Why Invest In Google Ads (PPC)
Customers are ready to buy!
What's the first thing your customers do when they need something? They Google it! The question is, will they find you? Or will they find your competitors?
Your customers are already on Google searching for exactly what you're selling and they are ready to buy now. All you need to do is make sure you're the first one to come up when they search.
You then need to make sure you come up all over the web wherever your customers are spending the most time and continue to get in front of them until they pull the trigger. Google PPC ads allow you to do exactly this.
Optimize for conversions, not clicks.
When it comes to running a succesfull Google Ads campaign there's only one thing that matters. Customers and money in the bank.That's exactly what we optimize for when developing and managing Google Ad campaigns.
Unlike other agencies that focus on views and clicks, we optimize every campaign for conversions using Google's advanced conversion optimization and tracking functionality.
This ensures you only pay for results that matter, instead of burning through it for clicks and views.
Super specific targeting.
Google Ads provide businesses like yours the ability to target your customers with pin-point accuracy based on their search behaviour and interests.
Not only can you target customers who search for certain keywords on Google, you can also follow them around the web based on their search history, or even target them based on what videos they are watching or have watched on YouTube.
But to take it once step further, you can leverage the hundreds of data points Google collects from its users to narrow your targeting even further. Such as targeting based on household income, travel history, and purchase behaviours.
Detailed reporting & analytics.
All savvy business owners know their numbers.They also know that numbers don't lie. That said, the Google Ads platform has long been known to have the single most powerful analytics system on the internet.
Google ads allow you to track everything from your customers demographic profiles, what they clicked on, which ads they responded best to, where on your website they went next, and how long they stuck around.
With Google ads you can easily track which ads are doing best in realtime and directly correlate each one to a conversion event. Basically this just means you'll know exactly which ads are leading to leads and sales, and which ones are not. Taking the guess work out of your advertising!