

During your call we analyze your business and current marketing efforts to come up with a custom game plan to help you get more leads and sales online.

 

We'll even walk you through the exact process we use to generate incredible results for our clients.

 

If you're interested in having us help you implement your new strategy, we'll send you a proposal with further detail for you to review.

 

Campaign Building

Next, if you decide to have us handle your marketing campaigns... 

 

We'll begin on-boarding and will start building out your ad campaigns to generate qualified traffic, leads and sales for your business.

 

We’ll handle all the busy work while you focus on building your business.

 

From setting up accounts, to installing tracking pixels, we'll get you set up fast and efficiently. 

 

When we're done we'll simply send you all the ads and a clear game plan for final approval and then get them turned on.

Ongoing Management

Lastly, we'll actively manage your campaigns once they are up and running.

 

Optimizing them daily, testing new creatives, new ad copy, and targeting new audiences.

 

Meeting with your face to face every month to review results, answer questions, and strategize for the month ahead.

 

Not to mention providing realtime support during regular business hours and 24/7 access to your own custom analytics dashboard. 

 

Ready To Get Started?

  Request a Free 30-Min Strategy Call.

 

 

Complete The Form Below To Request A Call:

 

We will review your request within 24 hours. If you're a good fit and we think we can help, we'll reach out to confirm a date/time.

Frequently Asked Questions


Have a question? We might just have the answer!

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