Zirkova Vodka

WE GENERATED 

1,255,971 IMPRESSIONS AND $4.30 CPM
IN 60 DAYS.

THE CLIENT

Zirkova Vodka


Zirkova Vodka is produced authentically and traditionally in the birthplace of vodka, the Cherkassky region in Ukraine.  People buy Zirkova because of it's ridiculous quality and ease of drinking. 


Additionally, the products have done something no other vodka has ever done by creating two products for how consumers drink vodka. Zirkova One, neat, on the rocks or in a martini and Zirkova Together that enhances and elevates the flavours of anything it's combined with, making cocktails and mixed drinks taste noticeably better.

THE CHALLENGE


The industry is saturated with vodka brands and false information about vodka and what it should be. Zirkova wanted to stand out from the crowd and become the go-to vodka of Ontarians. An additional challenge is that we only sell at one location the LCBO, so they have complete control over how our product is sold at the store level.

 

In the industry, increased distribution and sales are married to increased awareness. One of these does not stand on its own. By becoming a household name or a common and recognized player in our space, we are able to impact the needle of sales-- consumers buy what they know, especially in spirits. When there is a lot of buying happening, our distribution naturally increases as we are a sought after brand. 

 

Goal #1: Increase Brand Awareness in target market (vodka drinker, ages 25- 35, typically female (women buy more vodka than men), in Ontario, social, tastemaker)

 

Goal #2: Increase online engagement (primarily on Instagram) as Zirkova’s target market is on the younger side of legal alcohol consumers.


THE SOLUTION

  • - Awareness campaign for big reach and video views, which we were able to later retarget.
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  • - Engagement campaign driving traffic to their IG.

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  • - Content Creator campaign - drive views to influencers in paid partnership with Zirkova to boost them to larger audiences.

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  • - Consideration campaign to get link clicks and drive traffic to Zirkova's website.

 


THE RESULTS? 

In just 60 days, Suits Social was able to generate 1,255,971 impressions at just $0.78 per click!

 

Within these two months we were also able to reach 477,240 unique and targeted individuals with our ads resulting in 8,600 website clicks and 169,000 engagements

 

Most importantly, Suits Social Awareness and Engagement campaigns had an estimated Ad Recall Lift (people who remember seeing your ads) of 10,530. With awareness and engagement numbers on a steady incline, Zirkova Vodka had outstanding results with Suits Social.

LOOKING FOR SIMILAR RESULTS? 

We Would Love To Work With You!

Here's How It Works:

Free Strategy Call

First, request a free strategy call, by clicking here or scrolling to the bottom of this page.

 

During your call we analyze your business and current marketing efforts to come up with a custom game plan to help you get more leads and sales online.

 

We'll even walk you through the exact process we use to generate incredible results for our clients.

 

If you're interested in having us help you implement your new strategy, we'll send you a proposal with further detail for you to review.

 

Campaign Building

Next, if you decide to have us handle your marketing campaigns... 

 

We'll begin on-boarding and will start building out your ad campaigns to generate qualified traffic, leads and sales for your business.

 

We’ll handle all the busy work while you focus on building your business.

 

From setting up accounts, to installing tracking pixels, we'll get you set up fast and efficiently. 

 

When we're done we'll simply send you all the ads and a clear game plan for final approval and then get them turned on.

Ongoing Management

Lastly, we'll actively manage your campaigns once they are up and running.

 

Optimizing them daily, testing new creatives, new ad copy, and targeting new audiences.

 

Meeting with your face to face every month to review results, answer questions, and strategize for the month ahead.

 

Not to mention providing realtime support during regular business hours and 24/7 access to your own custom analytics dashboard. 

 

Ready To Get Started?

  Request a Free 30-Min Strategy Call.

 

 

Complete The Form Below To Request A Call:

 

We will review your request within 24 hours. If you're a good fit and we think we can help, we'll reach out to confirm a date/time.

Frequently Asked Questions


Have a question? We might just have the answer!

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Who will be my main point of contact and who will be working on my ads?

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